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Circular Initiatives

At Simons, we work in the heart of fashion, so we understand that the industry's consumption and production standards need to be dramatically improved. That's why we're committed to redefining our production model to the best of our ability, and to rethinking our future through the lens of circularity.

The fashion industry's dependence on virgin resources has a huge impact on the quality of natural ecosystems. The circular economy is a promising way for us to reduce our environmental impact by limiting waste and by reusing, repairing, and recycling existing materials. In terms of business practices, it is a more sustainable system of production and consumption.??

Applying the principles of circularity is easier said than done. For example, to recycle fabric scraps, we need to efficiently sort the garments and textiles, invest in the appropriate recycling technology, and know how to effectively use the fibres to make new items. These resources are not always available or affordable.

By working on multiple fronts and in close collaboration with innovators in the fashion world, we hope to see new circular ecosystems of production and consumption emerge. These Circular Initiatives mark the beginning of a major company-wide project, which will ultimately extend the life of garments and gradually eliminate textile waste by repurposing it in a variety of ways.

vintage denim jackets at simons
circularity logo

Second Life

Our Second Life program provides easy access to vintage and one-of-a-kind pieces, both online and in-store. In addition to its major fashion credentials, this second-hand assortment extends the useful life of thousands of garments, paving the way towards the circular model we're aiming for.

Extending the life of a garment by as little as 9 months reduces its environmental impact by about 20 – 30%.

We will continue to expand the Second Life program over the coming months and years and to dedicate more space to “pre-loved” and upcycled items in our assortments.

Visit our Twik department online and in store to get an eyeful of our vintage assortment.

Recycled Fibres and Circular Fashion

From plastic waste to fishing nets to fabric scraps, recycled fibres are an inherent part of the circular model.

In 2023, 19% of our exclusive products were made of at least 50% recycled fibres.

In addition to using these types of materials as much as possible, we actively support projects and initiatives working on innovative recycling processes that are not yet well known.


Optimizing Our Textile Scraps

With the help of one of our long-time suppliers, we've recycled over 6,000 kg of fabric scraps left over from our exclusive organic cotton T-shirts and released a new collection of garments created with yarn made from the scraps.

What sets this project apart is the step where the scraps are sorted by colour to avoid bleaching and dyeing as much as possible. Our partner supplier has also invested in machinery specifically designed for this project. The plant where the garments are produced is 25% solar-powered.

women wearing sustainable floral leisurewear
man wearing sustainable floral outfit

Carbon emissions

Water use

By manufacturing the collection's garments this way, we reduced CO2 emissions by 46% and used 86% less water compared to conventional cotton at every stage, from production to shipping.1

clothes made of circulose for men and women


Turning Clothing Into…
More Clothing!

Powered by Swedish company Renewcell, CIRCULOSE® is a raw material made from end-of-life garments or post-industrial textile waste. It partially replaces virgin materials such as wood pulp or cotton in the making of cellulosic textile fibres such as viscose.

Unsold and used clothing as well as textile scraps are taken apart, shredded, and purified. The fabric is dissolved to create a biodegradable slurry, cellulose, which is dried into sheets. These sheets of pure CIRCULOSE® are then wound onto bobbins and used to make new fabrics. At Simons, we combine CIRCULOSE® with one or more other low-environmental-impact materials (such as recycled and organic cotton) so that the composition of each product meets or exceeds the 50% threshold for sustainable materials required to qualify for our Vision program.

recycling process

Only uses
renewable energy

friendly chemicals






vision - la collecte

APRIL 22, 2024, TO MARCH 1, 2025
Place Sainte-Foy and Galeries de la Capitale

simons green

La Collecte: Clothing Recovery Pilot Project

According to the “Circularity of the Textile Industry in Quebec” report published in 2020 by MUTREC, approximately 170,000 tonnes of textile waste is produced in Quebec every year, 124,000 tonnes of which is burned or ends up in landfills.

One way to reduce this type of waste is to implement clothing recycling programs. That's why we've teamed up with the non-profit network Goodwill Industries International to set up an in-store clothing collection program: La Collecte. Through this pilot project, we hope to make it popular and easy for our customers to donate their old clothing.

By teaming up with Goodwill Industries International, we will be able to access data on the resale and recyclability rates of the garments we collect. We can use this information to determine how effective the project is at reducing textile waste and decide if the program should be expanded to other Simons stores.


Unsold items and clothing in poor condition are shredded and turned into fill for cushions

Goodwill Industries International finds new homes for items in good condition that can be resold

simons green
weight pictograms


Divert at least 5,000 kg of clothing from landfills and extend the useful life of collected items between now and April 2025.

simons green

1The environmental study was carried out by a third-party that specializes in garment life-cycle analysis, in compliance with ISO14040 methodology and the European PEF-CR regulation. The life cycle assessment evaluates the amount of water used (m3) and greenhouse gas emissions (CO2e) generated at each stage of production, from raw material to shipment. In this case, we were able to collect over 80% of the primary data directly from our partners. This data was coupled with secondary data from external scientific sources.

Definitions of Terms
Greenhouse gases: Includes carbon dioxide, nitrous oxide, and methane. These gases trap heat and warm the planet. They are measured in kilograms of CO2 equivalents.
Water used in m3: This measure includes the amount of water used in direct or indirect processes (such as energy production). It is measured in cubic metres.

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