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The Environment. People. Our Responsibility.

Vision embodies all the ways we can limit our environmental impact as well as our commitment to upholding human rights. It's also our way of supporting the economies and cultures of the communities we work with.

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We're Taking Action.

One of the most immediate ways to reduce the fashion industry's impact on natural ecosystems is to directly improve the fibres clothes are made with.

Since 2020, our Vision program has grouped together items made with at least 50% low-environmental-impact materials, referred to as “preferable materials.”

According to our comparative study1, Vision products generate 27% fewer CO2 emissions than their conventional fibre counterparts (raw, non-organic, non-regenerative, synthetic, etc.).

We See the Positive.

Circular Initiative:
Optimizing Our Textile Scraps

Nothing is wasted, nothing is created; everything is reused.
This new Vision capsule collection is the proof. Made with fabric scraps left over from manufacturing our organic cotton T-shirts, these pieces are directly paving the way towards the circular economy model we're aiming for.

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CARBON EMISSIONS

WATER USE2

We're Making Progress.

We've set ourselves a goal: for 100% of our exclusive products* to be made of at least 50% preferable materials by 2025.

In 2023, we reached 85%.

*Excluding Simons Maison products

What We Require.

In order to be labelled as Vision, products must be made of at least 50% preferable materials or come from a circular production process. Each Vision standard is determined in-house and certifies that the product's fibres or production processes sufficiently limit CO2 emissions, have less impact on water, oceans, or forests, or take animal welfare into consideration.

We Believe in Transparency.

What we do, who we work with, how we do it, and in what conditions. Consult our official statements containing important information about our corporate social responsibility.

We Keep You Informed.

Vision is designed to be educational, inspiring, and accessible. It's a corporate philosophy and a concrete project that is both online and in store. Look for the green signature on our displays and on labels attached directly to our products.

On the front: our sustainability standards and their associated pictograms.

On the back: the Vision characteristics of the product.

Because we like to do things right, the labels are printed with soy ink on recycled and recyclable paper.

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1 Carried out in compliance with ISO14040 methodology and the European PEF-CR regulation. To determine this percentage, 326 items were studied in depth to asses their environmental impact, from producing the raw material to manufacturing the product. The comparison also takes into account the type and fit of the product as well as where and how it was manufactured.

2 When we compare the production of the garments in this collection with that of their conventional cotton counterparts at every stage, from producing the material to shipping the order. The environmental study was carried out by a third-party that specializes in garment life-cycle analysis, in compliance with ISO14040 methodology and the European PEF-CR regulation. The life cycle assessment evaluates the amount of water used (m3) and greenhouse gas emissions (CO2e) generated at each stage of production, from raw material to shipment. In this case, we were able to collect over 80% of the primary data directly from our partners. This data was coupled with secondary data from external scientific sources.

Definitions of Terms
Greenhouse gases: Includes carbon dioxide, nitrous oxide, and methane. These gases trap heat and warm the planet. They are measured in kilograms of CO2 equivalents.
Water used in m3: This measure includes the amount of water used in direct or indirect processes (such as energy production). It is measured in cubic metres.

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