The label created by Charaf Tajer brilliantly fuses luxury and leisure in a calculated balance of elegance and comfort that redefines the meaning of après-sport. Sunny, exotic, and colourful, its spring/summer collection evokes the dreamy feeling of faraway islands and vacations that never end.
A Modern Kind of Alchemy
Since 2015, self-taught perfumer Patrick Kelly has offered refined perfumes that are complex, long-lasting, and made with nothing other than natural ingredients.
To formulate his fragrances, Patrick draws inspiration from ancient, esoteric traditions that he reinterprets in a contemporary way. The result? Peerless perfumes that perfectly combine the sensorial with the intangible.
Transcending beyond traditional gendered fragrances, his unisex elixirs are designed to bring out the masculine and feminine in every human being.