Founded in 2015 by Sarah Staudinger and George Augusto, STAUD has made a name for itself with brilliant and extremely creative reinterpretations of wardrobes staples. The American label creates feminine clothing that's equally seductive and self-governing. Always championing pieces' practicality, STAUD artfully combines inspirations from the past with an effortless-looking elegance, resulting in collections where skill and sensibility are one and the same.