With iconic denim at the core of its aesthetic identity, this Italian brand founded in 1978 is known for its avant-garde and irreverent iconography that flirts with the provocative. Now under the artistic direction of the prolific Glenn Martens, Diesel is expanding its horizons and reinterpreting its fundamental codes with a fresh and modern vision. Always true to its original essence, the label manages to innovate while continuing to demonstrate its flawless expertise in making timeless jeans.