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Icône at Simons

Standout Brands

Bold, trendy, and unique, the in-demand labels in our selection stylishly set you apart.

Remarkable brands at Icône
Five Jwlry

Revelation Brand | Frédérick Robichaud and Jamie Watt founded this Montreal label with a mission to help you express who you are each and every day through bold and polished pieces. From jewellery to clothing, Five Studios collections combine the elegance of old money with the energy and effortless cool of modern streetwear.

Editor's pick

Loose mock-neck sweater discounted price Can$165.00
FIVE STUDIOS
Fitted felted wool-blend blazer discounted price Can$180.00
FIVE STUDIOS
Felted wool-blend miniskirt discounted price Can$130.00
FIVE STUDIOS

Revelation Brand: Surprise

With an approach rooted in aesthetics and ethics, this Parisian brand creates bright, cozy pieces that celebrate the richness of premium natural materials.

Editor's pick

Olivia fuzzy mohair knit loose cardigan discounted price Can$240.00
Surprise

Editor's pick

Jane loose fuzzy mohair knit sweater discounted price Can$260.00
Surprise
Lala striped mohair sweater discounted price Can$280.00
Surprise
Lala striped mohair sweater discounted price Can$280.00
Surprise

Editor's pick

Olivia fuzzy mohair knit loose cardigan discounted price Can$240.00
Surprise
Jane polka dot mohair sweater discounted price Can$280.00
Surprise

Editor's pick

Olivia fuzzy mohair knit loose cardigan discounted price Can$240.00
Surprise

Editor's pick

Jane loose fuzzy mohair knit sweater discounted price Can$260.00
Surprise

Editor's pick

Jane loose fuzzy mohair knit sweater discounted price Can$260.00
Surprise

Revelation Brand: Boii Studios

Scandinavian in spirit, bold in expression, Boii Studios reimagines Nordic fashion with a vibrant palette and distinctive patterns. The result? Comfortable, expressive pieces that transcend seasonal trends.

JW PEI

Founded in 2018, this Los Angeles-based label believes that fashion should be effortless, inclusive, and empowering, which is what drives their dedication to designing avant-garde pieces for the modern woman who wants to feel in control.

Revelation Brand: JW PEI

With a unique feminine vision and sophisticated skill, this Californian brand produces captivating vegan pieces that stand the test of time.

Editor's pick

Orchid cascade mini-dress discounted price Can$259.00
JW PEI
Open-toe slingback pumps discounted price Can$195.00
JW PEI
Satin minidress with tulle cross-halter regular price $229.00 discounted price Can$149.95
JW PEI
Free People logo

The name of this brand alone evokes its essence and vision: to offer clothing and accessories that reflects the intelligence, creativity, and individuality of the women wearing them, and to deliver pieces that exude a liberating freedom.

Faux-leather officer jacket regular price $289.00 discounted price Can$189.95
Free People
Studded faux-leather miniskirt regular price $189.00 discounted price Can$99.95
Free People
Jamie fine ribbing Henley T-shirt regular price $89.00 discounted price Can$59.95
Free People
Striped fluffy polo shirt discounted price Can$230.00
Free People
Jamie fine ribbing Henley T-shirt regular price $89.00 discounted price Can$59.95
Free People
La Lune peasant blouse regular price $159.00 discounted price Can$99.95
Free People
Cropped boxy-fit mock-neck sweater discounted price Can$159.00
Free People
Long loose sheer ruffled floral chiffon dress regular price $249.00 discounted price Can$149.95
Free People
Polka-dotted chiffon dress regular price $189.00 discounted price Can$99.95
Free People
Loose weave cable-knit discounted price Can$269.00
Free People
JJXX logo

JJXX's aim is to inspire women from around the world and encourage them to be exactly who they are. Putting their expertise to good use, the brand makes clothing that lets women feel free, independent, powerful, capable, and confident in their everyday lives.

Corduroy collar checkered coat regular price $245.00 discounted price Can$179.95
JJXX

Editor's pick

Plush cable-knit cardigan discounted price Can$100.00
JJXX