Oopsmark

Montreal, Quebec

Every roadblock leaves its mark and helps us grow. It was with this in mind that Jesse Herbert left his job as an environmental engineer and started his small business in 2009. It all began when he invented a bicycle-mounted wine bottle holder, a perfect example of his ideal: aligning his creative passion and commitment to the environment with the modern hustle and bustle of our urban lifestyles. Now a designer, entrepreneur, and amateur musician living in Montreal, he collaborates with various artists and organizations to create minimalist, functional, and ingenious everyday objects. He makes everything by hand and works exclusively with vegetable-tanned leathers, which are more environmentally friendly and age beautifully.