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3DCanada - Douglas Coupland - An original art project constructed from Halifax to Yellowknife

"The National Portrait" and a New Age for Art

It was in June of 2018, in Ottawa, that Douglas Coupland, the renowned Canadian author and visual artist, unveiled his impressive large-scale installation called The National Portrait—the spectacular result of 3DCanada's trans-Canada art project showcasing Canadians in the 21st century. The piece is constructed from a thousand 3D-printed portraits of members of the public that Coupland captured during his visits to Halifax, Yellowknife, and Simons stores across the country from 2015 to 2017.

Simons is extremely proud to have been a part of this exceptional work of art that gives us a glimpse of where technology will take us next. We recently got the chance to ask the artist a bit more about the project's origins, how the piece's final form took shape, and what he hopes viewers will take away from the installation. Read on to find out what he had to say.

Assembly of three photos showing medallions with the Simons logo and a bust being printed, as well as Douglas Coupland scanning Peter Simons
Photo of the artwork "The National Portrait" by Douglas Coupland

We are proud to present this magnificent work, which reflects our commitment to the arts and the communities that welcome us from coast to coast. The National Portrait's large size (20 feet long by 20 feet wide) enables us to divide the work into four sections. In this way, the installation can be sent to as many of our stores as possible, allowing for it to be seen by a wider audience.


Abstract background in black and green
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