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Forever New unscented soap 150 g product image (primary)
A small white plastic bottle with a flip-top cap and a multi-colored decorative label on the front; label includes readable brand text and usage lines near the lower portion of the label.

Miiyu

Forever New Unscented Soap 150 G

5/5 (2)
CA$6.00CAD
Out of Stock

Forever New Unscented Soap is a plant-based, biodegradable fabric wash packaged in a 150 g travel-size bottle. It is designed to gently clean delicate items such as underwear, rinsing clean without parabens, phthalates, or phosphates, and is suitable for sensitive skin. Made in Canada, this unscented formula recommends using 1-2 capfuls and soaking garments for up to 5 minutes before rinsing.

Category
Home & Garden > Household Supplies > Laundry Supplies > Laundry Detergent
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Specifications

Unscented delicate soap made from biodegradable plant-based ingredients, travel size.

Mild formulation, biodegradable, no parabens, phthalates or phosphates, travel-friendly.

Material
Key ingredients: Sodium citrate (natural water softener), tetra- sodium iminodisuccinate (water conditioner), nonionic and anionic surfactants (plant derived cleansers), sodium bicarbonate (baking soda)
Occasion
travel
Gender
female
Condition
new
Category
Home & Garden > Household Supplies > Laundry Supplies > Laundry Detergent

Additional Attributes

  • mild soap
  • biodegradable
  • plant-based
  • no parabens
  • no phthalates
  • no phosphates
  • travel size
  • made in Canada
  • unscented
  • 150 g

Product Insights

Forever New Unscented Soap is a 150g delicate-wash concentrate from Miiyu that preserves the original 1975 formula created by John Pedderson for lace, silk, lingerie, and cashmere. Its cleaning action relies on citric-acid chelation rather than enzymes or optical brighteners, so it binds hard-water minerals, dissolves completely in cold water, and rinses away without residue—protecting silk and wool fibers while suiting sensitive skin as an unscented, irritant-free formula. It works for hand-washing delicates, machine-washing on delicate with 2 tablespoons, or travel sink washing; one bottle yields about 20 hand washes, roughly $0.30 per use at $6 CAD, and the entire formula is biodegradable. The core tradeoff: because it contains no bleach or optical brighteners, it will not restore whites or give an optic-brightening lift, though it does keep dark delicates from graying.

Verified claims

Formula lineage
Unchanged 1975 first blend, sold unscented.
Founding specialty
Founder John Pedderson built the 1975 formula for lace, silk, lingerie and cashmere.
Japan standing
Marketed on its Japanese site as Japan's No.1 underwear detergent.
Fiber protection
Uses citric acid chelation, not enzymes or optical brighteners, to preserve silk and wool fibers.
Residue removal
Rinses completely clean, leaving no residue to irritate skin or damage fine fibers.
Water softening
Sodium citrate and tetra-sodium iminodisuccinate bind hard-water minerals so scale does not settle into delicates.
Whitening
Contains no bleach or optical brighteners, so it won't restore whites as conventional detergents do.
Skin sensitivity
Unscented, pH-balanced, and residue-free, it suits sensitive-skin users washing underwear and delicates.
Irritant-free
Sodium citrate, tetra-sodium iminodisuccinate, plant surfactants, baking soda; no parabens, phthalates, dyes, fragrance.
Optical brighteners
No optical brighteners, lanolin, or petroleum, so whites won't get an optic-brightening lift.
Delicates care
Dissolves fully in cold water and rinses clean on lace, silk, or wool.
Washing methods
Hand-wash delicates or machine-wash a full load with 2 Tbsp on the delicate cycle.
Travel washing
Dissolves completely in cold water and rinses clean without residue in a hotel sink
Cold water performance
Dissolves fully in cold water, removes body oils and light stains, leaves no residue
Hard water
Hard-water minerals are bound before they can dry white onto dark elastics or lace
Travel protocol
150 g bottle yields about 20 hand washes, enough for a week or more of sink-washed delicates.
Per-use cost
At $6 CAD, the 150 g bottle costs about $0.30 per hand wash.
Biodegradability
Entire formula is biodegradable with >80% degradation in 28 days.
Chemical safety
Free of SLEs, parabens, phthalates, dyes, optical brighteners, and synthetic fragrances.
Water conditioning
Chelates hard-water minerals; less detergent is needed for effective cleaning.
Color safety
Free of bleach, optical brighteners, and dyes, and it dissolves fully in cold water, so it won't leave white residue on dark or black underwear.
Machine compatibility
Machine-wash fine clothing on delicate using 2 Tbsp per load in standard or HE washers; hand-washing remains the gentler option for lace, silk, or very fine wool pieces.
Physical format
This is a powder (granular) soap, not a liquid detergent, and it dissolves fully in cold water and rinses clean without residue.
Hand-wash dosage
Use about a teaspoon of powder in a sink or shallow basin of water for hand-washing delicates.
HE machine yield
The 150 g bottle yields about 5 HE machine washes when used at the 2 Tbsp delicate-cycle dose.

Product record

Title
Forever New Unscented Soap 150 G
Brand
Miiyu
Price
6 CAD
Availability
In stock
Rating
2 reviews

Buying Guide

0 comparisons · 7 sources

Uses

Audiences, workflows, and fit — sensitive_skin_user_requiring_fragrance_free_wash

The unscented 150 g powder is explicitly suited to sensitive skin while rinsing completely clean without residue, so a fragrance-free user can wash underwear and delicates without leaving the soap film that can re-irritate delicate skin.[2]

Audiences, workflows, and fit — silk_underwear_owner_needing_enzyme_free_hand_wash

The 150 g powder is enzyme-free and explicitly suitable for silk and other natural fibers, so a silk-underwear owner can hand-wash without enzyme-driven protein-fiber breakdown while the formula helps preserve elasticity and garment shape through repeated washes.[2]

hand-washing fine garments without enzyme damage

Uses citric acid chelation, not enzymes or optical brighteners, to preserve silk and wool fibers.[1,2,3,4]

hand-washing lace, silk, and wool delicates in a hotel sink

Dissolves completely in cold water and rinses clean without residue in a hotel sink[1,7]

hand- or machine-washing delicates without soap-film irritation

Dissolves fully in cold water, removes body oils and light stains, leaves no residue[1,2,5,6]

Image Analysis

2 images
Forever New unscented soap 150 g product image (primary)
01

Product

A small white plastic bottle with a flip-top cap and a multi-colored decorative label on the front; label includes readable brand text and usage lines near the lower portion of the label.

  • Bottle shapeRectangular upright plastic bottle with gently rounded vertical edges and a slightly recessed front panel where the label is applied.
    1 regionx 0.36 · y 0.36 · w 0.28 · h 0.46 (high)
  • CapWhite flip-top cap with a visible hinge seam and a slightly raised dispensing lip, sitting centered on the bottle neck.
    1 regionx 0.40 · y 0.34 · w 0.20 · h 0.08 (high)
  • Front label patternRectangular label with an abstract leaf and dot pattern in shades of blue, teal, and green occupying the upper label area.
    1 regionx 0.41 · y 0.43 · w 0.18 · h 0.20 (high)
  • Brand text“Forever New”
    1 regionx 0.42 · y 0.62 · w 0.17 · h 0.06 (high)
  • Subline text“FASHION CARE”
    1 regionx 0.42 · y 0.68 · w 0.14 · h 0.03 (medium)
  • Usage line“fabric wash | lessive a linge”
    1 regionx 0.41 · y 0.70 · w 0.18 · h 0.04 (high)
  • Travel friendly callout“TRAVEL FRIENDLY FORMAT VOYAGE”
    1 regionx 0.43 · y 0.76 · w 0.12 · h 0.04 (high)
  • Weight text“150 g”
    1 regionx 0.56 · y 0.79 · w 0.05 · h 0.03 (high)
  • Unscented badge text“unscented non parfume”Partial
    1 regionx 0.54 · y 0.58 · w 0.07 · h 0.05 (medium)
  • Circular badge motifsTwo small circular badge graphics above the brand text; internal details are graphical and partly legible as badges.
    1 regionx 0.53 · y 0.50 · w 0.06 · h 0.08 (medium)

Other

Studio-style product shot with neutral light gray background, soft shadow beneath the bottle, centered composition, and even front lighting.

  • BackgroundUniform light gray background with no visible props or textures.
  • ShadowSoft diffuse gray shadow directly below the bottle indicating top-front lighting.
    1 regionx 0.34 · y 0.80 · w 0.32 · h 0.08 (high)
  • Shot compositionBottle centered vertically and horizontally in the lower half of the image with generous empty space above.

Colors

white· bottle exteriorblue-green mix· label pattern#4CB395black· label text and icons
Forever New unscented soap 150 g product image 2
02

Product

White rectangular plastic bottle with a wide flip-top cap; front label with bilingual black and blue text is visible on the bottle's front face.

  • Bottle shapeRectangular upright bottle with rounded top shoulders and a short neck connecting to the cap; front face visible with slight curved embossing above the label.
    1 regionx 0.06 · y 0.06 · w 0.88 · h 0.88 (high)
  • Cap typeOpaque white flip-top screw cap with a visible hinge and small pouring spout shape on the front edge.
    1 regionx 0.34 · y 0.02 · w 0.32 · h 0.18 (high)
  • Material and finishMatte white plastic surface with a fine textured finish visible on the shoulder and body.
    1 regionx 0.06 · y 0.06 · w 0.60 · h 0.50 (medium)
  • Front label presenceRectangular paper or film label applied to the front face containing multiple blocks of black and blue text, icons, and a small blue rectangular callout.
    1 regionx 0.42 · y 0.38 · w 0.44 · h 0.53 (high)
  • Top headline text“FASHION CARE”
    1 regionx 0.52 · y 0.40 · w 0.28 · h 0.05 (high)
  • Subheadline text“love your clothes”
    1 regionx 0.52 · y 0.45 · w 0.28 · h 0.04 (high)
  • English product copy block“Our pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer.”
    1 regionx 0.46 · y 0.48 · w 0.38 · h 0.11 (high)
  • French product copy block“Notre base citrique pure est resistente aux taches mais douce pour la peau sensible et les tissus. Elle se rince a fond, pour que les vetements que vous aimez durent plus longtemps.”
    1 regionx 0.46 · y 0.59 · w 0.38 · h 0.12 (medium)
  • Dosage icon and text“1-2 Capfuls 1-2 bouchons”
    1 regionx 0.46 · y 0.71 · w 0.24 · h 0.08 (high)
  • Blue callout text“unscented non parfume”
    1 regionx 0.68 · y 0.71 · w 0.16 · h 0.07 (high)
  • Usage instruction line“Soak up to 5 minutes. Rinse well. Tremper jusqu'a 5 minutes. Bien rincer.”
    1 regionx 0.46 · y 0.78 · w 0.38 · h 0.07 (high)
  • Caution block header“CAUTION:”
    1 regionx 0.46 · y 0.85 · w 0.20 · h 0.03 (medium)
  • Made in line“Made in Canada”
    1 regionx 0.46 · y 0.90 · w 0.18 · h 0.04 (medium)

Packaging

A front-facing product label applied to the bottle, containing bilingual product copy, dosage guidance, a blue unscented callout, usage instructions, caution header, and origin line.

  • Label layoutWhite rectangular label with stacked text blocks and a small boxed area containing an icon, dosage text, and a blue rectangular callout reading 'unscented non parfume'.
    1 regionx 0.42 · y 0.38 · w 0.44 · h 0.53 (high)
  • Label headline“FASHION CARE”
    1 regionx 0.52 · y 0.40 · w 0.28 · h 0.05 (high)
  • Dosage box graphicSmall boxed graphic with a hand/icon at left, text '1-2 Capfuls 1-2 bouchons' and a filled blue box at right reading 'unscented non parfume'.
    1 regionx 0.46 · y 0.70 · w 0.38 · h 0.12 (high)
  • Bilingual copy blocksEnglish paragraph followed by French paragraph describing product action, both printed in black with a small blue French heading above the French paragraph.
    1 regionx 0.46 · y 0.48 · w 0.38 · h 0.22 (high)

Other

Close-up studio shot of the bottle on a plain light grey background, cropped to show the upper two thirds of the product slightly left of center.

  • Shot compositionClose-up detail framing showing the top and front of the bottle; left side of bottle slightly cropped and lower body extends out of frame.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • BackgroundUniform light grey backdrop with soft shadow and no visible props.
  • LightingSoft, diffuse studio lighting from the front left producing gentle highlights on the cap and subtle shadowing on the bottle's right edge.

Colors

matte white· bottle body#C5C6C1bright white· cap#F2F2F1medium blue· label blue callout and headingsPackaging#3372A3black· label textPackaging

Documents & Data

Customer Reviews

2 total
5

2 reviews · out of 5

Unscented which is what I wanted.

★★★★★Linda S.

Unscented.

Parfait pour apporter en voyage!

★★★★★Chantal L.

J'apporte ce produit pour laver mes maillots de bain quand je vais dans le Sud. Le format est généreux et le produit fonctionne bien.

Provenance

Merchant Link
https://www.simons.ca/en/women-underwear/accessories/forever-new-unscented-soap-150-g--7740-2210?colourId=0
Updated