Sophisticated menswear with a touch of avant-garde, Le 31 appeals to the businessman, the innovator, the adventure-seeker, and the athlete with its wide range of collections that feature everything from the comfiest essentials to the season's trendiest pieces.
René Lacoste (nicknamed "the crocodile") founded his label in 1933, offering a line of deluxe yet casual clothing. He used his moniker as inspiration when coming up with the famous crocodile patch that characterizes the brand's creations.
