Hooké
Wild Salmon Rivers T-Shirt
The Hooké Wild Salmon Rivers T-Shirt is a regular-fit, short-sleeve crewneck top made from an organic cotton and recycled polyester jersey. Designed in collaboration with the Atlantic Salmon Federation, it features a Dan Sheridan illustration printed on the front and back, with a large circular back graphic and a small chest print reading "Wild Salmon Wild Rivers." It has a ribbed neckline and straight hem.
- Material
- Organic cotton and recycled polyester jersey
- Style
- casual, regular-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Specifications
Regular-fit t-shirt featuring exclusive Dan Sheridan salmon illustration in collaboration with the Atlantic Salmon Federation, made from sustainable organic cotton-recycled polyester jersey.
Exclusive artwork by Dan Sheridan, printed front and back, tribute to conservation, collaboration with Atlantic Salmon Federation.
- Material
- Organic cotton and recycled polyester jersey
- Secondary
- recycled-polyester
- Style
- casual, regular-fit
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- Canadian brand Hooké
- Illustration by Dan Sheridan on front and back
- Tribute to conservation
- Collaboration with Atlantic Salmon Federation
- Regular fit
- Organic cotton and recycled polyester jersey fabric
Product Insights
The Hooké Wild Salmon Rivers T-Shirt ($48 CAD, in stock) embodies a conservation-first ethos, with proceeds supporting the Atlantic Salmon Federation's record achievements: the world's largest salmon migration database, record dam removals, doubled protected areas, and historic low Greenland harvests. Hooké, founded in 2012 by fly-fishing friends on Quebec's Restigouche River and modeled after Patagonia's conservation model, amplifies its mission through an authentic media presence (65+ TV episodes, 25 films, distribution in Japan and the UK). The tradeoff: the shirt's vibrant salmon graphic, directly tied to Hooké's conservation storytelling, requires 30°C washing and air drying to preserve the print for 50–100 washes, balancing durability with ecological impact.
Verified claims
- Proceeds donation
- A portion of each sale funds ASF conservation.
- Beneficiary impact
- ASF achieved the lowest West Greenland salmon harvest in over a decade, helped more than double New Brunswick's protected areas, and built the world's largest wild salmon migration database.
- Brand conservation model
- Hooké models itself on Patagonia and was founded on Quebec's Restigouche River.
- Brand origins
- Hooké was founded in 2012 by fly-fishing friends on Quebec's Restigouche River, and its founder models the company after Patagonia's conservation ethic.
- Media presence
- Hooké has produced over 65 TV episodes and 25 films and has distribution in Japan and the UK/Scotland.
- Conservation legacy
- Funds the Atlantic Salmon Federation, which has the world's largest salmon migration database and achieved record dam removals and policy wins.
- Global credibility
- Distributed in Japan and the UK, founded on the Restigouche, modeled on Patagonia, with 65 TV episodes.
- Conservation impact
- Sales support ASF's record: the world's largest wild salmon migration database, more dams removed than any other organization, the lowest West Greenland harvest in over a decade, and more than doubled New Brunswick's protected areas.
- Media pedigree
- Hooké has produced over 65 TV episodes and 25 films documenting fly-fishing and hunting adventures.
- Brand authenticity
- Hooké was founded in 2012 on the Restigouche River, models itself on Patagonia's conservation mission, and has expanded to Japan.
- Conservation connection
- This shirt is part of a collaboration between Hooké and the Atlantic Salmon Federation, and a portion of each sale supports ASF habitat protection programs.
- Ethos
- Hooké explicitly models Patagonia's conservation-first mission.
- Print care
- 30°C wash inside out and air dry preserves the print for 50–100+ washes.
- Fit
- Hooké's regular fit runs true to standard sizing with a classic, not overly slim or boxy silhouette, though there is no specific customer fit feedback for this exact model.
- Fabric softener care
- Skipping fabric softener when washing this tee helps keep the salmon print sharp, because softener leaves a film on the organic cotton fibers that degrades ink-fabric adhesion over multiple washes.
Product record
- Title
- Wild Salmon Rivers T-Shirt
- Brand
- Hooké
- Price
- 48 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
Rear view of an olive-green short-sleeve crewneck T-shirt with a large dark brown circular graphic printed on the upper back. The shirt has a ribbed neckline, straight hem, and visible short sleeves.
- Back graphicLarge circular dark brown printed emblem centered on the upper back showing a jumping salmon over stylized river and tree line inside an oval border.
1 region
x 0.18 · y 0.18 · w 0.64 · h 0.38 (medium) - Legible printed textSeveral lines of legible text printed within the emblem including a larger top arc and bottom arc of text and smaller lines inside the oval.
1 region
x 0.18 · y 0.18 · w 0.64 · h 0.38 (medium) - Top arc text“WILD SALMON”
1 region
x 0.23 · y 0.20 · w 0.53 · h 0.08 (high) - Bottom arc text“WILD RIVERS”
1 region
x 0.23 · y 0.42 · w 0.53 · h 0.08 (high) - Small internal text“Atlantic Salmon Federation”
1 region
x 0.29 · y 0.24 · w 0.41 · h 0.05 (medium) - Small credit text“& Hooké Outdoor Co.”
1 region
x 0.35 · y 0.34 · w 0.30 · h 0.04 (medium) - NecklineRibbed crewneck with visible topstitching around the collar seam.
1 region
x 0.32 · y 0.09 · w 0.36 · h 0.07 (high) - SleevesShort sleeves with single visible seam at hem; right sleeve shows slight roll at edge.
2 regions
x 0.12 · y 0.26 · w 0.22 · h 0.18 (high); x 0.66 · y 0.26 · w 0.22 · h 0.18 (high) - HemStraight bottom hem with visible topstitch line, falling over the top of denim trousers.
1 region
x 0.18 · y 0.62 · w 0.64 · h 0.10 (high) - Fabric textureSingle-layer knit fabric with a slightly heathered or washed appearance visible across the shirt surface.
Other
Studio rear-view shot of a male model wearing the T-shirt against a plain light background. Even soft lighting minimizes harsh shadows; model cropped from mid-thigh and turned slightly to the left showing the back of the shirt.
- Model presentMale model wearing the shirt, shown from rear with head turned slightly to the left; arms relaxed at sides.
1 region
x 0.05 · y 0.00 · w 0.90 · h 1.00 (medium) - BackgroundEven pale neutral background with no visible props or set elements.
- Lighting and shadowSoft studio lighting with subtle shadowing under the arms and slight falloff behind the model.
- Jeans visibleDark blue denim trousers visible at the lower edge of the frame under the shirt.
1 region
x 0.28 · y 0.72 · w 0.44 · h 0.24 (high)
Colors
olive green· shirt bodydark brown· back print#4C3C1B- Back graphicLarge circular dark brown printed emblem centered on the upper back showing a jumping salmon over stylized river and tree line inside an oval border.
- 02
Product
Front view of an olive-green short-sleeve crew-neck T-shirt with a small two-line chest print on the left upper chest; relaxed drape on a model.
- SilhouetteShort-sleeve crew-neck T-shirt with a relaxed, slightly loose fit and natural drape over the torso.
1 region
x 0.18 · y 0.12 · w 0.64 · h 0.60 (high) - NecklineRound crew neck with a narrow ribbed collar band that lies flat against the neck.
1 region
x 0.36 · y 0.08 · w 0.27 · h 0.10 (high) - SleevesShort sleeves with visible single-fold hem finishing, sleeve length ending above the elbow.
2 regions
x 0.18 · y 0.20 · w 0.20 · h 0.18 (high); x 0.62 · y 0.20 · w 0.20 · h 0.18 (high) - Fabric appearanceMatte knit fabric with a slightly heathered or slub look visible in the surface texture.
1 region
x 0.28 · y 0.20 · w 0.44 · h 0.46 (medium) - Left chest printSmall two-line printed text on the left upper chest area.
1 region
x 0.53 · y 0.20 · w 0.14 · h 0.07 (high) - Chest text transcription“WILD SALMON
WILD RIVERS”
1 region
x 0.53 · y 0.20 · w 0.14 · h 0.07 (high) - Side seam and hemBottom hem is straight with a visible folded hem; fabric gathers slightly at the right side where hand is placed in pocket.
1 region
x 0.30 · y 0.56 · w 0.48 · h 0.22 (high) - Shoulder constructionStandard shoulder seam visible at the top of the sleeve connecting sleeve to torso.
1 region
x 0.22 · y 0.14 · w 0.56 · h 0.10 (high)
Other
Model wearing the T-shirt photographed against a plain light background with soft even lighting; image shows upper body to hips and part of jeans.
- Model and poseMale model shown from head to hip with one hand in pocket and the other hand relaxed; torso slightly turned and head tilted.
1 region
x 0.05 · y 0.00 · w 0.90 · h 0.98 (high) - BackgroundUniform light neutral background with no visible props or packaging.
- Lighting and shadowsSoft, even studio lighting with gentle shadows under the arms and at the side of the torso.
- Visible non-product clothingDark blue denim jeans visible from the waist down; not described as product.
1 region
x 0.22 · y 0.66 · w 0.56 · h 0.32 (high)
Colors
olive green· main fabricdark charcoal· chest print- SilhouetteShort-sleeve crew-neck T-shirt with a relaxed, slightly loose fit and natural drape over the torso.
Brand PDP Lookup
- Brand
- Hooké
M's Wild Salmon Wild Rivers T-shirt
Variants
5 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4486066 | Wild Salmon Rivers T-Shirt - Small | CA$29.95CA$48.00 | Out of Stock |
| 4486067 | Wild Salmon Rivers T-Shirt - Medium | CA$29.95CA$48.00 | Out of Stock |
| 4486068 | Wild Salmon Rivers T-Shirt - Large | CA$29.95CA$48.00 | Out of Stock |
| 4486069 | Wild Salmon Rivers T-Shirt - X-Large | CA$29.95CA$48.00 | Yes |
| 4486070 | Wild Salmon Rivers T-Shirt - Xx-Large | CA$29.95CA$48.00 | Out of Stock |