Rodeo T-shirt product image (primary)
Short-sleeve crewneck T-shirt with a multi-color chest screenprint showing large headline text and a horse-and-rider illustration centered on the front.

Country Liberty

Rodeo T-Shirt

CA$9.99CAD
Out of Stock

This is a Rodeo short-sleeve crewneck T-shirt made from ultra-comfortable 100% cotton jersey. It features a multi-color screenprint on the front with a horse-and-rider illustration and the text 'RODEO', as well as a small stitched patch on the upper back. Designed with a relaxed fit, it is suitable for casual everyday wear.

Material
100% cotton jersey
Category
Apparel & Accessories > Clothing > Shirts & Tops

Color

Ivory/Cream Beige

Size

SMALLMEDIUMLARGEX-LARGE

Specifications

T-shirt with front print, made from ultra comfortable 100% cotton jersey.

Front print, 100% cotton jersey, ultra comfortable

Material
100% cotton jersey
Gender
male
Condition
new
Category
Apparel & Accessories > Clothing > Shirts & Tops

Additional Attributes

  • Print on the front
  • Ultra comfortable 100% cotton jersey

Product Insights

Country Liberty's Rodeo T-Shirt, priced at $45 CAD and in stock, tells a story of rugged authenticity: born from a $400 and 12-shirt start in Rexton, New Brunswick (pop. 800) by founder Sawyer Hannay, a former NHL draft pick turned entrepreneur. The shirt's deliberately cracked graphic deepens its vintage aesthetic with each wash, but buyers must accept 3–8% shrinkage in length on first warm wash. Pre-Dragons' Den sales of $2.5M, a $150k Dragon investment, distribution in 200+ Canadian and 75 US stores, and an official partnership with Molson Coors for Coors Light validate its market traction. The fit mirrors Black Wrangler and Saddle Bronco tees.

Verified claims

Graphic aging
Deliberately cracked graphic improves with each wash.
Founding story
Country Liberty began with 12 shirts and $400 while the founder was at university, and its aesthetic is rooted in Rexton, New Brunswick (pop. 800).
Founder background
Founder Sawyer Hannay was drafted by the Vancouver Canucks in 2010 and played professional hockey.
Business validation
Country Liberty had $2.5 million in sales before appearing on Dragons' Den, secured a $150,000 investment, is stocked in over 275 Canadian and US stores, and has an official Coors Light partnership.
Brand story
Founded with $400 and 12 shirts; founder drafted to NHL; name meaning derived from 'freedom'.
Shrinkage
Shrinks 3–8% in length on first warm wash (up to 10% with hot water).
Fit
This tee has a relaxed, true-to-size fit and follows the same relaxed style as the Black Wrangler and Saddle Bronco tees.
Fabric and material
Made from 100% cotton jersey that softens with wear and washing.
Shrinkage prevention
To minimize shrinkage, wash in cold water and air dry or tumble dry on low.

Product record

Title
Rodeo T-Shirt
Brand
Country Liberty
Price
45 CAD
Availability
In stock

Image Analysis

2 images
Rodeo T-shirt product image (primary)
01

Product

Short-sleeve crewneck T-shirt with a multi-color chest screenprint showing large headline text and a horse-and-rider illustration centered on the front.

  • SilhouetteShort-sleeve, relaxed-fit crewneck T-shirt shown on a model, front-facing; hem falls over the top of jeans.
    1 regionx 0.10 · y 0.08 · w 0.80 · h 0.74 (high)
  • NecklineRibbed crewneck collar with narrow ribbing in the same fabric/color as the shirt.
    1 regionx 0.30 · y 0.06 · w 0.40 · h 0.08 (high)
  • SleevesShort sleeves with a straight hem, loose fit around upper arm.
    2 regionsx 0.10 · y 0.16 · w 0.28 · h 0.20 (high); x 0.62 · y 0.18 · w 0.24 · h 0.20 (high)
  • Front print compositionCentered multi-element screenprint on chest combining large headline text, a stylized light-blue horse-and-rider illustration, and smaller supporting lines of text beneath.
    1 regionx 0.23 · y 0.24 · w 0.54 · h 0.46 (high)
  • Headline text 'COUNTRY'COUNTRY
    1 regionx 0.30 · y 0.24 · w 0.40 · h 0.08 (high)
  • Subheadline 'LIBERTY'LIBERTY
    1 regionx 0.40 · y 0.30 · w 0.20 · h 0.05 (high)
  • Large centered text 'RODEO'RODEO
    1 regionx 0.36 · y 0.44 · w 0.28 · h 0.08 (high)
  • Supporting line 'CANADIAN-INSPIRED'CANADIAN-INSPIRED
    1 regionx 0.33 · y 0.37 · w 0.34 · h 0.04 (medium)
  • Small line 'COMMUNITY FREEDOM ADVENTURE'COMMUNITY FREEDOM ADVENTURE
    1 regionx 0.30 · y 0.54 · w 0.40 · h 0.03 (medium)
  • Footer text 'EST. KENT COUNTY'EST. KENT COUNTY
    1 regionx 0.40 · y 0.59 · w 0.20 · h 0.04 (medium)
  • Graphic illustrationLight-blue stylized illustration of a horse and rider positioned behind and around the 'RODEO' text, with visible brushlike strokes.
    1 regionx 0.27 · y 0.30 · w 0.46 · h 0.34 (high)
  • Small emblem below printSmall centered emblem/icon below the footer text, printed in the same reddish-brown as headline text.
    1 regionx 0.47 · y 0.64 · w 0.06 · h 0.05 (medium)

Other

Studio shot showing a male model wearing the T-shirt against a plain light background; model pose and visible jeans provide context for fit.

  • Model poseMale model standing three-quarter front, head turned left, left hand in left front jean pocket and right hand relaxed at side.
    1 regionx 0.08 · y 0.02 · w 0.84 · h 0.96 (high)
  • Background and lightingEven, soft studio lighting on a plain off-white or very light gray background with a faint shadow cast to the right of the model.
  • Visible jeansLight to medium blue denim jeans visible from waist to upper thighs; not part of the product being described but visible in the image.
    1 regionx 0.20 · y 0.66 · w 0.60 · h 0.28 (high)
  • Image qualitySharp, high-resolution studio photograph with clear detail on fabric, print, and model features.

Colors

cream· shirt body#C9C5BCmuted brick red· printed headline and small textlight sky blue· printed illustration
Rodeo T-shirt product image 2
02

Product

Rear three-quarter view of a short-sleeve cream/off-white T-shirt worn by a model; visible features include a ribbed crew neckline, a small rectangular stitched patch at the upper center back, mid-bicep sleeves, and a straight hem with a relaxed fit.

  • Overall silhouetteRelaxed-fit short-sleeve T-shirt shown from the back with a straight hem that falls over the top of the jeans.
    1 regionx 0.18 · y 0.12 · w 0.64 · h 0.78 (high)
  • NecklineRibbed crew neckline visible from the rear with close, even stitching around the collar.
    1 regionx 0.39 · y 0.06 · w 0.22 · h 0.10 (high)
  • Back patchSmall rectangular stitched fabric patch centered at the upper back just below the neckline.
    1 regionx 0.47 · y 0.12 · w 0.06 · h 0.05 (high)
  • Sleeve length and cutShort sleeves with a relaxed, slightly loose cut ending at mid-bicep; sleeve hems have single-line stitching.
    2 regionsx 0.14 · y 0.28 · w 0.32 · h 0.24 (high); x 0.60 · y 0.30 · w 0.24 · h 0.20 (high)
  • Fabric appearancePlain knit fabric with a soft, slightly textured surface consistent with cotton or cotton-blend jersey; no visible print or pattern on the back.
    1 regionx 0.22 · y 0.18 · w 0.56 · h 0.64 (high)
  • Shoulder seamsVisible shoulder seams running from neckline to sleeve top with standard construction.
    1 regionx 0.33 · y 0.10 · w 0.34 · h 0.10 (high)
  • Hem stitchingStraight lower hem with visible single-line topstitching.
    1 regionx 0.26 · y 0.74 · w 0.48 · h 0.12 (high)

Other

Studio shot showing the model from the rear at a slight three-quarter angle against a plain light background; the model wears blue jeans and lighting is soft and even.

  • Shot compositionRear three-quarter view of the model cropped to show torso, upper legs, and head with the model turned slightly to the left.
  • BackgroundPlain, smooth light gray to off-white studio background with no props.
  • Model stylingMale model with short brown hair wearing the T-shirt and medium-blue washed jeans visible from the rear.
    1 regionx 0.30 · y 0.68 · w 0.42 · h 0.24 (high)
  • Lighting and shadowSoft, diffuse lighting with minimal shadows; subtle shadowing on the right side of the model indicating light from the left-front.

Colors

cream· body

Provenance

Merchant Link
https://www.simons.ca/en/men-clothing/t-shirts-tanks/prints-patterns/rodeo-t-shirt--21654-501?colourId=0
Updated