
Country Liberty
Rodeo T-Shirt
This is a Rodeo short-sleeve crewneck T-shirt made from ultra-comfortable 100% cotton jersey. It features a multi-color screenprint on the front with a horse-and-rider illustration and the text 'RODEO', as well as a small stitched patch on the upper back. Designed with a relaxed fit, it is suitable for casual everyday wear.
- Material
- 100% cotton jersey
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
T-shirt with front print, made from ultra comfortable 100% cotton jersey.
Front print, 100% cotton jersey, ultra comfortable
- Material
- 100% cotton jersey
- Gender
- male
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- Print on the front
- Ultra comfortable 100% cotton jersey
Product Insights
Country Liberty's Rodeo T-Shirt, priced at $45 CAD and in stock, tells a story of rugged authenticity: born from a $400 and 12-shirt start in Rexton, New Brunswick (pop. 800) by founder Sawyer Hannay, a former NHL draft pick turned entrepreneur. The shirt's deliberately cracked graphic deepens its vintage aesthetic with each wash, but buyers must accept 3–8% shrinkage in length on first warm wash. Pre-Dragons' Den sales of $2.5M, a $150k Dragon investment, distribution in 200+ Canadian and 75 US stores, and an official partnership with Molson Coors for Coors Light validate its market traction. The fit mirrors Black Wrangler and Saddle Bronco tees.
Verified claims
- Graphic aging
- Deliberately cracked graphic improves with each wash.
- Founding story
- Country Liberty began with 12 shirts and $400 while the founder was at university, and its aesthetic is rooted in Rexton, New Brunswick (pop. 800).
- Founder background
- Founder Sawyer Hannay was drafted by the Vancouver Canucks in 2010 and played professional hockey.
- Business validation
- Country Liberty had $2.5 million in sales before appearing on Dragons' Den, secured a $150,000 investment, is stocked in over 275 Canadian and US stores, and has an official Coors Light partnership.
- Brand story
- Founded with $400 and 12 shirts; founder drafted to NHL; name meaning derived from 'freedom'.
- Shrinkage
- Shrinks 3–8% in length on first warm wash (up to 10% with hot water).
- Fit
- This tee has a relaxed, true-to-size fit and follows the same relaxed style as the Black Wrangler and Saddle Bronco tees.
- Fabric and material
- Made from 100% cotton jersey that softens with wear and washing.
- Shrinkage prevention
- To minimize shrinkage, wash in cold water and air dry or tumble dry on low.
Product record
- Title
- Rodeo T-Shirt
- Brand
- Country Liberty
- Price
- 45 CAD
- Availability
- In stock
Image Analysis
2 images- 01

Product
Short-sleeve crewneck T-shirt with a multi-color chest screenprint showing large headline text and a horse-and-rider illustration centered on the front.
- SilhouetteShort-sleeve, relaxed-fit crewneck T-shirt shown on a model, front-facing; hem falls over the top of jeans.
1 region
x 0.10 · y 0.08 · w 0.80 · h 0.74 (high) - NecklineRibbed crewneck collar with narrow ribbing in the same fabric/color as the shirt.
1 region
x 0.30 · y 0.06 · w 0.40 · h 0.08 (high) - SleevesShort sleeves with a straight hem, loose fit around upper arm.
2 regions
x 0.10 · y 0.16 · w 0.28 · h 0.20 (high); x 0.62 · y 0.18 · w 0.24 · h 0.20 (high) - Front print compositionCentered multi-element screenprint on chest combining large headline text, a stylized light-blue horse-and-rider illustration, and smaller supporting lines of text beneath.
1 region
x 0.23 · y 0.24 · w 0.54 · h 0.46 (high) - Headline text 'COUNTRY'“COUNTRY”
1 region
x 0.30 · y 0.24 · w 0.40 · h 0.08 (high) - Subheadline 'LIBERTY'“LIBERTY”
1 region
x 0.40 · y 0.30 · w 0.20 · h 0.05 (high) - Large centered text 'RODEO'“RODEO”
1 region
x 0.36 · y 0.44 · w 0.28 · h 0.08 (high) - Supporting line 'CANADIAN-INSPIRED'“CANADIAN-INSPIRED”
1 region
x 0.33 · y 0.37 · w 0.34 · h 0.04 (medium) - Small line 'COMMUNITY FREEDOM ADVENTURE'“COMMUNITY FREEDOM ADVENTURE”
1 region
x 0.30 · y 0.54 · w 0.40 · h 0.03 (medium) - Footer text 'EST. KENT COUNTY'“EST. KENT COUNTY”
1 region
x 0.40 · y 0.59 · w 0.20 · h 0.04 (medium) - Graphic illustrationLight-blue stylized illustration of a horse and rider positioned behind and around the 'RODEO' text, with visible brushlike strokes.
1 region
x 0.27 · y 0.30 · w 0.46 · h 0.34 (high) - Small emblem below printSmall centered emblem/icon below the footer text, printed in the same reddish-brown as headline text.
1 region
x 0.47 · y 0.64 · w 0.06 · h 0.05 (medium)
Other
Studio shot showing a male model wearing the T-shirt against a plain light background; model pose and visible jeans provide context for fit.
- Model poseMale model standing three-quarter front, head turned left, left hand in left front jean pocket and right hand relaxed at side.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.96 (high) - Background and lightingEven, soft studio lighting on a plain off-white or very light gray background with a faint shadow cast to the right of the model.
- Visible jeansLight to medium blue denim jeans visible from waist to upper thighs; not part of the product being described but visible in the image.
1 region
x 0.20 · y 0.66 · w 0.60 · h 0.28 (high) - Image qualitySharp, high-resolution studio photograph with clear detail on fabric, print, and model features.
Colors
cream· shirt body#C9C5BCmuted brick red· printed headline and small textlight sky blue· printed illustration- SilhouetteShort-sleeve, relaxed-fit crewneck T-shirt shown on a model, front-facing; hem falls over the top of jeans.
- 02

Product
Rear three-quarter view of a short-sleeve cream/off-white T-shirt worn by a model; visible features include a ribbed crew neckline, a small rectangular stitched patch at the upper center back, mid-bicep sleeves, and a straight hem with a relaxed fit.
- Overall silhouetteRelaxed-fit short-sleeve T-shirt shown from the back with a straight hem that falls over the top of the jeans.
1 region
x 0.18 · y 0.12 · w 0.64 · h 0.78 (high) - NecklineRibbed crew neckline visible from the rear with close, even stitching around the collar.
1 region
x 0.39 · y 0.06 · w 0.22 · h 0.10 (high) - Back patchSmall rectangular stitched fabric patch centered at the upper back just below the neckline.
1 region
x 0.47 · y 0.12 · w 0.06 · h 0.05 (high) - Sleeve length and cutShort sleeves with a relaxed, slightly loose cut ending at mid-bicep; sleeve hems have single-line stitching.
2 regions
x 0.14 · y 0.28 · w 0.32 · h 0.24 (high); x 0.60 · y 0.30 · w 0.24 · h 0.20 (high) - Fabric appearancePlain knit fabric with a soft, slightly textured surface consistent with cotton or cotton-blend jersey; no visible print or pattern on the back.
1 region
x 0.22 · y 0.18 · w 0.56 · h 0.64 (high) - Shoulder seamsVisible shoulder seams running from neckline to sleeve top with standard construction.
1 region
x 0.33 · y 0.10 · w 0.34 · h 0.10 (high) - Hem stitchingStraight lower hem with visible single-line topstitching.
1 region
x 0.26 · y 0.74 · w 0.48 · h 0.12 (high)
Other
Studio shot showing the model from the rear at a slight three-quarter angle against a plain light background; the model wears blue jeans and lighting is soft and even.
- Shot compositionRear three-quarter view of the model cropped to show torso, upper legs, and head with the model turned slightly to the left.
- BackgroundPlain, smooth light gray to off-white studio background with no props.
- Model stylingMale model with short brown hair wearing the T-shirt and medium-blue washed jeans visible from the rear.
1 region
x 0.30 · y 0.68 · w 0.42 · h 0.24 (high) - Lighting and shadowSoft, diffuse lighting with minimal shadows; subtle shadowing on the right side of the model indicating light from the left-front.
Colors
cream· body- Overall silhouetteRelaxed-fit short-sleeve T-shirt shown from the back with a straight hem that falls over the top of the jeans.
Brand PDP Lookup
- Brand
- Country Liberty
Natural Rodeo Tee