Le 31
French Riviera T-Shirt Comfort Fit
This is a unisex French Riviera T-Shirt by Le 31 by Simons, designed exclusively in Canada. It is a short-sleeve crew-neck top made from ultra-comfortable 100% organic cotton jersey, featuring a comfort fit with a relaxed, slightly boxy silhouette. The front displays a seaside resort print of two striped deck chairs above the red script "Cote d'Azur," while the back panel is plain.
- Material
- 100% organic cotton jersey
- Style
- resort, casual, relaxed-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Relaxed-fit t-shirt featuring a seaside resort-inspired print and embroidery, made from ultra comfortable organic cotton jersey.
Seaside resort print and embroidery, comfort fit, 100% organic cotton jersey.
- Material
- 100% organic cotton jersey
- Style
- resort, casual, relaxed-fit
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- seaside resort print
- embroidered accents
- comfort fit silhouette
- ultra comfortable 100% organic cotton jersey
- exclusive Simons design
- French Riviera inspired
Product Insights
The Le 31 French Riviera T-Shirt comfort Fit is an affordable organic cotton tee at 39 CAD, featuring a deck-chair illustration. Its comfort fit is roomier than standard, and the breathable handpicked jersey reduces pilling. Sizing can be adjusted for a relaxed or closer fit. The decoration, screen print (lasting 50–100 washes) or embroidery (lasting years), requires careful washing (inside-out, cold, no bleach or fabric softener) to maximize longevity. This private-label shirt undercuts competitors like Pact and Everlane, balancing price with quality.
Verified claims
- Fit
- Comfort fit is roomier than standard fit.
- Breathability
- Breathable organic cotton jersey keeps you cool and dry.
- Sizing
- Stick with your usual size for a relaxed look, or size down for a closer fit.
- Care
- Wash inside out in cold water; avoid bleach and fabric softener.
- Longevity
- Screen print lasts 50-100 washes; embroidery lasts years.
- Design narrative
- The tee features an original deck-chair illustration from Le 31's French Riviera collection.
- Print durability
- Screen print lasts 50-100 washes and embroidery lasts years with proper care.
- Price competition
- 39 CAD (~$28 USD) undercuts Pact ($34), Everlane ($38), Buck Mason ($68)
- Decoration durability
- Screen print lasts 50-100 washes; embroidery years; care: inside-out, cold
- Brand identity
- Private-label Le 31 ensures quality; resort graphic adds personality
- Fiber quality
- The 100% organic cotton jersey uses handpicked fibers for a smoother feel and less pilling.
Product record
- Title
- French Riviera T-Shirt Comfort Fit
- Brand
- Le 31
- Price
- 39 CAD
- Availability
- In stock
Deep Research
The Le 31 brand: Simons' in-house quality
- Le 31's collections are named after vacation or exotic themes — 'French Riviera', 'Jaguar Tapestry', 'Nocturnal Exoticism' — establishing a brand identity around escapist, conversation-starting graphics that turn a simple t-shirt into a statement piece.
- Le 31 is a private-label brand designed exclusively for Simons in Canada, meaning this t-shirt is part of a vertically integrated in-house collection where design, fit, and material choices are directly accountable to the retailer — a quality signal that separates it from unbranded basics.
How the price compares to similar organic cotton tees
- At 39 CAD (roughly $28 USD), this tee undercuts many direct-to-consumer organic cotton basics — Pact's entry organic tee starts at $34 USD, Everlane's at $38 USD, and Buck Mason's at $68 USD — making this printed and embroidered piece a value standout within the category.
- Within the same brand, a plain organic Pima cotton t-shirt retails for 59 CAD, so this decorated comfort-fit piece at 39 CAD offers a lower outlay with additional design detail — effectively the better value proposition for buyers wanting more than a basic solid.
Why organic cotton jersey matters for comfort
- Organic cotton is typically handpicked rather than machine-harvested, which preserves the length and integrity of the fibers — so the jersey woven from them starts out softer, with a smoother surface that resists pilling and holds its shape longer than conventionally harvested cotton.
- The fine circular knit of jersey creates microscopic air pockets that allow heat and moisture to escape, so the tee feels cooler and drier against the skin than a woven cotton shirt or a synthetic tee — a key advantage for resort wear or warm-weather layering.
Image Analysis
2 images- 01
Product
Front view of a white short-sleeve crew-neck T-shirt worn by a model; chest-centered printed graphic showing two striped deck chairs and a red script line beneath.
- Silhouette and fitBoxy, straight-cut short-sleeve T-shirt with a crew neckline; sleeves end above the elbow and the hem falls near the model's hips.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.62 (high) - Material appearanceSmooth knit fabric with a matte finish typical of cotton jersey; no visible texture or sheen.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.62 (medium) - Chest graphic layoutCentered printed design showing two adjacent deck chairs above a single line of red script text.
1 region
x 0.37 · y 0.20 · w 0.26 · h 0.20 (high) - Deck chair leftLeft deck chair printed with vertical blue and white stripes and a light wood-colored frame.
1 region
x 0.37 · y 0.20 · w 0.10 · h 0.16 (high) - Deck chair rightRight deck chair printed with vertical green and white stripes and a light wood-colored frame.
1 region
x 0.47 · y 0.20 · w 0.10 · h 0.16 (high) - Script text under chairs“Cote d'Azur”
1 region
x 0.43 · y 0.34 · w 0.12 · h 0.05 (high)
Other
Studio shot of a model against a plain off-white wall; model wears denim shorts and holds a pale yellow hoodie; soft, even lighting with minimal shadowing.
- Shot compositionHalf-body studio photograph showing the model from head to mid-thigh with the torso and shirt centered in the frame.
- BackgroundFlat off-white wall with slight shadow along the right edge of the model.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - Visible props and clothingModel holds a pale yellow hooded garment draped in the left hand and wears medium-blue denim shorts.
2 regions
x 0.12 · y 0.61 · w 0.26 · h 0.34 (high); x 0.44 · y 0.63 · w 0.34 · h 0.32 (high) - LightingSoft, diffused frontal lighting producing gentle shadows under the model's chin and slight shadow along the wall.
Colors
white· main fabric#C5C4CAmedium blue· left chair stripesmuted green· right chair stripeslight beige wood· deck chair frames#D5AB92deep red· script text- Silhouette and fitBoxy, straight-cut short-sleeve T-shirt with a crew neckline; sleeves end above the elbow and the hem falls near the model's hips.
- 02
Product
Rear view of a plain white short-sleeve crew-neck T-shirt on a male model showing a relaxed, slightly boxy fit with visible shoulder seams and straight hem.
- SilhouetteRelaxed, slightly boxy rear silhouette with the body of the shirt falling straight from the shoulders to a straight hem that sits at the hips
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.70 (high) - NecklineCrew neck with a narrow ribbed collar visible at the back of the neck
1 region
x 0.36 · y 0.06 · w 0.28 · h 0.10 (high) - Sleeve length and cuffsShort sleeves ending mid upper-arm with a simple folded hem on each sleeve
2 regions
x 0.58 · y 0.28 · w 0.30 · h 0.22 (high); x 0.10 · y 0.34 · w 0.24 · h 0.18 (high) - Shoulder and seam detailVisible shoulder seam running from neck to sleeve creating a dropped shoulder appearance
1 region
x 0.28 · y 0.10 · w 0.48 · h 0.20 (high) - Fabric appearanceSmooth fine knit fabric with a matte finish and slight natural drape; no visible print, pattern, or texture variation on the back panel
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.54 (high) - Back panelPlain back panel with no visible graphics, logos, or pockets
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.54 (high)
Other
Studio rear three quarter shot on a white background showing the model holding a yellow jacket and wearing blue jeans; soft even lighting and minimal shadows.
- View and poseRear three quarter view of a standing male model turned slightly to his right so the right profile of his face is partially visible
1 region
x 0.40 · y 0.00 · w 0.60 · h 0.36 (high) - PropYellow jacket held draped over the model's right forearm and hand, visible at the lower right of the image
- Other clothing visibleBlue denim jeans visible from the rear waist down to mid thighs below the T-shirt hem
1 region
x 0.22 · y 0.74 · w 0.56 · h 0.26 (high) - Background and lightingEven studio lighting on a plain white background producing soft, subtle shadows primarily under the arms and at the hem
Colors
white· shirt body#F3F2F8- SilhouetteRelaxed, slightly boxy rear silhouette with the body of the shirt falling straight from the shoulders to a straight hem that sits at the hips
Documents & Data
Customer Reviews
1 total1 reviews · out of 5
Perfect layer with linen jacket
Casual continental look. Good quality, great colour.
Q&A
4 answered- How does the 'comfort fit' compare to a standard fit? Is it more relaxed in the chest and sleeves?
- Comfort fit is more relaxed than standard fit — it offers extra room through the chest and sleeves compared to the 'straight style with slightly fitted sleeves' of standard fit [1].
- Does this t-shirt require any special care for the embroidery or print, such as turning inside out or avoiding bleach?
- To best protect the embroidery and print, we recommend turning the shirt inside out before washing, using cold water, and avoiding bleach or fabric softener. This helps preserve the decoration over time.
- Will the print and embroidery hold up well to regular machine washing, or is there a risk of fading or peeling over time?
- Yes, with proper care — wash inside out in cold water and tumble dry low — the embroidery is very durable and the print should hold up well to regular washing. Screen-printed designs on cotton typically last 50-100 washes, and embroidery can last for years without fading or peeling [2].
- How does the sizing run compared to other Simons t-shirts? Would you recommend sizing up or down for the comfort fit?
- Comfort fit is intentionally roomier than standard fit, so you can generally stick with your usual size for a relaxed look. If you prefer a closer fit, consider sizing down. The available sizes range from S to XXL.