
Marimekko
Maridenim Unikko Wide-Leg Jean
Marimekko Maridenim Unikko wide-leg jeans are a 100% cotton denim trouser featuring a mid-rise, wide-leg fit with a 5-pocket design and an inseam of 32.25 inches (82 cm). The denim has an allover Unikko poppy pattern in two blue tones, with contrast topstitching and a metal button closure. Suitable for casual wear, these jeans provide a loose, floor-grazing silhouette as seen in product images.
- Color
- blue tones
- Material
- 100% cotton denim
- Gender
- female
- Style
- casual, vintage
- Category
- Apparel & Accessories > Clothing > Pants
Color
Size
Specifications
Marimekko's wide-leg jeans featuring the iconic Unikko poppy pattern in blue tones, crafted from structured 100% cotton denim.
Iconic Unikko poppy pattern, wide-leg silhouette, mid-rise fit, 5-pocket design, structured denim
- Color
- blue tones · blue
- Material
- 100% cotton denim
- Style
- casual, vintage
- Occasion
- casual, everyday
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Pants
Additional Attributes
- 100% cotton denim
- structured denim fabric
- mid-rise waist
- wide-leg silhouette
- 5-pocket design
- inseam length 32.25 inches (82 cm)
- iconic Unikko poppy pattern in blue tones
- graphic floral print
Product Insights
The Maridenim Unikko Wide-Leg Jean by Marimekko ($460 CAD, in stock) brings the iconic 1964 Unikko pattern to denim via water-free laser etching that never cracks or peels and develops a unique patina over time, complying with Ellen MacArthur Jeans Redesign guidelines for durability (endures 30+ home washes) and circularity (monomaterial 80% organic, 20% recycled cotton with FSC-certified jacron label). The tradeoff: break-in takes weeks, but the non-stretch denim molds to the body without sagging, and high-rise styling with pointed-toe shoes prevents a bottom-heavy silhouette. Priced $180-$210 less than comparable designer printed jeans, it links Marimekko's ready-to-wear concepts and debuted at Copenhagen Fashion Week, with supply chain transparency down to Turkish organic cotton farms.
Verified claims
- Origin
- Maija Isola defied the floral ban and hand-painted Unikko on the floor, accidentally creating a fifth color from overlap.
- Heritage
- Continuously printed since 1964, Unikko is a global icon and Marimekko's most recognized pattern.
- Pattern finish
- Laser-etched into denim, the Unikko pattern never cracks or peels and develops a unique patina over time.
- Label design
- The back label features an embossed Unikko poppy motif in FSC-certified jacron.
- Durability
- The laser-etching endures 30 home washes, meeting Ellen MacArthur durability guidelines.
- Care
- Care guidance is printed inside the front pocket; the denim designer recommends washing sparingly and airing out between wears to preserve the laser-etched pattern.
- Break-in
- Break-in takes a few weeks: the structured denim progressively softens and the waistband eases quickly to the wearer's shape.
- Fit
- Rigid, non-stretch denim molds to the body without sagging or permanent bagging out.
- Jeans Redesign compliance
- Maridenim denim follows Ellen MacArthur Jeans Redesign guidelines.
- Supply chain transparency
- Supply chain documented down to the organic cotton source in Turkey.
- Proportion styling
- Pointed-toe shoes extend the leg line and keep the wide-leg silhouette from reading as bottom-heavy.
- Pricing
- $460 CAD – $180 to $210 less than Ganni and Alice+Olivia printed jeans.
- Sustainability
- 100% cotton (80% organic, 20% recycled), monomaterial design with laser-etched pattern that lasts 30 washes.
- Jacron
- FSC-certified jacron back label is vegan, washable, and circular-design aligned.
- Brand positioning
- Links Marimekko's three ready-to-wear concepts and debuted at Copenhagen Fashion Week.
- Circularity compliance
- Meets Jeans Redesign guidelines for removable hardware, no rivets, and 30-wash durability.
- Eco-friendly finishing
- Laser, ozone, steam replace stone washing; Unikko laser-etched; FSC jacron label; care instructions in pocket.
- Patina
- Fading gradually enhances the laser-etched Unikko pattern, giving each pair a unique, evolving patina.
- Continuous collection
- Maridenim is a permanent collection; the Unikko jean remains the core pattern while new patterns, colors, and fits launch each season — a new pattern is confirmed for SS25.
- Anniversary debut
- Unikko's 60th anniversary debut on denim via water-free laser etching.
- Pattern coverage
- The Unikko poppy pattern is all-over on the wide-leg panels, not limited to specific panels.
- Fiber content
- The denim is a 100% cotton monomaterial made of 80% organic and 20% recycled cotton, with zero elastane.
Product record
- Title
- Maridenim Unikko Wide-Leg Jean
- Brand
- Marimekko
- Price
- 460 CAD
- Availability
- In stock
Image Analysis
3 images- 01

Product
Wide-leg blue denim jeans with an allover large floral jacquard/print in two blue tones, visible front fly seam and front pockets, full-length legs that extend to the floor covering the shoes.
- SilhouetteFull-length wide-leg trousers with a loose, straight fall from hip to hem creating a wide, flared silhouette that reaches the floor.
1 region
x 0.12 · y 0.35 · w 0.76 · h 0.60 (high) - Waist and flyVisible front waist with a vertical center fly seam and topstitching; waistband area sits at the model's natural waist and is partially covered by the top.
1 region
x 0.33 · y 0.36 · w 0.34 · h 0.12 (high) - Front pocketsFront pockets visible; model's right hand inserted into the right front pocket creating a slight pull in the fabric at the hip.
2 regions
x 0.53 · y 0.41 · w 0.20 · h 0.12 (high); x 0.20 · y 0.44 · w 0.18 · h 0.11 (medium) - Allover floral patternLarge-scale floral motif in a darker blue printed or woven into the denim, repeated across the entire visible surface of the jeans including legs and upper hip.
1 region
x 0.15 · y 0.41 · w 0.70 · h 0.52 (high) - Fabric appearanceDenim weave texture visible with moderate weight drape; hem pools slightly on the floor showing soft, unstructured fabric behavior.
1 region
x 0.14 · y 0.70 · w 0.72 · h 0.24 (high) - Topstitching contrastVisible contrast topstitching along the fly and pocket seams in a warmer, orange-brown thread.
1 region
x 0.40 · y 0.38 · w 0.22 · h 0.18 (high) - Hem detailPlain folded hem with the floral pattern continuing to the edge; hem rests on the floor and slightly curls where fabric is pooled.
1 region
x 0.16 · y 0.86 · w 0.68 · h 0.10 (high)
Other
Studio product shot showing a model from chin to feet against a neutral light gray background, even soft lighting with faint ground shadow beneath feet, no visible packaging or props aside from footwear.
- Model framingCropped model view showing torso and full legs; head is partially cropped at the chin and shoulders are visible.
1 region
x 0.14 · y 0.02 · w 0.72 · h 0.96 (high) - Background and lightingEven neutral light gray studio background with soft, diffuse lighting and a subtle shadow under the model's feet to ground the figure.
- Footwear propBlack open-toe flat sandals visible under the hem of the jeans, partially occluded by the fabric pooling.
2 regions
x 0.38 · y 0.92 · w 0.25 · h 0.06 (medium); x 0.60 · y 0.92 · w 0.20 · h 0.06 (medium)
Colors
medium denim blue· denim base#5374A3deep navy blue· floral pattern#243C63orange-brown· topstitching#CC323C- SilhouetteFull-length wide-leg trousers with a loose, straight fall from hip to hem creating a wide, flared silhouette that reaches the floor.
- 02

Product
Front view of wide-leg denim jeans with an allover large floral jacquard/print in a darker blue on medium blue denim; visible waistband, belt loops, metal button, curved front pockets, topstitching, wide flared legs and finished hem that slightly pools over sandals.
- Overall silhouetteWide-leg, full-length front view with relaxed fit through hip and a flared, floor-grazing hem that slightly folds at the shoe.
1 region
x 0.10 · y 0.08 · w 0.80 · h 0.88 (high) - Waistband and closureMid-rise waistband with belt loops, a visible metal button at center front and a standard zipper-fly seam beneath it.
1 region
x 0.36 · y 0.04 · w 0.28 · h 0.16 (high) - Front pocketsCurved front pockets with a small coin pocket partially visible on the right (from viewer perspective) and orange-contrast topstitching outlining the pocket openings.
2 regions
x 0.28 · y 0.12 · w 0.20 · h 0.14 (high); x 0.52 · y 0.12 · w 0.22 · h 0.14 (high) - Allover floral patternLarge stylized flower motifs in a darker blue tone printed or woven across the entire visible denim surface, with petal shapes and circular centers overlapping across legs.
1 region
x 0.14 · y 0.18 · w 0.72 · h 0.72 (high) - Denim textureVisible denim weave texture on both base and darker pattern areas, indicating woven fabric surface rather than smooth knit.
1 region
x 0.22 · y 0.30 · w 0.56 · h 0.48 (medium) - Hem and leg finishSingle-fold stitched hem at the pant bottoms with the fabric pooled and folded onto the top of the foot/shoe; slight vertical crease near inner leg seam.
1 region
x 0.14 · y 0.78 · w 0.72 · h 0.18 (high) - Topstitching colorContrast topstitching in a warm orange tone visible along waistband, fly seam and pocket edges.
1 region
x 0.36 · y 0.06 · w 0.28 · h 0.12 (high) - Metal button detailSmall circular metal button at the center front waistband with a warmer metallic finish.
1 region
x 0.49 · y 0.08 · w 0.03 · h 0.03 (high)
Other
Studio shot showing lower half of a model wearing the jeans; neutral light grey background, visible red top cropped at waist, model hands at sides and black sandals under hem; even soft studio lighting with minimal shadows.
- Shot compositionCropped studio photograph showing model from mid-torso to feet, centered on the jeans.
- Background and lightingPlain light grey background with even, soft lighting and minimal shadowing beneath the hem.
- Visible model clothing and propsA red patterned top is visible at the waist above the jeans and black open-toe sandals are visible under the hem; model hands rest at sides.
2 regions
x 0.28 · y 0.00 · w 0.44 · h 0.12 (high); x 0.38 · y 0.86 · w 0.36 · h 0.12 (high)
Colors
medium denim blue· denim base#557AACdeep indigo blue· floral pattern#1D3B6Bwarm orange stitching· topstitchingaged brass· metal button- Overall silhouetteWide-leg, full-length front view with relaxed fit through hip and a flared, floor-grazing hem that slightly folds at the shoe.
- 03

Product
Rear view of wide-leg denim jeans with an allover large-scale floral jacquard or printed pattern; visible rear yoke, two patch back pockets, belt loops and a small brown rectangular patch at the waistband.
- Overall silhouetteWide-leg, loose-fitting denim trousers shown from the rear with long hems pooling slightly at the feet.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.82 (high) - Allover patternLarge-scale stylized flower motif repeated across the denim in a darker indigo tone against a lighter blue denim background.
1 region
x 0.14 · y 0.18 · w 0.72 · h 0.72 (high) - Back pocketsTwo rectangular patch back pockets with visible single-row topstitching; pockets positioned symmetrically on the seat.
2 regions
x 0.28 · y 0.28 · w 0.16 · h 0.16 (high); x 0.56 · y 0.28 · w 0.16 · h 0.16 (high) - Rear yoke and waistbandHorizontal rear yoke seam above the pockets and a waistband with belt loops visible across the top of the seat.
1 region
x 0.20 · y 0.20 · w 0.60 · h 0.10 (high) - Waist patchSmall rectangular brown patch at the right rear side of the waistband with two darker circular motifs visible on it.
1 region
x 0.61 · y 0.18 · w 0.10 · h 0.05 (high) - Stitching colorContrasting tan topstitching visible along pocket edges, yoke seam and side seams.
1 region
x 0.25 · y 0.25 · w 0.52 · h 0.52 (high) - Visible hem detailWide hem at trouser bottoms with visible folded seam; hem sits on the floor and shows slight creasing.
1 region
x 0.18 · y 0.80 · w 0.64 · h 0.14 (high)
Other
Studio rear-shot composition showing model from the waist down against a plain light gray background; parts of the model's hands and a cropped floral top are visible. Even diffuse lighting with soft shadowing under the hems.
- Shot compositionRear studio view centered on the jeans, framed from lower back to feet with the model standing and feet mostly out of frame under the hem.
- Visible model elementsLower back of a cropped top with red floral print and the model's hands resting at the sides are visible above the waistband.
1 region
x 0.26 · y 0.02 · w 0.48 · h 0.18 (high) - Background and lightingNeutral light gray seamless background with even diffuse studio lighting and soft shadow under the pant hems.
Colors
medium denim blue· denim base#5474A3dark indigo blue· floral motif#243C63tan· stitchingwarm brown· waist patch- Overall silhouetteWide-leg, loose-fitting denim trousers shown from the rear with long hems pooling slightly at the feet.
Brand PDP Lookup
- Brand
- Marimekko
Maridenim Wide Unikko Jeans mid indigo