Miiyu
Premium Mild Fragrance Liquid Laundry Detergent
This plant-based liquid laundry detergent is formulated to be gentle on clothing and skin, rinses clean, and is safe for natural fibers including silk, wool, and cotton. It removes residue left by other detergents and comes in a 1000 ml bottle that delivers approximately 50 machine washes. This product is free from parabens, phthalates, and phosphates, and contains amylase (not protease) as a stain-removing enzyme; it is made in Canada with non-ionic and anionic surfactants derived from renewable plant sources.
Specifications
- Material
- Plant derived biodegradable ingredients without parabens, phtalates or phosphates
- Gender
- female
- Condition
- new
Product Insights
Miiyu's Premium Mild Fragrance Liquid Laundry Detergent is a premium-priced, protease-free amylase-based formula designed to safely clean delicate fabrics like silk, wool, and lace without damage, effectively removing starch stains while preserving fibers, but at the cost of being unable to tackle protein stains and costing $0.48 per load, positioning it as a specialized lingerie care product made in Canada with plant-derived surfactants and no parabens, phthalates, or phosphates.
Verified claims
- Fiber protection
- Protease-free, so it won't weaken or dull silk, wool, or cashmere, but it lacks the protease enzyme that breaks down protein-based stains like blood or egg.
- Stain removal
- Amylase targets starch stains; plant-based surfactants match synthetic cleaning power.
- Delicate care
- Brand-recommended for hand-washing silks, wool, and lace; positioned as lingerie care.
- Value
- At CAD$0.48/load, premium priced for targeted protease-free amylase system.
- Origin
- As Simons' private label, this Miiyu detergent's 'Made in Canada' designation indicates at least 51% of production costs were incurred in Canada and final blending/bottling occurred domestically.
- Cost per load
- $24 bottle, $0.48/load – premium vs eco brands.
- Enzyme system
- Plant-derived, protease-free amylase system cleans silks and wools without damage.
- Cleaning power
- Coconut-derived sodium lauryl sulfate in this detergent cleans identically to synthetic SLS when the concentration is matched.
- Starch removal
- Amylase hydrolyzes starch from body powders, food residues, and fabric sizing.
- Fragrance
- Scented with a mild fragrance; specific note not disclosed.
- Skin sensitivity
- Free of parabens, phthalates, and phosphates; gentle on skin.
- Positioning
- Classified under women's underwear accessories and marketed as ideal for washing your underwear.
- Plant-based formula
- The detergent is made with plant-based ingredients.
- Machine loads
- The 1000 ml bottle provides 50 machine washes.
Product record
- Title
- Premium Mild Fragrance Liquid Laundry Detergent
- Brand
- Miiyu
- Price
- 24 CAD
- Availability
- In stock
Buying Guide
1 comparison · 9 sourcesUses
Everyday washing for darks and favourite clothes
Shoppers describe using this liquid detergent for daily laundry of dark and black garments, reporting over years of use that blacks stay black and clothes remain in perfect condition. The label positions it for favourite clothes and linens and claims it helps the clothes you love last longer; the bottle is sold with an on-pack count of 50 loads.[2,3,4]
Washing delicates when you want no detergent residue left behind
Per the product label, this enzyme-free detergent is safe for natural fibers like silk, wool and cotton and is described as rinsing clean and removing residue that other detergents leave behind (the asterisked qualification for that comparative claim is not shown). It's positioned for favorite clothes and linens. A reviews analysis found users stayed satisfied with its cleaning even as the initial fragrance faded over time.[2,3]
Washing away everyday stains
This Miiyu liquid laundry detergent contains amylase, a natural enzyme described as acting as a stain remover, making it a fit for laundering clothes with food or everyday stains. It is also protease free, a detail worth noting for shoppers who care about enzyme content.[1]
A mild-scent option for washing delicates
This liquid detergent suits laundry routines where a strong fragrance is a drawback — scent-averse users may appreciate its mildness. Those who prioritize a long-lasting clean scent may find the initial clean smell fades over time, though it starts with a light fragrance.[2]
Washing silk, wool and cotton delicates
A mild liquid detergent for washing delicate natural fibers — the label names silk, wool and cotton as suitable and describes the formula as rinsing clean without leaving residue behind. The label also carries a Gentle on Skin caption, and the formula is protease free, though it does contain amylase, an enzyme the maker describes as a natural stain remover. Note that the natural fiber suitability comes from the manufacturer's on-pack claims rather than independent testing.[1,3,4]
Product comparison
Compared within this brand.
| Premium Mild Fragrance Liquid Laundry Detergent: Choose this if you wash darks and blacks often and want a mild, soft-scented liquid: users report that over years of daily laundry, blacks stay black and clothes remain in perfect condition, and the label says it is safe for natural fibers like silk, wool and cotton. The 1-liter (33.8 fl oz) bottle covers about 50 machine washes, is labeled as made in Canada from plant-based, renewable-sourced surfactants, and has a pump dispenser with a clear snap-on cap. Note that users who prioritize a long-lasting fragrance may find the initial clean smell fades, and households whose routines are built around powder detergent may not prefer the liquid format.[2,3,4] | Forever New Mild Fragrance Soap 1 Kg: Choose this if you hand-wash delicates like lingerie, lace, sweaters, or bathing suits: reviewers report its mild formula cleans thoroughly without damaging elastics, and per seasoned users it removes chlorine and salt while preserving swimsuit color and elasticity. The label describes a pure citric base that is enzyme free, safe for silk, wool, cotton and other natural fabrics, and made with plant-derived biodegradable ingredients without parabens, phthalates or phosphates. Users also praise its long-lasting, subtle scent and complete rinsing, though the label advises always following garment care labels and testing for colourfastness.[5,6] | Forever New Unscented Soap 150 G: Choose this if you want an unscented, mild fabric wash for delicate items: the enzyme-free formula is described as suitable for natural fibers such as silk, wool, and cotton, and the label states its citric base is tough on stains but gentle on sensitive skin and fabrics, rinsing clean so clothes last longer. It also suits sensitive-skin and ingredient-conscious shoppers, with plant-based, biodegradable ingredients and no parabens, phthalates, or phosphates. The 150 g travel-friendly size works for trips or trying it out, though stain-removal and skin-gentleness outcomes come from manufacturer and retailer claims rather than verified testing.[7,8,9] |
Image Analysis
2 images- 01
Product
A white rectangular plastic laundry detergent bottle shown from the front-right with an integrated recessed side handle and a pump dispenser capped by a clear plastic cover.
- Overall shapeRectangular upright plastic bottle with rounded top corners and a flat rectangular front face; the right side of the bottle (viewer left) is visible showing an inset vertical grip channel.
1 region
x 0.44 · y 0.10 · w 0.43 · h 0.78 (high) - Integrated handle / grip channelVertical recessed grip channel molded into the bottle's right-front face, rectangular with rounded ends, running roughly from mid-label height down toward the base.
1 region
x 0.78 · y 0.42 · w 0.12 · h 0.34 (high) - Dispensing topWhite pump-style dispenser with a clear snap-on cylindrical cap that covers the pump nozzle.
1 region
x 0.53 · y 0.02 · w 0.18 · h 0.16 (high) - Material and finishOpaque white rigid plastic for the bottle with a smooth, matte appearance; the cap is transparent glossy plastic.
1 region
x 0.44 · y 0.02 · w 0.42 · h 0.90 (high) - Top-left label headerRectangular bright pink label header on the upper front face containing the brand line and product name.
1 region
x 0.52 · y 0.20 · w 0.30 · h 0.12 (high) - Front decorative panelSquare colorful floral/abstract pattern panel below the header featuring pastel shapes in pink, blue, yellow and lavender with small black dot accents.
1 region
x 0.52 · y 0.33 · w 0.30 · h 0.28 (high) - Base stripNarrow pink strip near the lower front of the label containing scent text and icons directly above a small informational row and volume/count callouts.
1 region
x 0.52 · y 0.66 · w 0.30 · h 0.22 (high)
Packaging
Front product label with pink header, colorful patterned panel, scent strip, small icon row, and volume/load callouts printed on the bottle's front face.
- Brand text on header“forever & ever.”
1 region
x 0.54 · y 0.21 · w 0.16 · h 0.07 (high) - Product name“Premium Laundry Liquid”
1 region
x 0.54 · y 0.27 · w 0.28 · h 0.05 (high) - French product name“Lessive liquide supérieure”
1 region
x 0.54 · y 0.30 · w 0.27 · h 0.04 (high) - Scent descriptor“Soft Scent · Parfum doux”
1 region
x 0.54 · y 0.60 · w 0.26 · h 0.03 (high) - Icon row captions“Rinses Clean”
1 region
x 0.54 · y 0.70 · w 0.10 · h 0.04 (medium) - Icon row caption two“Gentle on Skin”
1 region
x 0.64 · y 0.70 · w 0.11 · h 0.04 (medium) - Icon row caption three“Plant Powered”
1 region
x 0.74 · y 0.70 · w 0.09 · h 0.04 (medium) - Country statement“Made in Canada”
1 region
x 0.55 · y 0.75 · w 0.12 · h 0.03 (medium) - French country statement“Fabriqué au Canada”
1 region
x 0.68 · y 0.75 · w 0.16 · h 0.03 (medium) - Volume callout“1 L | 33.8 fl oz”
1 region
x 0.54 · y 0.83 · w 0.12 · h 0.03 (high) - Load callout“50 LOADS”
1 region
x 0.70 · y 0.82 · w 0.11 · h 0.04 (high)
Other
Styled product shot on a wooden shelf with folded towels to the left and a solid yellow textured background; soft directional lighting from above-left creates mild shadowing to the right and under the bottle.
- Supporting surfaceDark wood shelf with visible wood grain supporting the bottle and stacked towels.
1 region
x 0.00 · y 0.85 · w 1.00 · h 0.15 (high) - Folded towels propTwo cream-colored terry towels with thin red grid stripes folded and stacked on the left side of the shelf; towels are partially cropped by the image left edge.
1 region
x 0.00 · y 0.52 · w 0.43 · h 0.42 (high) - BackgroundSolid warm yellow textured backdrop filling the image behind the product and props.
- Lighting and shadowSoft even studio lighting with a faint shadow cast to the right of the bottle and subtle highlights on the bottle's left front edge and cap.
- Shot compositionThree-quarter frontal view with the bottle centered slightly right and towels placed left as a styling prop; image is vertically oriented.
Colors
white· bottle body#F2F2EDclear / translucent· capbright pink· label header and bottom stripPackaging#F43C62pastel multicolor· decorative panelPackaging#FCA2B5- Overall shapeRectangular upright plastic bottle with rounded top corners and a flat rectangular front face; the right side of the bottle (viewer left) is visible showing an inset vertical grip channel.
- 02
Product
Rear view of a white plastic liquid detergent bottle with a molded grip on the left side and a rectangular multi-panel product information label covering most of the back surface; screw-cap dispenser with a clear plastic measuring-cup cap is visible at the top.
- Bottle shapeTall rectangular white plastic bottle with rounded shoulder and a short neck; front-facing rear panel is flat while the left side has a vertical molded grip recess.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.88 (high) - Dispenser capWhite screw-style neck with a clear translucent plastic cup/cover placed over the spout; cup is cylindrical and slightly taller than the neck.
1 region
x 0.46 · y 0.01 · w 0.18 · h 0.18 (high) - Molded gripVertical rectangular recessed grip on the bottle's left rear quarter, forming an inset handle area with squared inner edges.
1 region
x 0.18 · y 0.28 · w 0.14 · h 0.54 (high) - Back label layoutLarge rectangular label with a pale green main panel and a narrow top panel containing icons and a dosing table; label contains multiple blocks of English and French text, bullet points, icons, a small green icon block and a barcode near the bottom.
1 region
x 0.28 · y 0.16 · w 0.44 · h 0.66 (high) - Small numeric code“The small printed code '10086' appears in black on the left area above the main text block.”
1 region
x 0.33 · y 0.27 · w 0.08 · h 0.03 (medium)
Packaging
A printed product information label is visible on the bottle back with dosing icons, English and French claim blocks, a small green ingredient/claim callout, a QR code area and a barcode at the lower edge.
- Top dosing panelNarrow rectangular top panel with illustrated dosing icons and a small table showing load sizes and numeric dose suggestions; panel background includes pink and blue cells.
1 region
x 0.29 · y 0.16 · w 0.43 · h 0.09 (high) - English headline“True Clean Laundry...leaves nothing behind”
1 region
x 0.32 · y 0.26 · w 0.39 · h 0.04 (high) - English claim lines“So the clothes you love last longer, naturally”
1 region
x 0.32 · y 0.30 · w 0.39 · h 0.04 (high) - English bullet points“Rinses Clean Removes residue that other detergents leave behind*; Enzyme Free Safe for Natural Fibers including silk, wool and cotton; Perfect for your favourite clothes & linens”Partial
1 region
x 0.32 · y 0.33 · w 0.39 · h 0.20 (medium) - French headline“Du linge réellement propre... aucun résidu”
1 region
x 0.32 · y 0.53 · w 0.39 · h 0.04 (high) - French claim lines“Vos vêtements préférés durent plus longtemps, naturellement”
1 region
x 0.32 · y 0.57 · w 0.39 · h 0.05 (high) - Green callout text“Made from non-ionic and anionic surfactants derived from renewable plant-based sources.”Partial
1 region
x 0.34 · y 0.69 · w 0.30 · h 0.06 (medium) - Barcode areaVisible barcode block with numeric string below it
1 region
x 0.46 · y 0.81 · w 0.22 · h 0.12 (high) - Barcode digits“7 71590 02530 7”
1 region
x 0.50 · y 0.89 · w 0.16 · h 0.03 (high) - QR code / small copy blockSmall square QR-code-like block and dense small-print regulatory text block above barcode (text illegible at this resolution)Partial
1 region
x 0.34 · y 0.78 · w 0.12 · h 0.10 (medium) - Caution / fine print blockDense fine-print caution and usage text in small font near the lower left of the label, not legible at this resolutionPartial
1 region
x 0.32 · y 0.77 · w 0.28 · h 0.12 (medium)
Other
Studio shot with the bottle placed on a wooden shelf against a yellow textured vertical backdrop, soft directional lighting producing a subtle shadow to the left; a folded towel prop sits left of the bottle and is partially visible.
- Background and surfaceYellow textured vertical background panel and brown wood horizontal shelf on which the bottle sits.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Towel propFolded beige towel with brown stripes partially visible at the lower left corner next to the bottle.
1 region
x 0.00 · y 0.72 · w 0.30 · h 0.28 (high) - Lighting and shadowSoft, even studio lighting from the right producing a faint shadow cast left of the bottle and soft highlights on the bottle's curved edges and cap.
- Image cropBottle is fully visible within the frame except for a small portion of the shelf foreground at the bottom edge.
Colors
white· bottle body#F2F2ECpale green· label main panellight blue and pale pink· label top panel#E5E5E1clear/translucent· cap cup#CCCAC5black· barcode and small printPackaging- Bottle shapeTall rectangular white plastic bottle with rounded shoulder and a short neck; front-facing rear panel is flat while the left side has a vertical molded grip recess.
Documents & Data
Customer Reviews
4 total4 reviews · out of 5
savon ForEver New
J'ai son odeur de propreté et les bons résultat de lavage. toutefois il est en liquide et je préférait en poudre et il me semble que l'odeur s'est atténuée; mais je vais continuer de l'acheter car il est unique
I ordered forever new. That’s
I ordered forever new. That’s NOT what I received. The laundry liquid that was delivered is called “forever & ever”.
Produit une belle chaleur, confort
Produit une belle chaleur, confort assuré.
Only detergent we use
Many year user, keeps clothes in perfect condition & all your blacks stay black. Best detergent ever.