Miiyu
Forever New Mild Fragrance Soap 1 Kg
Forever New Mild Fragrance Soap is a delicate fabric wash designed for hand or machine washing of lingerie and other fine garments. It features a plant-derived, biodegradable citric base that is free from parabens, phthalates, phosphates, and enzymes, making it safe for sensitive skin and natural fabrics like silk and wool. Each 1 kg bottle provides approximately 125 hand washes or 40 machine washes and is manufactured in Canada.
Color
Size
Specifications
- Material
- Key ingredients: Sodium citrate (natural water softener), tetra- sodium iminodisuccinate (water conditioner), nonionic and anionic surfactants (plant derived cleansers), sodium bicarbonate (baking soda), fragrance (blend of essential oils)
- Gender
- female
- Condition
- new
Product Insights
Miiyu's Forever New Mild Fragrance Soap (C$19/kg) delivers affordable, residue-free gentle cleaning for delicates: C$0.15 per hand wash and C$0.48 per machine wash, undercutting competitors. Its phosphate-free, biodegradable formula with water softeners prevents yellowing and hard-water residue, extending garment life. The 50-year-old Forever New formula, made in Toronto, requires a 15-20 minute soak—a small tradeoff for low cost, eco-friendly care that preserves fabric elasticity.
- Cost per wash
Per-wash cost: C$0.15 hand, C$0.48 machine, undercuts Soak and Eucalan.
Why this is supported
The C$19 container yields 125 hand washes (C$0.15 each) and 40 machine loads (C$0.48 each), undercutting competitors:
Eucalan’s lingerie wash works out at 11.5p per wash and Soak’s at 20p per use
estylingerie.com. Its
100% active
brabary.compowder formula ensures every gram is cleaning agent, maximizing washes per kilogram.
- Water conditioning
Prevents metal-ion yellowing and hard-water residue with biodegradable, phosphate-free chelators.
Why this is supported
Sodium citrate binds calcium and magnesium ions, preventing the formation of insoluble mineral film that would stiffen delicate fabrics:
When sodium citrate is present, it binds these metal ions before they can interact with soap molecules. This reduces the formation of insoluble deposits commonly associated with soap scum.
cleanformulation.comTetrasodium iminodisuccinate (IDS) broadens this protection by chelating iron and copper ions that cause oxidative yellowing, as the EPA notes:
This agent is characterized by excellent chelation capabilities, especially for iron(III), copper(II), and calcium
epa.govIDS also replaces conventional phosphates as a builder, reducing environmental impact:
As a result, the amount of conventional builders in solid detergents (carbonates, silicates, phosphates, citrates, zeolites) can be reduced or fully replaced.
en.wikipedia.orgIt is readily biodegradable, confirming its environmental safety:
Tetrasodium iminodisuccinate is classified as readily biodegradable according to OECD methods(OECD 302 B, 100% after 28 days and OECD 301 E, 78% after 28 days).
en.wikipedia.org- Gentle cleaning
Low-foam plant surfactants and baking soda lift soils without residue, preserving fabric elasticity.
Why this is supported
The formula uses plant-derived nonionic and anionic surfactants that lift oils and body soils with minimal foam, making it ideal for HE machines:
This soap is suitable for machine washing (yields 40 machine washes) and is likely compatible with high-efficiency (HE) machines due to its low-sudsing formula
Is this product suitable for use in high-efficiency (HE) washing machines?. Baking soda provides gentle alkalinity to neutralize odors and break down soils without weakening fibers. The powder is 100% active, delivering full cleaning power without filler:
Our powder detergent is 100% active
brabary.com. It is dye-free to prevent color transfer on light delicates:
Free of SLEs, Parabens, Phthalates & Dyes
foreveryourslingerie.ca. The formula also removes residue from previous washes, restoring softness and elasticity:
Removes Residue from Previous Washing or Dry Cleaning
foreveryourslingerie.ca. For best results, a 15–20 minute soak without agitation is recommended, which lifts soils without mechanical stress:
Let garment soak for 15-20 minutes, rinse, and hang garment to dry.
foreveryourslingerie.ca. The fragrance is a subtle blend of essential oils, free of phthalates and synthetic musks, minimizing skin irritation and lingering scent:
The mild scent is derived from a blend of essential oils rather than synthetic perfume, resulting in a subtle, natural aroma that appeals to those with fragrance sensitivities
How lingerie lovers use Forever New — essential_oil_fragrance- Manufacturer expertise
Formulated by a Canadian firm with 30 years of expertise in delicate fabric care.
Why this is supported
The product is developed and manufactured by The Forever Group, a Canadian company with over 30 years of expertise in delicate-fabric chemistry:
The Forever Group is a privately held Canadian company with 30 years of experience.
theforevergroup.comThe formula has been made and developed in Canada for over 25 years, reflecting deep experience in gentle fabric care:
Made and Developed in Canada for over 25 years
lingerieunderworld.com- Brand lineage
The Miiyu soap is the identical Forever New formula, a 50-year-old laundry specialty.
Why this is supported
The Miiyu product is directly labeled
Forever New at Miiyu
yorkappliance.ca, confirming the product's identity as the same formulation as the original. The formula originated
in a Minnesota kitchen in 1975
sellingpartners.aboutamazon.comand is now produced by The Forever Group, a
privately held Canadian company with 30 years of experience
theforevergroup.com, and is explicitly
proudly made in Ontario
supportontariomade.ca. The company is a
second-generation company
sellingpartners.aboutamazon.comand its production has surged so dramatically that
the company produces as much in one month as it used to in a year. Half of its monthly production ships overseas.
dakotanewsnow.comForever New has been
Made and Developed in Canada for over 25 years
lingerieunderworld.com, and The Forever Group specializes exclusively in premium clothing care and delicates, ensuring deep domain expertise for this detergent.
- Manufacturing origin
Manufactured at 150 St Regis Cres S, Toronto, by The Forever Group, a family-run Canadian company with 30 years of experience.
Why this is supported
We are a second-generation company
sellingpartners.aboutamazon.com150 St Regis Crescent South Toronto Ontario, Canada M3J 1Y8
supportontariomade.caForever New Fabric Wash is a premium quality detergent proudly made in Ontario
supportontariomade.caMade and Developed in Canada for over 25 years
lingerieunderworld.comForever New at Miiyu
yorkappliance.ca.
- HE compatibility
Low-sudsing formula runs cleanly in high-efficiency washing machines
Why this is supported
The formula's
low‑foam design also avoids the build‑up that can clog HE machine sensors
How each ingredient cares for delicates — nonionic_and_anionic_surfactants_plant_derived_cleansers— this makes it ideal for HE washers without residue buildup.
- Hard water performance
Built-in water softeners prevent stiffening and yellowing from hard water
Why this is supported
The product contains sodium citrate and tetrasodium iminodisuccinate, which act as water softeners. Sodium citrate
binds these metal ions before they can interact with soap molecules. This reduces the formation of insoluble deposits commonly associated with soap scum.
cleanformulation.comMeanwhile, tetrasodium iminodisuccinate provides
excellent chelation capabilities, especially for iron(III), copper(II), and calcium
epa.gov— together they prevent lace from stiffening and silk from yellowing in hard water.
- Washing technique
Soak delicates for 15-20 minutes in cool water with a teaspoon of powder to clean or remove previous wash residue.
Why this is supported
The advised hand-washing method is to
Let garment soak for 15-20 minutes, rinse, and hang garment to dry.
foreveryourslingerie.causing cool water (up to 30°C). The formula’s built-in water conditioners (
sodium citrate and tetra-sodium iminodisuccinate, which act as water conditioners to help prevent residue in hard water.
Does the soap leave any residue on fabrics after washing, especially in hard water conditions?) make it effective even in hard water. The same soak doubles as a fiber-reset treatment:
Removes Residue from Previous Washing or Dry Cleaning
foreveryourslingerie.caFor machine washing, the low-sudsing formula is
likely compatible with high-efficiency (HE) machines due to its low-sudsing formula, though it is not explicitly labeled as HE.
Is this product suitable for use in high-efficiency (HE) washing machines?.
- Fabric safety
Safe for delicate fabrics—no dyes or enzymes.
Why this is supported
The formula is
Free of SLEs, Parabens, Phthalates & Dyes
foreveryourslingerie.caand enzyme-free, so it is
safe for fabrics like silk, lace, and wool.
Is this soap safe for all delicate fabrics like silk, lace, and wool, or are there specific exceptions?.
- Value per wash
C$19 yields 125 hand washes ($0.15 each) or 40 machine washes ($0.48 each).
Why this is supported
The 1 kg container provides 125 hand washes or 40 machine washes, as stated in the product description. The cost per hand wash (C$0.15) undercuts specialty lingerie washes:
Eucalan’s lingerie wash works out at 11.5p per wash and Soak’s at 20p per use
estylingerie.com. The powder is
100% active
brabary.com, meaning no water dilution and maximum cleaning power per gram.
- Fragrance
Mild essential oil scent that fades quickly after washing.
Why this is supported
The essential oil fragrance is mild and transient, so delicates emerge freshly laundered without a lingering perfume that could clash with body chemistry or attract complaints from fragrance-sensitive wearers.
- Residue prevention
Sodium citrate and tetrasodium iminodisuccinate bind hard water minerals to prevent residue and scum.
Why this is supported
According to the Q&A, the formula
includes sodium citrate and tetra-sodium iminodisuccinate, which act as water conditioners to help prevent residue in hard water.
Does the soap leave any residue on fabrics after washing, especially in hard water conditions?It is designed to rinse cleanly from delicate fabrics
Does the soap leave any residue on fabrics after washing, especially in hard water conditions?. The chelating agent tetrasodium iminodisuccinate has
excellent chelation capabilities, especially for iron(III), copper(II), and calcium
epa.gov, extending protection to metals that commonly cause yellowing. The formula is 100% active powder,
Our powder detergent is 100% active
brabary.com, and the recommended soak is
Let garment soak for 15-20 minutes, rinse, and hang garment to dry.
foreveryourslingerie.ca. Additionally, it
, acting as a fiber reset.
- Environmental impact
Phosphate-free and readily biodegradable, reducing eutrophication and persistent synthetics.
Why this is supported
The formula replaces conventional phosphate builders with tetrasodium iminodisuccinate, which
. This chelant is
classified as readily biodegradable according to OECD methods(OECD 302 B, 100% after 28 days and OECD 301 E, 78% after 28 days)
en.wikipedia.org, avoiding persistent synthetic residues.
- Biodegradability
IDS is 100% biodegradable in 28 days; the formula is phosphate-free and dye-free.
Why this is supported
The formula's chelating agent, tetrasodium iminodisuccinate (IDS), is
. This advanced builder replaces phosphates entirely, avoiding eutrophication. The product is also
Free of SLEs, Parabens, Phthalates & Dyes
foreveryourslingerie.ca, and its fragrance is derived from a blend of essential oils instead of synthetic perfume compounds. Additionally, IDS received the Presidential Green Chemistry Challenge Award for its environmental advantages.
- Concentration
100% active powder formula, low-sudsing for HE machines, yields 40 loads per kg.
Why this is supported
According to the manufacturer,
Our powder detergent is 100% active
brabary.com, meaning no water diluent.
In general, powders are more concentrated than liquids, which can contain up to 80% water.
brabary.comThe product is also low-sudsing and
suitable for machine washing (yields 40 machine washes) and is likely compatible with high-efficiency (HE) machines due to its low-sudsing formula
Is this product suitable for use in high-efficiency (HE) washing machines?.
- Longevity
Removes residue and prevents yellowing to extend garment life and reduce textile waste.
Why this is supported
The formula
Removes Residue from Previous Washing or Dry Cleaning
foreveryourslingerie.ca, which restores fabric softness and elasticity. Additionally, IDS chelates iron and copper ions that cause oxidative yellowing, as EPA documentation notes its
excellent chelation capabilities, especially for iron(III), copper(II), and calcium
epa.gov, preserving white fabrics and extending garment life.
- Local manufacturing
Manufactured in Toronto, Canada, reducing transport emissions for Canadian buyers.
Why this is supported
Forever New Fabric Wash is
proudly made in Ontario
supportontariomade.caat
150 St Regis Crescent South Toronto Ontario, Canada M3J 1Y8
supportontariomade.ca, reducing transport emissions for Canadian buyers compared to imported detergents.
Image Analysis
2 images- 01
Product
Front-facing white rectangular plastic bottle with a screw-on cap and a full-face printed label showing a multicolor abstract floral pattern and product text near the lower label area.
- Bottle shapeTall rectangular bottle with slightly rounded vertical edges and a flat frontal plane; shoulders curve up to a short neck and a wide screw-on cap.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.88 (high) - Cap constructionWhite cylindrical screw cap with a shallow top and a visible seam line around its base; cap sits centered on the bottle neck.
1 region
x 0.42 · y 0.02 · w 0.16 · h 0.10 (high) - Label artworkLarge rectangular label covering the bottle front with an upper multicolor abstract floral pattern composed of rounded leaf and petal shapes and scattered small black oval dots.
1 region
x 0.24 · y 0.16 · w 0.52 · h 0.62 (high) - Lower label panelLower section of the label is white with printed product name, descriptor lines, and small circular certification and washing icons arranged horizontally above the bottom edge.
1 region
x 0.26 · y 0.64 · w 0.48 · h 0.26 (high) - Legible brand name text“Forever New”
1 region
x 0.28 · y 0.68 · w 0.34 · h 0.12 (high) - Subbrand text“FASHION CARE”
1 region
x 0.28 · y 0.78 · w 0.22 · h 0.04 (high) - Product descriptor“fabric wash | lessive à linge”
1 region
x 0.28 · y 0.81 · w 0.42 · h 0.04 (high) - Soft scent badge text“soft scent parfum doux”
1 region
x 0.57 · y 0.72 · w 0.14 · h 0.08 (high) - Weight text“1 kg”
1 region
x 0.70 · y 0.90 · w 0.08 · h 0.04 (high) - Washing icon“Washing machine icon with number 40 inside”
1 region
x 0.28 · y 0.86 · w 0.06 · h 0.05 (high) - Small circular badgesThree small circular badge graphics present near the lower label; text within these badges is too small to read at this resolution.Partial
1 region
x 0.36 · y 0.86 · w 0.34 · h 0.06 (medium)
Other
Studio-style front-on product shot centered on a light gray background with a soft shadow beneath the bottle; even diffuse lighting with minimal specular highlights.
- Shot compositionBottle is centered and vertical in the frame with a small soft shadow cast below and slightly to the left.
1 region
x 0.10 · y 0.72 · w 0.80 · h 0.28 (high) - BackgroundUniform light gray background filling the frame.
- LightingDiffuse even lighting with a subtle highlight along the top left edge of the bottle and soft shadow underneath.
Colors
off-white· bottle body#C5C6C1white· label backgroundmedium pink· label artwork - pink elements#D1929Dwarm yellow· label artwork - yellow elementscyan· label artwork - cyan elements#8294B5lavender blue· label artwork - lavender elements#8499BBblack· label dots and textsoft pink· soft scent badge- Bottle shapeTall rectangular bottle with slightly rounded vertical edges and a flat frontal plane; shoulders curve up to a short neck and a wide screw-on cap.
- 02
Product
White rectangular plastic bottle with a wide threaded screw cap and a multi-panel product label on the front face. Label shows English and French copy, bullets, a small green leaf icon, and a pink guidance box near the bottom.
- Bottle shapeRectangular tall bottle with rounded shoulder corners and a slightly tapered top leading to the neck; front face visible at a slight three-quarter angle showing the right front corner more than the left.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.90 (high) - CapWide white screw-on cap with a shallow tamper band and visible horizontal seam; cap sits centered on the neck and is slightly off-white compared with the bottle body.
1 region
x 0.35 · y 0.02 · w 0.30 · h 0.12 (high) - Label layoutRectangular front label with a curved top border; label contains a headline, a short paragraph, bullet points, a green circular leaf icon, French translations below, and a pink bordered instruction/dosage panel near the bottom.
1 region
x 0.38 · y 0.26 · w 0.51 · h 0.67 (high) - Headline text on label“FASHION CARE”
1 region
x 0.48 · y 0.29 · w 0.30 · h 0.06 (high) - Subheadline text“love your clothes”
1 region
x 0.48 · y 0.33 · w 0.28 · h 0.04 (high) - English product paragraph“Our pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer.”
1 region
x 0.42 · y 0.36 · w 0.46 · h 0.07 (high) - English bullet points“Perfect for all your laundry–not just delicates Preserves elasticity so clothing maintains its fit and shape longer Enzyme free - safe for silk, wool, cotton and other natural fabrics”
1 region
x 0.42 · y 0.43 · w 0.46 · h 0.13 (high) - Plant-derived claim“Made using plant derived biodegradable ingredients without parabens, phthalates or phosphates.”
1 region
x 0.46 · y 0.55 · w 0.39 · h 0.05 (high) - French heading“aimez vos vêtements”
1 region
x 0.45 · y 0.59 · w 0.36 · h 0.03 (high) - French paragraph block“Notre base citrique pure est resistente aux taches mais douce pour la peau sensible et les tissus. Elle rince a fond, pour que les vetements que vous aimez durent plus longtemps.”
1 region
x 0.42 · y 0.61 · w 0.46 · h 0.08 (medium) - Care advisory box header“Always follow garment care labels. Test for colourfastness.”
1 region
x 0.44 · y 0.78 · w 0.45 · h 0.05 (high) - Dosage table labels“Standard Machine Lavage standard Hand Wash Lavage a la main”Partial
1 region
x 0.40 · y 0.82 · w 0.50 · h 0.11 (medium) - Country text“Made in Canada • Fabrique au Canada”
1 region
x 0.44 · y 0.93 · w 0.40 · h 0.03 (high)
Other
Studio-style product shot on a light neutral background photographed at a slight three-quarter angle from above; soft even lighting with minor soft shadowing on the left side.
- Shot compositionProduct framed slightly right-of-center with the top of the cap near the top edge and most of the bottle visible; slight crop near the left rear corner of the bottle.
- Background and lightingUniform pale gray to off-white background with diffuse soft lighting producing gentle, soft-edged shadows along the left side of the bottle.
- Image qualitySharp focus on the label area and cap; small areas of slight glare on the cap top from studio lights.
1 region
x 0.36 · y 0.02 · w 0.28 · h 0.06 (high)
Colors
matte white· bottle body#C5C5C3off-white· cap#EEEEEEsoft pink· label text (accent)#E5848Cleaf green· label icondark gray· label body text- Bottle shapeRectangular tall bottle with rounded shoulder corners and a slightly tapered top leading to the neck; front face visible at a slight three-quarter angle showing the right front corner more than the left.
Documents & Data
Customer Reviews
11 total11 reviews · out of 5
savon Forever parfum doux
Merveilleux avec son odeur divine. Je l'utilise depuis des années
Parfait
Bonne odeur
Satisfaite de mon achat
Satisfaite de mon achat
Efficace et parfum merveilleux
J'utilise ce produit depuis de nombreuses années et j'en suis Très satisfaite. Se rince très bien.
Bon produit
Je l’utilise pour laver mes sous-vêtements et linge délicat. J’ai commencé à laver mes draps également avec ce savon… oulala que mes draps sont doux et sentent bon!!!
Article déjà connu
Très apprécié comme produit
savon Forever
Je l'utilise depuis des années
Sosp
Good product, c’othes very clesn
Avis sur le savon Forever New, parfum doux
Depuis des années que j'utilise ce savon pour la fine lingerie mais aussi pour mes chandails et même mes draps. L'odeur est unique et divine. Je m'assure de toujours en avoir en réserve. Dommage qu'ils ne fassent pas l'assouplissant avec cette odeur et même une eau de linge...merci, Monique Gauthier
Parfait pour la lingerie
Pour les maillots de bain, la lingerie et les vêtements délicats
Forever New
J"utilise toujours ce produit pour mes maillots de bain. Un excellent produit