Miiyu
Premium Mild Fragrance Liquid Laundry Detergent
Premium mild fragrance liquid laundry detergent in a 1000 ml bottle, providing 50 machine washes. Made from plant-based ingredients, it is gentle on clothing and skin, rinses clean, and is formulated without parabens, phthalates, or phosphates; it is protease-free but contains amylase, a natural enzyme for stain removal. This Canadian-made product is suitable for everyday laundry, including natural fibers such as silk, wool, and cotton.
Color
Size
Specifications
- Material
- Plant derived biodegradable ingredients without parabens, phtalates or phosphates
- Gender
- female
- Condition
- new
Product Insights
Miiyu's Premium Mild Fragrance Liquid Laundry Detergent is a premium-priced, protease-free amylase-based formula designed to safely clean delicate fabrics like silk, wool, and lace without damage, effectively removing starch stains while preserving fibers, but at the cost of being unable to tackle protein stains and costing $0.48 per load, positioning it as a specialized lingerie care product made in Canada with plant-derived surfactants and no parabens, phthalates, or phosphates.
- Fiber protection
Protease-free: harmless to silk, wool, cashmere; cannot remove protein stains.
Why this is supported
Miiyu deliberately omits protease—characterized as
an enzyme that dissolves and breaks down protein-based stains
bynord.nl— to protect protein fibers. The detergent is described as
free from protease
bynord.nl, making it harmless to silk, wool, and cashmere. A Q&A answer adds it is
suitable for sensitive skin
Is this detergent suitable for people with sensitive skin or allergies?due to its plant-based formulation. The tradeoff: the lack of protease means it cannot break down protein-based stains (e.g., blood, egg, grass) that conventional detergents handle.
- Stain removal
Amylase targets starch stains; plant-based surfactants match synthetic cleaning power.
Why this is supported
The amylase component targets
Starch stains | Pasta sauce, rice, gravy, baby food
careonova.com, and the coconut-derived surfactants are
cleans as effectively as synthetic SLS due to identical molecular structure
sudsandsteam.com— so cleaning power matches synthetic detergents. In contrast, enzyme-free competitor ATTITUDE
is free of enzymes
ca.attitudeliving.com, while Miiyu combines amylase activity with no protease.
- Delicate care
Brand-recommended for hand-washing silks, wool, and lace; positioned as lingerie care.
Why this is supported
The brand recommends it for hand-washing delicates:
Yes, this gentle liquid detergent can be used for hand-washing delicates including silk and wool. It contains amylase (a starch-digesting enzyme) but is protease-free, so it won't damage protein fibers like silk or wool.
Can this detergent be used for hand-washing delicates like silk or wool?Additionally, the product listing describes it as
Perfect for washing your underwear
stylight.ca, framing it as a lingerie-care product.
- Value
At CAD$0.48/load, premium priced for targeted protease-free amylase system.
Why this is supported
The product costs $24 and provides 50 washes, yielding $0.48 per load. Competitors:
$21.99
rootsrefillery.comfor 100 loads ($0.22/load);
$14.95
ca.attitudeliving.comfor 40 loads ($0.37/load);
$17.29
well.cafor 50 loads ($0.35/load). Miiyu's premium reflects its specialized protease-free amylase system.
- Origin
Miiyu's 'Made in Canada' label, as Simons' private label, guarantees ≥51% domestic costs and domestic final processing.
Why this is supported
Catalog verified that
Miiyu is the private label brand of Simons, a Canadian department store founded in 1840
What made in Canada means for this detergent — simons_private_label. Under Competition Bureau guidelines, the 'Made in Canada' label means that
under Competition Bureau guidelines it signifies that at least 51% of the detergent's total production costs (like labour, ingredients, and packaging) were incurred in Canada and that the final blending and bottling occurred domestically
What made in Canada means for this detergent — competition_bureau_made_in_canada_standard. This aligns with the fact that Miiyu is
part of a localized supply chain where a heritage retailer exercises direct control over product development
What made in Canada means for this detergent — simons_private_label.
- Cost per load
$24 bottle, $0.48/load – premium vs eco brands.
Why this is supported
The product description states
Large size equivalent to 50 machine washes
stylight.caand the listed price is
$24.00
stylight.ca, giving $0.48 per load. Competitor prices: Pure offers
Almond Blosson New in 2.5 L Bottle (100 loads) - $21.99
rootsrefillery.com(~$0.22/load), ATTITUDE offers
Regular2L - 40 loads
ca.attitudeliving.comat
$14.95
ca.attitudeliving.com($0.37/load), and ECOS
$17.29
well.cafor
2X Ultra Laundry Detergent provides 50 HE loads
well.ca($0.35/load).
- Enzyme system
Plant-derived, protease-free amylase system cleans silks and wools without damage.
Why this is supported
Miiyu’s product description states:
Note that this laundry soap is protease free but contains amylase, a natural enzyme that acts as a stain remover.
stylight.ca. This protease-free formulation preserves protein fibers:
Because wool and silk are natural materials consisting of nothing but proteins, this detergent is free from protease, an enzyme that dissolves and breaks down protein-based stains.
bynord.nl. The amylase targets starch residues common in body powders, as stain guides confirm:
Amylase | Starch stains | Pasta sauce, rice, gravy, baby food
careonova.com. The brand’s Q&A explicitly states:
Yes, this gentle liquid detergent can be used for hand-washing delicates including silk and wool. It contains amylase (a starch-digesting enzyme) but is protease-free, so it won't damage protein fibers like silk or wool.
Can this detergent be used for hand-washing delicates like silk or wool?. This enzyme system differentiates Miiyu from enzyme-free eco detergents like ATTITUDE, whose
Formulated with 98% naturally derived ingredients, ATTITUDE™ laundry detergent packs excellent detergent power and is free of enzymes.
ca.attitudeliving.comlacks stain-targeting enzymes entirely.
The Q&A confirms the formulation is free from
no parabens, phthalates, or phosphates
Is this detergent suitable for people with sensitive skin or allergies?and uses plant-based ingredients. Deep research adds that it
contains amylase (a starch-digesting enzyme) but is protease-free
Can this detergent be used for hand-washing delicates like silk or wool?, preserving natural fibers. Further evidence shows that
Sodium lauryl sulfate from coconut oil cleans as effectively as synthetic SLS due to identical molecular structure
sudsandsteam.com, ensuring no sacrifice in cleaning power. Additionally,
most liquid laundry detergents, including plant-based ones, are formulated to work in cold water
Does this detergent work effectively in cold water washes?.
- Cleaning power
Coconut-derived SLS cleans as effectively as synthetic SLS.
Why this is supported
Research confirms that
Sodium lauryl sulfate from coconut oil cleans as effectively as synthetic SLS due to identical molecular structure.
sudsandsteam.comThis demonstrates that Miiyu's plant-based SLS provides the same cleaning power as synthetic surfactants.
- Made in Canada
'Made in Canada' indicates at least 51% of production costs are Canadian.
Why this is supported
The 'Made in Canada' label is not casual;
The 'Made in Canada' label on the bottle is not a casual claim — under Competition Bureau guidelines it signifies that at least 51% of the detergent's total production costs (like labour, ingredients, and packaging) were incurred in Canada
What made in Canada means for this detergent — competition_bureau_made_in_canada_standard. So the label indicates a substantive domestic manufacturing presence.
- Starch removal
Amylase hydrolyzes starch from body powders, food residues, and fabric sizing.
Why this is supported
The formula includes amylase, which specifically targets starch-based stains.
The included amylase enzyme specifically hydrolyzes starches — from foods like pasta sauce, rice, and baby food, as well as body powders and starch-sizings used on fabrics
How the enzyme formula cares for delicates — amylase_for_starch_based_stain_removal. This makes it effective for common underwear stains without damaging fabrics.
- Delicate fiber safety
Protease-free detergent preserves silk and wool, while amylase targets starch stains.
Why this is supported
The detergent is protease-free to protect delicate protein fibers.
Because wool and silk are natural materials consisting of nothing but proteins, this detergent is free from protease, an enzyme that dissolves and breaks down protein-based stains.
bynord.nlAt the same time, it includes amylase for starch stain removal.
contains amylase (a starch-digesting enzyme) but is protease-free, so it won't damage protein fibers like silk or wool.
Can this detergent be used for hand-washing delicates like silk or wool?- Fragrance
Scented with a mild fragrance; specific note not disclosed.
Why this is supported
The product Q&A confirms the detergent is
scented with a mild fragrance
What specific scent is the 'mild fragrance'? Is it scented or unscented?but that the specific scent note is not disclosed. The brand also advises
individuals with specific allergies should patch-test first
Is this detergent suitable for people with sensitive skin or allergies?, indicating that despite the mildness, fragrance can still be a concern for sensitive skin.
- Skin sensitivity
Free of parabens, phthalates, and phosphates; gentle on skin.
Why this is supported
The brand confirms it is
formulated to be gentle on skin with plant-based ingredients and no parabens, phthalates, or phosphates
Is this detergent suitable for people with sensitive skin or allergies?and recommends a patch test for those with specific allergies.
- Positioning
Classified under women's underwear accessories and marketed as ideal for washing your underwear.
Why this is supported
The product is listed under women's underwear accessories and marketed as
Perfect for washing your underwear
stylight.ca. As a private label of Simons (est. 1840) and produced in Canada, this positioning is reinforced by heritage and local manufacturing.
- Cleaning performance
Effectively removes starch stains and cleans as well as synthetic detergents.
Why this is supported
The detergent contains amylase, an enzyme that targets starch-based stains:
Amylase | Starch stains | Pasta sauce, rice, gravy, baby food
careonova.comThe product label states that it
contains amylase, a natural enzyme that acts as a stain remover.
stylight.caFor overall cleaning, the plant-derived surfactants are chemically identical to synthetic versions:
Sodium lauryl sulfate from coconut oil cleans as effectively as synthetic SLS due to identical molecular structure.
sudsandsteam.comThis means users get effective stain removal and thorough cleaning without synthetic chemicals.
Image Analysis
2 images- 01
Product
A white rectangular plastic laundry detergent bottle shown from the front-right with an integrated recessed side handle and a pump dispenser capped by a clear plastic cover.
- Overall shapeRectangular upright plastic bottle with rounded top corners and a flat rectangular front face; the right side of the bottle (viewer left) is visible showing an inset vertical grip channel.
1 region
x 0.44 · y 0.10 · w 0.43 · h 0.78 (high) - Integrated handle / grip channelVertical recessed grip channel molded into the bottle's right-front face, rectangular with rounded ends, running roughly from mid-label height down toward the base.
1 region
x 0.78 · y 0.42 · w 0.12 · h 0.34 (high) - Dispensing topWhite pump-style dispenser with a clear snap-on cylindrical cap that covers the pump nozzle.
1 region
x 0.53 · y 0.02 · w 0.18 · h 0.16 (high) - Material and finishOpaque white rigid plastic for the bottle with a smooth, matte appearance; the cap is transparent glossy plastic.
1 region
x 0.44 · y 0.02 · w 0.42 · h 0.90 (high) - Top-left label headerRectangular bright pink label header on the upper front face containing the brand line and product name.
1 region
x 0.52 · y 0.20 · w 0.30 · h 0.12 (high) - Front decorative panelSquare colorful floral/abstract pattern panel below the header featuring pastel shapes in pink, blue, yellow and lavender with small black dot accents.
1 region
x 0.52 · y 0.33 · w 0.30 · h 0.28 (high) - Base stripNarrow pink strip near the lower front of the label containing scent text and icons directly above a small informational row and volume/count callouts.
1 region
x 0.52 · y 0.66 · w 0.30 · h 0.22 (high)
Packaging
Front product label with pink header, colorful patterned panel, scent strip, small icon row, and volume/load callouts printed on the bottle's front face.
- Brand text on header“forever & ever.”
1 region
x 0.54 · y 0.21 · w 0.16 · h 0.07 (high) - Product name“Premium Laundry Liquid”
1 region
x 0.54 · y 0.27 · w 0.28 · h 0.05 (high) - French product name“Lessive liquide supérieure”
1 region
x 0.54 · y 0.30 · w 0.27 · h 0.04 (high) - Scent descriptor“Soft Scent · Parfum doux”
1 region
x 0.54 · y 0.60 · w 0.26 · h 0.03 (high) - Icon row captions“Rinses Clean”
1 region
x 0.54 · y 0.70 · w 0.10 · h 0.04 (medium) - Icon row caption two“Gentle on Skin”
1 region
x 0.64 · y 0.70 · w 0.11 · h 0.04 (medium) - Icon row caption three“Plant Powered”
1 region
x 0.74 · y 0.70 · w 0.09 · h 0.04 (medium) - Country statement“Made in Canada”
1 region
x 0.55 · y 0.75 · w 0.12 · h 0.03 (medium) - French country statement“Fabriqué au Canada”
1 region
x 0.68 · y 0.75 · w 0.16 · h 0.03 (medium) - Volume callout“1 L | 33.8 fl oz”
1 region
x 0.54 · y 0.83 · w 0.12 · h 0.03 (high) - Load callout“50 LOADS”
1 region
x 0.70 · y 0.82 · w 0.11 · h 0.04 (high)
Other
Styled product shot on a wooden shelf with folded towels to the left and a solid yellow textured background; soft directional lighting from above-left creates mild shadowing to the right and under the bottle.
- Supporting surfaceDark wood shelf with visible wood grain supporting the bottle and stacked towels.
1 region
x 0.00 · y 0.85 · w 1.00 · h 0.15 (high) - Folded towels propTwo cream-colored terry towels with thin red grid stripes folded and stacked on the left side of the shelf; towels are partially cropped by the image left edge.
1 region
x 0.00 · y 0.52 · w 0.43 · h 0.42 (high) - BackgroundSolid warm yellow textured backdrop filling the image behind the product and props.
- Lighting and shadowSoft even studio lighting with a faint shadow cast to the right of the bottle and subtle highlights on the bottle's left front edge and cap.
- Shot compositionThree-quarter frontal view with the bottle centered slightly right and towels placed left as a styling prop; image is vertically oriented.
Colors
white· bottle body#F2F2EDclear / translucent· capbright pink· label header and bottom stripPackaging#F43C62pastel multicolor· decorative panelPackaging#FCA2B5- Overall shapeRectangular upright plastic bottle with rounded top corners and a flat rectangular front face; the right side of the bottle (viewer left) is visible showing an inset vertical grip channel.
- 02
Product
Rear view of a white plastic liquid detergent bottle with a molded grip on the left side and a rectangular multi-panel product information label covering most of the back surface; screw-cap dispenser with a clear plastic measuring-cup cap is visible at the top.
- Bottle shapeTall rectangular white plastic bottle with rounded shoulder and a short neck; front-facing rear panel is flat while the left side has a vertical molded grip recess.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.88 (high) - Dispenser capWhite screw-style neck with a clear translucent plastic cup/cover placed over the spout; cup is cylindrical and slightly taller than the neck.
1 region
x 0.46 · y 0.01 · w 0.18 · h 0.18 (high) - Molded gripVertical rectangular recessed grip on the bottle's left rear quarter, forming an inset handle area with squared inner edges.
1 region
x 0.18 · y 0.28 · w 0.14 · h 0.54 (high) - Back label layoutLarge rectangular label with a pale green main panel and a narrow top panel containing icons and a dosing table; label contains multiple blocks of English and French text, bullet points, icons, a small green icon block and a barcode near the bottom.
1 region
x 0.28 · y 0.16 · w 0.44 · h 0.66 (high) - Small numeric code“The small printed code '10086' appears in black on the left area above the main text block.”
1 region
x 0.33 · y 0.27 · w 0.08 · h 0.03 (medium)
Packaging
A printed product information label is visible on the bottle back with dosing icons, English and French claim blocks, a small green ingredient/claim callout, a QR code area and a barcode at the lower edge.
- Top dosing panelNarrow rectangular top panel with illustrated dosing icons and a small table showing load sizes and numeric dose suggestions; panel background includes pink and blue cells.
1 region
x 0.29 · y 0.16 · w 0.43 · h 0.09 (high) - English headline“True Clean Laundry...leaves nothing behind”
1 region
x 0.32 · y 0.26 · w 0.39 · h 0.04 (high) - English claim lines“So the clothes you love last longer, naturally”
1 region
x 0.32 · y 0.30 · w 0.39 · h 0.04 (high) - English bullet points“Rinses Clean Removes residue that other detergents leave behind*; Enzyme Free Safe for Natural Fibers including silk, wool and cotton; Perfect for your favourite clothes & linens”Partial
1 region
x 0.32 · y 0.33 · w 0.39 · h 0.20 (medium) - French headline“Du linge réellement propre... aucun résidu”
1 region
x 0.32 · y 0.53 · w 0.39 · h 0.04 (high) - French claim lines“Vos vêtements préférés durent plus longtemps, naturellement”
1 region
x 0.32 · y 0.57 · w 0.39 · h 0.05 (high) - Green callout text“Made from non-ionic and anionic surfactants derived from renewable plant-based sources.”Partial
1 region
x 0.34 · y 0.69 · w 0.30 · h 0.06 (medium) - Barcode areaVisible barcode block with numeric string below it
1 region
x 0.46 · y 0.81 · w 0.22 · h 0.12 (high) - Barcode digits“7 71590 02530 7”
1 region
x 0.50 · y 0.89 · w 0.16 · h 0.03 (high) - QR code / small copy blockSmall square QR-code-like block and dense small-print regulatory text block above barcode (text illegible at this resolution)Partial
1 region
x 0.34 · y 0.78 · w 0.12 · h 0.10 (medium) - Caution / fine print blockDense fine-print caution and usage text in small font near the lower left of the label, not legible at this resolutionPartial
1 region
x 0.32 · y 0.77 · w 0.28 · h 0.12 (medium)
Other
Studio shot with the bottle placed on a wooden shelf against a yellow textured vertical backdrop, soft directional lighting producing a subtle shadow to the left; a folded towel prop sits left of the bottle and is partially visible.
- Background and surfaceYellow textured vertical background panel and brown wood horizontal shelf on which the bottle sits.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Towel propFolded beige towel with brown stripes partially visible at the lower left corner next to the bottle.
1 region
x 0.00 · y 0.72 · w 0.30 · h 0.28 (high) - Lighting and shadowSoft, even studio lighting from the right producing a faint shadow cast left of the bottle and soft highlights on the bottle's curved edges and cap.
- Image cropBottle is fully visible within the frame except for a small portion of the shelf foreground at the bottom edge.
Colors
white· bottle body#F2F2ECpale green· label main panellight blue and pale pink· label top panel#E5E5E1clear/translucent· cap cup#CCCAC5black· barcode and small printPackaging- Bottle shapeTall rectangular white plastic bottle with rounded shoulder and a short neck; front-facing rear panel is flat while the left side has a vertical molded grip recess.
Documents & Data
Customer Reviews
4 total4 reviews · out of 5
Only detergent we use
Many year user, keeps clothes in perfect condition & all your blacks stay black. Best detergent ever.
savon ForEver New
J'ai son odeur de propreté et les bons résultat de lavage. toutefois il est en liquide et je préférait en poudre et il me semble que l'odeur s'est atténuée; mais je vais continuer de l'acheter car il est unique
I ordered forever new. That’s
I ordered forever new. That’s NOT what I received. The laundry liquid that was delivered is called “forever & ever”.
Produit une belle chaleur, confort
Produit une belle chaleur, confort assuré.