Miiyu
Forever New Mild Fragrance Soap 1 Kg
Forever New Mild Fragrance Soap is a 1 kg liquid laundry detergent specifically formulated for delicate fabrics such as undergarments, silk, wool, and cotton. It uses a biodegradable, plant-based, enzyme-free citric base that removes stains without harsh chemicals, and is free of parabens, phthalates, and phosphates. This large size provides approximately 125 hand washes or 40 machine washes, and the product is made in Canada.
Specifications
- Material
- Key ingredients: Sodium citrate (natural water softener), tetra- sodium iminodisuccinate (water conditioner), nonionic and anionic surfactants (plant derived cleansers), sodium bicarbonate (baking soda), fragrance (blend of essential oils)
- Gender
- female
- Condition
- new
Product Insights
Miiyu's Forever New Mild Fragrance Soap (C$19/kg) delivers affordable, residue-free gentle cleaning for delicates: C$0.15 per hand wash and C$0.48 per machine wash, undercutting competitors. Its phosphate-free, biodegradable formula with water softeners prevents yellowing and hard-water residue, extending garment life. The 50-year-old Forever New formula, made in Toronto, requires a 15-20 minute soak—a small tradeoff for low cost, eco-friendly care that preserves fabric elasticity.
Verified claims
- Cost per wash
- Per-wash cost: C$0.15 hand, C$0.48 machine, undercuts Soak and Eucalan.
- Water conditioning
- Prevents metal-ion yellowing and hard-water residue with biodegradable, phosphate-free chelators.
- Gentle cleaning
- Low-foam plant surfactants and baking soda lift soils without residue, preserving fabric elasticity.
- Manufacturer expertise
- Formulated by a Canadian firm with 30 years of expertise in delicate fabric care.
- Brand lineage
- The Miiyu soap is the identical Forever New formula, a 50-year-old laundry specialty.
- Manufacturing origin
- Manufactured at 150 St Regis Cres S, Toronto, by The Forever Group, a family-run Canadian company with 30 years of experience.
- HE compatibility
- Low-sudsing formula is suitable for high-efficiency machines, though the product is not explicitly labeled HE.
- Hard water performance
- Built-in water softeners prevent stiffening and yellowing from hard water
- Washing technique
- Soak delicates for 15-20 minutes in cool or lukewarm water (up to 30°C / 86°F) with a teaspoon of powder to clean or remove previous wash residue.
- Fabric safety
- Safe for delicate fabrics like silk, lace, and wool; formula contains no dyes or enzymes.
- Value per wash
- C$19 yields 125 hand washes ($0.15 each) or 40 machine washes ($0.48 each).
- Fragrance
- Mild essential oil scent that fades quickly after washing.
- Residue prevention
- Sodium citrate and tetrasodium iminodisuccinate bind hard water minerals to prevent residue and scum.
- Environmental impact
- Phosphate-free and readily biodegradable, reducing eutrophication and persistent synthetics.
- Biodegradability
- IDS is 100% biodegradable in 28 days; the formula is phosphate-free and dye-free.
- Concentration
- 100% active powder formula, low-sudsing for HE machines, yields 40 loads per kg.
- Longevity
- Removes residue left by prior washes and prevents yellowing, helping restore delicates' original softness and elasticity.
- Plant-based formula
- Forever New Mild Fragrance Soap uses a plant-based, biodegradable formula suited to delicate washing.
- Phthalate avoidance
- The essential-oil fragrance avoids many phthalate carriers and synthetic musks found in conventional detergents.
Product record
- Title
- Forever New Mild Fragrance Soap 1 Kg
- Brand
- Miiyu
- Price
- 19 CAD
- Availability
- In stock
Buying Guide
1 comparison · 11 sourcesUses
Hand-washing delicate lingerie and lace
For hand-washing delicates like lingerie, lace, swimsuits, and sweaters, customers report this mild soap cleans thoroughly without damaging elastics. It rinses out completely, leaving fabrics soft and fresh with a subtle scent and no residue.[1]
Post-swim care for bathing suits
After a swim, customers report using this mild fragrance soap to wash chlorine and salt out of bathing suits. Seasoned users say it helps preserve the suit's color and elasticity. Reported experiences may vary.[1]
Laundering bed linens for a hotel-like feel
Some customers use this mild fragrance soap when washing bed linens to give sheets a hotel-like feel. According to customer reviews summarized by an analysis, sheets come out noticeably softer and the fragrance lasts far longer than with regular detergents.[1]
Washing woolens and cashmere
According to a customer review, this mild fragrance soap is used for hand-washing woolens and cashmere, and is gentle enough for sweaters and knitwear. The reviewer reports it helps prevent shrinkage while keeping garments fresh without a heavy perfume scent.[1]
Washing everything from delicates to sheets with a fragrance you'll love
This soap is made for all your laundry, not just delicates — it's safe for silk, wool, cotton and other natural fabrics, and the label says it preserves elasticity so clothing keeps its fit and shape. Its citric base is described as tough on stains yet gentle on sensitive skin and fabrics, rinsing clean so clothes last longer. Reviewers reportedly adore the long-lasting scent so much they wash everything from lingerie to sheets just to enjoy it, and the label advises following garment care labels and testing for colourfastness.[1,2]
Product comparison
Compared within this brand.
| Forever New Mild Fragrance Soap 1 Kg: Choose this if you hand-wash delicates: customer reviews describe a mild formula that cleans lingerie, lace, sweaters, and bed sheets without damaging elastics, rinsing out completely with a subtle, long-lasting scent, and seasoned users report it removes chlorine and salt from bathing suits while preserving color and elasticity. It is a 1 kg citric-based, enzyme-free fabric wash — per the label, safe for silk, wool, cotton and other natural fabrics, and made with plant-derived biodegradable ingredients without parabens, phthalates or phosphates. The formula is made in Canada, though the label advises following garment care labels and testing for colorfastness.[1,2,3] | Forever New Unscented Soap 150 G: Choose this if you want a mild, unscented fabric wash for delicates and everyday lingerie, with a plant-based, biodegradable formula that is enzyme-free and made without parabens, phthalates, or phosphates. The label and retailer describe it as gentle on sensitive skin and fabrics, suitable for natural fibers like silk, wool, and cotton, and rinsing clean; these performance outcomes are manufacturer and retailer claims rather than independently verified results. The travel-friendly 150 g bottle suits occasional use or trips, made in Canada.[4,5,6,7] | Premium Mild Fragrance Liquid Laundry Detergent: Choose this if you want a mild, soft-scented liquid detergent for delicate natural fibers: the label states it is safe for silk, wool and cotton, made from plant-derived surfactants, and protease free with amylase, a natural enzyme described as acting as a stain remover. The 1 liter (33.8 fluid ounces) bottle covers about 50 machine washes, and users of daily laundry report that over years blacks stay black and clothes remain in perfect condition. It is a liquid, which may not suit households whose routines or machines are optimized for powder detergent, and users who prioritize a long-lasting clean scent may find the fragrance fades.[8,9,10,11] |
Image Analysis
2 images- 01
Product
Front-facing white rectangular plastic bottle with a screw-on cap and a full-face printed label showing a multicolor abstract floral pattern and product text near the lower label area.
- Bottle shapeTall rectangular bottle with slightly rounded vertical edges and a flat frontal plane; shoulders curve up to a short neck and a wide screw-on cap.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.88 (high) - Cap constructionWhite cylindrical screw cap with a shallow top and a visible seam line around its base; cap sits centered on the bottle neck.
1 region
x 0.42 · y 0.02 · w 0.16 · h 0.10 (high) - Label artworkLarge rectangular label covering the bottle front with an upper multicolor abstract floral pattern composed of rounded leaf and petal shapes and scattered small black oval dots.
1 region
x 0.24 · y 0.16 · w 0.52 · h 0.62 (high) - Lower label panelLower section of the label is white with printed product name, descriptor lines, and small circular certification and washing icons arranged horizontally above the bottom edge.
1 region
x 0.26 · y 0.64 · w 0.48 · h 0.26 (high) - Legible brand name text“Forever New”
1 region
x 0.28 · y 0.68 · w 0.34 · h 0.12 (high) - Subbrand text“FASHION CARE”
1 region
x 0.28 · y 0.78 · w 0.22 · h 0.04 (high) - Product descriptor“fabric wash | lessive à linge”
1 region
x 0.28 · y 0.81 · w 0.42 · h 0.04 (high) - Soft scent badge text“soft scent parfum doux”
1 region
x 0.57 · y 0.72 · w 0.14 · h 0.08 (high) - Weight text“1 kg”
1 region
x 0.70 · y 0.90 · w 0.08 · h 0.04 (high) - Washing icon“Washing machine icon with number 40 inside”
1 region
x 0.28 · y 0.86 · w 0.06 · h 0.05 (high) - Small circular badgesThree small circular badge graphics present near the lower label; text within these badges is too small to read at this resolution.Partial
1 region
x 0.36 · y 0.86 · w 0.34 · h 0.06 (medium)
Other
Studio-style front-on product shot centered on a light gray background with a soft shadow beneath the bottle; even diffuse lighting with minimal specular highlights.
- Shot compositionBottle is centered and vertical in the frame with a small soft shadow cast below and slightly to the left.
1 region
x 0.10 · y 0.72 · w 0.80 · h 0.28 (high) - BackgroundUniform light gray background filling the frame.
- LightingDiffuse even lighting with a subtle highlight along the top left edge of the bottle and soft shadow underneath.
Colors
off-white· bottle body#C5C6C1white· label backgroundmedium pink· label artwork - pink elements#D1929Dwarm yellow· label artwork - yellow elementscyan· label artwork - cyan elements#8294B5lavender blue· label artwork - lavender elements#8499BBblack· label dots and textsoft pink· soft scent badge- Bottle shapeTall rectangular bottle with slightly rounded vertical edges and a flat frontal plane; shoulders curve up to a short neck and a wide screw-on cap.
- 02
Product
White rectangular plastic bottle with a wide threaded screw cap and a multi-panel product label on the front face. Label shows English and French copy, bullets, a small green leaf icon, and a pink guidance box near the bottom.
- Bottle shapeRectangular tall bottle with rounded shoulder corners and a slightly tapered top leading to the neck; front face visible at a slight three-quarter angle showing the right front corner more than the left.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.90 (high) - CapWide white screw-on cap with a shallow tamper band and visible horizontal seam; cap sits centered on the neck and is slightly off-white compared with the bottle body.
1 region
x 0.35 · y 0.02 · w 0.30 · h 0.12 (high) - Label layoutRectangular front label with a curved top border; label contains a headline, a short paragraph, bullet points, a green circular leaf icon, French translations below, and a pink bordered instruction/dosage panel near the bottom.
1 region
x 0.38 · y 0.26 · w 0.51 · h 0.67 (high) - Headline text on label“FASHION CARE”
1 region
x 0.48 · y 0.29 · w 0.30 · h 0.06 (high) - Subheadline text“love your clothes”
1 region
x 0.48 · y 0.33 · w 0.28 · h 0.04 (high) - English product paragraph“Our pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer.”
1 region
x 0.42 · y 0.36 · w 0.46 · h 0.07 (high) - English bullet points“Perfect for all your laundry–not just delicates Preserves elasticity so clothing maintains its fit and shape longer Enzyme free - safe for silk, wool, cotton and other natural fabrics”
1 region
x 0.42 · y 0.43 · w 0.46 · h 0.13 (high) - Plant-derived claim“Made using plant derived biodegradable ingredients without parabens, phthalates or phosphates.”
1 region
x 0.46 · y 0.55 · w 0.39 · h 0.05 (high) - French heading“aimez vos vêtements”
1 region
x 0.45 · y 0.59 · w 0.36 · h 0.03 (high) - French paragraph block“Notre base citrique pure est resistente aux taches mais douce pour la peau sensible et les tissus. Elle rince a fond, pour que les vetements que vous aimez durent plus longtemps.”
1 region
x 0.42 · y 0.61 · w 0.46 · h 0.08 (medium) - Care advisory box header“Always follow garment care labels. Test for colourfastness.”
1 region
x 0.44 · y 0.78 · w 0.45 · h 0.05 (high) - Dosage table labels“Standard Machine Lavage standard Hand Wash Lavage a la main”Partial
1 region
x 0.40 · y 0.82 · w 0.50 · h 0.11 (medium) - Country text“Made in Canada • Fabrique au Canada”
1 region
x 0.44 · y 0.93 · w 0.40 · h 0.03 (high)
Other
Studio-style product shot on a light neutral background photographed at a slight three-quarter angle from above; soft even lighting with minor soft shadowing on the left side.
- Shot compositionProduct framed slightly right-of-center with the top of the cap near the top edge and most of the bottle visible; slight crop near the left rear corner of the bottle.
- Background and lightingUniform pale gray to off-white background with diffuse soft lighting producing gentle, soft-edged shadows along the left side of the bottle.
- Image qualitySharp focus on the label area and cap; small areas of slight glare on the cap top from studio lights.
1 region
x 0.36 · y 0.02 · w 0.28 · h 0.06 (high)
Colors
matte white· bottle body#C5C5C3off-white· cap#EEEEEEsoft pink· label text (accent)#E5848Cleaf green· label icondark gray· label body text- Bottle shapeRectangular tall bottle with rounded shoulder corners and a slightly tapered top leading to the neck; front face visible at a slight three-quarter angle showing the right front corner more than the left.
Documents & Data
Customer Reviews
11 total11 reviews · out of 5
Parfait pour la lingerie
Pour les maillots de bain, la lingerie et les vêtements délicats
Article déjà connu
Très apprécié comme produit
Forever New
J"utilise toujours ce produit pour mes maillots de bain. Un excellent produit
Avis sur le savon Forever New, parfum doux
Depuis des années que j'utilise ce savon pour la fine lingerie mais aussi pour mes chandails et même mes draps. L'odeur est unique et divine. Je m'assure de toujours en avoir en réserve. Dommage qu'ils ne fassent pas l'assouplissant avec cette odeur et même une eau de linge...merci, Monique Gauthier
savon Forever
Je l'utilise depuis des années
Bon produit
Je l’utilise pour laver mes sous-vêtements et linge délicat. J’ai commencé à laver mes draps également avec ce savon… oulala que mes draps sont doux et sentent bon!!!
Sosp
Good product, c’othes very clesn
Parfait
Bonne odeur
Efficace et parfum merveilleux
J'utilise ce produit depuis de nombreuses années et j'en suis Très satisfaite. Se rince très bien.
Satisfaite de mon achat
Satisfaite de mon achat
savon Forever parfum doux
Merveilleux avec son odeur divine. Je l'utilise depuis des années