ALEMAIS
Charlie Colourful Chevron Pattern Maxi Dress
This maxi dress from ALÉMAIS, an Australian label designed by Lesleigh Jermanus, features a colourful chevron pattern on pure European linen with a contrasting floral tapestry hem and side slit. It includes a hidden side zip, smocked back band, adjustable thin straps, and an A-line silhouette. Measuring 46.5 inches (118 cm) from the top of the bust, it is designed for warm-weather wear given its breathable, lightweight fabric.
- Color
- Colourful Chevron
- Material
- Pure European Linen
- Gender
- female
- Style
- casual, bohemian, resort
- Category
- Apparel & Accessories > Clothing > Dresses
Color
Specifications
Colourful chevron pattern maxi dress in pure linen with floral tapestry hem and a joyful summer vibe.
Pure European linen fabric, hidden side zip, smocked back band, adjustable straps, A-line maxi fit, side slit
- Color
- Colourful Chevron
- Material
- Pure European Linen
- Style
- casual, bohemian, resort
- Occasion
- vacation, beach-day, everyday
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Dresses
Additional Attributes
- colourful chevron pattern
- floral tapestry hem
- pure European linen fabric
- hidden side zip closure
- smocked band on back
- adjustable thin straps
- A-line maxi-length fit
- side slit
Product Insights
From a Zimmermann alum, this ALEMAIS maxi dress combines beach-to-evening versatility with a smocked back and adjustable straps for fit; its V-shaped chevron pattern elongates the silhouette, while the side slit and floral hem add detail. Made of 100% European linen that softens with wash and dries quickly, it's structured to resist wrinkling. Despite the $815 retail, frequent sales bring it to around $400, and it can be found secondhand for less, but caution is needed against AliExpress knockoffs. The dress is made in China, not Kenya as the brand suggests.
Verified claims
- Brand heritage
- Alemais founder Lesleigh Jermanus was a Zimmermann designer.
- Fit
- Between sizes, choose the smaller size due to the smocked back.
- Length adjustment
- Adjustable straps alter the hem by shifting the waistline, suiting various heights.
- Cost-saving
- Buyers recommend waiting for sales or shopping secondhand rather than paying full price, noting the full price is high.
- Knockoff caution
- Buyers note that dupes of Alemais dresses exist, but quality varies.
- Versatility
- The dress can work as a beach cover-up over a wet swimsuit and transition to evening with heeled mules and a structured clutch, without a garment change.
- Visual elongation and accents
- The chevron pattern lengthens the silhouette; the side slit and floral hem add deliberate styling details.
- Softening
- Pure European linen softens progressively with each wash.
- Wrinkle behavior
- Structured European linen weave may reduce excessive wrinkling.
- Drying speed
- Pure European linen dries quickly, ideal for travel or beach cover-up.
- Brand provenance
- Authentic Alemais dresses bear 'made in China' tags.
- Care
- 100% European linen: crisp, structured drape that softens with each wash.
- Construction and pattern
- The dress has a smocked back, hidden side zipper, and floral tapestry hem with a directional chevron print.
- Silhouette elongation
- V-shaped chevron pattern draws the eye upward, elongating the torso.
- Styling cues
- Floral hem anchors the silhouette; simple accessories let it stand out.
- Manufacturing origin
- Community discussions report Alemais dress tags say made in China, which may differ from the brand's mention of a Kenyan partnership.
- Sizing
- Smocked back and adjustable straps accommodate a range of bust sizes.
- Value
- Frequent sales bring the $815 dress to $399.95; buy from authorized sellers to avoid counterfeits.
- Breathability
- The dress's lightweight linen is breathable and quick-drying, making it suitable for hot summer days.
- Lining and sheerness
- The product listing does not mention a lining, and pure linen can be somewhat see-through in lighter colors, so a slip or nude undergarments may be needed.
- Fabric weight
- The linen is described as lightweight.
- Length
- At 46.5 inches from bust to hem, the Charlie lands as a true maxi that grazes the ankle on most average heights without pooling.
- Silhouette
- The A-line cut is fitted at the bust and flares outward, so it drapes loosely over the waist and hips without relying on precise measurements.
Product record
- Title
- Charlie Colourful Chevron Pattern Maxi Dress
- Brand
- ALEMAIS
- Price
- 815 CAD
- Availability
- In stock
Buying Guide
1 comparison · 10 sourcesProduct comparison
Compared within this brand.
| Charlie Colourful Chevron Pattern Maxi Dress: Choose this if you want a colourful, multicolor chevron maxi with contrasting floral side panels and hem trim, a thigh-high side slit, and a smocked back. It is made of pure European linen (cotton-lined pockets, hidden side zip, adjustable thin straps) that the retailer describes as naturally breathable and lightweight for hotter days, though that comfort is a promise rather than a reported wearer experience. Note the length is listed at 46.50 inches (118 centimetres) measured from the top of the bust, and the source is inconsistent about whether it is maxi or midi length.[1,2,3] | Dixie Country Flowers Maxi Dress: Choose this if you want a sleeveless maxi with a bold citrus-toned floral and geometric patchwork print, finished with scalloped dark green trim at the neckline, straps, waist, and hem. Its 100% cotton weave, empire waist, smocked back bodice, full A-line skirt with side seam pockets, and 54.25 inch (138 cm) shoulder-to-hem length suit warm-weather styling, and it is reported to fit true to size. Note that it is dry clean only and the straps are non-adjustable.[4,5,6,7,8,9] | Margo Stripes And Flowers Maxi Tunic Dress: Choose this if you want a casual summertime maxi with statement styling: vertical green and blue stripes on top, a dense floral border in teal and cream tones at the hem, loose short sleeves, and a supple self-tie belt. The straight-fit, slip-on design in 100% organic cotton falls to about 53.5 inches from the shoulder and includes hidden side-seam pockets, so it suits relaxed, beachside-tunic looks. Note that it comes only in the Patterned Green colorway and in sizes 6, 8, and 10, so check that one of those sizes fits your needs.[10] |
Image Analysis
3 images- 01
Product
Sleeveless maxi dress shown on a model with thin spaghetti straps, squared bustline, fitted empire seam and a long A-line skirt featuring V-shaped chevron stripe panels and a floral side inset with a thigh-high slit. Right-side hand placed in a side seam pocket.
- Neckline and strapsSquare neckline with two thin spaghetti shoulder straps in a solid darker color continuing from the bust edge.
1 region
x 0.33 · y 0.03 · w 0.34 · h 0.18 (high) - Empire seam and bodiceFitted bodice that ends in a horizontal empire seam beneath the bust; the bodice shows horizontal narrow stripes contrasting with the chevron skirt pattern.
1 region
x 0.27 · y 0.12 · w 0.46 · h 0.11 (high) - Chevron skirt patternA-line skirt panel features large V-shaped chevron stripes running down to the hem; stripes alternate in multiple saturated colors and create a pointed chevron at center front.
1 region
x 0.18 · y 0.20 · w 0.60 · h 0.70 (high) - Side floral inset and slitRight-side vertical inset panel of contrasting floral print with a thigh-high slit that reveals the leg; floral panel also trims the hem.
2 regions
x 0.68 · y 0.49 · w 0.18 · h 0.45 (high); x 0.15 · y 0.84 · w 0.70 · h 0.13 (medium) - Side pocketRight hand placed inside a side seam pocket located near hip level on the floral-inset side.
1 region
x 0.66 · y 0.39 · w 0.12 · h 0.13 (high) - Hem trimWide floral print trim runs along the dress hem matching the floral side inset.
1 region
x 0.12 · y 0.83 · w 0.76 · h 0.15 (high) - Fabric appearanceFabric appears lightweight with a smooth, slightly lustrous finish and soft drape over the model's figure.
- Visible model poseModel stands three-quarter left with left leg slightly forward, showing the dress front and right-side slit; right arm bent with hand in pocket.
Other
Studio product shot on a plain light grey background showing the full-length dress on a model; even soft lighting with minimal shadows; image is vertically oriented and centered on the model, cropped above the eyes.
- Background and stagingUniform pale grey background with no props or packaging visible.
- Crop and framingImage cropped above the model's eyes and includes full body down to the feet and shoes.
- Lighting and shadowSoft, even studio lighting with faint shadowing beneath the model's feet and along the dress folds.
- Shoes shownModel wearing dark brown heeled sandals that are visible at the bottom of the frame.
1 region
x 0.34 · y 0.87 · w 0.34 · h 0.10 (high)
Colors
teal· teal stripe#036B8Bforest green· forest green stripe#036A85dark brown· dark brown stripe#4B2C13mustard yellow· mustard yellow stripebright orange· bright orange stripecream· floral background#CBCBCB- Neckline and strapsSquare neckline with two thin spaghetti shoulder straps in a solid darker color continuing from the bust edge.
- 02
Product
Upper front view of a sleeveless dress bodice with thin spaghetti straps, straight bandeau neckline, fitted waist seam and a multicolored chevron and horizontal stripe pattern; a partial side zipper pull is visible at the right side seam.
- StrapsTwo thin spaghetti straps in a dark brown fabric attach at the top edge of the straight neckline and run over the model shoulders; straps are narrow and flat.
2 regions
x 0.11 · y 0.07 · w 0.12 · h 0.21 (high); x 0.69 · y 0.07 · w 0.13 · h 0.23 (high) - NecklineStraight, horizontal bandeau-style neckline finished with a dark brown trim band that continues under the bust as a waist seam.
1 region
x 0.15 · y 0.21 · w 0.70 · h 0.10 (high) - Bodice fabric and horizontal stripesUpper bodice shows a wide teal block across the chest with multiple narrow horizontal stripes above it in green, orange and blue and a horizontal yellow stripe running below the teal panel.
1 region
x 0.17 · y 0.27 · w 0.66 · h 0.16 (high) - Waist seamA dark brown horizontal waist seam band separates the bodice from the skirt; the band is visible across the front center.
1 region
x 0.16 · y 0.38 · w 0.68 · h 0.06 (high) - Chevron skirt patternLower front panel shows a V-shaped chevron pattern formed by repeated nested chevrons in dark brown, teal, green, yellow, orange and cream converging toward the image center.
1 region
x 0.12 · y 0.43 · w 0.76 · h 0.51 (high) - Side zipper pullA small metallic zipper pull is visible at the right side seam just under the arm opening, partially exposed.
1 region
x 0.80 · y 0.37 · w 0.03 · h 0.06 (medium) - Fabric textureFabric appears to have a fine woven texture with a matte finish, visible in close tonal areas.
1 region
x 0.30 · y 0.30 · w 0.40 · h 0.42 (medium)
Other
Studio product crop showing model from chin to hips against a neutral light background; even soft lighting with minimal shadows; image centered on the dress front and right side seam.
- Shot compositionCropped studio portrait showing the model from just below the chin to the upper thighs, centered on the dress front; arms are partially visible at left and right edges.
- BackgroundUniform pale gray or off-white seamless background with no visible props or textures.
- Lighting and shadowSoft, even studio lighting producing gentle shadows under the arms and slight shadowing along the dress contours; highlights are minimal.
- Model poseModel stands facing forward with shoulders level; head turned slightly to the left with chin down, exposing the neckline and upper chest.
Colors
dark brown· straps and trim#835534teal· upper bodice blockbright green· horizontal stripesmustard yellow· horizontal accent stripe#EAAD8Cdeep brown· chevron panels#4C2D1Aorange· chevron accent lines#EBBB64cream· cream stripe- StrapsTwo thin spaghetti straps in a dark brown fabric attach at the top edge of the straight neckline and run over the model shoulders; straps are narrow and flat.
- 03
Product
Rear view of a sleeveless maxi dress with thin adjustable shoulder straps, a smocked elasticized bodice, a center-back seam, diagonal chevron stripe panels on the skirt, and contrasting floral border panels at the lower sides and hem.
- View and silhouetteBack view of a floor-length dress shown on a model, with a straight center-back seam running from the smocked bodice down the skirt.
1 region
x 0.18 · y 0.08 · w 0.64 · h 0.88 (high) - Shoulder strapsTwo thin adjustable spaghetti straps in an olive/brown tone with visible metal slider adjusters on each strap.
1 region
x 0.34 · y 0.06 · w 0.32 · h 0.16 (high) - Smocked bodiceElasticized smocked bodice band across the upper back, horizontally gathered with tightly spaced rows and multicolor yarns (greens, blues, yellow, orange).
1 region
x 0.28 · y 0.14 · w 0.44 · h 0.10 (high) - Chevron stripe skirtSkirt panels formed by diagonal chevron stripes meeting at the center back, stripes include teal, deep green, brown, cream, and orange tones; stripes run diagonally toward the center seam.
1 region
x 0.26 · y 0.24 · w 0.48 · h 0.62 (high) - Floral border panelsContrasting vertical floral print panels on both lower side sections of the skirt and a matching floral hem band; floral background is light/cream with orange, yellow and brown flowers.
3 regions
x 0.06 · y 0.62 · w 0.20 · h 0.34 (high); x 0.74 · y 0.62 · w 0.20 · h 0.34 (high); x 0.22 · y 0.86 · w 0.56 · h 0.12 (medium) - Fabric appearanceDress fabric appears lightweight with a slight sheen and smooth drape, suggesting a silky or satin-like woven material.Uncertain
- Hem and lengthMaxi length reaching just above the ankles of the model, with a slightly flared lower hem showing the floral border.
1 region
x 0.22 · y 0.78 · w 0.56 · h 0.20 (high) - Center seam detailVertical center-back seam is visible and aligns the chevron pattern symmetrically.
1 region
x 0.46 · y 0.20 · w 0.08 · h 0.68 (high)
Other
Studio shot showing the model from behind against a neutral light gray background; the model wears heeled sandals and stands with arms relaxed. Even soft lighting with minimal shadows and the image is centered and vertically cropped to include whole dress and feet.
- BackgroundUniform light gray studio background with no visible props.
- Model poseModel standing facing away from the camera with weight balanced, arms hanging naturally at sides and head turned slightly to the left.
1 region
x 0.18 · y 0.04 · w 0.64 · h 0.40 (high) - Footwear visibleModel is wearing dark brown heeled sandals that are visible at the bottom of the image.
1 region
x 0.36 · y 0.92 · w 0.28 · h 0.06 (medium) - Lighting and shadowsEven, diffuse studio lighting with soft shadowing under the model and slight specular highlights on the dress surface.
Colors
multicolor green-teal mix· smocked bodiceteal and brown chevron· chevron stripe skirt#036483warm cream with orange floral· floral border panels and hem#F3F3F3- View and silhouetteBack view of a floor-length dress shown on a model, with a straight center-back seam running from the smocked bodice down the skirt.
Brand PDP Lookup
- Brand
- ALEMAIS
Alberta Silk Scarf Midi Dress
Variants
3 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4642478 | Charlie Colourful Chevron Pattern Maxi Dress - Assorted - 6 | CA$399.95CA$815.00 | Yes |
| 4642479 | Charlie Colourful Chevron Pattern Maxi Dress - Assorted - 8 | CA$399.95CA$815.00 | Yes |
| 4642480 | Charlie Colourful Chevron Pattern Maxi Dress - Assorted - 10 | CA$399.95CA$815.00 | Yes |
Documents & Data
Reddit Insights
5 threads · r/AusFemaleFashion, r/ThriftStoreHauls, r/findfashion, r/LuxeFashion_NatFibers, r/AliexpressReddit views Alemais as a desirable Australian premium brand known for distinctive, artistic prints, but many users seek secondhand or dupe versions due to high retail prices and question the value.
Discussions show admiration for the brand's artistic designs and premium positioning, but also a prevalent focus on finding cheaper alternatives and concerns about overpaying, indicating mixed sentiment.
Themes
Use Cases
- Versatile everyday dress, including maternity wear
Watch Out For
Compared To
vs Zimmermann
Both Australian premium brands, often mentioned together as aspirational; Alemais founder came from Zimmermann; consumers consider both worth buying secondhand or on sale.
vs Farm Rio
Suggested as a similar style alternative to Alemais.
Source Threads
Alemais mentioned as a premium brand alongside Zimmermann in pricing discussion
Right?! You can buy a gorgeous used Zimmermann or Alemais dress for half the price on marketplace. I would jump on train tracks before paying $400 for Forever New 💀💀
u/tavelling-rattr/AusFemaleFashionView thread →
Thrifted dress identified as a copy of an Alemais design
It's a copy of the [Seeker dress by Alémais](https://www.therealreal.com/products/women/clothing/dresses/alemais-linen-long-dress-u7xge)
u/actuallyatypicalr/ThriftStoreHaulsView thread →
User confirms the sought dress is a knockoff of Alemais
It’s a knockoff of Alemais.
u/Geobeadr/findfashionView thread →
Brand background and shopping advice for Alemais dresses
What would you like to know about them? Alemais was founded by a former Zimmermann designer. I have Alemais and Zimmermann dresses and love them all but would never pay full price for them since they go on sale eventually.
u/saucepls042r/LuxeFashion_NatFibersView thread →
Warning about unoriginal Alemais items on Aliexpress
It looks like that brand's clothing is made in Kenya, which means that what you're buying on aliexpress won't be original, made with different materials, and probably 'inspired by' instead of looking the same.
u/IntelligentLaker/AliexpressView thread →