Charlie colourful chevron pattern maxi dress product image (primary)
Sleeveless maxi dress shown on a model with thin spaghetti straps, squared bustline, fitted empire seam and a long A-line skirt featuring V-shaped chevron stripe panels and a floral side inset with a thigh-high slit. Right-side hand placed in a side seam pocket.

ALEMAIS

Charlie Colourful Chevron Pattern Maxi Dress

CA$399.95CAD
Out of Stock

ALÉMAIS Charlie Colourful Chevron Pattern Maxi Dress is a women's A-line maxi dress crafted from pure European linen, featuring a colourful chevron print, a contrasting floral side inset with a side slit, and a floral hem trim. It has adjustable thin straps, a smocked back panel, a hidden side zip closure, and a side seam pocket; length is 46.5 inches (118 cm) from the top of the bust. The dress is intended for warm-weather wear and offers a lightweight, breathable silhouette suitable for casual summer events.

Color
Colourful Chevron
Material
Pure European Linen
Gender
female
Style
casual, bohemian, resort
Category
Apparel & Accessories > Clothing > Dresses

Color

Assorted

Size

6810

Specifications

Colourful chevron pattern maxi dress in pure linen with floral tapestry hem and a joyful summer vibe.

Pure European linen fabric, hidden side zip, smocked back band, adjustable straps, A-line maxi fit, side slit

Color
Colourful Chevron
Material
Pure European Linen
Style
casual, bohemian, resort
Occasion
vacation, beach-day, everyday
Gender
female
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Dresses

Additional Attributes

  • colourful chevron pattern
  • floral tapestry hem
  • pure European linen fabric
  • hidden side zip closure
  • smocked band on back
  • adjustable thin straps
  • A-line maxi-length fit
  • side slit

Product Insights

From a Zimmermann alum, this ALEMAIS maxi dress combines beach-to-evening versatility with a smocked back and adjustable straps for fit; its V-shaped chevron pattern elongates the silhouette, while the side slit and floral hem add detail. Made of 100% European linen that softens with wash and dries quickly, it's structured to resist wrinkling. Despite the $815 retail, frequent sales bring it to around $400, and it can be found secondhand for less, but caution is needed against AliExpress knockoffs. The dress is made in China, not Kenya as the brand suggests.

Verified claims

Brand heritage
Alemais founder Lesleigh Jermanus was a Zimmermann designer.
Sourcing
Alemais garments are made in China despite the brand's Kenyan partnership claims.
Fit
Between sizes, choose the smaller size due to the smocked back.
Length adjustment
Adjustable straps alter the hem by shifting the waistline, suiting various heights.
Cost-saving
Buyers report routinely finding Alemais at half price through sales or secondhand.
Knockoff caution
Buyers warn that cheap AliExpress knockoffs use different materials and are not genuine.
Versatility
The dress transitions from beach cover-up to evening piece via adjustable straps and smocked back, without a garment change.
Visual elongation and accents
The chevron pattern lengthens the silhouette; the side slit and floral hem add deliberate styling details.
Softening
Pure European linen softens progressively with each wash.
Wrinkle behavior
Structured European linen weave may reduce excessive wrinkling.
Drying speed
Pure European linen dries quickly, ideal for travel or beach cover-up.
Brand provenance
Authentic Alemais dresses bear 'made in China' tags.
Care
100% European linen: crisp, structured drape that softens with each wash.
Construction and pattern
Smocked back, hidden zipper, metal sliders, aligned chevron and floral hem.
Silhouette elongation
V-shaped chevron pattern draws the eye upward, elongating the torso.
Styling cues
Floral hem anchors the silhouette; simple accessories let it stand out.
Brand perception
Community pairs Alemais with Zimmermann, recommends buying on sale.
Authenticity
Knockoffs and mixed manufacturing require careful authenticity checks.
Manufacturing origin
Tags state made in China, not Kenya as brand suggests.
Sizing
Smocked back and adjustable straps accommodate a range of bust sizes.
Value
Frequent sales bring the $815 dress to $399.95; buy from authorized sellers to avoid counterfeits.

Product record

Title
Charlie Colourful Chevron Pattern Maxi Dress
Brand
ALEMAIS
Price
815 CAD
Availability
In stock

Image Analysis

3 images
Charlie colourful chevron pattern maxi dress product image (primary)
01

Product

Sleeveless maxi dress shown on a model with thin spaghetti straps, squared bustline, fitted empire seam and a long A-line skirt featuring V-shaped chevron stripe panels and a floral side inset with a thigh-high slit. Right-side hand placed in a side seam pocket.

  • Neckline and strapsSquare neckline with two thin spaghetti shoulder straps in a solid darker color continuing from the bust edge.
    1 regionx 0.33 · y 0.03 · w 0.34 · h 0.18 (high)
  • Empire seam and bodiceFitted bodice that ends in a horizontal empire seam beneath the bust; the bodice shows horizontal narrow stripes contrasting with the chevron skirt pattern.
    1 regionx 0.27 · y 0.12 · w 0.46 · h 0.11 (high)
  • Chevron skirt patternA-line skirt panel features large V-shaped chevron stripes running down to the hem; stripes alternate in multiple saturated colors and create a pointed chevron at center front.
    1 regionx 0.18 · y 0.20 · w 0.60 · h 0.70 (high)
  • Side floral inset and slitRight-side vertical inset panel of contrasting floral print with a thigh-high slit that reveals the leg; floral panel also trims the hem.
    2 regionsx 0.68 · y 0.49 · w 0.18 · h 0.45 (high); x 0.15 · y 0.84 · w 0.70 · h 0.13 (medium)
  • Side pocketRight hand placed inside a side seam pocket located near hip level on the floral-inset side.
    1 regionx 0.66 · y 0.39 · w 0.12 · h 0.13 (high)
  • Hem trimWide floral print trim runs along the dress hem matching the floral side inset.
    1 regionx 0.12 · y 0.83 · w 0.76 · h 0.15 (high)
  • Fabric appearanceFabric appears lightweight with a smooth, slightly lustrous finish and soft drape over the model's figure.
  • Visible model poseModel stands three-quarter left with left leg slightly forward, showing the dress front and right-side slit; right arm bent with hand in pocket.

Other

Studio product shot on a plain light grey background showing the full-length dress on a model; even soft lighting with minimal shadows; image is vertically oriented and centered on the model, cropped above the eyes.

  • Background and stagingUniform pale grey background with no props or packaging visible.
  • Crop and framingImage cropped above the model's eyes and includes full body down to the feet and shoes.
  • Lighting and shadowSoft, even studio lighting with faint shadowing beneath the model's feet and along the dress folds.
  • Shoes shownModel wearing dark brown heeled sandals that are visible at the bottom of the frame.
    1 regionx 0.34 · y 0.87 · w 0.34 · h 0.10 (high)

Colors

teal· teal stripe#036B8Bforest green· forest green stripe#036A85dark brown· dark brown stripe#4B2C13mustard yellow· mustard yellow stripebright orange· bright orange stripecream· floral background#CBCBCB
Charlie colourful chevron pattern maxi dress product image 2
02

Product

Upper front view of a sleeveless dress bodice with thin spaghetti straps, straight bandeau neckline, fitted waist seam and a multicolored chevron and horizontal stripe pattern; a partial side zipper pull is visible at the right side seam.

  • StrapsTwo thin spaghetti straps in a dark brown fabric attach at the top edge of the straight neckline and run over the model shoulders; straps are narrow and flat.
    2 regionsx 0.11 · y 0.07 · w 0.12 · h 0.21 (high); x 0.69 · y 0.07 · w 0.13 · h 0.23 (high)
  • NecklineStraight, horizontal bandeau-style neckline finished with a dark brown trim band that continues under the bust as a waist seam.
    1 regionx 0.15 · y 0.21 · w 0.70 · h 0.10 (high)
  • Bodice fabric and horizontal stripesUpper bodice shows a wide teal block across the chest with multiple narrow horizontal stripes above it in green, orange and blue and a horizontal yellow stripe running below the teal panel.
    1 regionx 0.17 · y 0.27 · w 0.66 · h 0.16 (high)
  • Waist seamA dark brown horizontal waist seam band separates the bodice from the skirt; the band is visible across the front center.
    1 regionx 0.16 · y 0.38 · w 0.68 · h 0.06 (high)
  • Chevron skirt patternLower front panel shows a V-shaped chevron pattern formed by repeated nested chevrons in dark brown, teal, green, yellow, orange and cream converging toward the image center.
    1 regionx 0.12 · y 0.43 · w 0.76 · h 0.51 (high)
  • Side zipper pullA small metallic zipper pull is visible at the right side seam just under the arm opening, partially exposed.
    1 regionx 0.80 · y 0.37 · w 0.03 · h 0.06 (medium)
  • Fabric textureFabric appears to have a fine woven texture with a matte finish, visible in close tonal areas.
    1 regionx 0.30 · y 0.30 · w 0.40 · h 0.42 (medium)

Other

Studio product crop showing model from chin to hips against a neutral light background; even soft lighting with minimal shadows; image centered on the dress front and right side seam.

  • Shot compositionCropped studio portrait showing the model from just below the chin to the upper thighs, centered on the dress front; arms are partially visible at left and right edges.
  • BackgroundUniform pale gray or off-white seamless background with no visible props or textures.
  • Lighting and shadowSoft, even studio lighting producing gentle shadows under the arms and slight shadowing along the dress contours; highlights are minimal.
  • Model poseModel stands facing forward with shoulders level; head turned slightly to the left with chin down, exposing the neckline and upper chest.

Colors

dark brown· straps and trim#835534teal· upper bodice blockbright green· horizontal stripesmustard yellow· horizontal accent stripe#EAAD8Cdeep brown· chevron panels#4C2D1Aorange· chevron accent lines#EBBB64cream· cream stripe
Charlie colourful chevron pattern maxi dress product image 3
03

Product

Rear view of a sleeveless maxi dress with thin adjustable shoulder straps, a smocked elasticized bodice, a center-back seam, diagonal chevron stripe panels on the skirt, and contrasting floral border panels at the lower sides and hem.

  • View and silhouetteBack view of a floor-length dress shown on a model, with a straight center-back seam running from the smocked bodice down the skirt.
    1 regionx 0.18 · y 0.08 · w 0.64 · h 0.88 (high)
  • Shoulder strapsTwo thin adjustable spaghetti straps in an olive/brown tone with visible metal slider adjusters on each strap.
    1 regionx 0.34 · y 0.06 · w 0.32 · h 0.16 (high)
  • Smocked bodiceElasticized smocked bodice band across the upper back, horizontally gathered with tightly spaced rows and multicolor yarns (greens, blues, yellow, orange).
    1 regionx 0.28 · y 0.14 · w 0.44 · h 0.10 (high)
  • Chevron stripe skirtSkirt panels formed by diagonal chevron stripes meeting at the center back, stripes include teal, deep green, brown, cream, and orange tones; stripes run diagonally toward the center seam.
    1 regionx 0.26 · y 0.24 · w 0.48 · h 0.62 (high)
  • Floral border panelsContrasting vertical floral print panels on both lower side sections of the skirt and a matching floral hem band; floral background is light/cream with orange, yellow and brown flowers.
    3 regionsx 0.06 · y 0.62 · w 0.20 · h 0.34 (high); x 0.74 · y 0.62 · w 0.20 · h 0.34 (high); x 0.22 · y 0.86 · w 0.56 · h 0.12 (medium)
  • Fabric appearanceDress fabric appears lightweight with a slight sheen and smooth drape, suggesting a silky or satin-like woven material.Uncertain
  • Hem and lengthMaxi length reaching just above the ankles of the model, with a slightly flared lower hem showing the floral border.
    1 regionx 0.22 · y 0.78 · w 0.56 · h 0.20 (high)
  • Center seam detailVertical center-back seam is visible and aligns the chevron pattern symmetrically.
    1 regionx 0.46 · y 0.20 · w 0.08 · h 0.68 (high)

Other

Studio shot showing the model from behind against a neutral light gray background; the model wears heeled sandals and stands with arms relaxed. Even soft lighting with minimal shadows and the image is centered and vertically cropped to include whole dress and feet.

  • BackgroundUniform light gray studio background with no visible props.
  • Model poseModel standing facing away from the camera with weight balanced, arms hanging naturally at sides and head turned slightly to the left.
    1 regionx 0.18 · y 0.04 · w 0.64 · h 0.40 (high)
  • Footwear visibleModel is wearing dark brown heeled sandals that are visible at the bottom of the image.
    1 regionx 0.36 · y 0.92 · w 0.28 · h 0.06 (medium)
  • Lighting and shadowsEven, diffuse studio lighting with soft shadowing under the model and slight specular highlights on the dress surface.

Colors

multicolor green-teal mix· smocked bodiceteal and brown chevron· chevron stripe skirt#036483warm cream with orange floral· floral border panels and hem#F3F3F3

Reddit Insights

5 threads · r/AusFemaleFashion, r/ThriftStoreHauls, r/findfashion, r/LuxeFashion_NatFibers, r/Aliexpress

Reddit views Alemais as a desirable Australian premium brand known for distinctive, artistic prints, but many users seek secondhand or dupe versions due to high retail prices and question the value.

mixed sentiment80% match

Discussions show admiration for the brand's artistic designs and premium positioning, but also a prevalent focus on finding cheaper alternatives and concerns about overpaying, indicating mixed sentiment.

Themes

Authenticity and Knockoffsmixed
Brand Perception and Pricingpositive
Quality and Material Considerationsneutral
Secondhand and Dupe Marketspositive

Use Cases

  • Versatile everyday dress, including maternity wear

Watch Out For

mediumMany knockoffs exist, especially on Aliexpress; materials may not be as described.
lowFull price may drop significantly in sales; paying full price might not be optimal.
lowThe brand's sustainability claims are unclear (mention of Kenyan partnership but tags say made in China).

Compared To

vs Zimmermann

Both Australian premium brands, often mentioned together as aspirational; Alemais founder came from Zimmermann; consumers consider both worth buying secondhand or on sale.

vs Farm Rio

Suggested as a similar style alternative to Alemais.

Source Threads

  • Alemais mentioned as a premium brand alongside Zimmermann in pricing discussion

    Right?! You can buy a gorgeous used Zimmermann or Alemais dress for half the price on marketplace. I would jump on train tracks before paying $400 for Forever New 💀💀

    u/tavelling-rattr/AusFemaleFashionView thread →

  • Thrifted dress identified as a copy of an Alemais design

    It's a copy of the [Seeker dress by Alémais](https://www.therealreal.com/products/women/clothing/dresses/alemais-linen-long-dress-u7xge)

    u/actuallyatypicalr/ThriftStoreHaulsView thread →

  • User confirms the sought dress is a knockoff of Alemais

    It’s a knockoff of Alemais.

    u/Geobeadr/findfashionView thread →

  • Brand background and shopping advice for Alemais dresses

    What would you like to know about them? Alemais was founded by a former Zimmermann designer. I have Alemais and Zimmermann dresses and love them all but would never pay full price for them since they go on sale eventually.

    u/saucepls042r/LuxeFashion_NatFibersView thread →

  • Warning about unoriginal Alemais items on Aliexpress

    It looks like that brand's clothing is made in Kenya, which means that what you're buying on aliexpress won't be original, made with different materials, and probably 'inspired by' instead of looking the same.

    u/IntelligentLaker/AliexpressView thread →

Provenance

Merchant Link
https://www.simons.ca/en/women-designer/dresses/patterned/charlie-colourful-chevron-pattern-maxi-dress--21872-29826301?colourId=0
Updated