Momeni
Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm
This is a hand-tufted 100% wool hallway runner rug from the Novogratz Tallulah collection, measuring approximately 75 x 245 cm (30 x 96 inches) with a 2.5 cm pile height. It features a rounded-corner contour design with a recessed beige inner field and a contrasting cream border, and is handmade in India. User reviews of Momeni wool rugs indicate that some shedding is common initially, but the rugs are generally praised for their durability, softness, and quality compared to synthetic alternatives.
- Material
- Tufted 100% wool
- Style
- modern, minimal, retro
- Category
- Home & Garden > Decor > Rugs
Size
Specifications
Handcrafted hallway rug with refined minimalist elegance and retro graphic details.
Hand-tufted 100% wool, rounded corners, contrasting border, pile height 1 inch, handmade in India.
- Material
- Tufted 100% wool
- Style
- modern, minimal, retro
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Dimensions
- 245x75x2.5 cm
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- 100% wool
- handmade in India
- rounded corners
- contrasting border
- retro graphic touch
- refined minimalist elegance
- soft underfoot
- pile height 1 inch
- artisanal imperfections
Product Insights
The Novogratz Tallulah rug by Momeni is a hand-tufted wool runner with rounded corners and a 1-inch plush pile, delivering a modern-retro sculptural look from a designer collaboration. Its dense, soft pile suits hallways 36-48 inches wide but requires door clearance checks and careful vacuuming to manage initial shedding and avoid beater bar damage. The cotton canvas and latex backing provide a stable base but limit lifespan to 5–20 years, with wear visible in hallways; a rug pad is recommended. Priced at 398 CAD, this rug offers design-forward softness and artisan character, though it is not an heirloom piece.
Verified claims
- Designer collaboration
- Novogratz collaboration delivers a curated, modern-retro design with hand-tufted character and artisan charm.
- Modern aesthetic
- Rounded corners and contrasting border create a two-tone sculptural look with a 1-inch plush pile.
- Construction
- Hand-tufted construction yields dense, plush pile, but latex backing limits lifespan to 5–20 years.
- Design
- Rounded corners create a soft, sculptural runner that stands out.
- Craftsmanship
- Hand carving on hand-tufted rugs shapes the rounded corners.
- Door clearance
- 1-inch pile can catch on door bottoms; check clearance for hallways with doors.
- Shedding
- Initial heavy shedding lessens over time with regular vacuuming; avoid beater bar.
- Fit
- Fits hallways 36–48 inches wide and up to 10 feet long with proper floor margins.
- Care
- Sheds when new and shows wear in heavy traffic; requires gentle vacuuming.
- Rounded corners
- Rounded corners soften the runner’s visual fit in narrow hallways.
- Longevity
- Latex-backed hand-tufted rug: 5–20 year lifespan with visible wear in hallways.
- Value
- 398 CAD: design-forward, soft rug with ~20-year lifespan, not an heirloom.
- Artisanal imperfections
- Hand-tufting yields normal slight variations in border, pile, and dye.
- Maintenance
- 100% wool rug requires vacuuming without beater bar, spot cleaning with mild detergent, and professional cleaning every 12-18 months.
- Tradeoffs
- Latex-backing limits lifespan to 5–20 years, and initial shedding is typical.
- Color accuracy
- Online photos may differ; viewing a swatch in natural light is recommended.
- Softness
- The 1-inch wool pile is taller than the 0.75-inch pile typical of many hand-tufted wool rugs, giving it a more cushioned, carpet-like softness underfoot.
- Durability
- Wool is naturally durable and resilient, and user feedback indicates good durability and quality compared to synthetic alternatives, though the hand-tufted pile can show wear in high-traffic hallways over time.
- Backing
- The product listing does not specify the backing material, but hand-tufted wool rugs like this one typically use a cotton canvas backing; the latex adhesive layer can degrade over 5–20 years.
- Rug pad
- Manufacturer recommends a rug pad to prevent slipping and extend rug life
- Pile height comparison
- This runner’s 1-inch pile is a quarter-inch thicker than the 3/4-inch pile on the collection’s smaller rugs, making it the plusher, comfort-forward option within the Tallulah line.
- Colorways
- The runner is offered in Copper/Rust and Pine/Bottle Green colorways; screen settings and lighting can shift how online photos read, so checking a swatch or customer photos is the best way to confirm.
- Professional cleaning
- Professional cleaning every 12–18 months is advised to maintain the rug’s appearance and longevity; spot-clean spills with a mild wool-safe detergent and avoid vigorous scrubbing.
- Minimalist texture
- Instead of a pattern, the rug relies on a nubby hand-tufted wool surface to add textural depth, warming minimalist rooms without visual clutter.
- Hand-tufting method
- Hand-tufting uses a tufting gun to punch yarn through a canvas backing, then a latex layer locks the fibers; this creates a dense 1-inch pile that is plusher underfoot than flatter hand-knotted rugs.
Product record
- Title
- Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm
- Brand
- Momeni
- Price
- 398 CAD
- Availability
- In stock
Buying Guide
1 comparison · 9 sourcesUses
Add color and texture to a hallway with a pattern-free modern runner
This hand-tufted 100% wool runner suits shoppers who want to bring color to their floors without adding pattern. Its vivid copper tone, contrasting border and rounded corners give hallway floors a modern, minimalist touch, and the retailer describes it as soft under the feet. A rug pad is recommended for greater safety.[3,4]
Product comparison
Compared within this brand.
| Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm: Choose this if you want a solid-colored runner with a sculptural twist: gently rounded corners and a contrasting, slightly raised border give a subtle retro graphic touch to a minimalist design. It is hand-tufted from 100% wool in India, measures 75 x 245 cm (30 x 96 inches) with a 2.5 cm pile, and comes in five colorways including Ivory/Cream Beige, Copper/Rust, Pine/Bottle Green, Indigo/Dark Blue, and Pink. Note that as an artisanal handmade piece, slight imperfections are normal, and a rug pad is recommended for greater safety.[1,2,3,4,5] | Contour Embossed Geometric Patterns Handwoven Hallway Rug 70 X 245 Cm: Choose this if you want a long, narrow hallway runner (70 x 245 cm, or 27 x 96 inches) with a tone-on-tone, embossed geometric pattern of repeating oval motifs and raised contour edges. It is made of 100% wool, hand-loomed in India, with a low pile of 0.25 inches (0.5 cm) and warm color options including indigo/dark blue, burgundy, and ochre yellow. A rug pad is recommended for greater safety, and as an artisanal piece, slight imperfections are considered normal and part of its charm.[6,7] | Contour Embossed Grid Pattern Plain Handcrafted Hallway Rug 70 X 245 Cm: Choose this if you want a 100% wool, handwoven hallway runner (27 inches by 96 inches, or 70 x 245 cm) with an embossed grid of small square tiles in a low 0.25-inch pile, offered in Off White, Khaki/Sage/Olive, Indigo/Dark Blue, or Dusky Pink. The retailer describes its look as minimalist and refined, with warm colours and soft, flowing lines across the Contour collection. Because it is made by artisanal methods in India, slight imperfections are normal, and a rug pad is recommended for greater safety.[8,9] |
Image Analysis
2 images- 01
Product
Top-down view of a rectangular runner rug with large rounded corners, a recessed inner field, and a slightly raised outer border; visible short pile texture throughout the surface.
- Overall shapeElongated rectangular runner with semicircular rounded corners at both short ends and straight long edges.
1 region
x 0.04 · y 0.02 · w 0.91 · h 0.96 (high) - Two-zone constructionDistinct inner field inset from the outer border by a narrow recessed channel forming a visible outline around the inner area.
1 region
x 0.08 · y 0.06 · w 0.84 · h 0.88 (high) - Pile and textureShort, dense tufted pile visible across both inner field and border with uniform texture and subtle pile-direction variations.
- Border profileOuter border appears marginally raised compared with the inner field and has a consistent width around the perimeter, including rounded end caps.
2 regions
x 0.04 · y 0.02 · w 0.91 · h 0.12 (medium); x 0.04 · y 0.86 · w 0.91 · h 0.12 (medium) - Color contrastInner field is a warm light beige while the surrounding border is a lighter off-white / cream, creating a subtle two-tone effect.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.76 (high)
Other
Flat lay product shot on a white background with even lighting and soft shadows; image is tightly cropped around the rug.
- View and compositionTop-down flat lay view centered in frame showing the full rug shape with small white margin around edges.
- BackgroundPlain white background with faint drop shadow visible along rug edges, separating product from background.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - LightingEven, diffuse lighting that minimizes harsh highlights and shows pile texture uniformly.
Colors
light beige· inner field#D9CEB3cream· outer border- Overall shapeElongated rectangular runner with semicircular rounded corners at both short ends and straight long edges.
- 02
Product
Close-up of a rug corner showing a rounded corner with a raised cream border surrounding a slightly darker beige inner field; visible plush pile and a seam where the border meets the inner field.
- Rounded corner shapeVisible rounded corner of the rug with a soft curve and a slightly chamfered outer edge.
1 region
x 0.00 · y 0.45 · w 0.62 · h 0.45 (high) - Raised borderOuter border is a lighter cream band that is slightly raised in pile relative to the inner field, forming a contiguous frame around the inner area.
1 region
x 0.00 · y 0.52 · w 0.85 · h 0.34 (high) - Inner field color and textureInner field is a slightly darker beige with a short, dense plush pile showing faint pile-direction shading and subtle linear variations.
1 region
x 0.25 · y 0.40 · w 0.65 · h 0.40 (high) - Seam between border and fieldVisible recessed seam or transition line where the cream border meets the beige inner field, forming a curved inner contour.
1 region
x 0.20 · y 0.46 · w 0.60 · h 0.20 (high) - Edge thickness and constructionOuter edge shows the rug thickness with exposed pile on the side face, appearing plush and slightly rounded rather than flat-bound.
1 region
x 0.00 · y 0.66 · w 0.50 · h 0.16 (medium)
Other
Studio-style product shot showing just the rug corner on a smooth white background with soft, even lighting and minimal shadow; image is tightly cropped to the rug detail.
- Shot compositionClose-up, low-angle crop focusing on a single rounded corner of the rug; most of the frame is empty white background except for the lower-right rug portion.
- Background and lightingPlain white seamless background with soft, diffuse lighting and faint soft shadow beneath the rug edge.
- Image qualitySharp focus on rug texture and edge with even exposure and no visible text or props.
Colors
cream· outer border#F5F1E4light beige· inner field#DCCCAC- Rounded corner shapeVisible rounded corner of the rug with a soft curve and a slightly chamfered outer edge.
Variants
5 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4472171 | Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm - Ivory/cream Beige - 75x245cm | CA$398.00 | Yes |
| 4472172 | Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm - Copper/rust - 75x245cm | CA$398.00 | Yes |
| 4472173 | Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm - Pine/bottle Green - 75x245cm | CA$398.00 | Yes |
| 4472174 | Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm - Indigo/dark Blue - 75x245cm | CA$398.00 | Yes |
| 4472175 | Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm - Pink - 75x245cm | CA$398.00 | Yes |
Documents & Data
Reddit Insights
2 threads · r/BuyItForLife, r/HomeDecoratingReddit discussions on Momeni rugs are mixed: they are generally liked for their quality compared to cheap synthetics, but wool versions shed significantly, especially when hand-tufted.
Some users praise Momeni rugs for durability and quality, while others caution about shedding and low-quality wool.
Themes
Use Cases
- Area rug for home use
Watch Out For
Compared To
vs synthetic rugs (e.g., Wayfair)
Momeni wool rug is reported to be higher quality, softer, and easier to clean than a $750 synthetic Wayfair rug.
Source Threads
Momeni rugs shed but are liked for years
I really like Momeni rugs—I’ve used them for years. They are not a Target specific brand. The brand is offered at many US retailers. The Momeni rugs I have do shed especially at first. The shedding does slow time with time.
u/SnooGoats3915r/BuyItForLifeView thread →
Momeni rug outperforms synthetic after years of use
For what it's worth, I bought the rug for $100. It was clearly much higher quality than the $750 synthetic Wayfair rug we're replacing. I took it home & vacuumed it. It was both softer & actually seemed to give up dirt & dust better. The seller said it was under his pool table for 20 years. I'm guessing he's exaggerating a little but it's in great shape even if it's 10 years old. When you combine the price of the rug we're replacing (that didn't even last a year before getting pretty stained & gross looking), I guess I may still have gotten a bargain considering this rug at this size retails for over $1k.
u/candykhanr/HomeDecoratingView thread →