Momeni
Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm
This hand-tufted 100% wool hallway runner from the Novogratz Tallulah collection features rounded corners and a contrasting border, measuring 75 x 245 cm (30 x 96 in) with a 2.5 cm (1-inch) pile height. Handmade in India, it is designed for use in hallways or entryways and offers a plush, soft surface. Note that like many wool rugs, it may shed initially, though user feedback indicates good durability and quality compared to synthetic alternatives.
- Material
- Tufted 100% wool
- Style
- modern, minimal, retro
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
Handcrafted hallway rug with refined minimalist elegance and retro graphic details.
Hand-tufted 100% wool, rounded corners, contrasting border, pile height 1 inch, handmade in India.
- Material
- Tufted 100% wool
- Style
- modern, minimal, retro
- Gender
- unisex
- Condition
- new
- Dimensions
- 245 x 75 x 2.5 cm
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- 100% wool
- handmade in India
- rounded corners
- contrasting border
- retro graphic touch
- refined minimalist elegance
- soft underfoot
- pile height 1 inch
- artisanal imperfections
Product Insights
The Novogratz Tallulah rug by Momeni is a hand-tufted wool runner with rounded corners and a 1-inch plush pile, delivering a modern-retro sculptural look from a designer collaboration. Its dense, soft pile suits hallways 36-48 inches wide but requires door clearance checks and careful vacuuming to manage initial shedding and avoid beater bar damage. The cotton canvas and latex backing provide a stable base but limit lifespan to 5–20 years, with wear visible in hallways; a rug pad is recommended. Priced at 398 CAD, this rug offers design-forward softness and artisan character, though it is not an heirloom piece.
Verified claims
- Designer collaboration
- Novogratz collaboration delivers a curated, modern-retro design with hand-tufted character and artisan charm.
- Modern aesthetic
- Rounded corners and contrasting border create a two-tone sculptural look with a 1-inch plush pile.
- Construction
- Hand-tufted construction yields dense, plush pile, but latex backing limits lifespan to 5–20 years.
- Design
- Rounded corners create a soft, sculptural runner that stands out.
- Craftsmanship
- Hand carving on hand-tufted rugs shapes the rounded corners.
- Door clearance
- 1-inch pile can catch on door bottoms; check clearance for hallways with doors.
- Shedding
- Initial heavy shedding lessens over time with regular vacuuming; avoid beater bar.
- Fit
- Fits hallways 36–48 inches wide and up to 10 feet long with proper floor margins.
- Care
- Sheds when new and shows wear in heavy traffic; requires gentle vacuuming.
- Rounded corners
- Rounded corners soften the runner’s visual fit in narrow hallways.
- Longevity
- Latex-backed hand-tufted rug: 5–20 year lifespan with visible wear in hallways.
- Value
- 398 CAD: design-forward, soft rug with ~20-year lifespan, not an heirloom.
- Artisanal imperfections
- Hand-tufting yields normal slight variations in border, pile, and dye.
- Maintenance
- 100% wool rug requires vacuuming without beater bar, spot cleaning with mild detergent, and professional cleaning every 12-18 months.
- Tradeoffs
- Latex-backing limits lifespan to 5–20 years, and initial shedding is typical.
- Color accuracy
- Online photos may differ; viewing a swatch in natural light is recommended.
- Softness
- Buyers find this wool rug softer than synthetic rugs, aided by its 1-inch pile height.
- Durability
- Wool rug outlasts synthetics: buyers report 10+ years of great condition even under heavy use.
- Backing
- Cotton canvas backing with latex adhesive that degrades over 5–20 years
- Rug pad
- Manufacturer recommends a rug pad to prevent slipping and extend rug life
Product record
- Title
- Novogratz Tallulah Accent Contour Handcrafted Hallway Rug 75 X 245 Cm
- Brand
- Momeni
- Price
- 398 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
Top-down view of a rectangular runner rug with large rounded corners, a recessed inner field, and a slightly raised outer border; visible short pile texture throughout the surface.
- Overall shapeElongated rectangular runner with semicircular rounded corners at both short ends and straight long edges.
1 region
x 0.04 · y 0.02 · w 0.91 · h 0.96 (high) - Two-zone constructionDistinct inner field inset from the outer border by a narrow recessed channel forming a visible outline around the inner area.
1 region
x 0.08 · y 0.06 · w 0.84 · h 0.88 (high) - Pile and textureShort, dense tufted pile visible across both inner field and border with uniform texture and subtle pile-direction variations.
- Border profileOuter border appears marginally raised compared with the inner field and has a consistent width around the perimeter, including rounded end caps.
2 regions
x 0.04 · y 0.02 · w 0.91 · h 0.12 (medium); x 0.04 · y 0.86 · w 0.91 · h 0.12 (medium) - Color contrastInner field is a warm light beige while the surrounding border is a lighter off-white / cream, creating a subtle two-tone effect.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.76 (high)
Other
Flat lay product shot on a white background with even lighting and soft shadows; image is tightly cropped around the rug.
- View and compositionTop-down flat lay view centered in frame showing the full rug shape with small white margin around edges.
- BackgroundPlain white background with faint drop shadow visible along rug edges, separating product from background.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - LightingEven, diffuse lighting that minimizes harsh highlights and shows pile texture uniformly.
Colors
light beige· inner field#D9CEB3cream· outer border- Overall shapeElongated rectangular runner with semicircular rounded corners at both short ends and straight long edges.
- 02
Product
Close-up of a rug corner showing a rounded corner with a raised cream border surrounding a slightly darker beige inner field; visible plush pile and a seam where the border meets the inner field.
- Rounded corner shapeVisible rounded corner of the rug with a soft curve and a slightly chamfered outer edge.
1 region
x 0.00 · y 0.45 · w 0.62 · h 0.45 (high) - Raised borderOuter border is a lighter cream band that is slightly raised in pile relative to the inner field, forming a contiguous frame around the inner area.
1 region
x 0.00 · y 0.52 · w 0.85 · h 0.34 (high) - Inner field color and textureInner field is a slightly darker beige with a short, dense plush pile showing faint pile-direction shading and subtle linear variations.
1 region
x 0.25 · y 0.40 · w 0.65 · h 0.40 (high) - Seam between border and fieldVisible recessed seam or transition line where the cream border meets the beige inner field, forming a curved inner contour.
1 region
x 0.20 · y 0.46 · w 0.60 · h 0.20 (high) - Edge thickness and constructionOuter edge shows the rug thickness with exposed pile on the side face, appearing plush and slightly rounded rather than flat-bound.
1 region
x 0.00 · y 0.66 · w 0.50 · h 0.16 (medium)
Other
Studio-style product shot showing just the rug corner on a smooth white background with soft, even lighting and minimal shadow; image is tightly cropped to the rug detail.
- Shot compositionClose-up, low-angle crop focusing on a single rounded corner of the rug; most of the frame is empty white background except for the lower-right rug portion.
- Background and lightingPlain white seamless background with soft, diffuse lighting and faint soft shadow beneath the rug edge.
- Image qualitySharp focus on rug texture and edge with even exposure and no visible text or props.
Colors
cream· outer border#F5F1E4light beige· inner field#DCCCAC- Rounded corner shapeVisible rounded corner of the rug with a soft curve and a slightly chamfered outer edge.
Documents & Data
Reddit Insights
2 threads · r/BuyItForLife, r/HomeDecoratingReddit discussions on Momeni rugs are mixed: they are generally liked for their quality compared to cheap synthetics, but wool versions shed significantly, especially when hand-tufted.
Some users praise Momeni rugs for durability and quality, while others caution about shedding and low-quality wool.
Themes
Use Cases
- Area rug for home use
Watch Out For
Compared To
vs synthetic rugs (e.g., Wayfair)
Momeni wool rug is reported to be higher quality, softer, and easier to clean than a $750 synthetic Wayfair rug.
Source Threads
Momeni rugs shed but are liked for years
I really like Momeni rugs—I’ve used them for years. They are not a Target specific brand. The brand is offered at many US retailers. The Momeni rugs I have do shed especially at first. The shedding does slow time with time.
u/SnooGoats3915r/BuyItForLifeView thread →
Momeni rug outperforms synthetic after years of use
For what it's worth, I bought the rug for $100. It was clearly much higher quality than the $750 synthetic Wayfair rug we're replacing. I took it home & vacuumed it. It was both softer & actually seemed to give up dirt & dust better. The seller said it was under his pool table for 20 years. I'm guessing he's exaggerating a little but it's in great shape even if it's 10 years old. When you combine the price of the rug we're replacing (that didn't even last a year before getting pretty stained & gross looking), I guess I may still have gotten a bargain considering this rug at this size retails for over $1k.
u/candykhanr/HomeDecoratingView thread →