Momeni
Parikia Jute Rug See Available Sizes
Parikia is a handwoven jute area rug made of 100% jute with distinctive scalloped edges and a low 0.25-inch pile height. It is available in 150 x 245 cm and 254 x 335 cm sizes, and a rug pad is recommended for safety. The rug is made in India and should be cared for with regular vacuuming.
- Material
- 100% jute
- Style
- modern, handmade
- Category
- Home & Garden > Decor > Rugs
Color
Specifications
Handwoven jute rug with charming scalloped edges, 100% jute, pile height 0.25 inches, made in India.
Handwoven, scalloped edges, natural jute material, low pile height
- Material
- 100% jute
- Style
- modern, handmade
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- handwoven
- scalloped edges
- 100% jute
- made in India
- pile height 0.25 inches
Product Insights
The Parikia Jute Rug by Momeni delivers a rare sculptural centerpiece through hand-finished scalloped edges, embodying Pure Salt's coastal design in 100% jute at a value where the designer collaboration adds little cost over comparable rugs. Its 0.25-inch pile reduces shedding and clears doors, and the jute softens over time to surpass sisal in comfort. However, achieving this unique aesthetic requires vigilant upkeep: a rug pad trimmed half an inch inside the rug, suction-only vacuuming twice weekly, and quarterly rotation to avoid curled scallops. Initial shedding is heavy but subsides within months, and the rug develops character with age, making it a deliberate choice for those who prize form and are willing to invest in maintenance.
Verified claims
- Design
- Hand-finished scalloped edges create a rare sculptural centerpiece distinct from typical jute rugs.
- Edge maintenance
- Special care: trimmed rug pad, suction-only vacuum, quarterly rotation.
- Aesthetic
- Pure Salt's clean, coastal design ethos is realized through 100% jute and scalloped edges.
- Value
- At $915 CAD, the designer collaboration adds little cost over comparable jute rugs.
- Durability
- With a 0.25-inch pile and handwoven jute, the rug sheds less, is easier to vacuum, and develops character with age.
- Vacuuming
- Vacuum twice weekly with suction only, no beater bar; use a hard-floor attachment and run it parallel to the scalloped border, limiting passes over the edge, to control shedding and protect edges.
- Rug pad
- Use a rug pad trimmed 1/2 inch inside the rug perimeter to prevent edge curling and distortion.
- Price per sq ft
- $13.70/sq ft for the 5'x8' size — a $54 premium over the Lewis — for its scalloped edge.
- Pile height
- 0.25-inch (0.5 cm) pile reduces shedding and clears doors; the Lewis is 0.5 inches.
- Jute material quality
- High-quality jute softens and nearly stops shedding within six months.
- Rotation
- Rotate the rug every 2-3 months to distribute wear across scallops.
- Curled scallops
- Dampen curled scallops and press flat overnight with books.
- Softness
- Softer than sisal and becomes more comfortable after the shedding phase
- Scalloped edge
- Scalloped edges need a rug pad trimmed half an inch inside to prevent curling
- Spill cleaning
- Blot spills immediately with a clean, dry cloth; for stains, gently dab with mild detergent and water or a dry-cleaning powder, then blot dry—avoid rubbing or saturating the jute.
- Care
- Initial shedding is noticeable but diminishes substantially within a few months.
- Comfort
- Jute is softer underfoot than sisal or seagrass rugs.
- Uniqueness
- No two Parikia rugs are identical; handwoven variations create a unique patina.
- Break-in
- Initial shedding subsides; the rug becomes softer and more supple underfoot.
- Material and construction
- The Parikia is 100% jute and handwoven.
- Country of origin
- The Parikia rug is handwoven in India.
- Placement
- The jute is soft enough for living rooms and bedrooms, where natural fiber rugs are often avoided.
Product record
- Title
- Parikia Jute Rug See Available Sizes
- Brand
- Momeni
- Price
- 915 CAD
- Availability
- In stock
Buying Guide
1 comparison · 11 sourcesUses
Grounding a dining area with natural texture
This rectangular jute rug works as a floor layer in a dining space, as shown staged beneath a round light-wood dining table and woven-seat chairs in a bright kitchen and dining scene. Its coarse braided weave, neutral tan-beige tones, and scalloped edge give the setup a natural look, and the low pile sits about 0.25 inches high. The retailer recommends adding a rug pad underneath for greater safety.[1,3]
Product comparison
Compared within this brand.
| Parikia Jute Rug See Available Sizes: Choose this if you want a handwoven, 100% jute rug with a distinctive scalloped edge, a flat low-pile profile of 0.25 inches, and a natural taupe, tan-beige tone with visible fiber variation and speckled texture. It comes in two sizes (150 x 245 cm and 254 x 335 cm), is made in India, and is presented as part of the Pure Salt by Momeni collaboration, described by the retailer as reimagining jute with a playful touch. Note that the coarse, slightly uneven woven surface shows irregular strands and darker flecks, which suits a rustic natural look but may not appeal if you prefer a smooth, uniform texture, and the retailer recommends using a rug pad for greater safety.[1,2,3,4,5] | Adobe Multiple Geometric Patterns Handwoven Rug See Available Sizes: Choose this if you want a Southwestern-inspired look: a handwoven jute-and-wool rug with geometric motifs in deep reds, earthy browns, and spicy oranges, framed by a wide tan border. Handmade in India, it pairs rugged jute with soft wool for tactile appeal, warmth, and durability, per the brand, and comes in two rectangular sizes (185x275 cm and 245x305 cm) with a low pile of about 0.25 inches. Expect slight imperfections as a normal part of its artisanal character, and note the merchant recommends a rug pad for greater safety.[6,7,8] | Adobe Bluish Checkers Handwoven Rug See Available Sizes: Choose this if you want a handwoven, Southwestern-inspired area rug: it features a checkerboard grid in rust, muted bluish-gray and dark charcoal squares framed by a narrow tan border, crafted from 50% wool and 50% jute that the retailer says brings natural durability and softness. With a low pile height of about a quarter inch (0.5 cm), it is described as ideal for high-traffic areas like living rooms, bedrooms or entryways, in two sizes (185 by 275 cm and 245 by 305 cm). Note that as an artisanal piece made in India, slight imperfections are normal, and the retailer recommends a rug pad for greater safety.[9,10,11] |
Shipping & Returns
- Pickup
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Image Analysis
3 images- 01
Product
Natural woven jute rug visible on the floor with a scalloped edge along the near and left sides, coarse braided texture, and neutral tan-beige tones beneath a round wooden dining table and chairs.
- Overall shape and placementRectangular rug filling the foreground floor area with a scalloped outer edge visible along the left and bottom sides; rug extends under the round dining table and chairs.
1 region
x 0.02 · y 0.58 · w 0.96 · h 0.40 (high) - Edge detailDistinct scalloped border formed by rounded semicircles of the woven material, each scallop outlined by a lighter yarn trim.
1 region
x 0.00 · y 0.72 · w 0.50 · h 0.28 (high) - Surface textureCoarse braided weave composed of thick jute strands creating a textured, slightly uneven surface with visible fiber variation and occasional darker flecks.
1 region
x 0.10 · y 0.60 · w 0.60 · h 0.30 (high) - Coverage beneath furnitureRug sits beneath the round wooden dining table and under two woven-seat chairs visible in the foreground, with the table leg and chair legs resting on the rug surface.
1 region
x 0.40 · y 0.60 · w 0.50 · h 0.30 (high)
Other
Lifestyle kitchen and dining scene showing the rug in context: round light-wood dining table, woven strap chairs, kitchen island with counter stools, light wood plank flooring, and bright evenly diffused lighting.
- Dining furniture visibleRound light-wood dining table with a visible trestle-style leg assembly and woven-strap dining chairs placed on the rug.
1 region
x 0.45 · y 0.46 · w 0.42 · h 0.36 (high) - Kitchen backgroundOpen kitchen in the background with a light-colored island, three woven-seat counter stools, white cabinetry, and a stone backsplash on the left wall.
1 region
x 0.00 · y 0.00 · w 0.90 · h 0.55 (medium) - FlooringLight wood plank flooring visible around the rug where it does not cover the floor.
1 region
x 0.00 · y 0.86 · w 0.98 · h 0.12 (high) - Lighting and image qualityEven, soft natural-looking lighting with minimal shadows and a high-resolution, well-focused image.
Colors
natural jute tan· rug surface#C4B195- Overall shape and placementRectangular rug filling the foreground floor area with a scalloped outer edge visible along the left and bottom sides; rug extends under the round dining table and chairs.
- 02
Product
Top-down view of a rectangular natural jute rug with a pronounced scalloped perimeter, flat woven texture, and an inner stitched rectangular border visible near the edge.
- Overall shapeRectangular rug with a repeating rounded scallop along all four edges forming a scalloped perimeter.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Surface textureFlat, tightly woven coarse fiber weave with visible irregular fiber strands and small darker flecks throughout the field.
1 region
x 0.10 · y 0.10 · w 0.80 · h 0.80 (high) - Inner borderNarrow stitched rectangular border set in from the scalloped edge, formed by a line of tighter weave or stitching that follows the rug rectangle.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.88 (high) - Pile profileVery low pile or flatweave; rug appears uniformly flat with no visible nap or tufted height variation.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.76 (high) - Color variationOverall natural tan/beige jute tone with slight irregular darker and lighter fiber variations across the surface.
1 region
x 0.10 · y 0.10 · w 0.80 · h 0.80 (high)
Other
Studio top-down product photo on a white background with even lighting and minimal shadow; rug centered and filling most of the frame.
- Shot compositionTop-down centered framing showing the entire rug and scalloped edges with a narrow white margin of background visible around the rug.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - BackgroundUniform white studio background that provides high contrast with the natural jute color.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Lighting and shadowEven diffuse lighting with minimal shadows; no strong directional highlights visible.
Colors
natural jute tan· rug field and scalloped edge#C4AB83- Overall shapeRectangular rug with a repeating rounded scallop along all four edges forming a scalloped perimeter.
- 03
Product
Close-up of a natural woven jute rug showing a scalloped edge and a folded corner that reveals the same woven material on the underside; visible weaving, stitching, and subtle color variation in the fiber.
- Overall constructionFlatwoven jute pane with an even, tight plain weave visible across the surface; fibers show natural irregularities and subtle color variation.
1 region
x 0.02 · y 0.02 · w 0.72 · h 0.86 (high) - Scalloped edgeScalloped border formed by a series of half-circle lobes along the rug edge; lobes are stitched down with a visible seam line following the scallop contour.
1 region
x 0.73 · y 0.00 · w 0.25 · h 0.94 (high) - Folded cornerLower-right corner folded back to reveal the underside of the rug; fold shows same woven texture and a stitched seam where the scallops meet the rug body.
1 region
x 0.30 · y 0.52 · w 0.55 · h 0.44 (high) - Stitching detailSingle-line topstitch seam visible near the scalloped edge running parallel to the border, reinforcing the edge and scallop shapes.
1 region
x 0.60 · y 0.08 · w 0.32 · h 0.36 (high) - Surface textureCoarse, slightly irregular fiber texture with small thicker yarn slubs and mixed light and darker fiber strands creating a speckled appearance.
1 region
x 0.05 · y 0.10 · w 0.60 · h 0.40 (high)
Other
Studio product shot with a white background; even diffuse lighting and minimal shadows; image cropped to show rug detail and scalloped edge.
- Background and lightingClean white backdrop with even, diffuse studio lighting and soft shadowing beneath the folded corner.
- Shot compositionClose-up detail shot cropped to show upper-left rug face, right scalloped border, and lower-right folded corner; no props or packaging visible.
Colors
natural jute tan· main face#BCA37C- Overall constructionFlatwoven jute pane with an even, tight plain weave visible across the surface; fibers show natural irregularities and subtle color variation.
Reddit Insights
2 threads · r/BuyItForLife, r/HomeDecoratingReddit users consider Momeni rugs to be decent quality, though some wool models may shed; second-hand buys can offer good value.
Mixed opinions: some users report satisfaction with Momeni rugs, while others caution about shedding in tufted wool rugs.
Themes
Use Cases
- Home area rugs
Watch Out For
Community Q&A
- Is a budget Momeni wool rug a good investment?
- It may be a hand-tufted rug that sheds at first, but some users report overall satisfaction with the brand.
- How is the quality of Momeni area rugs?
- They are considered good quality, holding up well over time, and can be an excellent value when bought second-hand.
Compared To
vs Synthetic rugs (Wayfair)
Momeni wool rug seen as much higher quality than a synthetic rug, being softer and easier to clean.
Source Threads
Positive experience with Momeni rugs despite shedding
I really like Momeni rugs—I’ve used them for years. They are not a Target specific brand. The brand is offered at many US retailers. The Momeni rugs I have do shed especially at first. The shedding does slow time with time.
u/SnooGoats3915r/BuyItForLifeView thread →