
Doing Goods
Loony Pure Wool Tufted Leopard Rug 62 X 90 Cm
This leopard-shaped tufted rug from the Tapis Amis collection is a decorative floor accent made with a 100% New Zealand wool top side and a 100% cotton underside. Handmade in India, it measures 24.5 x 35.5 inches (62 x 90 cm) and features a dense tufted pile with a playful animal silhouette. Suitable for indoor use, the rug may shed some pile initially, but this natural phenomenon diminishes over time.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Style
- playful, animal-themed
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A playful tufted leopard-shaped rug made from New Zealand wool.
Tufted 100% New Zealand wool top side, 100% cotton underside, handmade in India.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Secondary
- cotton
- Style
- playful, animal-themed
- Occasion
- gift, everyday
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- Leopard shape
- Tufted
- 100% New Zealand wool
- Handmade in India
- Rug pad recommended
- Professional cleaning recommended
- Shedding initially
Product Insights
This hand-tufted New Zealand wool rug features a freeform leopard silhouette with hand-carved detailing for sculptural texture, offering stain resistance, spill beading, fire safety, allergen trapping, and GoodWeave certification for ethical production. The 0.8-inch pile provides cushioned comfort for floor play, but the rug undergoes initial heavy shedding for 1–3 months and requires professional cleaning to preserve its texture over a 10–20 year lifespan.
Verified claims
- Shedding
- Initial heavy shedding lasts 1–3 months, with light shedding up to 6 months.
- Care instructions
- Vacuum with suction only, use a rug pad, and avoid washing.
- Placement
- Place as a floor anchor, layered accent, or wall tapestry.
- Craftsmanship
- Plush 0.8-inch hand-carved wool with vivid color and organic silhouette.
- Nursery suitability
- Wool repels spills and self-extinguishes; GoodWeave certified.
- Versatility
- Layered, hung as wall art, or placed as a focal point; its spots coordinate with black, cream, camel, forest green.
- Design uniqueness
- Hand-tufted construction creates an organic leopard shape exclusive to the Tapis Amis collection.
- Pile quality
- New Zealand wool pile is 0.8-inch thick, resilient, stain-resistant, and comfortable underfoot.
- Wall decor
- Designed for hanging as a wall tapestry; the 62x90 cm size fits nursery wall zones.
- Sculptural texture
- The 0.8-inch pile and hand-carved finishing create a sculptural 3D wall piece that softens sound and resists fire.
- Neutral palette
- Rug's cream/tan/black palette pairs with black, white, cream, camel, and forest green.
- Layering compatibility
- Brand recommends layering the rug over a larger neutral rug.
- Color clarity
- New Zealand wool's whiteness gives the pattern exceptional color clarity.
- Original design
- Copyright-protected hand-tufted design with wall-hanging versatility
- Hand-carved detailing
- Hand-carved details with wool's natural crimp for lasting definition
- Ethical production
- GoodWeave certified, ensuring no child or forced labor
- Carved relief
- Hand-carving after tufting defines the spots and features in relief, with dye clarity enhancing the contrast.
- Texture care
- The rug sheds for 1–3 months initially, then needs professional cleaning to preserve the texture long-term.
- Cushioning
- 0.8-inch wool pile cushions floor play for infants.
- Safety and hygiene
- New Zealand wool repels spills, traps allergens, and self-extinguishes.
- Maintenance
- Initial shedding lasts 1-3 months; resilient pile; professional cleaning only.
- Lifespan
- Hand-tufted wool rugs last 10–20 years when professionally cleaned.
- Spill resistance
- Water-based spills bead up on the surface, granting time to blot.
- Allergen trapping
- Traps dust and allergens inside the pile, keeping them out of circulated air.
- Fire safety
- 100% New Zealand wool self-extinguishes when exposed to flame.
- Pile resilience
- New Zealand wool pile springs back after foot traffic or furniture weight.
- Stain resistance
- Lanolin coating makes spills bead up, preserving color clarity.
- Ethical sourcing
- Humanely shorn New Zealand wool with GoodWeave certification for ethical labor.
- GoodWeave certification
- GoodWeave certification verifies no child, forced, or bonded labor in production.
- Value
- At $180 CAD, exclusive design, GoodWeave certification, and wool on par with a £185 designer rug.
- Construction
- 100% New Zealand wool and cotton, hand-tufted and hand-carved for a sculpted, resilient pile lasting 10–20 years.
- Performance
- Wool pile resists stains and fire, traps allergens, and cushions play areas.
Product record
- Title
- Loony Pure Wool Tufted Leopard Rug 62 X 90 Cm
- Brand
- Doing Goods
- Price
- 180 CAD
- Availability
- In stock
Image Analysis
3 images- 01

Product
A small tufted wool novelty rug shaped like a flattened leopard with a distinct head, four outstretched limbs and a rounded body, featuring a high-contrast spotted pattern and visible pile texture.
- Overall shapeRug cut in an outline of a stretched leopard: rounded torso, four splayed limbs, and a head with visible snout; outer edge follows the animal contour rather than a straight rectangle.
1 region
x 0.03 · y 0.52 · w 0.94 · h 0.43 (high) - Pile and constructionTufted wool pile with visible looped/tufted texture and moderate pile height producing a soft, slightly raised surface across the rug.
1 region
x 0.12 · y 0.62 · w 0.76 · h 0.28 (high) - Primary ground colorCream-colored background filling the negative space of the leopard silhouette.
1 region
x 0.14 · y 0.60 · w 0.60 · h 0.33 (high) - Spot patternDense irregular rosette spots covering the torso in a repeating pattern; each rosette has a golden/tan fill with black outlines or inner spots.
1 region
x 0.10 · y 0.62 · w 0.56 · h 0.30 (high) - Head detailStylized leopard head at the lower-right of the silhouette with facial markings in black and tan on the cream background; eyes, nose and mouth shapes formed by darker tufts.
1 region
x 0.54 · y 0.78 · w 0.36 · h 0.18 (high) - Paw and claw accentsEach paw is indicated by a rounded extension with black striped claw marks on cream and tan areas at the limb ends.
2 regions
x 0.02 · y 0.67 · w 0.24 · h 0.16 (high); x 0.74 · y 0.70 · w 0.22 · h 0.13 (high) - Edge finishEdge follows the tufted contour with no visible hem or binding; the pile continues to the cut edge creating a soft, slightly irregular outline.
1 region
x 0.03 · y 0.52 · w 0.94 · h 0.43 (high)
Other
Lifestyle scene showing the leopard rug placed on a textured rectangular rug on wood plank flooring, with a rounded upholstered chair, a stone side table with a lamp and candle, and a wooden coffee table partially visible at right. Soft directional lighting from the top-left produces mild shadows.
- Placement and layersLeopard-shaped rug is laid atop a larger rectangular cream textured rug with a ribbed or waffle weave visible underneath.
1 region
x 0.06 · y 0.60 · w 0.88 · h 0.37 (high) - Background furnitureCurved, low-profile upholstered chair in a boucle-like cream fabric occupies the upper-right background; rounded seat and cylindrical base are visible.
1 region
x 0.36 · y 0.05 · w 0.56 · h 0.49 (high) - Side table and lampSquare stone or travertine block side table at left with a textured lamp base and a small round candle vessel on top.
1 region
x 0.01 · y 0.02 · w 0.30 · h 0.34 (high) - Coffee table propRounded-corner wooden coffee table at right foreground with a small gold-colored metal container and a stacked stone coaster.
1 region
x 0.72 · y 0.56 · w 0.26 · h 0.29 (high) - Flooring and lightingLight wood plank flooring visible across the scene; soft directional lighting from upper-left creates mild shadows under furniture and rug contours.
Colors
cream· background ground of leopard ruggolden tan· spot fillblack· spot outlines and facial markings#131314- Overall shapeRug cut in an outline of a stretched leopard: rounded torso, four splayed limbs, and a head with visible snout; outer edge follows the animal contour rather than a straight rectangle.
- 02

Product
A wall-mounted tufted rug shaped like a flattened leopard pelt with a rounded head, outstretched limbs, and a tail; leopard-spot pattern of gold/tan fields with black rosettes and a cream outer border, tufted wool texture visible.
- Overall silhouetteRug cut in an irregular animal-pelt silhouette with a rounded head at top, four limb extensions (two arms near top sides, two legs near lower sides) and a centered tail extension at bottom.
1 region
x 0.18 · y 0.03 · w 0.64 · h 0.78 (high) - Pile and materialDense tufted wool pile with visibly raised, looped/tufted texture across the surface; pile height appears uniform across patterned areas.
1 region
x 0.30 · y 0.18 · w 0.40 · h 0.50 (high) - Central patternField of gold/tan background covered by irregular black rosette spots arranged in a repeating, roughly symmetrical layout along the rug center.
1 region
x 0.34 · y 0.18 · w 0.32 · h 0.50 (high) - Outer borderCream/off-white border running around the entire perimeter of the rug, forming a narrow framing band between the patterned field and the wall.
1 region
x 0.16 · y 0.03 · w 0.68 · h 0.78 (medium) - Paw and limb tipsEach limb tip has a rounded paw area with alternating tan/gold and black striped markings visible on the ends of the arms and legs.
4 regions
x 0.20 · y 0.14 · w 0.14 · h 0.12 (medium); x 0.66 · y 0.14 · w 0.14 · h 0.12 (medium); x 0.20 · y 0.58 · w 0.16 · h 0.15 (medium); x 0.64 · y 0.58 · w 0.16 · h 0.15 (medium) - Head detailsRounded head with internal patterning including symmetrical dark markings and two small greenish accent shapes that resemble eyes.
1 region
x 0.41 · y 0.03 · w 0.18 · h 0.12 (high) - Small legibility detail - eye colorTwo small greenish tufts visible in the head area that contrast with surrounding darker tufts; appear as eye accents.Partial
1 region
x 0.47 · y 0.05 · w 0.06 · h 0.05 (medium)
Other
Staged interior shot showing the rug mounted on a textured beige wall, with a small square stone table holding a natural-fiber table lamp and a small round dish, and a curved off-white boucle sofa arm visible at lower right; soft directional lighting casts subtle shadows.
- Wall and mountingTextured matte beige wall behind the rug; rug is mounted or hung flush against the wall and casts a soft shadow to the right.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.80 (high) - Table propSmall square light stone side table positioned at lower left with a round shallow dark marble or stone dish placed on it.
1 region
x 0.06 · y 0.72 · w 0.22 · h 0.18 (high) - Lamp propTable lamp with a conical shade and a matching tapered cylindrical base made of a natural straw or raffia material, placed on the stone table.
1 region
x 0.04 · y 0.68 · w 0.20 · h 0.24 (high) - Sofa armCurved arm of a low-profile off-white boucle-upholstered sofa visible at lower right, with visible nubby texture and soft shadowing.
1 region
x 0.56 · y 0.68 · w 0.38 · h 0.32 (high) - Lighting and shadowSoft directional lighting from upper left produces gentle shadows to the rug's right and below the lamp and sofa arm.
Colors
warm gold tan· central fielddeep black· spots and rosettes#0C0E0Ccream· outer bordermuted olive green· head eye accents- Overall silhouetteRug cut in an irregular animal-pelt silhouette with a rounded head at top, four limb extensions (two arms near top sides, two legs near lower sides) and a centered tail extension at bottom.
- 03

Product
Close-up of a tufted wool leopard-shaped accent rug showing the stylized head and a portion of the body with dense looped pile, leopard spots, and embroidered facial markings.
- Overall shape visibleVisible portion of a leopard-shaped rug including a sculpted head outline with two pointed ears and part of the torso with rounded edges.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.58 (high) - Pile constructionDense tufted wool pile with a slightly raised looped texture; pile appears plush and three-dimensional with visible tuft tips.
1 region
x 0.04 · y 0.04 · w 0.65 · h 0.40 (high) - Leopard spot patternIrregular rounded spots across the body and head: black outer ring or solid black marks surrounding golden-tan interior spots on a pale cream background.
1 region
x 0.06 · y 0.06 · w 0.60 · h 0.34 (high) - Facial markingsStylized face with black nose and mouth outlines, white whisker-area accents, and darker tan shading on the snout; black spots and lines define eyes and muzzle.
1 region
x 0.20 · y 0.26 · w 0.48 · h 0.28 (high) - Eyes detailTwo green-toned eyes with darker central pupils set within black-marked eye sockets.
2 regions
x 0.38 · y 0.29 · w 0.12 · h 0.10 (high); x 0.52 · y 0.30 · w 0.10 · h 0.09 (high) - Edge bindingRug edge finished with a narrow wrapped binding in the same pale cream yarn, following the contour of the sculpted head.
1 region
x 0.09 · y 0.48 · w 0.50 · h 0.12 (high)
Packaging
A woven fabric label/ribbon attached to the rug is visible; it contains multiple printed elements including brand name and country-of-origin text.
- Brand ribbon graphicA multicolor ribbon or woven label folded on itself with three vertical color bands (blue, gold, beige) and printed brand text.
1 region
x 0.40 · y 0.60 · w 0.28 · h 0.33 (high) - Label text - brand“Doing GOODS”
1 region
x 0.44 · y 0.67 · w 0.15 · h 0.12 (high) - Label text - product line“TAPIS AMIS”
1 region
x 0.49 · y 0.74 · w 0.16 · h 0.11 (high) - Label text - collection“COLLECTION”
1 region
x 0.53 · y 0.79 · w 0.14 · h 0.09 (medium) - Label text - country“HANDMADE IN INDIA”
1 region
x 0.45 · y 0.60 · w 0.10 · h 0.12 (high) - Additional small textSmall white text on the lower ribbon edge is present but too small to read clearly at this resolution.Partial
1 region
x 0.62 · y 0.88 · w 0.18 · h 0.09 (medium)
Other
Two-panel style composition showing a top close-up of the rug head and body and a lower close-up of the underside/ribbon tag; background is a textured cream woven surface; lighting is soft and even.
- Shot compositionImage is divided into an upper area with the rug head close-up and a lower area with a detail of the rug backing and attached label, presented as a single photographic frame.
- Background surfaceRug is photographed on a chunky, looped cream woven textile with pronounced bobble texture visible beneath and around the rug.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Lighting and shadowsSoft directional lighting from above-left produces gentle shadows under the rug edge and around tufted areas, emphasizing pile texture.
- Image qualitySharp focus on rug pile and label details with shallow depth of field toward the far edges; colors appear warm and neutral.
Colors
warm cream· background pilegolden tan· spot interior#C49B53deep black· spots and facial outlines#0D0D0Dolive green· eyesdeep royal blue· ribbon - blue bandPackaging#1C4C83muted gold· ribbon - gold bandPackaging#C39C54signal red· label edge textPackaging- Overall shape visibleVisible portion of a leopard-shaped rug including a sculpted head outline with two pointed ears and part of the torso with rounded edges.
Documents & Data
Customer Reviews
2 total2 reviews · out of 5
Leopard rug
Could be larger but I love love this rug. Beautifully made!
Perfect touch of whimsy
Great quality. It makes my husband and I smile every time we look at it.