
Doing Goods
Coolio Pure Wool Tufted Crocodile Rug 61 X 122 Cm
This is a handmade tufted rug from the Tapis Amis collection, designed as a crocodile-shaped floor accent. It features a 100% New Zealand wool top side and a 100% cotton underside, measuring 24 x 48 inches (61 x 122 cm). Professional cleaning is recommended, and it may shed slightly at first.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Style
- playful
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A tufted wool rug shaped like a crocodile, playful and cute.
Tufted 100% New Zealand wool top side, 100% cotton underside, handmade in India.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Secondary
- cotton
- Style
- playful
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- tufted
- 100% New Zealand wool
- handmade in India
- rug pad recommended
- professional cleaning recommended
- may shed pile initially
- shaped like a crocodile
- playful
- cute
Product Insights
The Coolio rug is a hand-tufted 100% New Zealand wool crocodile rug designed as a playful, ethical alternative to trophy animal skins, GoodWeave certified with direct artisan partnerships and natural plant dyes that develop a warm patina. Its long wool fibers ensure sharp pattern details, but the hand-tufted construction causes heavy initial shedding requiring repeated vacuuming and professional cleaning, with a lifespan of 5 to 20 years.
Verified claims
- Design philosophy
- Designed as a playful carpet friend, an ethical alternative to trophy rugs.
- Ethical production
- GoodWeave certified and made through direct artisan partnerships.
- Ethical alternative
- Designed as a humane alternative to traditional animal trophy rugs, with each rug viewed as a 'carpet friend'.
- GoodWeave certification
- GoodWeave certified: no child, forced, or bonded labor in production.
- Design purpose
- Rug from collection designed as ethical alternative to trophy skins.
- Natural dyes
- Wool dyed with natural plant-based dyes.
- Artisan collaboration
- GoodWeave certified, with long-term artisan partnerships in India since 2010.
- Durability
- Expected lifespan of 5-20 years for a hand-tufted wool rug.
- Wool quality
- 100% New Zealand wool top uses longer fibers for a denser, plusher feel
- Pattern clarity
- Long New Zealand wool fibers keep the crocodile's spots and facial features sharp
- Ethical sourcing
- GoodWeave certified, artisan-collaborated, ethical alternative to trophy rugs.
- Care and use
- Initial shedding: vacuum 2–3× weekly suction-only. Professional cleaning required. Use rug pad on hard floors. Part of animal rug collection.
- Natural dye
- Natural plant dyes, applied color by color, give the patterned green earthy, muted tones that develop a warm patina with age.
- Sustainability
- Natural plant dyes reinforce the rug's GoodWeave certification and humane, animal-friendly ethos.
- Dye care
- Natural plant dyes require professional cleaning; harsh detergents can damage them.
- Shedding duration
- Initial shedding lasts weeks to a couple of months with regular vacuuming.
- Vacuuming
- Vacuum 2-3 times weekly on suction-only to minimize shedding.
- Shedding cause
- Hand-tufted construction leads to heavier shedding than knotted rugs.
- Cleaning
- Professional cleaning reduces long-term shedding from adhesive wear.
- Lifespan
- Hand-tufted rugs last 5 to 20 years.
- Collection variety
- Multiple animal designs in sizes from small accent to XL, plus head-shaped rugs, for a curated mix-and-match floor.
- Ethical and quality commitment
- Created as an ethical alternative to trophy rugs, GoodWeave certified, and handmade by artisan communities.
- Maintenance
- All Tapis Amis rugs share the same wool and natural dye system, so a multi-rug menagerie requires a single care routine.
- Value
- At 180 CAD, this hand-tufted crocodile rug is affordably priced for building a menagerie.
Product record
- Title
- Coolio Pure Wool Tufted Crocodile Rug 61 X 122 Cm
- Brand
- Doing Goods
- Price
- 180 CAD
- Availability
- In stock
Deep Research
The Tapis Amis collection and design story
- Every Tapis Amis rug, including the Coolio Crocodile, is GoodWeave certified, which guarantees no child, forced, or bonded labor—an unusually transparent ethical commitment for a decorative rug at this price point.
- The Tapis Amis collection uses natural plant pigments for its vibrant colors, meaning the Coolio Crocodile's patterned green is achieved without synthetic chemicals and is likely to age more subtly than synthetically dyed alternatives.
- The collection name translates from French as 'carpet friends,' framing each rug as a whimsical, approachable creature rather than a trophy—a deliberate choice that sets the tone for the Coolio Crocodile as a playful interior companion.
- The rug's tufted pile is built color by color by hand, starting from a hand-drawn design transferred onto fabric—a technique that allows the crocodile's distinct patterned skin to emerge with sharp definition and a rich, tactile surface.
- The Tapis Amis collection spans over a dozen animal designs in sizes from small accent rugs to XL statement pieces, plus head rugs and gift hangers—the Coolio Crocodile sits alongside bears, tigers, leopards, and more, making mixing species and scales an encouraged decor approach.
- After tufting, the crocodile's edges are hand-finished with woollen threads and then shaved and cut for a clean outline—this not only prevents fraying but also enhances the sculptural silhouette that makes the rug read clearly as an animal.
- Doing Goods, a Dutch brand founded in 2010, builds long-term relationships with the same Indian artisan communities for its Tapis Amis production, ensuring consistency in quality and a direct link between the buyer and the craftsperson's livelihood.
- The Tapis Amis collection was created to replace real animal-skin hunting trophy rugs with handcrafted wool versions, so this crocodile carries a design intent that is both animal-friendly and conversation-starting.
Hand-tufted construction and practical expectations
- The rug’s 100% New Zealand wool top brings longer, more resilient fibers than the generic wool often found in tufted rugs, yielding a softer, denser pile that resists matting and feels noticeably plusher underfoot — a measurable upgrade within the tufted category.
- The tufting gun creates a consistently cut pile that gives the rug a soft, cushiony feel underfoot — more plush than a flat-woven accent and ideal for a child's play area where comfort matters as much as the whimsical shape.
- Hand-tufted rugs typically last 5 to 20 years, so this crocodile should be seen as a durable decorative piece for a child's room rather than a multi-generational heirloom — a lifespan that aligns with the years of imaginative play it invites.
- Produced in a GoodWeave-certified facility, this rug guarantees that no child, forced, or bonded labor was involved in the hand-tufting process, so the crocodile’s cheerful presence comes without a hidden human cost.
- Because tufted rugs release more short fibers than knotted rugs, vacuuming two to three times per week with suction-only (no beater bar) for the first few months will clear the initial fluff without pulling out secure tufts, accelerating the break-in period.
- Artisans using a tufting gun can complete a rug in one to three weeks — a speed advantage that makes the crisp crocodile silhouette with multi-colored detailing both possible and affordable, since the shape is achieved by tracing the outline onto the backing before tufting.
- The latex adhesive that secures the tufts can weaken if repeatedly exposed to moisture, so the brand's professional-cleaning recommendation is a practical safeguard — spills should be blotted immediately and the rug should never be soaked or machine washed.
Image Analysis
3 images- 01

Product
Tufted wool rug cut in the silhouette of a crocodile, shown flat on a woven floor covering. Visible tufting creates raised pile, with darker patterned tufting along the back and limbs, white claw tips on each foot, and stylized facial features at the head.
- Overall shapeRug is die-cut to a full-body crocodile silhouette with a rounded snout at the bottom of the image, four splayed legs, a tapered curved tail toward the top, and no visible border beyond the shape.
1 region
x 0.22 · y 0.18 · w 0.56 · h 0.72 (high) - Material and surfaceDense tufted pile with visible looped and cut pile texture typical of wool tufting; pile height appears raised relative to the woven floor beneath.
- Primary body colorLight green base color on the crocodile body and belly areas.
1 region
x 0.30 · y 0.32 · w 0.40 · h 0.56 (high) - Darker patterningDarker green tufted pattern runs longitudinally along the back and appears as spots/rectangular motifs on the limbs and tail.
1 region
x 0.32 · y 0.20 · w 0.36 · h 0.64 (high) - Facial featuresStylized face at the lower end with two yellow eye areas outlined in dark green/black, nostril and mouth tufting details in darker green, and a textured snout shape.
1 region
x 0.34 · y 0.62 · w 0.32 · h 0.24 (high) - ClawsEach foot ends in three white triangular claw tufts raised from the green pile; claws are visible on all four feet.
4 regions
x 0.24 · y 0.74 · w 0.12 · h 0.10 (high); x 0.64 · y 0.74 · w 0.12 · h 0.10 (high); x 0.20 · y 0.46 · w 0.14 · h 0.10 (high); x 0.66 · y 0.46 · w 0.14 · h 0.10 (high) - Edge finishCut pile edge follows the crocodile outline with no sewn binding visible; pile trimmed to the silhouette.
Other
Scene shows the rug placed on a coarse woven natural-fiber floor covering, with a mustard-colored corduroy sofa at the top and a wooden coffee table with a candle and a book at the top-left. Soft directional lighting casts subtle shadows and highlights the rug pile.
- Background surfaceCoarse woven natural-fiber rug or mat in tan/brown tones under the crocodile rug, showing thick braided texture.
1 region
x 0.00 · y 0.46 · w 1.00 · h 0.54 (high) - Sofa visiblePortion of a mustard-colored corduroy upholstered sofa or ottoman visible along the top edge of the image.
1 region
x 0.40 · y 0.00 · w 0.60 · h 0.20 (high) - Table and propsRounded wooden coffee table leg and top visible at top-left with a small plate holding an unlit white taper candle and a green book nearby.
1 region
x 0.00 · y 0.00 · w 0.36 · h 0.24 (high) - Lighting and shadowWarm directional lighting from upper-left produces soft shadows under the rug edges and a slight highlight on the tufted pile, emphasizing texture.
- Shot compositionTop-down angled view centered on the crocodile rug with the head toward the bottom of the frame and the tail toward the top.
Colors
light green· body base#DCD3A3dark green· back pattern and limb spotswhite· clawsyellow· eyes#BCC484- Overall shapeRug is die-cut to a full-body crocodile silhouette with a rounded snout at the bottom of the image, four splayed legs, a tapered curved tail toward the top, and no visible border beyond the shape.
- 02

Product
A tufted, crocodile-shaped rug displayed vertically on a wall; visible are textured pile variations forming body scales, limbs with claws, and stylized facial features.
- Overall shapeRug cut in the silhouette of a crocodile with an elongated tail, four splayed legs, and a rounded head; displayed hanging vertically on a wall with head at top and tail curving down to the left.
1 region
x 0.22 · y 0.03 · w 0.56 · h 0.90 (high) - Pile textureTufted high-pile wool texture with visibly raised, dense loops and cut pile giving a shaggy, three-dimensional surface; pile height appears consistent across the rug with sculpted outlines emphasizing internal pattern areas.
1 region
x 0.28 · y 0.08 · w 0.44 · h 0.80 (high) - Central scale patternDarker green rectangular and elongated oval motifs run down the center of the body and tail forming a stylized scale column contrasted against lighter green surrounding pile.
1 region
x 0.42 · y 0.12 · w 0.14 · h 0.72 (high) - Limbs patterningEach leg shows a mottled darker-spot pattern on a lighter green background; legs are rounded and extend outward with clear separation from the body outline.
1 region
x 0.25 · y 0.20 · w 0.50 · h 0.48 (high) - ClawsEach paw tip has three short, white triangular claw shapes made from the same tufted material contrasting with the green pile.
4 regions
x 0.58 · y 0.22 · w 0.06 · h 0.06 (high); x 0.34 · y 0.22 · w 0.06 · h 0.06 (high); x 0.58 · y 0.46 · w 0.06 · h 0.06 (high); x 0.34 · y 0.46 · w 0.06 · h 0.06 (high) - Face and eyesHead area includes raised snout detail and two yellow oval eye shapes with darker centers positioned symmetrically on the upper body near the head.
1 region
x 0.48 · y 0.10 · w 0.14 · h 0.12 (high) - Mounting and orientationRug is mounted flat against a textured painted wall and photographed straight-on; shadow to the right indicates directional lighting from upper left.
1 region
x 0.20 · y 0.00 · w 0.60 · h 1.00 (medium)
Other
Lifestyle scene showing the rug mounted on a textured wall above a wooden side table with a pleated lamp and a stacked book with a small metal bowl; a mustard-colored upholstered cushion is visible at right. Warm directional lighting casts shadows to the right.
- Lamp and table propCylindrical pleated lamp with vertically ribbed fabric shade sits on a rounded-corner wooden side table surface located at lower left of the image.
1 region
x 0.02 · y 0.66 · w 0.34 · h 0.28 (high) - Small objects on tableA closed book with a green cover and a small metallic bowl placed on top of it are centered on the table surface beneath the rug.
1 region
x 0.30 · y 0.84 · w 0.30 · h 0.08 (high) - Cushion or sofaRight side shows a mustard or ochre corduroy upholstered cushion or sofa arm with visible horizontal ridged texture and a soft folded seam at the top edge.
1 region
x 0.66 · y 0.68 · w 0.32 · h 0.30 (high) - Wall texture and lightingBackground is a matte, warm neutral painted wall with fine textured finish; directional lighting from the upper left produces distinct cast shadows of the rug to the right.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (medium) - Image framingPhotograph shows the rug almost fully within frame but with generous space around it to include surrounding lifestyle elements; image is vertically oriented.
Colors
deep moss green· central scale column#53422Elight olive green· surrounding body and limbsoff white· clawsgolden yellow· eyes#BCA98E- Overall shapeRug cut in the silhouette of a crocodile with an elongated tail, four splayed legs, and a rounded head; displayed hanging vertically on a wall with head at top and tail curving down to the left.
- 03

Product
A tufted crocodile-shaped rug shown face-up; raised wool pile in varying green shades with darker spot markings, yellow eyes with black outline, and white claw tips. The rug's underside and serged edge are visible in the lower panel.
- Overall shapeCrocodile silhouette with elongated snout, broad head, paired front legs and visible toes; image shows the rug lying flat with head and part of body and one foreleg visible.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.53 (high) - Pile constructionTufted wool pile with clearly raised, dense looped/cut pile creating a soft textured surface and sculpted relief around facial and body details.
1 region
x 0.03 · y 0.03 · w 0.60 · h 0.38 (high) - Primary color and patternLight to medium green ground with darker green or black irregular oval spot motifs arranged along the back and limbs.
1 region
x 0.20 · y 0.02 · w 0.60 · h 0.42 (high) - Facial detailsFace includes raised sculpted snout and nostril swirl, subtle recessed line ridges for brow and muzzle, and two yellow eye shapes each ringed with black.
1 region
x 0.09 · y 0.12 · w 0.40 · h 0.28 (high) - Claw tipsOne visible foreleg shows three white triangular claw shapes tufted into the green pile at the toe area.
1 region
x 0.74 · y 0.23 · w 0.20 · h 0.18 (high) - Underside backingFlat woven gray backing visible on the rear-facing portion of the rug in the lower panel; backing has a tight plain-weave appearance.
1 region
x 0.05 · y 0.54 · w 0.90 · h 0.44 (high) - Serged edgeGreen wool serging runs around the cut edge of the rug, forming a narrow rounded border where face pile meets backing.
1 region
x 0.02 · y 0.54 · w 0.40 · h 0.30 (high)
Packaging
A fabric label tag is attached to the rug and is visible in the lower panel; the tag has vertical color stripes and several printed text elements.
- Brand tag designVertical three-stripe fabric tag in blue, gold and beige colors placed on top of the rug backing.
1 region
x 0.45 · y 0.64 · w 0.36 · h 0.28 (high) - Tag text - primary“Doing GOODS”
1 region
x 0.53 · y 0.60 · w 0.25 · h 0.14 (high) - Tag text - secondary“TAPIS AMIS”
1 region
x 0.56 · y 0.69 · w 0.20 · h 0.14 (high) - Tag text - tertiary“COLLECTION”
1 region
x 0.60 · y 0.78 · w 0.14 · h 0.10 (high) - Small tag fragmentSmall red-on-white printed fragment visible at the top right edge of the tag; text is partially obscured and illegible.Partial
1 region
x 0.82 · y 0.60 · w 0.08 · h 0.08 (medium)
Other
Two-panel composition showing a close-up of the crocodile rug on a woven jute or seagrass underlayer; even directional lighting creates soft shadows and visible texture.
- Background surfaceCoarse woven natural fiber mat or rug (jute/seagrass look) visible beneath the crocodile rug in both panels.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Shot compositionImage is divided into upper and lower panels by a narrow white separator; upper panel shows face and body detail, lower panel shows backing and label.
- Lighting and shadowSoft directional lighting from top-left creates gentle shadows in the pile and highlights the texture of both the rug and the woven underlayer.
Colors
medium grassy green· body pile#CBC494dark forest green· spot markingswarm yellow· eye area#CBC494clean white· claw tipslight heather gray· backingdeep navy blue· tag stripe - bluePackagingmuted gold· tag stripe - goldPackaging#CEA97Csoft beige· tag stripe - beigePackaging- Overall shapeCrocodile silhouette with elongated snout, broad head, paired front legs and visible toes; image shows the rug lying flat with head and part of body and one foreleg visible.
Documents & Data
Customer Reviews
1 total1 reviews · out of 5
Love this rug!!
This rug is great! Made of great quality wool. Highly recommend this cute addition!
Q&A
3 answered- How long does the initial shedding typically last under normal use?
- The product notes that 'the new rug may shed some pile at first' and that this 'natural phenomenon will subside over time' [1], but does not give a specific duration. For wool rugs, shedding typically lasts a few weeks to a couple of months with regular vacuuming.
- Is the rug suitable for use on hardwood or tile floors without a rug pad, or does it slip easily?
- A rug pad is recommended for safety, as the cotton underside may slip on hard floors. We strongly advise using a rug pad on hardwood or tile [1].
- Can the rug be spot-cleaned with mild detergent, or must it always be professionally cleaned?
- Professional cleaning is recommended for this rug [1]. While spot-cleaning with mild detergent might be possible, it could affect the wool or colors, so we suggest following the professional cleaning recommendation to preserve the rug.