
Le 31
French Riviera T-Shirt Comfort Fit
This is a short-sleeve crew-neck T-shirt with a comfort (relaxed, boxy) fit, featuring a chest print of two striped deck chairs and the script 'Cote d'Azur' on the front. Made from 100% organic cotton jersey, it is designed in Canada as part of the Le 31 by Simons exclusive collection. It is suitable for casual everyday wear.
- Material
- 100% organic cotton jersey
- Style
- resort, casual, relaxed-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Specifications
Relaxed-fit t-shirt featuring a seaside resort-inspired print and embroidery, made from ultra comfortable organic cotton jersey.
Seaside resort print and embroidery, comfort fit, 100% organic cotton jersey.
- Material
- 100% organic cotton jersey
- Style
- resort, casual, relaxed-fit
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- seaside resort print
- embroidered accents
- comfort fit silhouette
- ultra comfortable 100% organic cotton jersey
- exclusive Simons design
- French Riviera inspired
Product Insights
The Le 31 French Riviera T-Shirt comfort Fit is an affordable organic cotton tee at 39 CAD, featuring a deck-chair illustration. Its comfort fit is roomier than standard, and the breathable handpicked jersey reduces pilling. Sizing can be adjusted for a relaxed or closer fit. The decoration, screen print (lasting 50–100 washes) or embroidery (lasting years), requires careful washing (inside-out, cold, no bleach or fabric softener) to maximize longevity. This private-label shirt undercuts competitors like Pact and Everlane, balancing price with quality.
Verified claims
- Fit
- Comfort fit is more relaxed than standard fit, with extra room through the chest and sleeves.
- Breathability
- Breathable organic cotton jersey keeps you cool and dry.
- Sizing
- Stick with your usual size for a relaxed look, or size down for a closer fit.
- Care
- Wash inside out in cold water; avoid bleach and fabric softener.
- Longevity
- Screen-printed designs on cotton typically last 50-100 washes, and embroidery can last for years without fading or peeling.
- Design narrative
- The tee features a seaside resort print of two striped deck chairs from Le 31's French Riviera collection.
- Price competition
- 39 CAD (~$28 USD) undercuts Pact ($34), Everlane ($38), Buck Mason ($68)
- Brand identity
- Le 31 is Simons' private-label brand, a quality signal separate from unbranded basics; its French Riviera graphic gives the tee a statement-piece look.
- Fiber quality
- The 100% organic cotton jersey uses handpicked fibers for a smoother feel and less pilling.
- Design origin
- Le 31 is a private-label brand designed exclusively for Simons in Canada, so design, fit, and material choices are directly accountable to the retailer.
- Pilling resistance
- The organic cotton jersey starts out softer and has a smoother surface that resists pilling and holds its shape longer than conventionally harvested cotton.
- Size range
- The comfort-fit tee is available in sizes S through XXL.
- Decoration composition
- The tee is printed and embroidered, combining a graphic print with embroidered detailing.
Product record
- Title
- French Riviera T-Shirt Comfort Fit
- Brand
- Le 31
- Price
- 39 CAD
- Availability
- In stock
Buying Guide
1 comparison · 9 sourcesProduct comparison
Compared within this brand.
| French Riviera T-Shirt Comfort Fit: Choose this if you want a relaxed, slightly boxy comfort-fit tee with a crew neck, dropped-shoulder look, and a plain back, made from 100% organic cotton jersey in white. It suits shoppers drawn to seaside-resort styling, with a chest print of two striped deck chairs above red Côte d'Azur script plus embroidery detail, and it comes in sizes from small to x-large. Note the print sits on the front only, so pick a different style if you want graphics at the back.[1,2,3] | Monte Carlo T-Shirt: Choose this if you want a relaxed, boxy graphic tee: it is a merchant-described ultra comfortable 100% cotton jersey shirt with dropped shoulders, loose short sleeves, a ribbed crew neck, and a small blue Monte Carlo Monaco logo at the left chest. The back carries a medium-blue screen print of two vintage race cars with stacked text, so it suits wearers who want visible motorsport-inspired artwork front and back. Note it comes in Off White, the only color listed in this listing, in sizes small through XX-large.[4,5,6] | Exotic Destination T-Shirt Comfort Fit: Choose this if you want a relaxed, comfort-fit graphic tee — Le 31's design is made in Canada from 100% organic cotton jersey the retailer describes as ultra comfortable, in light blue with a multicolor Bali island print and front embroidery, a ribbed crew neck, short sleeves, and a straight hem that sits just below the waist. The back is plain with no prints or pockets, and it comes in sizes SMALL through XX-LARGE. Note that the relaxed silhouette is largely based on how the shirt appears in product photos, so the fit is best assessed visually rather than from stated measurements.[7,8,9] |
Image Analysis
2 images- 01

Product
Front view of a white short-sleeve crew-neck T-shirt worn by a model; chest-centered printed graphic showing two striped deck chairs and a red script line beneath.
- Silhouette and fitBoxy, straight-cut short-sleeve T-shirt with a crew neckline; sleeves end above the elbow and the hem falls near the model's hips.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.62 (high) - Material appearanceSmooth knit fabric with a matte finish typical of cotton jersey; no visible texture or sheen.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.62 (medium) - Chest graphic layoutCentered printed design showing two adjacent deck chairs above a single line of red script text.
1 region
x 0.37 · y 0.20 · w 0.26 · h 0.20 (high) - Deck chair leftLeft deck chair printed with vertical blue and white stripes and a light wood-colored frame.
1 region
x 0.37 · y 0.20 · w 0.10 · h 0.16 (high) - Deck chair rightRight deck chair printed with vertical green and white stripes and a light wood-colored frame.
1 region
x 0.47 · y 0.20 · w 0.10 · h 0.16 (high) - Script text under chairs“Cote d'Azur”
1 region
x 0.43 · y 0.34 · w 0.12 · h 0.05 (high)
Other
Studio shot of a model against a plain off-white wall; model wears denim shorts and holds a pale yellow hoodie; soft, even lighting with minimal shadowing.
- Shot compositionHalf-body studio photograph showing the model from head to mid-thigh with the torso and shirt centered in the frame.
- BackgroundFlat off-white wall with slight shadow along the right edge of the model.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - Visible props and clothingModel holds a pale yellow hooded garment draped in the left hand and wears medium-blue denim shorts.
2 regions
x 0.12 · y 0.61 · w 0.26 · h 0.34 (high); x 0.44 · y 0.63 · w 0.34 · h 0.32 (high) - LightingSoft, diffused frontal lighting producing gentle shadows under the model's chin and slight shadow along the wall.
Colors
white· main fabric#C5C4CAmedium blue· left chair stripesmuted green· right chair stripeslight beige wood· deck chair frames#D5AB92deep red· script text- Silhouette and fitBoxy, straight-cut short-sleeve T-shirt with a crew neckline; sleeves end above the elbow and the hem falls near the model's hips.
- 02

Product
Rear view of a plain white short-sleeve crew-neck T-shirt on a male model showing a relaxed, slightly boxy fit with visible shoulder seams and straight hem.
- SilhouetteRelaxed, slightly boxy rear silhouette with the body of the shirt falling straight from the shoulders to a straight hem that sits at the hips
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.70 (high) - NecklineCrew neck with a narrow ribbed collar visible at the back of the neck
1 region
x 0.36 · y 0.06 · w 0.28 · h 0.10 (high) - Sleeve length and cuffsShort sleeves ending mid upper-arm with a simple folded hem on each sleeve
2 regions
x 0.58 · y 0.28 · w 0.30 · h 0.22 (high); x 0.10 · y 0.34 · w 0.24 · h 0.18 (high) - Shoulder and seam detailVisible shoulder seam running from neck to sleeve creating a dropped shoulder appearance
1 region
x 0.28 · y 0.10 · w 0.48 · h 0.20 (high) - Fabric appearanceSmooth fine knit fabric with a matte finish and slight natural drape; no visible print, pattern, or texture variation on the back panel
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.54 (high) - Back panelPlain back panel with no visible graphics, logos, or pockets
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.54 (high)
Other
Studio rear three quarter shot on a white background showing the model holding a yellow jacket and wearing blue jeans; soft even lighting and minimal shadows.
- View and poseRear three quarter view of a standing male model turned slightly to his right so the right profile of his face is partially visible
1 region
x 0.40 · y 0.00 · w 0.60 · h 0.36 (high) - PropYellow jacket held draped over the model's right forearm and hand, visible at the lower right of the image
- Other clothing visibleBlue denim jeans visible from the rear waist down to mid thighs below the T-shirt hem
1 region
x 0.22 · y 0.74 · w 0.56 · h 0.26 (high) - Background and lightingEven studio lighting on a plain white background producing soft, subtle shadows primarily under the arms and at the hem
Colors
white· shirt body#F3F2F8- SilhouetteRelaxed, slightly boxy rear silhouette with the body of the shirt falling straight from the shoulders to a straight hem that sits at the hips
Variants
4 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4607170 | French Riviera T-Shirt Comfort Fit - White - Small | CA$39.00 | Yes |
| 4607171 | French Riviera T-Shirt Comfort Fit - White - Medium | CA$39.00 | Yes |
| 4607172 | French Riviera T-Shirt Comfort Fit - White - Large | CA$39.00 | Yes |
| 4607173 | French Riviera T-Shirt Comfort Fit - White - X-Large | CA$39.00 | Yes |
Documents & Data
Customer Reviews
1 total1 reviews · out of 5
Perfect layer with linen jacket
Casual continental look. Good quality, great colour.