Midi34
Pointelle Chain
The Pointelle chain is a delicate gold-tone necklace from Canadian brand Midi34, crafted from 14k gold-plated 925 sterling silver. It features a fine pattern of beads and faceted links, secured with a lobster clasp and adjustable extender chain for a customized fit. Measuring 22 inches (56 cm) in length, this necklace is designed to be worn as a standalone accessory or layered with other chains.
- Color
- Gold
- Material
- Gold-plated 925 sterling silver
- Gender
- unisex
- Style
- minimal, classic
- Category
- Apparel & Accessories > Jewelry > Necklaces
Color
Size
Specifications
A gold-plated sterling silver chain necklace from Canadian label Midi34, featuring an adjustable extender chain and clasp closure.
Adjustable length, clasp closure, gold-plated sterling silver
- Color
- Gold · yellow
- Material
- Gold-plated 925 sterling silver
- Style
- minimal, classic
- Occasion
- everyday, gift
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Jewelry > Necklaces
Additional Attributes
- Gold-plated 925 sterling silver
- Adjustable extender chain with clasp
- Designed in Quebec
- Length: 22 inches (56 cm)
- Midi34 Canadian label
Product Insights
Midi34's Pointelle Chain, born from founder Jessie Bourgault's personal loss and the symbolic meaning of 12:34, is a radiant mesh of alternating rods and beads that catches light from every angle, adjustable from 20 to 22 inches for versatile styling as a solo statement or layered with a choker and pendant. Exhibited at Milan Fashion Week and covered by Harper’s Bazaar and Elle, this $69 necklace is exclusive to Simons and designed in Quebec City, offering fashion prestige and everyday wearability. However, its 2.5µm gold plating requires meticulous care to avoid chemicals and sweat, with a lifespan of 2–6 years under regular wear (up to 12 with occasional use) and replating costs that can exceed the necklace's price, making it a beautiful but high-maintenance investment.
Verified claims
- Brand narrative
- Founder Jessie Bourgault created Midi34 after her mother's death at 15:34; the brand name encodes 12:34 as a symbol of meaningful moments.
- Texture
- Alternating rods and beads create a radiant mesh catching light from multiple angles.
- Standalone presence
- Chain has enough visual presence to be worn alone without layering.
- Lifespan
- Lifespan ranges from 2–6 years (regular wear) to over 12 years (occasional wear).
- Maintenance cost
- At $69, professional replating costs $40–100+ and is often unavailable.
- Chemical hazards
- A single hour in a chlorine pool or hot tub can destroy the gold layer; hand sanitizers, perfumes, and acidic sweat also accelerate plating wear.
- Care routine
- Remove before water, chemicals, sports; layer over clothing for acidic skin.
- Length adjustability
- Adjusts from 20 to 22 inches to suit crew necks and plunge necklines.
- Layering guide
- Pairs with a 14-inch choker and 16-inch pendant for a layered stack.
- Everyday versatility
- Works from casual T-shirts to silk blouses across settings.
- Origin
- Designed and assembled in Quebec City, a local-craft commitment that distinguishes the brand from mass-produced jewellery supply chains.
- Brand story
- Each piece carries a narrative of personal loss and marking time.
- Boutique
- The brand's Quebec City boutique has a sensory design by Perron Design.
- Exclusive availability
- Exclusive to Simons since 2019 — not sold at Midi34 or elsewhere.
- Fashion week
- Exhibited at Milan Fashion Week in September 2024 and covered by Harper’s Bazaar, Elle, and Fashion Week Online.
- Nickel sensitivity
- Base is nickel-free; plating may contain trace nickel
- Plating wear
- The vermeil gold layer is about 2.5 microns thick — roughly 40 times thinner than a human hair — so friction concentrates wear at the clasp and chain links.
- Gold tone
- The necklace has a true yellow gold tone rather than a rose tone.
- Sensitive skin suitability
- The 925 sterling silver base is typically nickel-free and suitable for most sensitive skin, but the gold plating may contain trace nickel, so severe-allergy buyers should confirm with the manufacturer.
- Replating economics
- Replating is rarely economical for this $69 CAD necklace because professional replating typically costs $40–100+ and many jewelers do not offer the service.
Product record
- Title
- Pointelle Chain
- Brand
- Midi34
- Price
- 69 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
A fine gold-tone chain necklace laid flat in an elongated loop; a small lobster clasp, short extender chain, and a rectangular hang tag are visible near the top of the image.
- Overall shapeSingle continuous thin chain arranged in a loose, elongated oval loop filling most of the frame.
- Chain constructionVery fine faceted or beaded link chain with regularly spaced tiny reflective facets producing a slightly textured, sparkling appearance.
2 regions
x 0.12 · y 0.18 · w 0.30 · h 0.70 (high); x 0.58 · y 0.18 · w 0.30 · h 0.70 (high) - Clasp and extenderSmall lobster-style clasp connected to a short linked extender chain near the top; extender ends with a small rectangular hang tag.
1 region
x 0.43 · y 0.03 · w 0.14 · h 0.12 (high) - Hang tag detailSmall narrow rectangular metal tag attached to the end of the extender chain; tag lies at an angle and shows a faint brighter face.
1 region
x 0.57 · y 0.05 · w 0.06 · h 0.10 (high) - Surface finishMetallic reflective finish across chain, clasp and tag with small specular highlights visible on many link facets.
Other
Studio product shot on a very light neutral background with soft shadowing; chain is centered and fully visible except for slight curvature.
- BackgroundUniform very light gray to white background with minimal texture.
- Lighting and shadowSoft, even lighting from above producing faint diffuse shadows beside the chain and subtle specular highlights on the metal.
- Shot compositionTop-down flat lay composition with the chain arranged to maximize visible length and clasp positioned near the top center.
- Image qualityHigh resolution and sharp focus on the chain; no visible noise or motion blur.
Colors
yellow gold· chain links- 02
Product
Close-up view of a thin gold chain laid diagonally across a light neutral background, showing a repeating pattern of tiny round beads alternating with short faceted cylindrical links.
- Chain arrangementSingle thin chain positioned diagonally from the top-left toward the bottom-right, resting on a flat light background and forming gentle curves.
1 region
x 0.02 · y 0.03 · w 0.96 · h 0.94 (low) - Link patternRepeating sequence of very small spherical beads separated by short elongated faceted cylindrical links; links appear slightly rectangular in profile with reflective flat faces.
1 region
x 0.06 · y 0.42 · w 0.62 · h 0.30 (high) - Surface finishHigh-gloss reflective metallic finish producing small highlights on individual beads and flat faces of the cylindrical links.
1 region
x 0.06 · y 0.42 · w 0.62 · h 0.30 (high) - Scale impressionChain elements are very small and fine, suggesting a delicate, lightweight piece as shown in the close-up framing.
Other
Studio-style product photograph with even soft lighting on a uniformly light neutral background; image cropped to emphasize the chain detail.
- Background and surfaceUniform light neutral background with a subtle shadow along the chain edges, indicating directional soft lighting from above-left.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Shot compositionClose-up/detail crop focusing on a single diagonal section of the chain; edges of the chain exit the frame at top-left and bottom-right.
- Image qualitySharp focus on the chain center with slight depth-of-field falloff toward the top-left and bottom-right curved sections.
1 region
x 0.06 · y 0.42 · w 0.62 · h 0.30 (medium)
Colors
yellow gold· chain- Chain arrangementSingle thin chain positioned diagonally from the top-left toward the bottom-right, resting on a flat light background and forming gentle curves.