Strawberry Thief crimson wool rug See available sizes product image (primary)
Oriental-style rectangular wool rug shown face-up with an overall crimson red field and a dense, vertically symmetrical pattern of stylized birds, large cream flowers, leaves, vines, and yellow accents.

Morris & Co.

Strawberry Thief Crimson Wool Rug See Available Sizes

CA$1,799.00CAD
In Stock

This is a rectangular wool rug from the William Morris at Simons Maison collection, featuring the Strawberry Thief pattern with stylized birds and strawberries on a crimson background. It is hand-tufted and hand-woven from 100% wool with a non-slip backing, and it is designed in the Netherlands and handmade in India. The rug is intended for residential floor use and is available in multiple sizes.

Color
crimson
Material
100% wool
Style
traditional, handmade
Category
Home & Garden > Decor > Rugs

Specifications

A hand-tufted and hand-woven wool rug featuring William Morris's iconic Strawberry Thief pattern in crimson, with a non-slip backing.

Hand-tufted and hand-woven from 100% wool, non-slip backing, designed in the Netherlands and handmade in India.

Color
crimson · red
Material
100% wool
Style
traditional, handmade
Gender
unisex
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • hand-tufted
  • hand-woven
  • 100% wool
  • non-slip backing
  • designed in Netherlands
  • handmade in India
  • William Morris design
  • Strawberry Thief pattern
  • crimson color
  • intricate multi-dimensional look

Product Insights

Morris & Co.'s Strawberry Thief Crimson Wool Rug, an iconic 1883 pattern inspired by thrushes stealing from Kelmscott Manor, blends Islamic design influences with indigo-discharge printing. Hand-tufted in India from 100% pure new wool, its dense 2500g/sqm pile with 12mm height keeps the pattern crisp while cushioning underfoot, resisting crushing and regulating climate. Normal shedding tapers within 6–12 months; custom sizing by quote accommodates unusual spaces but may require a swatch for color accuracy. A non-slip backing is integrated, with a rug pad optional for added comfort and floor protection.

Verified claims

Origin
The pattern depicts thrushes stealing strawberries from Morris's kitchen garden at Kelmscott Manor.
Printing technique
Blends Islamic design influences with a pioneering indigo-discharge printing technique.
Heritage
Registered with the Patents Office in May 1883 and an immediate bestseller, Strawberry Thief remains Morris & Co.'s most iconic pattern.
Pile height
12mm pile keeps Strawberry Thief pattern crisp while cushioning underfoot.
Design provenance
Strawberry Thief is Morris & Co.'s iconic 1883 design, hand-crafted in India.
Wool quality
100% pure new wool with natural resilience, flame resistance, and climate-regulating comfort.
Pile weight
Dense 2500g/sqm pile is plush yet practical, with shedding tapering within 6–12 months.
Construction
Hand-tufted in India with a dense 2500g/sqm pile that supports pattern clarity, comfort, and custom sizing at an attainable price.
Shedding
Normal shedding tapers off within 6–12 months; vacuum without beater bar and blot spills for maintenance.
Cleaning
Blot spills immediately; professional cleaning recommended periodically.
Rug pad
Non-slip backing; pad optional for extra cushioning and floor protection.
Durability
2500 GSM pure new wool pile resists crushing and recovers.
Pattern definition
Hand-sheared 12mm pile keeps Strawberry Thief pattern sharp.
Custom sizing
Custom sizing is available to fit unusual spaces while preserving border alignment.
Color accuracy
Crimson on-screen may differ; order a swatch for precise color matching.
Slip prevention
Non-slip backing eliminates the need for a rug pad to prevent slips on hardwood.
Comfort upgrade
A rug pad adds extra cushioning underfoot beyond the rug's built-in non-slip backing.
Floor and rug protection
A rug pad protects hardwood floors from scratches and extends rug lifespan.
Acoustic and thermal
2500 gsm wool pile dampens footfall noise and buffers humidity for stable temps.
Wool quality
The rug is made from 100% pure new wool — virgin wool from a living sheep that has not been reprocessed — so the pile retains natural elasticity and longer fiber length that resist flattening.
Flame resistance
The 100% wool pile is naturally flame-resistant: it will self-extinguish and won't melt or drip if an ember lands on it.
Size options
The rug is available in four standard sizes, with bespoke dimensions on top to fit unusually shaped rooms.

Product record

Title
Strawberry Thief Crimson Wool Rug See Available Sizes
Brand
Morris & Co.
Price
1799 CAD
Availability
In stock

Buying Guide

1 comparison · 11 sources

Product comparison

Compared within this brand.

Why and when to choose each product
Strawberry Thief Crimson Wool Rug See Available Sizes: Choose this if you want a heritage William Morris look at home: this 100% wool rug reworks the classic Strawberry Thief print, with birds stealing strawberries on a crimson field surrounded by stylized flowers, leaves, and vines. It is hand-tufted and hand-woven with an intricate, multi-dimensional feel underfoot, a short pile around 12 mm thick, and a non-slip backing, offered in Patterned Red in three sizes: roughly 5 feet 7 inches by 7 feet 10 inches, 6 feet 7 inches by 9 feet 2 inches, and 8 feet 2 inches by 11 feet 6 inches. Keep in mind it is designed in the Netherlands and handmade in India, and the wool surface shows slight shading from the weave.[1,2,3]Bird Tapestry Pure Wool Artisanal Rug See Available Sizes: Choose this if you want a decorative, tapestry-style area rug rooted in heritage design: the Bird pattern draws on an 1878 William Morris tapestry, showing paired birds, vines, flowers, and fruit motifs in muted reds, pinks, and creams on a dark green field. It is hand-tufted with a low, dense New Zealand wool pile and a non-slip cotton and latex backing, suited to indoor spaces. Note it comes in a single Patterned Green colorway, offered in four sizes from 140 x 200 cm up to 250 x 350 cm.[4,5,6,7]Honeysuckle & Tulip Teal Wool Rug See Available Sizes: Choose this if you want a 100% wool area rug in the Morris & Co. Honeysuckle & Tulip design, hand-tufted and hand-woven with entwined foliage and flower motifs in a mirrored pattern repeat on a dark teal background with pink blossoms and green foliage. It comes in 170x240 cm, 200x280 cm, and 250x350 cm rectangular sizes, and its non-slip backing suits bedroom or other indoor placement without a separate pad. Note it ships approximately 5 to 7 days after ordering, a delay that can vary slightly around vacations or holidays.[8,9,10,11]

Image Analysis

3 images
Strawberry Thief crimson wool rug See available sizes product image (primary)
01

Product

Oriental-style rectangular wool rug shown face-up with an overall crimson red field and a dense, vertically symmetrical pattern of stylized birds, large cream flowers, leaves, vines, and yellow accents.

  • Overall shapeRectangular rug shown flat with all four edges visible and straight, oriented portrait.
    1 regionx 0.04 · y 0.02 · w 0.93 · h 0.96 (high)
  • Background fieldUniform bright crimson red field visible across the rug behind the pattern.
    1 regionx 0.04 · y 0.03 · w 0.92 · h 0.94 (high)
  • SymmetryPattern is vertically symmetrical along a central axis with mirrored motifs on left and right.
  • Central floral motifLarge stylized cream flower with layered petals and a yellow-tinted core located near the vertical center of the rug.
    1 regionx 0.40 · y 0.45 · w 0.21 · h 0.12 (high)
  • Bird motifsMultiple stylized birds with cream bodies, speckled brown markings and yellow accents; two prominent birds face outward near the upper-middle and two near the lower-middle, arranged symmetrically.
    4 regionsx 0.25 · y 0.27 · w 0.24 · h 0.16 (high); x 0.51 · y 0.27 · w 0.24 · h 0.16 (high); x 0.25 · y 0.58 · w 0.24 · h 0.16 (high); x 0.51 · y 0.58 · w 0.24 · h 0.16 (high)
  • Leaf and vine networkDense interlaced leaves and curling vines in muted green and pale blue that fill the red field and connect floral and bird motifs.
    1 regionx 0.08 · y 0.12 · w 0.84 · h 0.76 (high)
  • Accent colors and small fruitsSmall rounded berry-like elements and accent scrolls in mustard yellow and deep maroon scattered throughout the pattern.
    1 regionx 0.32 · y 0.18 · w 0.36 · h 0.64 (high)
  • Pile and textureVisible short dense pile texture consistent across the rug surface with slight color shading from the weave.
    1 regionx 0.12 · y 0.10 · w 0.76 · h 0.80 (medium)

Other

Product photographed on a clean white background, centered and evenly lit with minimal shadows; image cropped to include the whole rug with small white margin.

  • Background and stagingRug placed on a plain white background with a narrow white margin around all edges.
  • LightingEven studio lighting with no strong directional shadows and consistent color rendering across the rug.
  • Image crop and framingRug is centered in frame with slight white border visible on all sides; top and bottom edges not tightly cropped.
  • Image qualityHigh resolution with clear detail; colors appear saturated and edges are sharp.

Colors

crimson red· background fieldcream· large flowers and bird bodiessage green· leaf elements#94A3A4pale blue gray· vines and secondary motifs#A4B3B4mustard yellow· accent scrolls and small detailsdeep maroon· small fruit and center details#C4041B
Strawberry Thief crimson wool rug See available sizes product image 2
02

Product

Close-up detail of a folded wool rug corner showing dense cut pile with a multicolor botanical pattern: crimson red background, pale olive/tan leaf shapes, dark teal striped accents, and small light gray-blue and peach elements. Fold exposes rug thickness and trimmed edge.

  • Pile textureDense cut wool pile with a slightly fuzzy, matte surface; individual tufts and fiber ends visible across the surface.
    1 regionx 0.05 · y 0.25 · w 0.90 · h 0.65 (high)
  • Folded corner and thicknessLower-right corner of the rug is folded upward showing the rug edge and a cross-section of pile thickness; the fold reveals red backing or underside at the very edge.
    1 regionx 0.00 · y 0.68 · w 0.60 · h 0.32 (high)
  • Background fieldCrimson red field forms the negative space around pattern elements, visible across most of the image and between motif shapes.
    1 regionx 0.00 · y 0.00 · w 0.75 · h 0.60 (high)
  • Large leaf motifBroad pale olive/tan curved leaf shapes with cut-pile texture dominate the foreground, showing smooth edges and slight pile height variation.
    1 regionx 0.15 · y 0.35 · w 0.80 · h 0.55 (high)
  • Dark teal stripingIrregular dark teal narrow stripes and brushlike marks are applied on top of the olive/tan leaves as accent lines.
    2 regionsx 0.48 · y 0.60 · w 0.50 · h 0.32 (high); x 0.18 · y 0.45 · w 0.25 · h 0.18 (medium)
  • Small light gray-blue areasSmall rounded pale gray-blue shapes appear near the top edge of the frame, contrasting with the crimson field.
    1 regionx 0.60 · y 0.00 · w 0.40 · h 0.25 (medium)
  • Peach accentA small peach colored accent is visible adjacent to a light gray-blue shape near the upper left quadrant.Partial
    1 regionx 0.22 · y 0.06 · w 0.12 · h 0.12 (low)

Other

Studio product shot with neutral white background, soft even lighting and a slight top-down perspective; image cropped to focus on the rug corner with subtle shadow beneath the fold.

  • Shot compositionClose-up, angled top-down view focused on a folded corner of the rug, filling most of the frame with the corner near the lower right.
  • Background and surfaceSmooth white background and surface visible along bottom and right edges creating a clear isolated product presentation.
    1 regionx 0.55 · y 0.80 · w 0.45 · h 0.20 (high)
  • Lighting and shadowSoft diffuse lighting with a faint shadow under the folded corner indicating a single soft light source from above-left.
  • Image qualitySharp focus on fibers and pattern; no visible text or labels in the frame.

Colors

crimson red· background field#8B1C1Apale olive tan· large leaf motif#BCB27Cdark teal· striping accentslight gray-blue· small rounded shapes#A5A9A3soft peach· tiny accent#B2A473
Strawberry Thief crimson wool rug See available sizes product image 3
03

Product

Close-up of a folded rug corner showing tufted pile, multicolor serged edge, and the woven backing; visible decorative motifs include light blue-gray leaf shapes, tan spots on a cream ground, and crimson field.

  • Tufted pile surfaceDense cut pile with a visible wool texture on the face of the rug; pile fibers appear slightly fuzzy and raised from the backing.
    1 regionx 0.18 · y 0.00 · w 0.72 · h 0.62 (high)
  • Folded corner showing backingOne corner of the rug is lifted to reveal a woven beige backing with a regular basket-weave appearance and visible warp/weft texture.
    1 regionx 0.18 · y 0.56 · w 0.74 · h 0.44 (high)
  • Serge/overcast edgeEdge finished with a thick overcast or serged binding in bright crimson yarn running along the rug perimeter.
    1 regionx 0.08 · y 0.60 · w 0.42 · h 0.34 (high)
  • Multicolor whipstitch bindingA narrow multicolor stitched band sits inside the crimson serge, composed of alternating dark teal, pale yellow, and crimson yarns forming a small repeating stitch pattern.
    1 regionx 0.23 · y 0.50 · w 0.36 · h 0.16 (high)
  • Light blue-gray leaf motifA stylized leaf or petal shape in a muted blue-gray color appears on the crimson field, with crisp edges against the red background.
    1 regionx 0.46 · y 0.10 · w 0.38 · h 0.34 (high)
  • Cream ground with tan spotsA cream or off-white area shows irregular tan or brown spots forming part of the decorative pattern near the top left.
    1 regionx 0.00 · y 0.00 · w 0.36 · h 0.28 (high)
  • Small gold accentA narrow gold or mustard colored linear accent is visible crossing into the blue-gray motif area.
    1 regionx 0.68 · y 0.20 · w 0.16 · h 0.12 (high)

Other

Studio close-up photograph of a rug corner folded back on a white background with soft even lighting and minimal shadowing.

  • Shot compositionTight close-up framing focused on the rug corner with the folded section occupying the lower center and patterned face filling the upper area.
  • Lighting and shadowEven diffuse lighting with a subtle shadow along the folded edge indicating slight elevation of the corner above the background.
  • Image qualityHigh resolution with visible fiber detail and clear texture; no legible printed text in the image.

Colors

crimson red· field#83231Cbright red· binding sergedark teal· binding stitchpale yellow· binding stitch#DBBCA4light blue-gray· motif#B2B4ACtan· motif spots#AB8B6Dbeige· backing#E3D5CAgolden mustard· accent stripe#CD8B53

Brand PDP Lookup

Brand
Morris & Co.

Strawberry Thief Rug in Indigo by Morris & Co

Variants

3 SKUs
All variants of Strawberry Thief Crimson Wool Rug See Available Sizes
SKUTitlePriceAvail
4624113Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 200x280cmCA$2,479.00Yes
4624111Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 170x240cmCA$1,799.00Yes
4624115Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 250x350cmCA$3,799.00Yes

Documents & Data

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/strawberry-thief-crimson-wool-rug-see-available-sizes--21438-25401078?colourId=0
Updated