
Morris & Co.
Strawberry Thief Crimson Wool Rug See Available Sizes
This is a rectangular wool rug from the William Morris at Simons Maison collection, featuring the Strawberry Thief pattern with stylized birds and strawberries on a crimson background. It is hand-tufted and hand-woven from 100% wool with a non-slip backing, and it is designed in the Netherlands and handmade in India. The rug is intended for residential floor use and is available in multiple sizes.
- Color
- crimson
- Material
- 100% wool
- Style
- traditional, handmade
- Category
- Home & Garden > Decor > Rugs
Color
Specifications
A hand-tufted and hand-woven wool rug featuring William Morris's iconic Strawberry Thief pattern in crimson, with a non-slip backing.
Hand-tufted and hand-woven from 100% wool, non-slip backing, designed in the Netherlands and handmade in India.
- Color
- crimson · red
- Material
- 100% wool
- Style
- traditional, handmade
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- hand-woven
- 100% wool
- non-slip backing
- designed in Netherlands
- handmade in India
- William Morris design
- Strawberry Thief pattern
- crimson color
- intricate multi-dimensional look
Product Insights
Morris & Co.'s Strawberry Thief Crimson Wool Rug, an iconic 1883 pattern inspired by thrushes stealing from Kelmscott Manor, blends Islamic design influences with indigo-discharge printing. Hand-tufted in India from 100% pure new wool, its dense 2500g/sqm pile with 12mm height keeps the pattern crisp while cushioning underfoot, resisting crushing and regulating climate. Normal shedding tapers within 6–12 months; custom sizing by quote accommodates unusual spaces but may require a swatch for color accuracy. A non-slip backing is integrated, with a rug pad optional for added comfort and floor protection.
Verified claims
- Origin
- The pattern depicts thrushes stealing strawberries from Morris's kitchen garden at Kelmscott Manor.
- Printing technique
- Blends Islamic design influences with a pioneering indigo-discharge printing technique.
- Heritage
- Registered with the Patents Office in May 1883 and an immediate bestseller, Strawberry Thief remains Morris & Co.'s most iconic pattern.
- Pile height
- 12mm pile keeps Strawberry Thief pattern crisp while cushioning underfoot.
- Design provenance
- Strawberry Thief is Morris & Co.'s iconic 1883 design, hand-crafted in India.
- Wool quality
- 100% pure new wool with natural resilience, flame resistance, and climate-regulating comfort.
- Pile weight
- Dense 2500g/sqm pile is plush yet practical, with shedding tapering within 6–12 months.
- Construction
- Hand-tufted in India with a dense 2500g/sqm pile that supports pattern clarity, comfort, and custom sizing at an attainable price.
- Shedding
- Normal shedding tapers off within 6–12 months; vacuum without beater bar and blot spills for maintenance.
- Cleaning
- Blot spills immediately; professional cleaning recommended periodically.
- Rug pad
- Non-slip backing; pad optional for extra cushioning and floor protection.
- Durability
- 2500 GSM pure new wool pile resists crushing and recovers.
- Pattern definition
- Hand-sheared 12mm pile keeps Strawberry Thief pattern sharp.
- Custom sizing
- Custom sizing is available to fit unusual spaces while preserving border alignment.
- Color accuracy
- Crimson on-screen may differ; order a swatch for precise color matching.
- Slip prevention
- Non-slip backing eliminates the need for a rug pad to prevent slips on hardwood.
- Comfort upgrade
- A rug pad adds extra cushioning underfoot beyond the rug's built-in non-slip backing.
- Floor and rug protection
- A rug pad protects hardwood floors from scratches and extends rug lifespan.
- Acoustic and thermal
- 2500 gsm wool pile dampens footfall noise and buffers humidity for stable temps.
- Wool quality
- The rug is made from 100% pure new wool — virgin wool from a living sheep that has not been reprocessed — so the pile retains natural elasticity and longer fiber length that resist flattening.
- Flame resistance
- The 100% wool pile is naturally flame-resistant: it will self-extinguish and won't melt or drip if an ember lands on it.
- Size options
- The rug is available in four standard sizes, with bespoke dimensions on top to fit unusually shaped rooms.
Product record
- Title
- Strawberry Thief Crimson Wool Rug See Available Sizes
- Brand
- Morris & Co.
- Price
- 1799 CAD
- Availability
- In stock
Buying Guide
1 comparison · 11 sourcesProduct comparison
Compared within this brand.
| Strawberry Thief Crimson Wool Rug See Available Sizes: Choose this if you want a heritage William Morris look at home: this 100% wool rug reworks the classic Strawberry Thief print, with birds stealing strawberries on a crimson field surrounded by stylized flowers, leaves, and vines. It is hand-tufted and hand-woven with an intricate, multi-dimensional feel underfoot, a short pile around 12 mm thick, and a non-slip backing, offered in Patterned Red in three sizes: roughly 5 feet 7 inches by 7 feet 10 inches, 6 feet 7 inches by 9 feet 2 inches, and 8 feet 2 inches by 11 feet 6 inches. Keep in mind it is designed in the Netherlands and handmade in India, and the wool surface shows slight shading from the weave.[1,2,3] | Bird Tapestry Pure Wool Artisanal Rug See Available Sizes: Choose this if you want a decorative, tapestry-style area rug rooted in heritage design: the Bird pattern draws on an 1878 William Morris tapestry, showing paired birds, vines, flowers, and fruit motifs in muted reds, pinks, and creams on a dark green field. It is hand-tufted with a low, dense New Zealand wool pile and a non-slip cotton and latex backing, suited to indoor spaces. Note it comes in a single Patterned Green colorway, offered in four sizes from 140 x 200 cm up to 250 x 350 cm.[4,5,6,7] | Honeysuckle & Tulip Teal Wool Rug See Available Sizes: Choose this if you want a 100% wool area rug in the Morris & Co. Honeysuckle & Tulip design, hand-tufted and hand-woven with entwined foliage and flower motifs in a mirrored pattern repeat on a dark teal background with pink blossoms and green foliage. It comes in 170x240 cm, 200x280 cm, and 250x350 cm rectangular sizes, and its non-slip backing suits bedroom or other indoor placement without a separate pad. Note it ships approximately 5 to 7 days after ordering, a delay that can vary slightly around vacations or holidays.[8,9,10,11] |
Image Analysis
3 images- 01

Product
Oriental-style rectangular wool rug shown face-up with an overall crimson red field and a dense, vertically symmetrical pattern of stylized birds, large cream flowers, leaves, vines, and yellow accents.
- Overall shapeRectangular rug shown flat with all four edges visible and straight, oriented portrait.
1 region
x 0.04 · y 0.02 · w 0.93 · h 0.96 (high) - Background fieldUniform bright crimson red field visible across the rug behind the pattern.
1 region
x 0.04 · y 0.03 · w 0.92 · h 0.94 (high) - SymmetryPattern is vertically symmetrical along a central axis with mirrored motifs on left and right.
- Central floral motifLarge stylized cream flower with layered petals and a yellow-tinted core located near the vertical center of the rug.
1 region
x 0.40 · y 0.45 · w 0.21 · h 0.12 (high) - Bird motifsMultiple stylized birds with cream bodies, speckled brown markings and yellow accents; two prominent birds face outward near the upper-middle and two near the lower-middle, arranged symmetrically.
4 regions
x 0.25 · y 0.27 · w 0.24 · h 0.16 (high); x 0.51 · y 0.27 · w 0.24 · h 0.16 (high); x 0.25 · y 0.58 · w 0.24 · h 0.16 (high); x 0.51 · y 0.58 · w 0.24 · h 0.16 (high) - Leaf and vine networkDense interlaced leaves and curling vines in muted green and pale blue that fill the red field and connect floral and bird motifs.
1 region
x 0.08 · y 0.12 · w 0.84 · h 0.76 (high) - Accent colors and small fruitsSmall rounded berry-like elements and accent scrolls in mustard yellow and deep maroon scattered throughout the pattern.
1 region
x 0.32 · y 0.18 · w 0.36 · h 0.64 (high) - Pile and textureVisible short dense pile texture consistent across the rug surface with slight color shading from the weave.
1 region
x 0.12 · y 0.10 · w 0.76 · h 0.80 (medium)
Other
Product photographed on a clean white background, centered and evenly lit with minimal shadows; image cropped to include the whole rug with small white margin.
- Background and stagingRug placed on a plain white background with a narrow white margin around all edges.
- LightingEven studio lighting with no strong directional shadows and consistent color rendering across the rug.
- Image crop and framingRug is centered in frame with slight white border visible on all sides; top and bottom edges not tightly cropped.
- Image qualityHigh resolution with clear detail; colors appear saturated and edges are sharp.
Colors
crimson red· background fieldcream· large flowers and bird bodiessage green· leaf elements#94A3A4pale blue gray· vines and secondary motifs#A4B3B4mustard yellow· accent scrolls and small detailsdeep maroon· small fruit and center details#C4041B- Overall shapeRectangular rug shown flat with all four edges visible and straight, oriented portrait.
- 02

Product
Close-up detail of a folded wool rug corner showing dense cut pile with a multicolor botanical pattern: crimson red background, pale olive/tan leaf shapes, dark teal striped accents, and small light gray-blue and peach elements. Fold exposes rug thickness and trimmed edge.
- Pile textureDense cut wool pile with a slightly fuzzy, matte surface; individual tufts and fiber ends visible across the surface.
1 region
x 0.05 · y 0.25 · w 0.90 · h 0.65 (high) - Folded corner and thicknessLower-right corner of the rug is folded upward showing the rug edge and a cross-section of pile thickness; the fold reveals red backing or underside at the very edge.
1 region
x 0.00 · y 0.68 · w 0.60 · h 0.32 (high) - Background fieldCrimson red field forms the negative space around pattern elements, visible across most of the image and between motif shapes.
1 region
x 0.00 · y 0.00 · w 0.75 · h 0.60 (high) - Large leaf motifBroad pale olive/tan curved leaf shapes with cut-pile texture dominate the foreground, showing smooth edges and slight pile height variation.
1 region
x 0.15 · y 0.35 · w 0.80 · h 0.55 (high) - Dark teal stripingIrregular dark teal narrow stripes and brushlike marks are applied on top of the olive/tan leaves as accent lines.
2 regions
x 0.48 · y 0.60 · w 0.50 · h 0.32 (high); x 0.18 · y 0.45 · w 0.25 · h 0.18 (medium) - Small light gray-blue areasSmall rounded pale gray-blue shapes appear near the top edge of the frame, contrasting with the crimson field.
1 region
x 0.60 · y 0.00 · w 0.40 · h 0.25 (medium) - Peach accentA small peach colored accent is visible adjacent to a light gray-blue shape near the upper left quadrant.Partial
1 region
x 0.22 · y 0.06 · w 0.12 · h 0.12 (low)
Other
Studio product shot with neutral white background, soft even lighting and a slight top-down perspective; image cropped to focus on the rug corner with subtle shadow beneath the fold.
- Shot compositionClose-up, angled top-down view focused on a folded corner of the rug, filling most of the frame with the corner near the lower right.
- Background and surfaceSmooth white background and surface visible along bottom and right edges creating a clear isolated product presentation.
1 region
x 0.55 · y 0.80 · w 0.45 · h 0.20 (high) - Lighting and shadowSoft diffuse lighting with a faint shadow under the folded corner indicating a single soft light source from above-left.
- Image qualitySharp focus on fibers and pattern; no visible text or labels in the frame.
Colors
crimson red· background field#8B1C1Apale olive tan· large leaf motif#BCB27Cdark teal· striping accentslight gray-blue· small rounded shapes#A5A9A3soft peach· tiny accent#B2A473- Pile textureDense cut wool pile with a slightly fuzzy, matte surface; individual tufts and fiber ends visible across the surface.
- 03

Product
Close-up of a folded rug corner showing tufted pile, multicolor serged edge, and the woven backing; visible decorative motifs include light blue-gray leaf shapes, tan spots on a cream ground, and crimson field.
- Tufted pile surfaceDense cut pile with a visible wool texture on the face of the rug; pile fibers appear slightly fuzzy and raised from the backing.
1 region
x 0.18 · y 0.00 · w 0.72 · h 0.62 (high) - Folded corner showing backingOne corner of the rug is lifted to reveal a woven beige backing with a regular basket-weave appearance and visible warp/weft texture.
1 region
x 0.18 · y 0.56 · w 0.74 · h 0.44 (high) - Serge/overcast edgeEdge finished with a thick overcast or serged binding in bright crimson yarn running along the rug perimeter.
1 region
x 0.08 · y 0.60 · w 0.42 · h 0.34 (high) - Multicolor whipstitch bindingA narrow multicolor stitched band sits inside the crimson serge, composed of alternating dark teal, pale yellow, and crimson yarns forming a small repeating stitch pattern.
1 region
x 0.23 · y 0.50 · w 0.36 · h 0.16 (high) - Light blue-gray leaf motifA stylized leaf or petal shape in a muted blue-gray color appears on the crimson field, with crisp edges against the red background.
1 region
x 0.46 · y 0.10 · w 0.38 · h 0.34 (high) - Cream ground with tan spotsA cream or off-white area shows irregular tan or brown spots forming part of the decorative pattern near the top left.
1 region
x 0.00 · y 0.00 · w 0.36 · h 0.28 (high) - Small gold accentA narrow gold or mustard colored linear accent is visible crossing into the blue-gray motif area.
1 region
x 0.68 · y 0.20 · w 0.16 · h 0.12 (high)
Other
Studio close-up photograph of a rug corner folded back on a white background with soft even lighting and minimal shadowing.
- Shot compositionTight close-up framing focused on the rug corner with the folded section occupying the lower center and patterned face filling the upper area.
- Lighting and shadowEven diffuse lighting with a subtle shadow along the folded edge indicating slight elevation of the corner above the background.
- Image qualityHigh resolution with visible fiber detail and clear texture; no legible printed text in the image.
Colors
crimson red· field#83231Cbright red· binding sergedark teal· binding stitchpale yellow· binding stitch#DBBCA4light blue-gray· motif#B2B4ACtan· motif spots#AB8B6Dbeige· backing#E3D5CAgolden mustard· accent stripe#CD8B53- Tufted pile surfaceDense cut pile with a visible wool texture on the face of the rug; pile fibers appear slightly fuzzy and raised from the backing.
Brand PDP Lookup
- Brand
- Morris & Co.
Strawberry Thief Rug in Indigo by Morris & Co
Variants
3 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4624113 | Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 200x280cm | CA$2,479.00 | Yes |
| 4624111 | Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 170x240cm | CA$1,799.00 | Yes |
| 4624115 | Strawberry Thief Crimson Wool Rug See Available Sizes - Patterned Red - 250x350cm | CA$3,799.00 | Yes |