Simons Maison
Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes
CA$278.00CAD
In Stock
This product is a rectangular, reversible flat-weave rug made of 100% wool, handwoven in India. Its checkerboard pattern consists of alternating ivory and brown rectangular squares, and the low-pile design makes it suitable for various indoor spaces. As an artisanal piece, it may have slight imperfections, and a rug pad is recommended for safety; available sizes can be selected separately.
- Color
- Ivory and Brown
- Material
- 100% wool
- Style
- modern, classic
- Category
- Home & Garden > Decor > Rugs
Color
Patterned Brown
Size
240X300CM150X240CM270X360CM
Specifications
Handwoven wool rug with a modern checkerboard pattern in contrasting ivory and brown.
Reversible design; 100% wool flat weave; handmade in India; rug pad recommended.
- Color
- Ivory and Brown · white
- Material
- 100% wool
- Style
- modern, classic
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- Rectangle
- Checkerboard
- Reversible
- Artisanal
- 100% wool
- Flat weave
- Handmade in India
- Rug pad recommended
Product Insights
Simons Maison offers a reversible handwoven wool checkerboard rug at $278 CAD, 42% cheaper than comparable flatweaves, combining durable reversible wear with wool's natural resilience—crimp for crush recovery, lanolin for stain resistance—and inherent fire safety, sound dampening, and compatibility with radiant heated floors below 80°F; its handwoven irregularities and warm ivory-brown palette lend vintage charm while the low-pile weave keeps the pattern crisp, but the rug lacks GoodWeave certification, uses generic wool that may yellow more than New Zealand wool, and new rugs shed for a few weeks.
Verified claims
- Wool quality
- Generic wool has warm ivory base; NZ wool is whiter and resists yellowing.
- Certification
- Lacks GoodWeave certification for child-labor-free production, unlike the RCD rug.
- Durability
- No backing delamination, no pile crushing, reversible wear.
- Price advantage
- Simons private-label rug ($278 CAD) is ~42% cheaper than comparable wool flatweave.
- Artisanal character
- Handwoven irregularities soften checkerboard for a vintage, collected feel.
- Stain resistance
- Wool’s lanolin repels spills and texture hides soil better than synthetic rugs.
- Fire safety
- Wool is naturally self-extinguishing and does not melt or drip like synthetic rugs.
- Compression recovery
- Furniture indentations disappear after vacuuming.
- Wool resilience
- Natural wool: crimp for crush recovery, lanolin for stain resistance.
- Reversible design
- Reversible design extends service life in high-traffic areas.
- Handmade character
- Slight variations give each rug vintage charm and mask minor wear.
- Reversible longevity
- Flipping this reversible wool rug doubles its service life in high-traffic zones.
- Comfort
- Wool buffers indoor humidity and keeps rug surface comfortable in all seasons.
- Radiant heat
- Safe for use on radiant heated floors up to 27 °C/80 °F.
- Sound dampening
- Wool flatweave reduces echo and dampens footfall noise.
- Fade resistance
- Fades slower than synthetic rugs in sunlit rooms.
- Yellowing
- Ivory squares may yellow more readily than those from New Zealand wool.
- Craftsmanship
- Reversible handwoven flatweave rug made with traditional Indian techniques.
- Pattern character
- Low-pile weave keeps the checkerboard crisp and legible, while handwoven variations add a warm, vintage character.
- Heated floor compatibility
- Safe on radiant heated floors below 80°F when used with a rug pad.
- Aesthetic
- Warm ivory-and-brown palette and handwoven texture complement wood, rattan, and linen.
- Shedding
- New wool rugs shed for a few weeks; vacuuming reduces it.
- Heated floor guidelines
- Safe on heated floors with pad and floor temp below 80°F.
- Reversible wear
- Reversible design distributes thermal wear, extending life on heated floors.
Product record
- Title
- Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes
- Brand
- Simons Maison
- Price
- 278 CAD
- Availability
- In stock
Deep Research
How this rug compares to other wool checkerboard rugs
- New Zealand wool — used by the pricier RCD rug — is celebrated as the ‘purest and whitest wool in the world,’ yielding a brighter ivory that resists yellowing better than the generic wool here; for a rug placed in a sun-drenched room, that difference in base color stability could become apparent over several years.
- The RCD rug is produced in a GoodWeave certified facility, guaranteeing no child labor and ethical conditions — a third-party assurance that adds roughly $150 to the price, making the Simons rug the more accessible choice for those who trust India’s artisanal rug-making tradition without requiring a formal certification.
- La Maison Simons has been a Canadian retail institution since 1840, and this rug carries the retailer’s private label — meaning it’s sold direct without a middleman brand markup, so the 278 CAD price is closer to the true cost of materials and artisan labor than a comparable branded import would be.
- The Nuloom Kia Checkerboard Wool Rug (from $114 USD at Target) is a tufted cut-pile rug with a cotton backing, whereas this Simons rug uses a handwoven flatweave that is fully reversible and has no attached backing — over time, tufted backings can delaminate and piles can crush, while a flatweave remains flatter and can be flipped to even out wear, effectively doubling the rug’s service life.
- While the checkerboard trend has flooded the market with inexpensive synthetic washable rugs, this rug’s 100% wool flatweave brings natural stain resistance from lanolin, self-extinguishing fire resistance, and a textured surface that masks everyday soil — practical advantages that keep it looking cleaner longer between vacuumings, especially in entryways or under a dining table.
- At $349.99 USD, the RCD Checkered Natural Cream Area Rug matches the same 100% wool handwoven flatweave construction and reversible design, but its price premium funds New Zealand wool, GoodWeave ethical certification, and AZO-free dyes — putting the Simons rug at a 42% lower cost for buyers who want the durable flatweave without the certified supply-chain pedigree.
How wool flat-weave holds up in daily use
- The dense wool pile dampens footfall noise and absorbs echo, which is especially practical in open-plan living areas, apartments, or hallways where hard surfaces amplify sound and a quieter step makes a noticeable difference.
- Wool fibers resist ultraviolet degradation better than many synthetics, meaning the ivory-and-brown checkerboard retains its contrast in sun-drenched rooms without quickly bleaching out, preserving the rug’s graphic impact over several years of indirect light exposure.
- Wool’s inherent lanolin wax forms a hydrophobic barrier that causes water-based spills to bead up rather than soaking in immediately, giving you a critical window to blot before a stain sets — a natural defense that reduces reliance on chemical fabric protectors in everyday use.
- Wool fibers naturally crimp and act like microscopic springs — they compress under furniture weight but bounce back after vacuuming, so indents from a dining table or sofa vanish without leaving a permanent impression, preserving a uniform surface texture over time.
- The tight, low-pile flat weave prevents the matting and crushing that plague shaggy constructions under footfall; industry guidance rates a tight flat wool weave as inherently more durable and longer-lasting than its plush counterparts, so this rug’s checkerboard motif stays defined even after years in an entryway or corridor.
- The fully reversible construction gives you two wearing surfaces — flipping the rug periodically distributes foot traffic evenly, effectively doubling the time before any one side shows noticeable wear and making it a strategic choice for busy household zones like entry halls.
- Wool is hygroscopic: it absorbs and releases moisture to buffer indoor humidity swings while providing a layer of thermal insulation that keeps the rug from feeling chilly in winter or sticky in summer — a year-round comfort upgrade over synthetic materials that can trap heat or feel clammy.
Styling a modern checkerboard rug
- The warm ivory-and-wheat pairing follows the shift away from harsh black-and-white toward tonal, muted checks that designers like Chris Loves Julia have made a signature, ensuring the rug feels calm and modern rather than loud and retro—it reads as a gentle pattern that effortlessly blends with wood, rattan, and linen.
- The handmade weave introduces subtle dye shifts and texture variations that act as a deliberate design asset, softening the checkerboard’s geometric rigidity with the kind of irregularity that reads as vintage, collected character—exactly the layered quality that makes a room feel warm and assembled rather than mass-produced.
- The wool flatweave construction—a low-pile, reversible weave—is the workhorse texture for high-traffic checkerboard placements because it handles soil well and its crisp surface keeps the graphic pattern legible, while the handwoven quality gives it a nubby, artisanal warmth that softens the pattern to the eye.
Image Analysis
3 images- 01
Product
Rectangular flat-woven rug laid flat on a hardwood floor, showing a checkerboard composed of alternating horizontal brown and off-white rectangular bands forming a grid of squares; visible top-right corner and lower-left portion are within frame.
- Overall geometryRectangular rug with straight, hemmed edges; rug lies flat on the floor with the long edges roughly parallel to the image sides.
1 region
x 0.08 · y 0.42 · w 0.84 · h 0.52 (high) - Weave and pileLow-profile, flat-woven texture with visible horizontal weave lines and a slightly coarse surface; no visible fringe.
1 region
x 0.20 · y 0.56 · w 0.60 · h 0.30 (high) - PatternCheckerboard grid created by alternating horizontal brown and off-white rectangular bands that align into square-like blocks across the rug.
1 region
x 0.12 · y 0.48 · w 0.76 · h 0.46 (high) - Visible cornerLower-right corner of the rug is visible with a clean 90-degree hem and the pattern continuing to the edge.
1 region
x 0.68 · y 0.82 · w 0.24 · h 0.15 (high)
Other
Lifestyle scene showing the rug in a furnished room with a wooden coffee table, lamp, and a low wooden chair on a dark hardwood floor against a deep reddish-brown wall; warm directional lighting from the lamp creates soft shadows.
- Coffee table and lampRectangular rustic wooden coffee table centered near the top of the rug, holding stacked books and a round ceramic lamp with a white tapered fabric shade that is lit.
1 region
x 0.20 · y 0.06 · w 0.60 · h 0.30 (high) - ChairLow wooden lounge chair with a woven cane seat visible on the lower-left overlapping the rug.
1 region
x 0.02 · y 0.56 · w 0.40 · h 0.40 (high) - Floor and wallDark wood plank floor beneath the rug and a solid deep reddish-brown painted wall in the background.
2 regions
x 0.00 · y 0.86 · w 1.00 · h 0.14 (high); x 0.00 · y 0.00 · w 1.00 · h 0.18 (high) - Lighting and shadowsWarm, directional light from the table lamp casts soft shadows beneath the table and chair and creates a highlight on the lamp base.
Colors
warm medium brown· brown checker squares#7C4C2Boff-white· off-white checker squares#F3F2F1- Overall geometryRectangular rug with straight, hemmed edges; rug lies flat on the floor with the long edges roughly parallel to the image sides.
- 02
Product
Portion of a flatwoven rug showing a large-scale horizontal checkerboard of alternating textured dark brown and off-white rectangular squares; visible woven seam/edge between squares with a slightly raised zigzag join.
- Checkerboard patternAlternating rectangular squares in a two-color checkerboard layout; squares are arranged in offset rows creating wide horizontal bands of brown and off-white.
1 region
x 0.02 · y 0.40 · w 0.96 · h 0.58 (high) - Square textureClose-up of a coarse, looped or knotted flatweave texture visible across both color fields, with the weave pile appearing low and even.
1 region
x 0.18 · y 0.56 · w 0.40 · h 0.28 (high) - Join/edge between squaresNarrow raised zigzag seam where adjacent squares meet, visible as a slightly lighter stitched ridge running between color blocks.
1 region
x 0.36 · y 0.48 · w 0.28 · h 0.42 (medium)
Other
Partial wooden coffee table with turned leg and stacked books sits on the rug; warm directional lighting from upper right creates soft highlights and shadows; image is a cropped close-up framing the rug and table leg.
- Table top edgeThick wooden table top with visible wood grain, worn edges, and warm brown finish occupying the upper portion of the image and slightly overlapping the rug.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.24 (high) - Turned table legSingle turned wooden table leg with cylindrical and rounded profiles resting on the rug, showing a small dark knot or plug near the top of the leg.
1 region
x 0.44 · y 0.20 · w 0.12 · h 0.36 (high) - Stacked booksTwo stacked books on the table top with visible book covers and page edges; top book has a light cover and lower book has a burgundy fore-edge.
1 region
x 0.06 · y 0.00 · w 0.46 · h 0.18 (high) - Lighting and shadowWarm directional light from the top right creating soft highlights on the wooden table and subtle shadows beneath the table leg.
- Shot compositionTight cropped detail shot focusing on the rug surface and furniture leg; background beyond the table is out of frame.
Colors
warm medium brown· brown squares#744B34warm off-white· off-white squares- Checkerboard patternAlternating rectangular squares in a two-color checkerboard layout; squares are arranged in offset rows creating wide horizontal bands of brown and off-white.
- 03
Product
Close-up of a folded rectangular rug showing a two-tone checkerboard pattern with a chunky looped weave; a folded corner reveals both face and backside textures and a finished stitched edge.
- Checkerboard patternAlternating square checkerboard pattern composed of a warm brown and an off-white color; squares are visible across the image and align in a grid.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Folded cornerA prominent folded corner curls upward near the center, exposing the rug underside and showing thickness and the stitched edge where the two color fields meet.
1 region
x 0.30 · y 0.18 · w 0.55 · h 0.48 (high) - Looped woven textureSurface shows a dense, small-loop woven texture with visible individual yarn loops and short loose fibers across both color fields.
1 region
x 0.20 · y 0.10 · w 0.60 · h 0.80 (high) - Edge finishingEdge of the rug has a tight stitched fold where the face and backing meet; stitching forms a thin border visible along the folded rim.
1 region
x 0.32 · y 0.22 · w 0.30 · h 0.26 (high) - Backside appearanceBackside visible under the fold appears similar in weave and color to the face, indicating reversible construction in the photographed area.
1 region
x 0.30 · y 0.20 · w 0.28 · h 0.25 (high)
Other
Studio close-up with soft directional lighting, neutral out-of-focus background, and shallow depth of field emphasizing rug texture; no packaging or text visible.
- Shot compositionTight studio detail shot filling frame with the rug; main focus on the fold and foreground texture, corners of the rug extend to image edges.
- Lighting and shadowSoft, even lighting from the upper left creating gentle shadows beneath the folded rim and slight tonal variation across the weave.
- Image qualityHigh resolution and sharp detail on yarn loops in focus area; slight background blur due to shallow depth of field.
Colors
warm medium brown· brown checker square#633B25off-white cream· off-white checker square#C4BCB3- Checkerboard patternAlternating square checkerboard pattern composed of a warm brown and an off-white color; squares are visible across the image and align in a grid.
Documents & Data
Q&A
2 answered- How much shedding is typical for this 100% wool flat weave rug when new?
- New 100% wool flat-weave rugs typically shed loose fibers for the first few weeks as the natural wool fibers settle. This is normal for handmade wool rugs and will diminish significantly with regular vacuuming.
- Can this rug be used on heated floors?
- Yes, this 100% wool flat-weave rug is generally safe for use on radiant heated floors, as wool is a natural fiber that can withstand low heat. However, we recommend using a rug pad and keeping floor temperatures below 80°F (27°C) to prevent any potential damage to the rug or flooring. For best results, consult the manufacturer of your heating system.