
Loloi
Lilah Indoor Rug See Available Sizes
Lilah is a handwoven indoor area rug from the Amber Lewis x Loloi collection, made of wool, jute, and cotton. It features a flatweave trim and ribbed jute texture with a pile height of 0.5 inches (1.25 cm). Available in taupe, it comes in sizes 152x232 cm, 241x302 cm, 262x354 cm, and 79x232 cm, and requires professional cleaning.
- Material
- Wool, jute, and cotton
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
Handwoven area rug with earthy, organic vibe, made from wool, jute, and cotton.
Handwoven, flatweave trim, ribbed jute texture, pile height 0.5 inches, rug pad recommended.
- Material
- Wool, jute, and cotton
- Secondary
- wool, cotton
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- handwoven
- flatweave trim
- ribbed jute
- earthy
- organic
- wool, jute, cotton
- pile height 0.5 in
- rug pad recommended
Product Insights
The Lilah Indoor Rug from Loloi’s Amber Lewis collaboration is a handwoven wool-jute-cotton blend with a flatweave border that stays flat on hard floors without curling, offering a softer feel than pure jute while the wool’s lanolin repels spills and resists crushing. Backed by GoodWeave certification with per-rug codes and unannounced checks, it lacks latex backing to avoid adhesive decay, though jute requires immediate dry-cloth blotting for spills and initial shedding subsides without affecting durability; over years it develops a patina and becomes softer.
Verified claims
- Softness
- Softer and warmer underfoot than pure jute rugs.
- Stability
- Cotton weight and flatweave border keep rug flat and prevent curling.
- GoodWeave certification
- GoodWeave: per-rug codes, unannounced checks, education support.
- Collaboration history
- Amber Lewis × Loloi partnership entered its sixth season.
- Design signature
- Hand-woven wool-jute-cotton rug with flatweave border embodies Amber Lewis’s organic style.
- Construction
- Handwoven construction has no latex backing, avoiding adhesive decay of tufted rugs.
- Fiber resilience
- Wool's lanolin repels spills and its crimp resists crushing.
- Break-in
- Initial shedding and jute threads are normal; they subside without affecting durability.
- Spill handling
- Blot spills immediately with a dry cloth; never rub or use water.
- Cleaning
- Vacuum without agitator; dry-clean stains; lanolin repels soil.
- Shedding
- Normal shedding for first 2–3 months; trim loose threads flush.
- Patina
- Develops a patina and becomes softer over years of use.
- Durability
- Handwoven without latex backing avoids deterioration of tufted rugs.
- Water sensitivity
- Avoid water on jute; blot spills and use professional dry cleaning.
- Room fit
- Lies flat on hard floors without curling, with a low 0.5-inch profile and lasting stability.
- Natural variation
- Handwoven wool-jute-cotton blend yields unique weave and shading variations.
- Provenance
- GoodWeave-certified and part of the Amber Lewis x Loloi collaboration.
- Care
- Wool lanolin beads spills; jute needs immediate dry-cloth blotting.
- Spill resistance
- Blend resists spills and crushing but demands immediate blotting for liquids.
- Ethical certification
- GoodWeave certified with traceable label and unannounced inspections.
Product record
- Title
- Lilah Indoor Rug See Available Sizes
- Brand
- Loloi
- Price
- 349 CAD
- Availability
- In stock
Deep Research
Wool, jute, and cotton blend: texture and comfort
- Wool’s natural lanolin oil creates a temporary water-repellent effect on the surface, so spills like coffee or wine initially bead up rather than soaking instantly into the absorbent jute layer—this buys a critical few seconds to blot the liquid before it penetrates, making the Lilah rug more practical in dining areas than a pure jute alternative.
- The inclusion of cotton in the tri-blend adds heft and dimensional stability, which helps the rug lie flatter and resist shifting on hard floors—a practical advantage over pure wool or jute rugs that can curl at the edges or require a heavier rug pad to stay put.
- Even at a typical 50/50 wool-to-jute ratio, the wool in the Lilah blend elevates the footfeel well above that of a pure jute rug, because wool’s natural crimp creates loft and resilience while jute remains structurally firm—so the surface feels warmer and more comfortable underfoot without losing the ribbed, organic texture that gives the collection its character.
- The handwoven flatweave framing around the rug’s border sits lower and smoother than the ribbed jute field, minimizing thickness variation at the edges and reducing the curled-up corners that often plague tufted or high-pile rugs, while also adding a finished, tailored look.
- Expect the rug to shed loose wool and jute fibers for the first two to three months, which is normal for a handwoven natural-fiber blend; this initial shedding gradually subsides, revealing a surface that feels progressively softer as the wool develops its characteristic patina over years of use, unlike synthetic rugs that degrade rather than improve.
GoodWeave certification and ethical production
- Each GoodWeave label carries a unique code that links the finished rug to every workshop involved in its production, so buyers can verify that the ethical claims attach to the specific item they own rather than being an aggregate brand promise.
- GoodWeave was established in 1994 by Kailash Satyarthi, who later received the Nobel Peace Prize for his child-labor activism; the organization’s entire mission targets the handmade rug sector, so the certification carries deep, sustained expertise rather than a surface-level ethical veneer.
- The supply chain — from tier-one factories to outsourced home workers — is subject to unannounced inspections at irregular intervals, so the certification’s credibility rests on real spot checks rather than pre-announced audits that can be staged.
- The Lilah rug is part of the Amber Lewis x Loloi GoodWeave-certified collection; the certification prohibits child, forced, or bonded labor and channels a licensing fee into education and community support — so the ethical claim is backed by a specific, auditable standard rather than vague marketing.
- If inspectors discover a child in a workshop, GoodWeave removes the child to remedial education, connects the family with support, and puts the workshop on a remediation plan rather than simply revoking the license — so each purchase contributes to a system that addresses root causes of child labor instead of just punishing producers.
Handwoven construction and what it means for the rug
- The contrasting flatweave trim around the border functions as a tightly woven selvedge that locks in the ribbed jute field, preventing the edges from curling or fraying — a detail that preserves the rug's shape and adds a crisp, finished look.
- The raised ribbed surface is made of jute, a plant fiber that can release short, stiff threads during the first months of use — this is a normal characteristic, not a flaw; trimming any loose strands with scissors, as Loloi recommends, keeps the texture clean without diminishing the rug's integrity.
- Because the Lilah rug is handwoven on a loom rather than hand-tufted, it does not rely on a latex backing to hold fibers in place, so it avoids the 10–15 year adhesive deterioration that causes tufted rugs to shed and lose their structure — giving it a longer, more stable lifespan.
- Being fully handwoven means each rug carries slight, unique variations in weave tension and yarn thickness, and over time the wool and jute fibers soften to develop a relaxed, organic character — so the rug looks better with age rather than worn out.
- Wool fibers in the blend naturally contain lanolin, which repels soil and light liquids, and a springy crimp that bounces back after furniture weight — meaning the 0.5-inch pile holds up well in dining spaces and living areas where chairs and foot traffic are constant.
Amber Lewis design signature in the Lilah rug
- The flatweave framing around the rug’s perimeter creates a defined, intentional border that reads as a design choice rather than a construction necessity, lifting the ribbed jute field from basic utility mat to a more considered piece suitable for dining spaces where a finished look matters.
- The Lilah Collection debuted as part of the sixth Amber Lewis × Loloi collaboration, not a first-time experiment; by the sixth season, the partnership has honed a formula where hand-weaving and natural fibers consistently deliver the designer’s signature texture-first look, making Lilah a mature, reliable expression rather than a trend test.
- Amber Lewis built her brand on ‘cozy minimalism’ where earthy, organic materials take center stage; the Lilah rug’s all-natural wool, jute, and cotton blend, entirely free of synthetic gloss, puts that material-first philosophy underfoot in a way that feels both grounded and refined.
Shipping & Returns
- Pickup
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Image Analysis
3 images- 01

Product
Rectangular woven natural-fiber area rug with a narrow raised border, laid flat on a wood floor in a staged living room scene.
- Planar shape and placementRectangular rug seen from above at slight perspective, occupying the foreground and centered on the floor with all four edges visible except a small portion near the top-left where it meets furniture.
1 region
x 0.04 · y 0.38 · w 0.92 · h 0.54 (high) - Weave and textureCoarse, tightly braided or woven natural fiber texture with visible strand variation and a slightly nubby surface.
1 region
x 0.08 · y 0.46 · w 0.84 · h 0.40 (high) - Border detailNarrow raised perimeter border in the same natural fiber tone, visually framing the rug with a subtle change in weave direction.
1 region
x 0.04 · y 0.38 · w 0.92 · h 0.54 (medium) - Surface highlightsAreas of lighter sheen where sunlight strikes the rug surface, producing visible lighter patches near the lower-left quadrant.
1 region
x 0.06 · y 0.66 · w 0.45 · h 0.18 (medium)
Other
Lifestyle room staging showing the rug in a wood-paneled living room with a built-in bench, upholstered armchair, small wooden side table and framed wall art; soft natural lighting from left.
- Room wall and ceilingVertical wooden panel walls and a sloped wooden plank ceiling with exposed beams, all in a warm light-brown wood tone.
1 region
x 0.22 · y 0.00 · w 0.58 · h 0.46 (high) - Built-in bench seatingLong built-in wooden bench against the right wall with light-colored upholstered seat cushion and several patterned and striped throw pillows.
1 region
x 0.48 · y 0.35 · w 0.46 · h 0.22 (high) - Upholstered armchair and throwCream-colored textured upholstered armchair positioned at the left foreground with a folded brown throw draped over one arm and a lumbar pillow.
1 region
x 0.02 · y 0.46 · w 0.28 · h 0.28 (high) - Small wooden stool with glassLight wooden three-legged stool placed on the rug near the bench, holding an open book and a drinking glass.
1 region
x 0.64 · y 0.46 · w 0.12 · h 0.14 (high) - Built-in shelving nicheShallow recessed shelving niche at the left wall finished in a darker textured material, containing pottery, bowls and stacked books.
1 region
x 0.00 · y 0.06 · w 0.27 · h 0.28 (high) - Framed artworkRectangular framed textile artwork or print hung on the right wall above the bench, with a light mat and thin frame.
1 region
x 0.72 · y 0.18 · w 0.18 · h 0.14 (high) - Lighting and shadowsSoft natural directional light coming from the left side of the image producing gentle shadows under furniture and a highlight on the rug surface.
- Shot compositionLifestyle interior photograph showing full rug in foreground and seating vignette in background; image is vertically oriented and evenly focused.
Colors
natural tan· main field#AB8B64- Planar shape and placementRectangular rug seen from above at slight perspective, occupying the foreground and centered on the floor with all four edges visible except a small portion near the top-left where it meets furniture.
- 02

Product
Rectangular woven area rug photographed flat from above showing a textured mitten-tan central field with a solid darker brown sewn border; visible horizontal banding and a tight looped weave pattern.
- Overall shapeRectangular rug with straight edges and squared corners, shown flat and centered in the frame.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Central field weaveDense looped or braided woven texture forming narrow vertical ribs across the rug surface, producing a tightly repeating grid-like pattern in the central area.
1 region
x 0.06 · y 0.05 · w 0.88 · h 0.90 (high) - Color variation bandingSubtle horizontal tonal banding across the woven field with alternating slightly lighter and darker tan stripes visible across the rug.
1 region
x 0.06 · y 0.05 · w 0.88 · h 0.90 (high) - Border finishSolid darker brown sewn border that frames the woven center; border has a flatter, tighter weave than the central field and forms a narrow band around all four sides.
4 regions
x 0.02 · y 0.02 · w 0.96 · h 0.04 (high); x 0.02 · y 0.94 · w 0.96 · h 0.04 (high); x 0.02 · y 0.06 · w 0.04 · h 0.88 (high); x 0.94 · y 0.06 · w 0.04 · h 0.88 (high) - Edge constructionEdges appear finished with a sewn binding where the border meets the central weave; no loose fringe or tassels visible.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (medium)
Other
Top-down studio product shot on a plain white background with even lighting and minimal shadowing; rug centered and filling most of the frame.
- Viewing angleOverhead view looking directly down on the rug, showing the full face of the rug.
- Background and stagingPlain white background with a narrow white margin around the rug; no props, labels, or people visible.
- Lighting and focusEven, diffuse lighting producing low contrast shadows and uniform exposure across the rug; image is sharp with visible textile detail.
Colors
tan· central woven field#C4AB84medium brown· outer border#7B5E41- Overall shapeRectangular rug with straight edges and squared corners, shown flat and centered in the frame.
- 03

Product
Close-up of a woven natural-fiber rug showing the textured looped pile field and a solid flat-woven border at the rug corner.
- Looped weave fieldCentral rug area composed of tightly spaced horizontal looped yarn rows creating a ribbed texture; loops are short and uniform, forming linear bands across the visible field.
1 region
x 0.20 · y 0.02 · w 0.76 · h 0.88 (high) - Flat-woven borderA surrounding flat-woven selvage border runs along the left and bottom edges; the border is noticeably smoother and denser than the looped field and is a darker tone.
2 regions
x 0.08 · y 0.02 · w 0.12 · h 0.96 (high); x 0.20 · y 0.90 · w 0.76 · h 0.08 (high) - Border stitching/edge finishInner edge of the border shows a narrow stitched seam where the looped field meets the flat border, with small loop termini forming a dotted line along the seam.
1 region
x 0.18 · y 0.86 · w 0.62 · h 0.12 (high) - Pile color variationWithin the looped field there are subtle tonal variations with slightly darker horizontal bands interrupting the predominant lighter beige, producing a striped visual effect.
1 region
x 0.30 · y 0.10 · w 0.56 · h 0.70 (medium)
Other
Image is a cropped overhead detail shot showing the rug corner on a wood plank floor with even directional lighting and minimal shadow.
- Viewing angleOverhead close-up view focused on a rug corner and adjacent floor; rug fills the right portion of the frame while wood planks are visible at the left and bottom edges.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background surfaceHorizontal wood planks in a warm medium-brown tone form the supporting surface visible to the left and bottom of the rug.
2 regions
x 0.00 · y 0.70 · w 0.20 · h 0.30 (high); x 0.00 · y 0.00 · w 0.08 · h 0.70 (high) - Lighting and shadowSoft, even lighting with minimal hard shadows; slight shading at the rug border suggests directional light from the upper-left.
Colors
light natural beige· looped weave field#DBBB8Ckhaki brown· flat-woven border#9D825C- Looped weave fieldCentral rug area composed of tightly spaced horizontal looped yarn rows creating a ribbed texture; loops are short and uniform, forming linear bands across the visible field.
Documents & Data
Q&A
2 answered- What are the specific care instructions for cleaning spills and maintaining the rug?
- For this handwoven wool-jute-cotton rug, blot spills immediately with a clean, dry cloth—do not rub, as rubbing can damage the fibers. Avoid using water or liquid cleaners on jute, as moisture causes staining and deterioration; for deeper cleaning, professional dry-cleaning is recommended. Vacuum regularly without a beater bar to remove soil before it embeds.
- Is the rug safe to use with underfloor heating systems?
- The Lilah rug's product information does not mention underfloor heating compatibility. Since it is made of natural fibers (wool, jute, cotton) with a 0.5" pile height, it may be safe with low-temperature radiant heat, but we recommend consulting the manufacturer Loloi directly or checking with your heating system provider for specific guidelines.