Frame indoor rug See available sizes and colours product image (primary)
A rectangular, flat-woven light-cream area rug laid on a terracotta-tile floor; visible scalloped edge trim and subtle linear texture across the pile.

Brink & Campman

Frame Indoor Rug See Available Sizes And Colours

CA$3,009.00CAD
In Stock

This wool area rug is a rectangular, reversible flatwoven design with a scalloped edge and all-over block pattern in warm beige tones. Made of 100% wool and handwoven in India, it is intended for use in living rooms, dining areas, and bedrooms. Allow 5-7 days for shipment as this online-only item ships directly from the supplier.

Material
100% wool
Style
modern
Category
Home & Garden > Decor > Rugs

Specifications

Modern reversible flatwoven rug with an all-over block pattern, made of 100% wool.

Reversible, flatwoven, handmade in India

Material
100% wool
Style
modern
Occasion
everyday, homewear
Gender
unisex
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • reversible
  • flatwoven
  • modern
  • all-over block pattern
  • handmade in India
  • 100% wool

Product Insights

The Frame Indoor Rug by Brink & Campman is a reversible, handwoven 100% wool flatweave from a fourth-generation, family-owned Dutch maker whose in-house studio designed its block pattern — a low-profile (about 12 mm) no-pile construction that hides footprints, rolls compactly for portability, and doubles its usable life when flipped periodically. Wool’s natural lanolin makes water-based spills bead for 30–60 seconds, allowing easy blotting, while the fibre buffers humidity and perceived warmth by 1–2°C, resists dust mites and bacteria, absorbs volatile organic compounds, and dampens sound on hard floors. The core tradeoff: this thin pileless weave does not grip hard flooring on its own and requires a non-slip pad, especially under dining tables; it must be vacuumed with a nozzle on lowest suction (never a rotating beater bar), cleaned only with pH-neutral wool-safe products, and professionally washed periodically. Being handwoven, listed dimensions are nominal — 170×240 cm, 200×300 cm, and 250×350 cm can vary slightly, so tight planned fits must be verified, and the largest size carries a higher per-square-metre cost (~849 CAD/m²) than the smaller two (~737 CAD/m²). Under an 8-seat dining table or king bed, the 250×350 cm size fits, while the 200×300 cm suits sofas and double/queen beds, with the ecru/linen and pine/bottle green colourways priced identically at each size.

Verified claims

Low profile
At roughly 12 mm, the no-pile weave won't show footprints or crush in traffic and rolls compactly to move.
Dining room use
Under a dining table it needs a non-slip pad; water-based spills bead for 30–60 seconds and grit stays on the flat face.
Sun fading
For a sun-facing placement, rotate or flip the reversible rug every 2–3 months to keep fading even.
Dimensions
Sizes are listed as 170×240 cm, 200×300 cm or 250×350 cm; handwoven pieces can vary from these nominal dimensions.
Weight
Weighs about 7.3 kg at 170×240 cm, 10.8 kg at 200×300 cm and 15.8 kg at 250×350 cm.
Portability
Slim, pileless construction rolls into a compact cylinder for moving between rooms or storing away.
Floor stability
A thin flatweave doesn't grip hard flooring on its own — use a non-slip pad.
Vacuuming
Vacuum both sides with a nozzle head on lowest suction; never use a rotating beater bar.
Professional cleaning
Professional wool-safe hand wash every 1-2 years in high-traffic homes; avoid steam and shampoo machines.
Spot cleaning
Blot spills with cold water; avoid hot water, alkaline cleaners, and enzyme pet-stain products unless wool-safe.
Stain resistance
Water-based spills bead on the natural lanolin coating of wool for 30–60 seconds; blotting in that window prevents stains.
Cleaner restrictions
High-alkaline cleaners and generic pet enzyme removers attack wool; only pH-neutral wool-safe products should be used.
Lifespan
Because both faces carry the same all-over block pattern, flipping the rug periodically spreads wear across two surfaces and extends its usable life.
Colour price parity
Ecru/Linen and Pine/Bottle Green cost the same at every Frame size.
Per-square-metre value
The two smaller sizes cost ~737 CAD/m²; the 250x350 cm costs ~849 CAD/m².
Room fit
Rug-size guides name the 250x350 cm option for 8-seater dining tables and king beds.
Brand pedigree
Brink & Campman is fourth-generation family-owned and produces rug collections for Wedgwood, Laura Ashley and Morris & Co.
Design provenance
The Frame's block pattern is designed in Brink & Campman's in-house studio.
Durability
Reversible, pileless 100% wool flatweave — flipping it periodically spreads wear across both faces.
Climate regulation
Wool buffers indoor humidity and temperature, making a room feel 1–2°C warmer at the same thermostat setting.
Air quality
The 100% wool face absorbs volatile organic compounds such as formaldehyde without chemical finishes.
Fibre trade-off
100% wool flatweave swaps cotton's washability for spring, insulation, stain-hiding and flame resistance.
Stain handling
Spills bead on wool's lanolin for 30–60 seconds; blot cold and never use bleach or enzyme sprays.
Care routine
Care is suction-only vacuuming, a non-slip pad, and flipping every few months, plus a professional wool-safe wash every 1–2 years in high-traffic homes.
Indoor comfort
Wool lifts perceived room warmth by 1–2°C, buffers humidity, takes up VOCs and cuts footfall echo.
Size tolerance
Listed 170x240, 200x300 and 250x350 cm Frame sizes are nominal; slight loom variation is normal, not a defect.
Material
Handwoven wool flatweave uses less fiber than pile rugs, is produced on a handloom, and is a renewable, biodegradable material.
Size fit
Standard sofas and double/queen beds fit 200×300 cm; L-shaped sofas, 8-seat tables and king beds take 250×350 cm.
Wool shedding
Flatweave construction means the Frame sheds very little or not at all; loose fibers from unrolling or shipping clear within the first few weeks with suction-only vacuuming.
Grease spill care
For oil or salad dressing spills, blot up what you can, dust the area with cornstarch or talcum powder for several hours, then vacuum and spot-clean; water first can push grease deeper.

Product record

Title
Frame Indoor Rug See Available Sizes And Colours
Brand
Brink & Campman
Price
3009 CAD
Availability
In stock

Image Analysis

3 images
Frame indoor rug See available sizes and colours product image (primary)
01

Product

A rectangular, flat-woven light-cream area rug laid on a terracotta-tile floor; visible scalloped edge trim and subtle linear texture across the pile.

  • Shape and placementRectangular area rug occupying the foreground and centered horizontally on the floor, with all four edges visible except slight perspective foreshortening at the far edge.
    1 regionx 0.04 · y 0.58 · w 0.92 · h 0.36 (high)
  • Edge trimDistinct scalloped or looped border trim running along the rug perimeter visible as a repeating rounded profile.
    2 regionsx 0.04 · y 0.58 · w 0.92 · h 0.12 (high); x 0.04 · y 0.82 · w 0.92 · h 0.12 (high)
  • Surface textureFlat-woven surface with subtle parallel linear ribbing running along the rug length, appearing low pile and tightly woven.
    1 regionx 0.12 · y 0.64 · w 0.76 · h 0.24 (high)
  • Occlusion by furnitureSmall wooden low table partially sits on the rug near its center, covering a round area of the rug surface.
    1 regionx 0.44 · y 0.67 · w 0.22 · h 0.18 (high)

Other

Lifestyle scene showing the rug on a terracotta-tiled floor in a minimal interior with a low wooden table, two amber glasses, a built-in wall niche with a large textured vase and small objects, a woven bench at right, overhead exposed beams, and directional soft lighting from the right.

  • FlooringRectangular terracotta floor tiles with visible grout lines filling the whole floor area around the rug.
    1 regionx 0.02 · y 0.58 · w 0.96 · h 0.40 (high)
  • Low wooden tableLight natural wood low table with a faceted cylindrical base and an octagonal or round top placed roughly at rug center, holding two short amber glass goblets.
    1 regionx 0.42 · y 0.64 · w 0.26 · h 0.20 (high)
  • Amber glasswareTwo short stemmed amber-colored glasses positioned near each other on the table top.
    1 regionx 0.50 · y 0.60 · w 0.10 · h 0.08 (high)
  • Built-in wall nicheRecessed horizontal shelf in the left midground containing a large rough-textured round vase with three tall orange flowers, a slender patterned vessel, and a low rectangular orange box.
    1 regionx 0.03 · y 0.30 · w 0.45 · h 0.20 (high)
  • Woven benchLight-wood bench with a woven seat placed at the right edge against the wall.
    1 regionx 0.82 · y 0.62 · w 0.16 · h 0.20 (high)
  • Wall cabinetLarge flush wall panel or cabinet with faint grid lines and two small dark square handles at mid-height on the central wall surface.
    1 regionx 0.46 · y 0.18 · w 0.30 · h 0.36 (high)
  • Ceiling beamsExposed horizontal ceiling beams visible in the upper left quadrant creating deep shadow lines.
    1 regionx 0.04 · y 0.00 · w 0.60 · h 0.22 (high)
  • Lighting and shadowSoft directional light from the right casts a diagonal shadow along the wall and subtle shadows under furniture.

Colors

light cream· rug field
Frame indoor rug See available sizes and colours product image 2
02

Product

Close-up of a woven indoor rug showing a repeating rowed weave of rounded rope-like cords separated by flat woven bands and a scalloped edge made from the rounded cords.

  • Overall weave structureDense woven construction composed of parallel horizontal rows; each row alternates between a rounded, rope-like cord and a flatter woven band that forms a regular ribbed pattern.
    1 regionx 0.00 · y 0.02 · w 0.52 · h 0.96 (high)
  • Row profile and edgeRounded cords create a scalloped outer edge where the curved faces of the cords are visible along the rug perimeter.
    1 regionx 0.00 · y 0.02 · w 0.42 · h 0.42 (high)
  • Fiber textureVisible short loose fibers and slight fuzz along the surface and edges, indicating a textured natural-fiber appearance.
    1 regionx 0.08 · y 0.06 · w 0.36 · h 0.62 (medium)
  • Alternating stitch detailNarrow lighter stitches run between the rounded cords and the flat bands, forming thin linear highlights that separate rows.
    1 regionx 0.00 · y 0.04 · w 0.52 · h 0.92 (medium)

Other

Rug is photographed on a terracotta tile floor with visible grout lines; image is a tightly framed detail shot with soft, even lighting and no visible text or packaging.

  • Background surfaceTerracotta-colored rectangular floor tiles with visible grout joints fill the right portion of the image.
    1 regionx 0.52 · y 0.00 · w 0.48 · h 1.00 (high)
  • Grout linesLight gray grout lines form an L-shaped junction near the lower center of the image, crossing the tile field.
    1 regionx 0.60 · y 0.62 · w 0.36 · h 0.32 (high)
  • Shot compositionTight detail crop showing only a portion of the rug and floor; rug runs diagonally from upper left toward center-right.
  • Lighting and shadowEven diffuse lighting with minimal harsh shadows; slight surface highlights on the rounded cords emphasize texture.

Colors

warm beige· rounded cords and main rug body#B5A283off-white· row-separating stitchesnone· nonePackaging
Frame indoor rug See available sizes and colours product image 3
03

Product

Rectangular flatwoven rug with tightly spaced horizontal ribbed rows and bound edges, shown full-frame from above.

  • Overall shapeRectangular rug occupying most of the image, shown flat with all four edges visible and evenly aligned to image borders.
    1 regionx 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
  • Surface textureLow-profile, tightly woven surface composed of narrow horizontal ribs or rows that run left-to-right across the rug.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)
  • Rib patternUniform, closely spaced linear ribbing with subtle variation in tone between the raised rib lines and the flat bands between them.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)
  • Edge finishingNarrow bound edging running along all four sides; binding appears as a slightly thicker stitched band aligning with the rug's color.
    4 regionsx 0.02 · y 0.00 · w 0.96 · h 0.03 (medium); x 0.02 · y 0.97 · w 0.96 · h 0.03 (medium); x 0.00 · y 0.02 · w 0.03 · h 0.96 (medium); x 0.97 · y 0.02 · w 0.03 · h 0.96 (medium)
  • Pile profileFlat, non-fluffy appearance with no visible high pile; texture formed by the woven ribs rather than loose fibers.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)

Other

Product photographed on a white background from above with even lighting and a subtle drop shadow on the right and bottom edges.

  • Shot compositionTop-down studio shot showing the entire rug centered in the frame with a narrow white margin around it.
  • BackgroundPlain white background that creates visual contrast with the rug and isolates the product.
  • Shadows and lightingEven diffuse lighting overall with a faint soft shadow visible along the right and bottom edges of the rug.
    1 regionx 0.88 · y 0.85 · w 0.12 · h 0.14 (medium)
  • Image qualitySharp focus across the rug surface allowing clear visibility of the woven ribs and edge stitching.

Colors

warm light beige· main field#E3D4C3muted medium beige· rib lines#D4C3AC

Variants

6 SKUs
All variants of Frame Indoor Rug See Available Sizes And Colours
SKUTitlePriceAvail
4624363Frame Indoor Rug See Available Sizes And Colours - Ecru/linen - 200x300cmCA$4,429.00Yes
4624345Frame Indoor Rug See Available Sizes And Colours - Ecru/linen - 170x240cmCA$3,009.00Yes
4624376Frame Indoor Rug See Available Sizes And Colours - Ecru/linen - 250x350cmCA$7,429.00Yes
4624364Frame Indoor Rug See Available Sizes And Colours - Pine/bottle Green - 200x300cmCA$4,429.00Yes
4624346Frame Indoor Rug See Available Sizes And Colours - Pine/bottle Green - 170x240cmCA$3,009.00Yes
4624377Frame Indoor Rug See Available Sizes And Colours - Pine/bottle Green - 250x350cmCA$7,429.00Yes

Documents & Data

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/frame-indoor-rug-see-available-sizes-and-colours--21438-25402093?colourId=0
Updated