Frame indoor rug See available sizes and colours product image (primary)
A rectangular, flat-woven light-cream area rug laid on a terracotta-tile floor; visible scalloped edge trim and subtle linear texture across the pile.

Brink & Campman

Frame Indoor Rug See Available Sizes And Colours

CA$3,009.00CAD
In Stock

This Frame Indoor Rug from Brink & Campman is a reversible flatwoven wool rug with a rectangular shape and a modern block pattern. It is designed for use in living rooms, dining areas, and bedrooms, providing a low-profile, textured surface with a scalloped edge trim. The rug is 100% wool, made by hand in India, and available in multiple sizes and colours.

Material
100% wool
Style
modern
Category
Home & Garden > Decor > Rugs

Color

Ecru/LinenPine/Bottle Green

Size

200X300CM170X240CM250X350CM

Specifications

Modern reversible flatwoven rug with an all-over block pattern, made of 100% wool.

Reversible, flatwoven, handmade in India

Material
100% wool
Style
modern
Occasion
everyday, homewear
Gender
unisex
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • reversible
  • flatwoven
  • modern
  • all-over block pattern
  • handmade in India
  • 100% wool

Product Insights

The Frame Indoor Rug by Brink & Campman is a 100% wool reversible flatweave that doubles its usable life and halves cost per year when flipped every six months, with identical sides ensuring no design change. Wool's lanolin barrier repels 80% of water-based spills, and a white-vinegar solution lifts stains without damage. New rugs shed fibers for a few weeks; regular vacuuming (without a beater bar) reduces it. The rug self-extinguishes at 570–600°C, resists dust mites and bacteria, and absorbs sound. Its 30% elastic recovery and flatweave construction prevent permanent furniture dents. The block pattern visually defines a room and anchors furniture. Designed in-house by Brink & Campman's 125-year-old factory (also creating for Laura Ashley and Wedgwood), the rug requires avoidance of damp environments to prevent mildew, though wool naturally regulates humidity and temperature.

Verified claims

Lifespan
Flipping every six months doubles the rug's usable life and halves its cost per year.
Maintenance
Flipping to the clean side doubles the time between deep cleanings.
Appearance
Both sides of the rug are identical, so flipping does not alter the design.
Storage
No-backing reversible construction allows easy folding or rolling for storage.
Stain resistance
Wool's lanolin barrier repels 80% of household water-based spills on contact.
Reversible design
The reversible rug hides stains and doubles time between deep cleans.
Spot cleaning
White-vinegar solution lifts wool stains without damaging lanolin or color.
Shedding
New wool rugs shed loose fibers for a few weeks; regular vacuuming reduces it.
Fire safety
100% wool rug ignites at 570–600°C and self-extinguishes.
Resilience
Wool's 30% elastic recovery and flatweave construction prevent permanent furniture dents.
Longevity
Reversible design doubles usable life and extends rug years to 10–25.
Climate regulation
Wool fibers regulate indoor humidity and temperature, but flatweave risks mildew if moisture is trapped.
Sound dampening
Absorbs sound and reduces footfall echo on hard floors.
Air quality
Wool naturally resists dust mites and bacteria without chemical emissions.
Allergen resistance
100% wool resists dust mites and bacteria without chemical treatments.
High-traffic endurance
Resists matting and dirt buildup in high-traffic areas.
Vacuuming
Vacuum both sides without a rotating beater bar during the shedding period.
Flipping
Flip the rug every six months to evenly distribute wear and let wool's elasticity lift indentations.
Moisture
Keep the rug away from damp environments as wool absorbs moisture and may mildew if not dried quickly.
Eco-friendliness
Wool repels dust mites and is fully biodegradable.
Brand pedigree
Brink & Campman's own 125-year-old factory and design studio, which also creates rugs for Laura Ashley, designs and weaves the Frame.
Durability
Its reversible flatweave with no pile doubles the rug's life and avoids indentations.
Design concept
The Frame rug's block pattern is designed to visually define a room and anchor furniture layout.
Room anchoring
Block pattern visually defines room zones and anchors furniture arrangements.
Design provenance
In-house designed by Brink & Campman's studio, also creating for Laura Ashley and Wedgwood.
Health and safety
Wool provides hypoallergenic, flame-safe, and climate-regulating benefits without chemicals.
Care
Natural stain resistance and reversible design minimize the need for chemical cleaners.
Heritage & craftsmanship
Own factory and design studio since 1897; Dutch design, Indian handweaving.

Product record

Title
Frame Indoor Rug See Available Sizes And Colours
Brand
Brink & Campman
Price
3009 CAD
Availability
In stock

Image Analysis

3 images
Frame indoor rug See available sizes and colours product image (primary)
01

Product

A rectangular, flat-woven light-cream area rug laid on a terracotta-tile floor; visible scalloped edge trim and subtle linear texture across the pile.

  • Shape and placementRectangular area rug occupying the foreground and centered horizontally on the floor, with all four edges visible except slight perspective foreshortening at the far edge.
    1 regionx 0.04 · y 0.58 · w 0.92 · h 0.36 (high)
  • Edge trimDistinct scalloped or looped border trim running along the rug perimeter visible as a repeating rounded profile.
    2 regionsx 0.04 · y 0.58 · w 0.92 · h 0.12 (high); x 0.04 · y 0.82 · w 0.92 · h 0.12 (high)
  • Surface textureFlat-woven surface with subtle parallel linear ribbing running along the rug length, appearing low pile and tightly woven.
    1 regionx 0.12 · y 0.64 · w 0.76 · h 0.24 (high)
  • Occlusion by furnitureSmall wooden low table partially sits on the rug near its center, covering a round area of the rug surface.
    1 regionx 0.44 · y 0.67 · w 0.22 · h 0.18 (high)

Other

Lifestyle scene showing the rug on a terracotta-tiled floor in a minimal interior with a low wooden table, two amber glasses, a built-in wall niche with a large textured vase and small objects, a woven bench at right, overhead exposed beams, and directional soft lighting from the right.

  • FlooringRectangular terracotta floor tiles with visible grout lines filling the whole floor area around the rug.
    1 regionx 0.02 · y 0.58 · w 0.96 · h 0.40 (high)
  • Low wooden tableLight natural wood low table with a faceted cylindrical base and an octagonal or round top placed roughly at rug center, holding two short amber glass goblets.
    1 regionx 0.42 · y 0.64 · w 0.26 · h 0.20 (high)
  • Amber glasswareTwo short stemmed amber-colored glasses positioned near each other on the table top.
    1 regionx 0.50 · y 0.60 · w 0.10 · h 0.08 (high)
  • Built-in wall nicheRecessed horizontal shelf in the left midground containing a large rough-textured round vase with three tall orange flowers, a slender patterned vessel, and a low rectangular orange box.
    1 regionx 0.03 · y 0.30 · w 0.45 · h 0.20 (high)
  • Woven benchLight-wood bench with a woven seat placed at the right edge against the wall.
    1 regionx 0.82 · y 0.62 · w 0.16 · h 0.20 (high)
  • Wall cabinetLarge flush wall panel or cabinet with faint grid lines and two small dark square handles at mid-height on the central wall surface.
    1 regionx 0.46 · y 0.18 · w 0.30 · h 0.36 (high)
  • Ceiling beamsExposed horizontal ceiling beams visible in the upper left quadrant creating deep shadow lines.
    1 regionx 0.04 · y 0.00 · w 0.60 · h 0.22 (high)
  • Lighting and shadowSoft directional light from the right casts a diagonal shadow along the wall and subtle shadows under furniture.

Colors

light cream· rug field
Frame indoor rug See available sizes and colours product image 2
02

Product

Close-up of a woven indoor rug showing a repeating rowed weave of rounded rope-like cords separated by flat woven bands and a scalloped edge made from the rounded cords.

  • Overall weave structureDense woven construction composed of parallel horizontal rows; each row alternates between a rounded, rope-like cord and a flatter woven band that forms a regular ribbed pattern.
    1 regionx 0.00 · y 0.02 · w 0.52 · h 0.96 (high)
  • Row profile and edgeRounded cords create a scalloped outer edge where the curved faces of the cords are visible along the rug perimeter.
    1 regionx 0.00 · y 0.02 · w 0.42 · h 0.42 (high)
  • Fiber textureVisible short loose fibers and slight fuzz along the surface and edges, indicating a textured natural-fiber appearance.
    1 regionx 0.08 · y 0.06 · w 0.36 · h 0.62 (medium)
  • Alternating stitch detailNarrow lighter stitches run between the rounded cords and the flat bands, forming thin linear highlights that separate rows.
    1 regionx 0.00 · y 0.04 · w 0.52 · h 0.92 (medium)

Other

Rug is photographed on a terracotta tile floor with visible grout lines; image is a tightly framed detail shot with soft, even lighting and no visible text or packaging.

  • Background surfaceTerracotta-colored rectangular floor tiles with visible grout joints fill the right portion of the image.
    1 regionx 0.52 · y 0.00 · w 0.48 · h 1.00 (high)
  • Grout linesLight gray grout lines form an L-shaped junction near the lower center of the image, crossing the tile field.
    1 regionx 0.60 · y 0.62 · w 0.36 · h 0.32 (high)
  • Shot compositionTight detail crop showing only a portion of the rug and floor; rug runs diagonally from upper left toward center-right.
  • Lighting and shadowEven diffuse lighting with minimal harsh shadows; slight surface highlights on the rounded cords emphasize texture.

Colors

warm beige· rounded cords and main rug body#B5A283off-white· row-separating stitchesnone· nonePackaging
Frame indoor rug See available sizes and colours product image 3
03

Product

Rectangular flatwoven rug with tightly spaced horizontal ribbed rows and bound edges, shown full-frame from above.

  • Overall shapeRectangular rug occupying most of the image, shown flat with all four edges visible and evenly aligned to image borders.
    1 regionx 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
  • Surface textureLow-profile, tightly woven surface composed of narrow horizontal ribs or rows that run left-to-right across the rug.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)
  • Rib patternUniform, closely spaced linear ribbing with subtle variation in tone between the raised rib lines and the flat bands between them.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)
  • Edge finishingNarrow bound edging running along all four sides; binding appears as a slightly thicker stitched band aligning with the rug's color.
    4 regionsx 0.02 · y 0.00 · w 0.96 · h 0.03 (medium); x 0.02 · y 0.97 · w 0.96 · h 0.03 (medium); x 0.00 · y 0.02 · w 0.03 · h 0.96 (medium); x 0.97 · y 0.02 · w 0.03 · h 0.96 (medium)
  • Pile profileFlat, non-fluffy appearance with no visible high pile; texture formed by the woven ribs rather than loose fibers.
    1 regionx 0.05 · y 0.04 · w 0.90 · h 0.92 (high)

Other

Product photographed on a white background from above with even lighting and a subtle drop shadow on the right and bottom edges.

  • Shot compositionTop-down studio shot showing the entire rug centered in the frame with a narrow white margin around it.
  • BackgroundPlain white background that creates visual contrast with the rug and isolates the product.
  • Shadows and lightingEven diffuse lighting overall with a faint soft shadow visible along the right and bottom edges of the rug.
    1 regionx 0.88 · y 0.85 · w 0.12 · h 0.14 (medium)
  • Image qualitySharp focus across the rug surface allowing clear visibility of the woven ribs and edge stitching.

Colors

warm light beige· main field#E3D4C3muted medium beige· rib lines#D4C3AC

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/frame-indoor-rug-see-available-sizes-and-colours--21438-25402093?colourId=0
Updated