
Brink & Campman
Craft Jack Hunter Green Reversible Wool Rug See Available Sizes
This is a reversible wool area rug from Brink & Campman, featuring a classic grid pattern in hunter green, cream, and brown tones. It is crafted from 100% wool, designed in the Netherlands, and handmade in India, with a dense looped construction and a bound edge. The rug is available in multiple sizes and is recommended for use with a rug pad for added safety.
- Color
- Hunter Green
- Material
- 100% wool
- Style
- traditional, classic
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A reversible wool rug with a classic grid pattern, handcrafted in India for a timeless look.
Reversible, 100% wool, handmade in India, rug pad recommended.
- Color
- Hunter Green · green
- Material
- 100% wool
- Style
- traditional, classic
- Occasion
- everyday, homewear
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- reversible
- 100% wool
- handmade in India
- grid pattern
- timeless design
- rug pad recommended
Product Insights
The Craft Jack Hunter Green Reversible Wool Rug is an artisanal, handwoven flatweave made from 100% pure new wool with longer fibers for reduced pilling and a soft, soil-resistant texture. Its fully reversible design with identical faces doubles the lifespan, and the woven pattern stays intact, evening out heat aging over time. Naturally heat-tolerant and breathable, it is safe for underfloor heating with no off-gassing or synthetic backing, and its 2.6 kg/m² weight keeps it flat without furniture. However, on hard floors a gripper pad is recommended to prevent sliding, initial shedding is normal and lessens with vacuuming, and the 14.6 kg panel requires two people to move during break-in.
Verified claims
- Thermal resistance
- Flatweave structure gives low thermal resistance, ideal for underfloor heating.
- Reversibility
- Reversible design evens heat aging over time; woven pattern stays intact.
- Gripper pad
- Rug pad recommended on hard floors to prevent sliding despite weight.
- Curl resistance
- The rug's 2.6 kg/m² weight keeps it flat without furniture.
- Hard floor grip
- A gripper pad is recommended on hard floors as the wool underside can slide.
- Initial shedding
- Initial shedding is normal and lessens with regular vacuuming.
- Reversible
- Fully reversible with identical faces, doubling the rug's lifespan.
- Material purity
- 100% pure new wool with longer fibers for less pilling and a soft, soil-resistant texture.
- Indoor safety
- No synthetic backing; safe for underfloor heating with no off-gassing.
- Artisanship
- Handwoven in India with intentional color variations for a unique, artisanal piece.
- Artisanal uniqueness
- Intentional handcrafted variations in color and weave make each rug unique.
- Construction
- Woven-in pattern, reversible face, no synthetic backing—double lifespan.
- Break-in period
- The 200x280 cm rug's break-in includes vacuuming shedding, weighting corners, and two people to move the 14.6 kg panel.
- Routine care
- Weekly vacuuming and professional cleaning maintain the rug; a rug pad is recommended on hard floors.
- Durability
- The flatweave resists traffic wear, the pattern is woven not printed, and reversible flipping ensures even aging and floor heating compatibility.
- Aesthetic variation
- Color and pattern variations are intentional handcrafted features, not defects.
- Handcrafted uniqueness
- Intentional color variations and irregular grid lines are handcrafted features.
- Heat tolerance
- Naturally heat-tolerant and safe for underfloor heating without off-gassing.
- Breathability
- Breathable wool helps regulate moisture and indoor air quality.
Product record
- Title
- Craft Jack Hunter Green Reversible Wool Rug See Available Sizes
- Brand
- Brink & Campman
- Price
- 1929 CAD
- Availability
- In stock
Deep Research
How the rug’s weight keeps it in place
- With 2.6 kg of wool per square meter acting as a self-flattening weight, the rug resists the persistent edge curl common in lighter flatweaves — after unrolling, a brief settling window with corners weighted is typically enough to achieve a dead-flat surface that stays put, even in low-traffic zones where there are no heavy furniture legs pressing it down.
- Select the 200 x 280 cm option and the rug arrives as a 14.6 kg wool panel — heavy enough to feel like a substantial furniture item, and that same mass is what gives it the immediate, gravity-anchored stance in a room without the need for extended breaking-in.
- Even with its high mass, the rug benefits from a gripper pad on smooth floors: the weight eliminates curling, but wool’s slick underside can slide; a pad locks in the mass, turning the rug into an immovable surface — a combination that the brand’s own safety recommendation underscores.
Using this rug with underfloor heating
- Wool is naturally heat-tolerant and breathable, and unlike viscose or synthetic blends it does not off-gas, stiffen, or yellow when kept at typical underfloor heating temperatures (26–28°C), so the rug's lush hand and the green/beige palette stay stable across seasons.
- The Craft Jack's handwoven flatweave has no pile to trap air, keeping total thickness to just 8 mm and thermal resistance extremely low — heat from underfloor systems passes through near-unimpeded, a property that earned flatweave wool the 'gold standard' label in independent UFH rug guides.
- Flipping the rug every six months evens out subtle heat exposure and wear on both faces, a maintenance hack that flatweave reversibility uniquely enables — this directly follows the advice from UFH rug specialists to rotate reversible kilims and flatweaves to extend life over warm floors.
- One major EU retailer explicitly marks the rug as 'Floorheating compatible', confirming that the product has been vetted against underfloor heating requirements — when combined with the flatweave wool construction and lack of synthetic backing, this tag eliminates guesswork for shoppers filtering by UFH suitability.
- At 2600 g/m² and just 8 mm thick, the rug's thermal resistance is governed by the solid wool fiber rather than trapped air — because trapped air accounts for most of a rug's insulating effect, the density actually works in favor of heat transmission, keeping the TOG figure well below the 1.0–1.5 range typical of low-pile wool and safely inside the 2.5 combined limit even with a thin UFH-rated underlay.
- Because the rug is hand-woven and reversible with the same wool on both sides, there is zero synthetic backing; over a heated floor, there is no latex to decay into sticky residue, no rubber to block heat, and no foam to outgas — a critical advantage that automatically sidesteps the most common UFH rug failure.
Handwoven flatweave construction and durability
- At approximately 2600 grams of wool per square metre, this rug packs significant fibre mass into its slender 8 mm profile, which helps it sit flat without curling and gives it a substantial, almost weighted feel underfoot.
- Using only pure new wool—virgin wool, not recycled—gives the flatweave a cleaner, more consistent fibre length that contributes to the rug’s uniform surface and resistance to pilling, while retaining wool’s natural soil resistance.
- Because the rug is a true flatweave with zero pile height, it won’t develop the worn traffic lanes or flattened fibers typical of cut-pile rugs—this construction inherently retains its texture even under dining chairs and heavy footfall.
- Handwoven in India on manual looms, the rug connects to a textile heritage where flatweave techniques have been refined over centuries, and the resulting subtle colour variation from hand-dyed wool is precisely the kind of irregularity that signals artisanal production.
- The hunter green grid is part of the weave structure itself rather than a surface print or tufted motif, so the design won’t fade, peel, or wear off—it remains legible for the full life of the wool.
- The identical reversible face effectively doubles the rug’s usable life—by simply turning it over, you redistribute wear, which is a structural advantage of a flatweave that has no backing or adhesive layer to fail.
Image Analysis
3 images- 01

Product
Portion of a rectangular wool area rug visible on the floor showing a textured loop/tuft surface with a regular grid/check pattern of green lines over a cream-and-brown speckled field; rug front edge has a thick braided or bound finish.
- Visible area and orientationLower portion of a rectangular rug laid flat on a smooth floor, shown from an oblique overhead angle with the rug's front edge running near the image bottom.
1 region
x 0.02 · y 0.62 · w 0.96 · h 0.33 (high) - Surface textureThick, uneven looped and tufted pile with a visibly chunky, handwoven appearance and a slightly nubby surface.
1 region
x 0.18 · y 0.70 · w 0.40 · h 0.20 (high) - PatternRegular grid or checked pattern formed by narrow hunter-green linear bands crossing at right angles over a lighter, multitone background creating rectangular cells.
1 region
x 0.30 · y 0.62 · w 0.52 · h 0.26 (high) - Ground field color and mottlingBackground field is a mix of cream and light brown flecks producing a speckled, variegated look between the green grid lines.
1 region
x 0.12 · y 0.68 · w 0.44 · h 0.22 (high) - Edge finishFront edge shows a thick, rounded bound or braided border in the same mixed yarns as the rug, forming a raised linear hem along the visible edge.
1 region
x 0.02 · y 0.90 · w 0.96 · h 0.05 (medium) - Partial occlusionRight portion of the rug is partially covered by a low upholstered chair leg and seat, and left portion lies under a coffee table leg and tabletop reflection.
2 regions
x 0.72 · y 0.64 · w 0.24 · h 0.22 (high); x 0.02 · y 0.66 · w 0.30 · h 0.20 (high)
Other
Lifestyle scene showing the rug in a staged interior with a concrete or plaster column, low coffee table, green upholstered chair, brass-textured floor lamp, and neutral wall; soft directional lighting creates mild shadows and reflections on the table surface.
- Room props presentLow dark-wood coffee table with glossy top sits on the rug's left side and casts reflections; a green upholstered lounge chair with wooden cylindrical legs and arm supports rests on the rug's right side.
2 regions
x 0.02 · y 0.60 · w 0.40 · h 0.28 (high); x 0.62 · y 0.56 · w 0.36 · h 0.32 (high) - Architectural elementsCylindrical pale column located slightly left of center and a tall vertical metallic panel or mirror at the right edge of the frame behind the chair.
2 regions
x 0.40 · y 0.05 · w 0.16 · h 0.54 (high); x 0.86 · y 0.06 · w 0.14 · h 0.48 (medium) - Lighting and shadowsSoft, even studio lighting with subtle shadows beneath furniture and a gentle highlight on the coffee table surface indicating a directional light source from above.
- Floor surfaceSmooth, pale grey hard floor visible around the rug, appearing like concrete or polished cement.
1 region
x 0.02 · y 0.80 · w 0.96 · h 0.18 (high) - Image framingLifestyle composition cropped so the full rug is not shown; image focuses on foreground rug area and adjacent furniture, with top of scene including wall and decor elements.
Colors
hunter green· green grid lines#4C4A2Ccream beige· background fielddark brown fleck· dark flecks#4B3B2C- Visible area and orientationLower portion of a rectangular rug laid flat on a smooth floor, shown from an oblique overhead angle with the rug's front edge running near the image bottom.
- 02

Product
Rectangular hunter-green woven rug shown flat with an all-over square grid formed by lighter beige yarn; visible looped/pebbled wool texture and raw woven selvage edges.
- Overall shape and orientationRectangular rug shown flat in portrait orientation, viewed from above with all four edges visible and slight irregularity at the left and right selvage.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high) - Primary fieldDense woven field of dark hunter green composed of mixed fibers with small lighter flecks visible throughout the pile.
1 region
x 0.04 · y 0.03 · w 0.92 · h 0.93 (high) - Grid patternRegular grid of horizontal and vertical raised/beige woven lines forming square blocks across the entire rug surface; lines are slightly uneven in thickness and have a coarse texture.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.88 (high) - Surface textureLow, looped and tightly packed wool weave with visible yarn twists and coarse nubs; texture produces subtle highlights and shadowing across the green field.
1 region
x 0.10 · y 0.10 · w 0.30 · h 0.20 (medium) - Selvage edge detailWoven selvage on left and right edges, slightly irregular and not perfectly straight, with the weave visible at the perimeter rather than a separate fringe.
2 regions
x 0.00 · y 0.00 · w 0.03 · h 1.00 (medium); x 0.97 · y 0.00 · w 0.03 · h 1.00 (medium)
Other
Studio flat-lay on a white background with even lighting and minimal shadow; image is vertically centered and fully framed.
- Shot compositionTop-down studio photograph with the rug centered on a white background, cropped close to the rug edges but showing full rug extent.
- Lighting and shadowEven diffuse lighting with a faint soft shadow visible along the bottom edge of the rug.
1 region
x 0.12 · y 0.96 · w 0.76 · h 0.03 (medium) - BackgroundUniform white studio background without visible props or texture.
Colors
hunter green· main field#3C4224beige· grid lines- Overall shape and orientationRectangular rug shown flat in portrait orientation, viewed from above with all four edges visible and slight irregularity at the left and right selvage.
- 03

Product
Close-up of a woven wool rug corner showing a folded corner that reveals a densely looped, reversible weave with chunky yarns in green, cream and brown tones.
- Folded corner showing reverse sideLower-right triangular corner of the rug is folded back to expose the reverse/rear face, which displays a denser, tightly packed looped weave in predominantly dark green yarns.
1 region
x 0.22 · y 0.42 · w 0.60 · h 0.45 (high) - Top face weaveVisible top face around the fold has a looser, horizontally oriented boucle and slub yarn weave with alternating bands and flecks of cream, brown, olive and green forming a subtle striped texture.
1 region
x 0.25 · y 0.03 · w 0.65 · h 0.40 (high) - Yarn textureYarns appear thick and woolen with visible small loops, slubs and felted fibers; individual fibers and slight fuzz are visible across both faces.
1 region
x 0.18 · y 0.08 · w 0.66 · h 0.70 (high) - Edge finishRug edge visible at the top-left shows a rounded, slightly irregular woven bound edge formed by the same yarns as the top face.
1 region
x 0.00 · y 0.00 · w 0.20 · h 0.28 (high)
Other
Studio shot with the rug isolated on a white background; soft shadow visible beneath the folded corner; image framed to focus on texture and weave detail.
- Background and stagingWhite seamless background isolates the rug; no props are present.
- Lighting and shadowEven, diffuse lighting with a soft shadow cast beneath the folded corner along the lower-left of the fold.
1 region
x 0.12 · y 0.62 · w 0.40 · h 0.30 (medium) - Shot compositionClose-up crop showing only a corner of the rug; the rest of the rug is cropped out of frame.
Colors
dark olive green· folded underside#444324cream· top face backgroundwarm brown· top face accents#5C5B3B- Folded corner showing reverse sideLower-right triangular corner of the rug is folded back to expose the reverse/rear face, which displays a denser, tightly packed looped weave in predominantly dark green yarns.
Documents & Data
Q&A
5 answered- What is the pile height (thickness) of the rug?
- The rug has a pile height of 8 mm (approximately 0.3 inches) and a total thickness of about 8 mm, as it is a flatweave structure with no pile [1].
- Is the reversible design identical on both sides, or does it feature a different pattern or color?
- The rug is reversible and the back is made from the same fabric as the front, so the design and color are identical on both sides [2].
- How does the wool perform in high-traffic areas? Does it shed excessively, and is it durable under daily use?
- Wool is naturally durable and resilient, making it suitable for high-traffic areas when properly maintained. Some initial shedding is normal with new wool rugs, but this typically diminishes over time. Regular vacuuming helps keep it looking its best.
- What are the recommended cleaning instructions? Can it be vacuumed with a beater bar, or is professional cleaning necessary?
- For regular maintenance, vacuum the rug weekly. For a deeper clean, professional cleaning is recommended. You can find detailed cleaning advice at james.eu/en [2].
- Are the color variations and irregularities in the pattern intentional, or could they be considered defects?
- The color variations and irregularities are intentional and celebrated as part of the handcrafted nature of this rug. The product description states that 'no two pieces are the same, making each item a unique masterpiece' [6].