Geo contrast pure wool artisanal rug See available sizes product image (primary)
Portion of a rectangular wool rug with a cream background and raised parallel black linear stripes arranged into repeating rectangular block motifs; low pile field with higher, textured stripe ribs visible at the surface and a finished straight edge at the nearest corner.

Simons Maison

Geo Contrast Pure Wool Artisanal Rug See Available Sizes

5/5 (2)
CA$537.00CAD
In Stock

This is a hand-tufted pure wool area rug featuring a geometric pattern of raised black stripes on a cream background, with rectangular block motifs. It has an anti-slip cotton canvas backing and is rated commercial grade. Designed by Arren Williams, this natural-fibre rug may vary slightly in appearance from the photo; it is an online-only item shipped directly from the supplier.

Material
Hand-tufted wool with anti-slip cotton canvas back
Style
modern, contemporary
Category
Home & Garden > Decor > Rugs

Specifications

Hand-tufted wool rug with dynamic bidirectional stripes, designed by Arren Williams for modern interiors.

Hand-tufted wool, anti-slip cotton canvas back, commercial grade, unique natural fibre piece.

Material
Hand-tufted wool with anti-slip cotton canvas back
Secondary
cotton
Style
modern, contemporary
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • hand-tufted
  • anti-slip cotton canvas back
  • natural fibre
  • unique
  • commercial grade
  • geo contrast
  • pure wool
  • artisanal
  • modern decor

Product Insights

This hand-tufted wool rug by designer Arren Williams blends traditional craftsmanship with bold graphic design, offering commercial-grade durability (10-20 years) and a 20–50 year lifespan. Its lanolin coating resists stains and repels liquids, while wool's natural flame resistance, humidity buffering, and allergen control add practical value. The low pile ensures crisp pattern edges and fits under furniture, though black stripes may appear charcoal grey in low light. Regular vacuuming manages shedding, and spills require immediate blotting with wool-safe detergent. At $526 CAD, it undercuts premium brands by 30–60% but costs more than generic alternatives. Backing is safe for hardwood floors, but deep cleaning demands a wool specialist.

Verified claims

Designer legacy
Designed by Arren Williams, who revolutionized Canadian home style at Hudson's Bay.
Design
Traditional hand-tufted 100% wool pile meets a modern high-contrast black-and-white geometric pattern of raised black stripes on a cream ground in this Arren Williams rug.
Use case
The commercial-grade rating makes this rug a practical choice for high-traffic spaces like entryways, dining areas, and family rooms.
Elasticity
Commercial-grade wool pile bounces back from heavy use.
Maintenance
Gentle vacuuming and lanolin stain resistance keep the rug looking new.
Stain resistance
Lanolin coating repels liquids for easy blotting without chemical treatments.
Flame resistance
100% wool pile chars and self-extinguishes when exposed to flame.
Longevity
Properly maintained wool rugs routinely last 20–50 years without the matting or bald spots common in synthetics.
Allergen control
100% wool rug repels dust mites and traps allergens until vacuuming.
Humidity buffering
Wool's hygroscopic fibers absorb and release moisture as humidity changes, buffering against musty odors, while the crimped fiber traps airborne allergens until vacuuming.
Durability
This commercial-grade hand-tufted 100% wool rug withstands heavy use and offers a 10-20 year service life.
Care
Hand-tufted 100% wool pile is soft, low-profile, sheds initially, and vacuums easily.
Pattern precision
Hand-tufted low pile ensures sharp stripe edges without blurring.
Pile height
With a 0.25–0.5 in pile, this rug clears most interior doors, slides under furniture easily, and keeps its pattern crisp.
Shedding
Shedding is normal for new hand-tufted wool rugs and decreases with regular vacuuming without a beater bar.
Spill handling
Blot spills immediately with a mild wool-safe detergent; never rub.
Professional cleaning
Professional deep cleaning should be done by a specialist experienced with wool rugs to avoid damage.
Backing safety
The anti-slip cotton canvas back is safe for hardwood and laminate floors and should not leave residue or cause discoloration under normal use; a rug pad adds extra protection.
Color under lighting
In low indoor light, the black stripes can appear slightly more grey than in brighter light.
Photo match
Each rug is a unique natural-fibre, handcrafted piece, so its black-and-white contrast may vary from the product photo.
Price comparison
At $526 CAD, this rug is roughly 30% less than Lulu & Georgia and 60% less than Jubi, but 30% more than generic alternatives.
Designer collaboration
Designed by Arren Williams, the stylist who redefined Canadian home aesthetics at Hudson's Bay.
Eco-friendliness
The rug's 100% wool pile is a renewable fiber—sheep regrow wool annually—and biodegrades at the end of its life instead of lingering in landfill.
Hand-tufted value
Hand-tufting with a tufting gun reduces production cost by 50–70% compared with hand-knotting, allowing this designer wool rug to sell for far less than an equivalent hand-knotted piece.
Owner feedback
Buyers describe the rug as comfortable and of very good quality.

Product record

Title
Geo Contrast Pure Wool Artisanal Rug See Available Sizes
Brand
Simons Maison
Price
526 CAD
Availability
In stock

Buying Guide

1 comparison · 5 sources

Uses

Making a statement piece for a modern room

Designed with Canadian designer Arren Williams, this pure wool rug features dynamic bidirectional stripes for a playful, avant-garde look. Simons suggests its bold pattern can enhance modern décor and become the focus of the room, making it a fit when you want a rug to anchor a contemporary space.[1]

Product comparison

Compared within this brand.

Why and when to choose each product
Same brand

Knotted Wool Artisanal Rug See Available Sizes

Simons Maison

simons.ca

Geo Contrast Pure Wool Artisanal Rug See Available Sizes: Choose this if you want a bold statement piece for a modern room: designed with Canadian designer Arren Williams, this hand-tufted rug pairs a cream field with dynamic bidirectional black stripes that Simons positions as playful, avant-garde, and room-defining. Its 100% wool pile sits on an anti-slip cotton canvas backing, comes in a Black and White colorway in 160 x 220 cm and 240 x 310 cm sizes, and is rated commercial grade. As a natural-fibre, handcrafted piece, each rug is unique and may vary slightly from the photo.[1]Knotted Wool Artisanal Rug See Available Sizes: Choose this if you want a hand-knotted, 80% wool rug with a chunky, pebble-like raised texture in warm ivory/cream beige arid tones, offered in 150X240CM and 240X300CM rectangular sizes; the merchant says its soft, generous texture and sleek look suit contemporary spaces. Each piece is woven by hand, so expect slight colour and texture variation from the photo, and a rug pad is recommended for greater safety since the rug has a woven cotton back rather than a stated non-slip one.[2,3,4]Heathered Wool Knotted Artisanal Rug See Available Sizes: Choose this if you want a hand-knotted wool rug with a soft, plush looped texture and a subtle heathered stitch pattern in neutral tones like Off White or Ivory/Cream Beige, which the merchant describes as bringing a warm, Scandinavian natural-luxury feel to modern decor. It is made of 80% wool and 20% cotton with a cotton back, offered in roughly 150 by 240 cm and 240 by 300 cm sizes, and a rug pad is recommended for greater safety. Because each rug is woven by hand in natural fibre, expect yours to be unique and to vary slightly from the photo in colour and texture.[5]

Image Analysis

3 images
Geo contrast pure wool artisanal rug See available sizes product image (primary)
01

Product

Portion of a rectangular wool rug with a cream background and raised parallel black linear stripes arranged into repeating rectangular block motifs; low pile field with higher, textured stripe ribs visible at the surface and a finished straight edge at the nearest corner.

  • Overall patternRectangular geometric pattern composed of alternating blocks of parallel raised black lines on a cream background; blocks are oriented orthogonally to create a tiled effect.
    1 regionx 0.06 · y 0.30 · w 0.88 · h 0.60 (high)
  • Stripe constructionBlack stripes appear as raised, narrow ribbed tufts with slight shadowing along their edges, sitting above a low, dense cream pile.
    1 regionx 0.20 · y 0.54 · w 0.60 · h 0.30 (high)
  • Visible edge and cornerNearest rug corner shows a straight, finished edge with the pattern continuing to the cut edge against a wood floor.
  • Surface textureCream field has a uniform, slightly napped texture; stripe ribs are visibly higher and cast faint linear shadows indicating pile height contrast.
    1 regionx 0.40 · y 0.40 · w 0.40 · h 0.30 (high)

Other

Lifestyle scene showing the rug in a living room with seating, a round coffee table, framed wall art leaning on a ledge, floor lamp, and wood herringbone floor; warm soft lighting from right side causes soft shadows.

  • Seating visibleChunky boucle upholstered sofa or lounge pieces in a warm off-white color sit on the rug, with a piped cushion on the right piece.
    1 regionx 0.54 · y 0.20 · w 0.40 · h 0.45 (high)
  • Coffee tableLow round coffee table with a white marble top and a black tulip-style pedestal base sits near the rug center; objects on it include a book and two short glasses.
    1 regionx 0.28 · y 0.40 · w 0.28 · h 0.20 (high)
  • Framed print text“PAPIERS DÉCOUPÉS”
    1 regionx 0.44 · y 0.09 · w 0.25 · h 0.15 (high)
  • Framed print artist text“H. MATISSE”
    1 regionx 0.52 · y 0.20 · w 0.18 · h 0.09 (high)
  • Book spine text“CHANEL”
    1 regionx 0.24 · y 0.45 · w 0.12 · h 0.04 (high)
  • FlooringLight- to medium-toned wood arranged in a herringbone pattern is visible at the rug perimeter.
    1 regionx 0.02 · y 0.78 · w 0.96 · h 0.20 (high)
  • Lighting and shadowsSoft directional light from the right creates gentle shadows under the raised stripes and seating; overall tone is warm and neutral.

Colors

warm cream· rug background#ECE3DBnear black· rug stripes#1C1413
Geo contrast pure wool artisanal rug See available sizes product image 2
02

Product

Close-up view of a cream/off-white wool rug with raised black linear geometric pattern forming rectangular blocks and parallel stripes; visible plush pile and slightly recessed black lines.

  • Overall patternCream/off-white field with a regular grid of parallel black raised lines forming rectangular and linear block motifs across the visible area.
    1 regionx 0.06 · y 0.18 · w 0.88 · h 0.78 (high)
  • Line constructionBlack lines appear as narrow, slightly recessed or lower-pile stripes with consistent width separating higher, plush cream ribs.
    1 regionx 0.18 · y 0.26 · w 0.60 · h 0.64 (high)
  • Pile textureThe cream areas show a soft, dense, tufted wool pile with visible nap; surface appears matte with subtle shading from pile direction.
    1 regionx 0.20 · y 0.58 · w 0.60 · h 0.30 (high)
  • Geometric junctionsRectangular blocks created by perpendicular arrangements of the parallel black lines are visible, creating a repeating modular motif.
    1 regionx 0.60 · y 0.06 · w 0.36 · h 0.38 (high)

Other

Scene includes a round white marble-top coffee table with a black pedestal base, two short cut-crystal glasses with amber liquid, a black decorative vase on a book with visible CHANEL spine, and a portion of a cream upholstered sofa; warm studio lighting casts soft shadows.

  • Coffee tableRound white marble-top coffee table with subtle gray veining and a matte black circular pedestal base, occupying the left-center foreground.
    1 regionx 0.02 · y 0.18 · w 0.62 · h 0.46 (high)
  • Drinking glassesTwo short cut-crystal glasses on the table each contain a small amount of amber-colored liquid.
    2 regionsx 0.30 · y 0.40 · w 0.18 · h 0.14 (high); x 0.42 · y 0.36 · w 0.12 · h 0.16 (high)
  • Book with visible spine text“Black book placed under a decorative object with a white spine edge and a visible black spine labeled CHANEL.”
    1 regionx 0.02 · y 0.26 · w 0.20 · h 0.10 (high)
  • Sofa armRounded cream upholstered sofa arm with a textured boucle-like surface visible at the top right edge of the image.
    1 regionx 0.70 · y 0.00 · w 0.30 · h 0.22 (high)
  • Shot compositionOblique top-down lifestyle shot framing the rug pattern with foreground coffee table and partial room furnishings; soft directional lighting from upper-left creates mild shadows.
  • Legible text element“CHANEL”
    1 regionx 0.02 · y 0.28 · w 0.14 · h 0.06 (high)

Colors

cream· rug base#ECE2DBblack· rug lines#241C1B
Geo contrast pure wool artisanal rug See available sizes product image 3
03

Product

Close-up of a folded wool rug showing thick tufted cream pile with raised black geometric stripe pattern and a woven beige backing visible at the folded corner.

  • Folded corner showing backingRug corner folded back to expose woven backing with visible stitched edge and trimmed pile where the face meets the backing.
    1 regionx 0.05 · y 0.18 · w 0.54 · h 0.44 (high)
  • Tufted pileThick, densely tufted wool pile in a light cream color with a soft, slightly fuzzy surface texture.
    1 regionx 0.45 · y 0.00 · w 0.55 · h 0.60 (high)
  • Black raised stripesRaised narrow black wool stripes form a linear geometric pattern running across the rug; stripes have a slightly rougher, denser texture than the cream pile.
    1 regionx 0.32 · y 0.00 · w 0.66 · h 1.00 (high)
  • Stitched edge detailEdge where pile meets backing shows visible whipstitching in alternating light and dark yarns along the folded rim.
    1 regionx 0.06 · y 0.34 · w 0.28 · h 0.38 (high)
  • Backing weave patternBacking has a tightly woven textured surface in a beige tone with visible weave lines and small yarn slubs.
    1 regionx 0.06 · y 0.27 · w 0.34 · h 0.36 (high)

Other

Studio-detail shot focused on the rug texture and fold; neutral background and soft directional lighting produce mild shadows and highlights along pile and fold.

  • Shot compositionClose-up detail composition centered on a folded corner with the rug filling the frame and diagonal lines created by the fold and stripes.
  • Lighting and shadowsSoft directional lighting from the upper left creates gentle shadows in the fold and clear highlights on the raised pile.
  • Image croppingEdges of the rug extend beyond the image bounds on multiple sides; no packaging or props visible.

Colors

warm cream· piledeep black· stripe#1C1A14beige weave· backing#C3B3A4

Variants

2 SKUs
All variants of Geo Contrast Pure Wool Artisanal Rug See Available Sizes
SKUTitlePriceAvail
3915618Geo Contrast Pure Wool Artisanal Rug See Available Sizes - Black And White - 240x310cmCA$1,076.00Yes
3915751Geo Contrast Pure Wool Artisanal Rug See Available Sizes - Black And White - 160x220cmCA$526.00Yes

Documents & Data

Customer Reviews

2 total
5

2 reviews · out of 5

Tapis artisanal

★★★★★rolande l.

Merveilleux tapis

Tapis magnifique

★★★★★Noémie V.

Tapis confortable et de très bonne qualité!

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-7-x-10/geo-contrast-pure-wool-artisanal-rug-see-available-sizes--12754-23101249?colourId=0
Updated