
Doing Goods
Loony Pure Wool Tufted Leopard Rug 90 X 150 Cm
The Loony rug is a 90 x 150 cm leopard-shaped decorative floor rug from Doing Goods' Tapis Amis collection, featuring a tufted cream, tan, and black spotted pile. It has a 100% New Zealand wool tufted top and a 100% cotton underside, and is handmade in India. A rug pad is recommended for safety, professional cleaning is advised, and some initial pile shedding is expected to subside over time.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Style
- playful, whimsical, handmade
- Category
- Home & Garden > Decor > Rugs
Specifications
Handmade tufted leopard-shaped rug with a New Zealand wool top and cotton underside.
Tufted construction, leopard shape, 100% New Zealand wool top side, 100% cotton underside, rug pad recommended for greater safety, handmade in India.
- Material
- 100% New Zealand wool top side, 100% cotton underside
- Secondary
- cotton
- Style
- playful, whimsical, handmade
- Age Group
- adult
- Condition
- new
- Dimensions
- 90 x 150 cm
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- From the Tapis Amis collection
- Shaped like a leopard
- Tufted
- 100% New Zealand wool top side
- 100% cotton underside
- Rug pad recommended for greater safety
- Professional cleaning recommended
- Handmade in India
- May shed some pile at first
Product Insights
100% New Zealand wool top with 100% cotton underside Animal-hide silhouette with head, paws and tapered tail Title size is 90 x 150 cm; one variant label says 90 x 130 cm and appears to be an error Plain cotton underside; rug pad recommended for greater safety Professional cleaning recommended; avoid machine washing, bleaching, tumble drying, ironing, dry cleaning or full wet cleaning At 350 CAD, the price reflects handmade New Zealand wool construction and statement design
Verified claims
- category
- Leopard-shaped accent rug from the Tapis Amis collection
- construction
- Hand-tufted cut pile, handmade in India
- pile
- Short, dense pile about 2 cm thick overall
- fit_and_sizing
- Title size is 90 x 150 cm; one variant label says 90 x 130 cm and appears to be an error
- design
- Animal-hide silhouette with head, paws and tapered tail
- pattern
- Cream ground with warm tan/caramel spots outlined in black
- edge
- Scalloped tufted edge finished with short cream fringe or serging
- rug_pad
- Plain cotton underside; rug pad recommended for greater safety
- shedding
- New rug may shed initially; subsides after a few vacuum cleanings
- care
- Vacuum regularly; blot spills and spot-clean small marks with lukewarm water
- care_warnings
- Professional cleaning recommended; avoid machine washing, bleaching, tumble drying, ironing, dry cleaning or full wet cleaning
- durability
- Wool fibres are elastic and spring back, resisting permanent flattening
- comfort
- Crimp gives softness, warmth and insulating loft underfoot
- styling
- Works as a room focal point, centred in a living area or under a coffee table
- styling
- Layers well over a larger neutral rug for depth and cosiness
- styling
- Can be hung on the wall as an eye-catching tapestry
- placement
- Along a bed, follow the furniture edge and keep head/tail clear of door swings
- styling
- Tone down the rest of the room so the leopard is the playful detail
- comparison
- Wool pile is more resilient than a cotton face; cotton backing is structural, not the wearing surface
- value
- At 350 CAD, the price reflects handmade New Zealand wool construction and statement design
Product record
- Title
- Loony Pure Wool Tufted Leopard Rug 90 X 150 Cm
- Brand
- Doing Goods
- Price
- 350 CAD
- Availability
- In stock
Buying Guide
1 comparison · 12 sourcesUses
Adding playful character to a room with a leopard-shaped accent rug
This tufted wool rug is shaped like a leopard, with a dense black-ringed spot pattern over a tan and cream field, giving it the look of a big cat hide laid on the floor. The retailer describes it as a cute, playful accent meant to imbue any room with a sense of joy, making it a fit when you want a decor piece that stands out and brings a smile.[1,2,3]
A playful plush leopard accent underfoot
Shaped like a leopard with defined spot motifs and a dense, tufted wool pile, this 90 x 150 cm rug adds a rich, plush texture and a sense of joy to any room. The retailer recommends a rug pad underneath for greater safety, and notes that a new rug may shed some pile at first, which should subside over time; professional cleaning is recommended for care.[1,2,3]
Product comparison
Compared within this brand.
| Loony Pure Wool Tufted Leopard Rug 90 X 150 Cm: Choose this if you want a playful accent rug shaped like a leopard, with black and tan spots on a cream field, a stylized face, rounded paw details, and a plush tufted pile. It suits a smaller space—the product name states 90 by 150 centimeters, though the listing's size data records 90 by 130 centimeters— and is handmade in India with a 100% New Zealand wool top and 100% cotton backing. Plan for a rug pad for greater safety, professional cleaning, and some expected pile shedding at first that should subside over time.[1,2,3] | Jill Pure Wool Tufted Tiger Rug 62 X 90 Cm: Choose this if you want a playful, decorative accent rug shaped like a stylized tiger, with black zebra-like stripes and a central floral motif tufted in raised pile on a cream base. It is made with a 100% New Zealand wool top and 100% cotton underside, measures about 62 by 90 centimeters (roughly 24.5 by 35.5 inches), and the brand suggests using it as a soft play mat for little feet or hanging it on the wall as a tapestry. Note that it is handmade with small natural variations, may shed some pile at first (expected to subside over time), needs professional cleaning, and a rug pad is recommended for greater safety.[4,5,6,7] | Coolio Pure Wool Tufted Crocodile Rug 61 X 122 Cm: Choose this if you want a playful accent piece: a tufted crocodile silhouette in patterned greens with raised sculpted details like yellow eyes, white claw tufts, and a dense high-pile wool surface in a 61 x 122 cm size. It has a 100% New Zealand wool top over a 100% cotton backing, is handmade in India—so expect slight variation between rugs—and the retailer recommends a rug pad for greater safety. Note that it may shed some pile at first (which the retailer says will subside over time) and professional cleaning is recommended.[8,9,10,11,12] |
Image Analysis
3 images- 01

Product
A tufted, animal-shaped leopard rug laid on a pale green rectangular rug; visible features include irregular hide outline with head, four paws and tail, dense tufted pile with repeating spotted pattern in black and tan on a cream background, and a textured raised pile.
- Overall shapeFlat, animal-hide-shaped rug with a defined head at top, four outstretched limb/paw shapes and a tapered tail at lower right; outline is irregular and follows the stylized leopard form.
1 region
x 0.26 · y 0.55 · w 0.66 · h 0.39 (high) - Pile and textureTufted, raised pile visible across the rug surface creating a plush texture; pile height appears consistent across the piece.
1 region
x 0.40 · y 0.65 · w 0.36 · h 0.25 (high) - PatternDense repeating leopard-spot pattern made of black ringed spots with tan/golden centers arranged across the body; spots are regularly spaced and vary slightly in size.
1 region
x 0.39 · y 0.60 · w 0.48 · h 0.27 (high) - Head detailStylized head shape at rug's top with a lighter cream face area and darker markings suggesting ears and facial spots.
1 region
x 0.36 · y 0.55 · w 0.16 · h 0.12 (high) - Paw detailingEach paw area is rounded and features contrasting darker stripe/mark details at the tips, visible at two front paws and two hind paws.
2 regions
x 0.27 · y 0.67 · w 0.12 · h 0.08 (high); x 0.68 · y 0.71 · w 0.14 · h 0.12 (high) - Border/groundingRug has an off-white/cream outer field surrounding the spots that forms the visible background color of the piece.
1 region
x 0.39 · y 0.60 · w 0.48 · h 0.27 (high)
Other
Interior styling scene with furniture and decor around the rug: low armless rust-brown chair and ottoman, pale yellow round cushion, pale green rectangular rug beneath, chrome side table with books and glass, standing metal floor lamp, framed wall art, and wood-look floor. Soft directional lighting from the right casts mild shadows.
- ChairArmless boxy lounge chair upholstered in a rust-brown fabric positioned above the rug with a pale yellow round tufted cushion placed on its seat.
1 region
x 0.31 · y 0.18 · w 0.38 · h 0.28 (high) - OttomanMatching rust-brown upholstered ottoman visible at left foreground, cropped by the image edge.
1 region
x 0.02 · y 0.55 · w 0.28 · h 0.30 (high) - Floor lampTall metal floor lamp with a conical shade and slender bent arm located to the right of the chair, base resting on the wood-look floor.
1 region
x 0.76 · y 0.04 · w 0.19 · h 0.43 (high) - Side table and itemsSmall chrome-legged side table to the left of the chair holding a stack of books and a small blue drinking glass.
1 region
x 0.05 · y 0.39 · w 0.28 · h 0.14 (high) - Legible book title“DAZED”
1 region
x 0.05 · y 0.40 · w 0.16 · h 0.06 (high) - Wall art text“BAUHAUS EXHIBITION”
1 region
x 0.06 · y 0.02 · w 0.14 · h 0.11 (medium) - Underlay rugLarge rectangular pale green area rug under the animal rug; visible pile texture and even color across its surface.
1 region
x 0.10 · y 0.48 · w 0.80 · h 0.42 (high) - FlooringWood-look plank floor visible around the rugs, warm medium brown tone with linear grain patterns.
1 region
x 0.00 · y 0.88 · w 1.00 · h 0.12 (high) - Lighting and shadowsSoft directional light coming from the right side produces mild shadows under furniture and a subtle highlight on the rug pile.
Colors
cream· rug background#F6F1D5golden tan· spot fillblack· spot outlines#1B1414none· nonePackaging- Overall shapeFlat, animal-hide-shaped rug with a defined head at top, four outstretched limb/paw shapes and a tapered tail at lower right; outline is irregular and follows the stylized leopard form.
- 02

Product
Close-up of a tufted leopard-shaped wool rug showing the patterned body and a separate stylized leopard head with raised pile and defined spot motifs.
- Overall shape visiblePortion of an irregularly contoured rug shaped like a leopard hide with a separate attached stylized head element; edges are soft and follow the animal outline.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (low) - Tufted pile textureDense, looped or cut wool pile with visible tufting and a slightly raised nap giving a textured surface across both body and head elements.
1 region
x 0.05 · y 0.05 · w 0.90 · h 0.90 (high) - Leopard body patternField of tan/golden background densely covered with irregular black ring and solid spot motifs; spots vary in size and are closely spaced.
1 region
x 0.02 · y 0.02 · w 0.70 · h 0.55 (high) - Head motif detailsStylized leopard head at lower center with defined facial features: two round yellow-green eyes with black outlines, black nose and mouth details, cream whisker pads with horizontal stripe accents.
1 region
x 0.18 · y 0.60 · w 0.64 · h 0.36 (high) - Edge color transitionThin cream border area surrounds the patterned tan field creating a visible transition between the leopard pattern and the background surface.
1 region
x 0.60 · y 0.18 · w 0.36 · h 0.28 (medium) - Small dark spot clustersClusters of smaller solid black spots and irregular marks located near the head and the narrow neck area, distinct from the larger rosette rings on the body.
1 region
x 0.58 · y 0.28 · w 0.36 · h 0.22 (high)
Other
Rug is staged on a textured light green floor covering with soft directional lighting from upper left producing gentle shadows and visible pile highlights.
- Background surfaceLight green textured carpet or rug underlay visible across the whole frame behind the leopard rug.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Shot compositionClose-up angled top-down view that crops the full rug, focusing on the body pattern and the head element near the bottom center.
- Lighting and shadowSoft directional lighting from upper left casts mild shadows in tufted areas and creates highlights on the pile fibers.
Colors
golden tan· body backgrounddeep black· spots and outlines#1B1A15warm cream· edge and facial basemuted chartreuse· eye fill#EBDBCC- Overall shape visiblePortion of an irregularly contoured rug shaped like a leopard hide with a separate attached stylized head element; edges are soft and follow the animal outline.
- 03

Product
Close-up of a rug showing the tufted pile edge with cream fringe and the woven reverse face; a tricolor fabric hang tag lies across the woven backing.
- Tufted pile edgeVisible scalloped edge where a short, dense green tufted pile meets the rug backing; the pile has a nubby looped texture and forms a wavy boundary finished with a cream fringe.
1 region
x 0.00 · y 0.00 · w 0.88 · h 0.27 (high) - Fringe finishShort cream-colored fringe or serged border running along the scalloped edge where pile meets backing, even in thickness and slightly raised above the backing surface.
1 region
x 0.00 · y 0.20 · w 0.88 · h 0.06 (high) - Woven backing textureFlat-woven backing visible across most of the image in a tightly woven two-tone yarn pattern giving a speckled beige-gray appearance and coarse handwoven look.
1 region
x 0.00 · y 0.25 · w 1.00 · h 0.75 (high) - Fabric hang tag placementA long rectangular fabric hang tag lies atop the woven backing, positioned diagonally from upper center toward lower right; tag covers both backing and fringe area.
1 region
x 0.41 · y 0.16 · w 0.38 · h 0.64 (high) - Tag stripe layoutThe hang tag is vertically striped in three equal-width bands (from left to right: dark blue, muted gold, pale beige) with printed white lettering over the stripes.
1 region
x 0.46 · y 0.16 · w 0.26 · h 0.62 (high) - Tag material and finishTag appears to be a smooth woven or satin-like ribbon with a slight sheen and visible soft folds and creases where it lies on the rug.
1 region
x 0.46 · y 0.16 · w 0.26 · h 0.62 (high) - Small woven yarns visibleIndividual yarn strands and textile weave structure are visible on the backing and at the pile edge, indicating a wool or wool-like fiber construction of both pile and backing surface.
1 region
x 0.04 · y 0.30 · w 0.92 · h 0.54 (medium)
Other
Studio-lit close-up with neutral background filling frame; soft directional lighting from upper left creates gentle shadows and highlights on textile textures.
- Shot compositionTight overhead/detail crop focusing on rug surface and hang tag; edges of rug extend beyond frame on multiple sides.
- Lighting and shadowsEven studio lighting with subtle directional highlight from top-left producing short soft shadows under the folded tag and slight sheen on the ribbon.
- Image qualitySharp focus on textile textures and tag text, no visible motion blur; neutral, slightly warm color balance.
Colors
sage green· tufted pile#CCCBABcream· fringe/serging#DCDBBBbeige gray· backing weave#ECCBACmuted navy blue· tag left stripe#243C6Bmuted gold· tag center stripe#BC8543pale beige· tag right stripe#EBC4A3white· tag text- Tufted pile edgeVisible scalloped edge where a short, dense green tufted pile meets the rug backing; the pile has a nubby looped texture and forms a wavy boundary finished with a cream fringe.