Studio Brushed Cotton Plaid Shirt

Verified claims

Market price

At $99.95 CAD, over 60% off Garmentory's $228 list price.

Fabric

100% brushed cotton with mother-of-pearl buttons and tailored details.

Brand and design

Founder co-founded NN07; brand avoids logos for a simple, niche aesthetic.

Mother-of-pearl buttons

Genuine mother-of-pearl buttons at $99.95, normally on $200+ shirts.

Cut

Split collar and curved hem create a draped silhouette with a relaxed fit.

Heritage

Made in Portugal and shown at Pitti Uomo, a refined shirt for a tailored uniform.

Design philosophy

Product-first minimalism omits chest pocket and logo, creating a versatile staple.

Construction

Brushed cotton softens with wear, and mother-of-pearl buttons add refined detail.

Founder background

Founder co-founded NN07, signaling deep expertise in product-driven menswear.

Uniform anchor

Shirt is the intentional dress-shirt layer in Sunflower's navy-coat-and-jeans uniform.

Fit and styling

Split collar and curved hem allow it to tuck neatly under a coat or wear untucked; relaxed fit can be sized down.

Care

Wash inside out in cold, shade-dry to preserve softness and color.

Timeless design

No pocket or logo; relaxed fit for timeless versatility.

Washing

Cold wash, inside out, no softener, not overloaded preserves the brushed finish.

Drying

Air dry in shade to prevent fading.

Softening

Brushed cotton softens with each gentle wash.

Product record

Title

Studio Brushed Cotton Plaid Shirt

Brand

Sunflower

Price

275 CAD

Availability

In stock

Mother-of-pearl button quality

• Sunflower specifies genuine mother-of-pearl for the Studio shirt's buttons, not a pearlescent plastic, so the fasteners carry the subtle depth and natural iridescence that only real nacre provides — a detail typically reserved for high-end dress shirting.
• The use of genuine mother-of-pearl on a relaxed plaid shirt reflects Sunflower's Copenhagen design ethos of blending casual simplicity with traditional tailoring heritage, turning what could be an overlooked closure into a signifier of considered construction.

Brushed cotton longevity and care

• Skipping fabric softener when washing this shirt helps the brushed nap retain its loft and softness over time, because softener residues coat the raised fibers, causing them to lie flat and promoting the clumping that leads to pills.
• Well-made brushed cotton gets softer with each wash rather than rougher — the nap becomes more supple over time, so the shirt feels increasingly luxurious with regular laundering at low temperatures.
• Turning the shirt inside out before washing and keeping the load light protects the brushed surface from the abrasion that causes pills and thinning, so the fabric stays smoother and more uniform over many cycles.
• Air-drying the shirt in a shaded spot rather than exposing it to direct sunlight keeps the orange-and-brown plaid from premature fading, because UV rays and high dryer heat can strip dye from the raised cotton fibers more aggressively than from a smooth weave.

Sunflower design approach and this shirt

• Founder Ulrik Pedersen has described Sunflower’s design approach as “keep things simple, like a Keith Richards riff … Nothing added unnecessarily,” which explains why this shirt omits extraneous details like a chest pocket or visible branding—every element is reduced to fabric, fit, and an uncluttered plaid pattern that works immediately without styling pretension.
• Pedersen has stated “we are not doing clothes for everybody. We have a clear statement of what we are and who we want to be,” which means this relaxed-fit plaid shirt is an intentional design for the man who values understated quality over mass appeal—the silhouette and brushed cotton are choices that reward those who appreciate clarity of vision, not those seeking a generic flannel.
• Sunflower launched in 2018 with the explicit aim of creating “real clothes, real characters, seen through rock music,” meaning this plaid shirt is designed as a character-building staple that feels personal and lived-in rather than a transient fashion statement, aligning with the brand’s commitment to garments that become part of the wearer’s identity.
• Sunflower structures every collection around its four pillars—denim, tailoring, leather, and knitwear—so even a casual shirt benefits from dress-shirt-level consideration like pearly buttons and a brushed finish; it’s not a secondary item but a direct expression of the brand’s consistent design language across its tailoring category.
• Sunflower’s recurring runway look—a long tailored navy coat worn with a dress shirt, jeans, and boots—is called “the Sunflower uniform” by Pedersen, and this shirt is built to play that exact role: a relaxed yet polished layer that anchors both tailoring and denim, making it a cross-context piece that works equally under a coat or on its own with jeans.
• Sunflower explicitly designs garments that “improve with wear,” which rationalises the shirt’s factory-brushed, ultra-soft finish—it arrives already soft and characterful, sidestepping the stiff break-in period of raw fabrics and encouraging an immediate, lived-in feel that deepens with age, not one that peaks on the hanger.
• Before Sunflower, Pedersen co-founded NN07 in 2007 and sold 400,000 pairs of the brand’s Simon chino; he left in 2016 sensing a void between overly commercial labels and logo-heavy luxury, which directly molds Sunflower’s product-first ethos—this brushed cotton shirt, with its tactile fabric and considered fit, is a direct answer to his “lack of real good menswear in the market.”
• Industry observers note Pedersen’s “razor-sharp focus on product” that drives him to play with interesting fabrics and tweak silhouettes, explaining why this shirt invests in a brushed cotton hand and a relaxed cut rather than a visible logo—the tactility and shape are the design statement, not a patch.