Zebra Logo T-Shirt

Verified claims

Logo origin

Zebra logo created in 2007 to embody Paul Smith's classic with a twist philosophy.

Diffusion line

PS Paul Smith diffusion line (1991) offers classic with a twist in a more affordable crewneck tee.

Logo placement

Zebra logo is printed only on the front left chest.

Design narrative

The multicoloured zebra logo is a direct visual translation of Paul Smith's classic with a twist motto.

Label meaning

PS Paul Smith diffusion line: classic-with-a-twist accessible casualwear.

Stripe heritage

Stripes began as a financial constraint in 1970 and are EU trademarked.

Shape retention

Fabric maintains its shape throughout the day without sagging.

Fit

Regular fit is relaxed, straight cut, not slim or oversized.

Product record

Title

Zebra Logo T-Shirt

Brand

PS Paul Smith

Price

125 CAD

Availability

In stock

How the regular fit measures up

• PS Paul Smith defines its regular-fit as 'relaxed through the body' — not a slim cut, and not a billowy oversize, meaning the tee sits cleanly on the torso without clinging, making it a safe choice for anyone between sizes or those who dislike the tight armholes of slim-fit tees.

Paul Smith design heritage and the zebra

• The colourful zebra logo was created in 2007 by artists Russel Weekes and Sam Kerr as a direct visual interpretation of the brand’s ‘classic with a twist’ motto — the black-and-white zebra rendered with the signature multi-coloured stripes makes this tee an insider’s emblem of Paul Smith’s core philosophy, not a generic brand stamp.
• Paul Smith’s defining principle since 1970 has been ‘classic with a twist’ — he pioneered it by inserting printed linings into tailored jackets and replacing white pinstripes with neon pink; the zebra tee is a direct descendant, taking the world’s most classic tee shape and injecting it with an irreverent, colourful animal graphic.
• This tee sits in the PS Paul Smith diffusion line, launched in 1991 to translate the mainline’s tailoring-focused ‘classic with a twist’ into casual, sports-inflected pieces at a more accessible price — the zebra graphic on a crew neck is exactly that mandate in action, bringing a dose of subversion to a basic staple.
• The multi-coloured stripe pattern that colours the zebra dates back to 1970, when Paul Smith could only afford plain and striped fabrics — he turned that constraint into a brand hallmark so recognisable that it has been an EU registered trade mark since 2002, weaving a quiet ‘made it anyway’ narrative into the graphic.