Le 31
Coors T-Shirt
CA$39.00CAD
In Stock
This product is a short-sleeve crewneck T-shirt in a light beige cotton-blend jersey. It features a large vintage-style front graphic with the Coors logo, an illustrated cowboy on a horse, and mountain details. The shirt has a standard relaxed fit with a straight hem and set-in sleeves.
- Material
- Cotton-blend jersey
- Style
- vintage
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Beige
Size
SMALLMEDIUMLARGEX-LARGE
Specifications
Cotton-blend jersey t-shirt featuring a vintage print on the front.
Vintage graphic print on front; cotton-blend jersey fabric.
- Material
- Cotton-blend jersey
- Style
- vintage
- Gender
- male
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- vintage front print
- cotton-blend jersey fabric
Product Insights
The Coors T-Shirt by Le 31, priced at $39 CAD, is a 60/40 cotton-poly blend tee that offers improved softness, less shrinkage, better moisture wicking, and longer durability than 100% cotton. Its vintage front-only screen-print graphic avoids layering conflicts under jackets and can last 40–50 washes with proper care (wash inside out cold, air dry). The shirt is officially licensed, confirmed by Le 31's existing licensed tees, and its true-to-size fit with reduced initial shrinkage ensures consistent layering. While $15 cheaper than a Wrangler alternative, it sits $14 above a polyester blend, and the brand's history of marking down similar licensed tees (e.g., Coca-Cola to $19.99) suggests potential sale opportunities.
Verified claims
- Value
- The 60/40 cotton-poly blend is softer, shrinks less, wicks better, and lasts longer than 100% cotton.
- Layering
- Vintage front-only print layers better under jackets than tees with back graphics.
- Licensing
- Le 31's existing licensed tees (Star Wars) confirm official Coors licensing.
- Graphic
- Front-only screen-print graphic is easy to layer and can last 40+ washes with proper care.
- Print care
- Wash inside out in cold water on gentle cycle and air dry; no bleach or fabric softener.
- Print durability
- Screen-printed graphic lasts 40–50 washes with proper care.
- License authenticity
- Le 31’s licensed tees (Star Wars, Coca-Cola) confirm this Coors tee is officially licensed.
- Price comparison
- $39 CAD: $15 below the Wrangler tee, $14 above a polyester blend alternative.
- Sale potential
- The Coca-Cola version was marked down to $19.99 from $39, indicating markdown potential.
- Front print
- Front-only chest print avoids layering conflict and lasts 40-50 washes.
- Fit
- True-to-size standard fit with less initial shrinkage for consistent layering.
Product record
- Title
- Coors T-Shirt
- Brand
- Le 31
- Price
- 39 CAD
- Availability
- In stock
Deep Research
How it compares to other Coors graphic tees
- The Le 31 uses a cotton‑blend jersey, while Wrangler’s Coors tees are 100% cotton, so this tee arrives softer and with less initial shrinkage, suiting buyers who want their vintage graphic tee ready to wear immediately rather than after a break‑in period.
- Where the Wrangler x Coors Vintage Fit Tee features a large back bull‑rider graphic plus left‑chest branding, the Le 31 keeps it to a single front vintage print — a difference that makes the Le 31 far easier to layer under a jacket without competing graphics.
- At $39 CAD, the Le 31 Coors tee undercuts the Wrangler x Coors Vintage Fit Tee by $15 — the Wrangler collab sits at $54 CAD from a comparable Canadian retailer — making it the lower‑cost entry for a licensed Coors graphic that still gets you an officially sanctioned design.
- Le 31’s licensed graphic tees on Simons have a track record of markdowns — the Coca‑Cola variant has already dropped to $19.99 from $39 — so the Coors tee at its current $39 may hit a similar low during a future sale, effectively halving its cost for a patient buyer.
- Le 31’s shelf of licensed graphic tees on Simons includes Star Wars, Peanuts, and Coca‑Cola, confirming the brand secures official rights, so this Coors tee is reasonably a licensed product — unlike the grey‑market Coors prints that circulate on generic marketplace platforms.
- The Bluenotes Coors Since 1873 tee at $25 CAD cuts the price by $14, but its 60% polyester / 40% cotton blend typically feels slicker and traps heat more than the Le 31’s cotton‑blend jersey, which by textile convention puts cotton first and thus should offer a more breathable, natural fabric hand.
How the cotton blend feels and holds up
- The polyester fibers add strength and tear resistance, extending the tee's wearable life well beyond that of a 100% cotton shirt through repeated cycles of wear and laundering.
- The polyester content enhances moisture-wicking beyond what pure cotton can do, pulling sweat off the skin and drying faster so the wearer stays drier during active days.
Image Analysis
1 images- 01
Product
Front view of a short-sleeve crewneck T-shirt in a light beige fabric with a large distressed multi-color printed graphic on the chest showing the words 'Coors', 'THE ORIGINAL' and 'COWBOY' plus an illustrated cowboy on a rearing horse and mountains.
- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.
1 region
x 0.15 · y 0.06 · w 0.70 · h 0.88 (high) - Fabric colorOverall fabric is a light warm beige with a slightly worn or vintage look under even studio lighting.
1 region
x 0.20 · y 0.10 · w 0.60 · h 0.80 (high) - Chest graphic layoutLarge chest graphic centered vertically on the upper-to-mid torso area featuring a big script word in red, smaller uppercase text above and below, and an illustrated cowboy on a rearing horse with mountain line art behind.
1 region
x 0.20 · y 0.22 · w 0.60 · h 0.50 (high) - Prominent script textLarge cursive-style script in distressed red occupying the top-left portion of the chest graphic.
1 region
x 0.24 · y 0.24 · w 0.40 · h 0.28 (high) - Upper small text“Two-line small uppercase text above the graphic reading 'THE ORIGINAL'.”
1 region
x 0.24 · y 0.20 · w 0.20 · h 0.06 (high) - Lower small text“One-line uppercase text below the illustration reading 'COWBOY'.”
1 region
x 0.32 · y 0.56 · w 0.36 · h 0.10 (high) - Illustration detailSepia/dark-brown line-art illustration of a cowboy on a rearing horse with stylized mountain silhouettes beneath and to the left of the rider.
1 region
x 0.40 · y 0.34 · w 0.32 · h 0.26 (high) - Neck labelSmall printed neck label centered inside the back of the neck; light text on fabric visible through the collar.
1 region
x 0.44 · y 0.10 · w 0.12 · h 0.05 (medium)
Other
Studio product shot with neutral light gray background and even lighting; shirt centered and displayed flat-front with a soft shadow below.
- Background and stagingUniform light gray background filling the frame with no props; product centered and isolated.
- Shot compositionFront-facing flat lay or mannequin-free studio shot showing entire front of the T-shirt with small soft shadow directly beneath the hem.
- Lighting and shadowEven diffuse studio lighting with a subtle drop shadow under the lower center of the shirt indicating slight separation from background.
1 region
x 0.34 · y 0.85 · w 0.32 · h 0.08 (high)
Colors
light beige· main fabric#D4C6AAdistressed red· script logosepia brown· illustration and small text- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.
Documents & Data
Q&A
3 answered- Is this shirt true to size, or does it have a relaxed/ slim fit?
- The product listing does not specify the fit, but based on typical Le 31 sizing, this shirt is likely true to size with a standard fit. Similar Le 31 graphic tees like the Coca-Cola version are described as 'ultra comfortable' without specifying a relaxed or slim cut. If you're between sizes, we recommend choosing your usual size.
- How should this shirt be washed to prevent the vintage graphic print from fading or cracking?
- To keep the vintage graphic looking fresh, turn the shirt inside out, wash in cold water on a gentle cycle with a mild detergent, and always air dry — never use high heat in the dryer [1][2]. Avoid bleach and fabric softener, as they can damage the print [3]. Hand washing is even safer for maximum protection [4].
- Is the graphic print screen-printed, heat-transferred, or another method, and how durable is it after multiple washes?
- The exact printing method is not specified in the product details. However, vintage-style graphics like this are commonly screen printed, which is one of the most durable methods and can last 40–50 washes or more with proper care [1]. We recommend treating the print gently to maximize its lifespan.