Le 31
Coors T-Shirt
This Coors T-shirt is a short-sleeve crewneck top made from a cotton-blend jersey fabric. The front features a vintage-style print with a multi-color graphic of a cowboy on a rearing horse, distressed red script reading 'Coors', and small uppercase text. It has a light beige body and is suitable for casual wear.
- Material
- Cotton-blend jersey
- Style
- vintage
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Cotton-blend jersey t-shirt featuring a vintage print on the front.
Vintage graphic print on front; cotton-blend jersey fabric.
- Material
- Cotton-blend jersey
- Style
- vintage
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- vintage front print
- cotton-blend jersey fabric
Product Insights
The Coors T-Shirt by Le 31, priced at $39 CAD, is a 60/40 cotton-poly blend tee that offers improved softness, less shrinkage, better moisture wicking, and longer durability than 100% cotton. Its vintage front-only screen-print graphic avoids layering conflicts under jackets and can last 40–50 washes with proper care (wash inside out cold, air dry). The shirt is officially licensed, confirmed by Le 31's existing licensed tees, and its true-to-size fit with reduced initial shrinkage ensures consistent layering. While $15 cheaper than a Wrangler alternative, it sits $14 above a polyester blend, and the brand's history of marking down similar licensed tees (e.g., Coca-Cola to $19.99) suggests potential sale opportunities.
Verified claims
- Value
- The 60/40 cotton-poly blend is softer, shrinks less, wicks better, and lasts longer than 100% cotton.
- Layering
- Vintage front-only print layers better under jackets than tees with back graphics.
- Licensing
- Le 31's existing licensed tees (Star Wars) confirm official Coors licensing.
- Graphic
- Front-only screen-print graphic is easy to layer and can last 40+ washes with proper care.
- Print care
- Wash inside out in cold water on gentle cycle and air dry; no bleach or fabric softener.
- Print durability
- Screen-printed graphic lasts 40–50 washes with proper care.
- License authenticity
- Le 31 sells licensed graphic tees including Star Wars, Peanuts, and Coca-Cola, so this Coors tee is likely officially licensed rather than a grey-market print.
- Price comparison
- $39 CAD: $15 below the Wrangler tee, $14 above a polyester blend alternative.
- Sale potential
- The Coca-Cola version was marked down to $19.99 from $39, indicating markdown potential.
- Fit
- Likely true to size with a standard relaxed fit, and the cotton blend has less initial shrinkage than 100% cotton.
- Softness
- The cotton-blend jersey arrives softer than 100% cotton Coors tees, so it is ready to wear comfortably without a break-in period.
- Moisture wicking
- The polyester content in the 60% cotton, 40% polyester blend enhances moisture-wicking beyond pure cotton, pulling sweat off the skin and drying faster.
- Fabric durability
- The polyester fibers add strength and tear resistance, extending the tee's wearable life beyond a 100% cotton shirt through repeated wear and laundering.
- Breathability
- The cotton-first blend should feel more breathable and natural against the skin than a polyester-dominant Coors tee.
Product record
- Title
- Coors T-Shirt
- Brand
- Le 31
- Price
- 39 CAD
- Availability
- In stock
Image Analysis
1 images- 01
Product
Front view of a short-sleeve crewneck T-shirt in a light beige fabric with a large distressed multi-color printed graphic on the chest showing the words 'Coors', 'THE ORIGINAL' and 'COWBOY' plus an illustrated cowboy on a rearing horse and mountains.
- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.
1 region
x 0.15 · y 0.06 · w 0.70 · h 0.88 (high) - Fabric colorOverall fabric is a light warm beige with a slightly worn or vintage look under even studio lighting.
1 region
x 0.20 · y 0.10 · w 0.60 · h 0.80 (high) - Chest graphic layoutLarge chest graphic centered vertically on the upper-to-mid torso area featuring a big script word in red, smaller uppercase text above and below, and an illustrated cowboy on a rearing horse with mountain line art behind.
1 region
x 0.20 · y 0.22 · w 0.60 · h 0.50 (high) - Prominent script textLarge cursive-style script in distressed red occupying the top-left portion of the chest graphic.
1 region
x 0.24 · y 0.24 · w 0.40 · h 0.28 (high) - Upper small text“Two-line small uppercase text above the graphic reading 'THE ORIGINAL'.”
1 region
x 0.24 · y 0.20 · w 0.20 · h 0.06 (high) - Lower small text“One-line uppercase text below the illustration reading 'COWBOY'.”
1 region
x 0.32 · y 0.56 · w 0.36 · h 0.10 (high) - Illustration detailSepia/dark-brown line-art illustration of a cowboy on a rearing horse with stylized mountain silhouettes beneath and to the left of the rider.
1 region
x 0.40 · y 0.34 · w 0.32 · h 0.26 (high) - Neck labelSmall printed neck label centered inside the back of the neck; light text on fabric visible through the collar.
1 region
x 0.44 · y 0.10 · w 0.12 · h 0.05 (medium)
Other
Studio product shot with neutral light gray background and even lighting; shirt centered and displayed flat-front with a soft shadow below.
- Background and stagingUniform light gray background filling the frame with no props; product centered and isolated.
- Shot compositionFront-facing flat lay or mannequin-free studio shot showing entire front of the T-shirt with small soft shadow directly beneath the hem.
- Lighting and shadowEven diffuse studio lighting with a subtle drop shadow under the lower center of the shirt indicating slight separation from background.
1 region
x 0.34 · y 0.85 · w 0.32 · h 0.08 (high)
Colors
light beige· main fabric#D4C6AAdistressed red· script logosepia brown· illustration and small text- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.