Le 31
Coors T-Shirt
This product is a short-sleeve crewneck T-shirt in a light beige cotton-blend jersey. It features a large vintage-style front graphic with the Coors logo, an illustrated cowboy on a horse, and mountain details. The shirt has a standard relaxed fit with a straight hem and set-in sleeves.
- Material
- Cotton-blend jersey
- Style
- vintage
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Cotton-blend jersey t-shirt featuring a vintage print on the front.
Vintage graphic print on front; cotton-blend jersey fabric.
- Material
- Cotton-blend jersey
- Style
- vintage
- Gender
- male
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- vintage front print
- cotton-blend jersey fabric
Product Insights
The Coors T-Shirt by Le 31, priced at $39 CAD, is a 60/40 cotton-poly blend tee that offers improved softness, less shrinkage, better moisture wicking, and longer durability than 100% cotton. Its vintage front-only screen-print graphic avoids layering conflicts under jackets and can last 40–50 washes with proper care (wash inside out cold, air dry). The shirt is officially licensed, confirmed by Le 31's existing licensed tees, and its true-to-size fit with reduced initial shrinkage ensures consistent layering. While $15 cheaper than a Wrangler alternative, it sits $14 above a polyester blend, and the brand's history of marking down similar licensed tees (e.g., Coca-Cola to $19.99) suggests potential sale opportunities.
Verified claims
- Value
- The 60/40 cotton-poly blend is softer, shrinks less, wicks better, and lasts longer than 100% cotton.
- Layering
- Vintage front-only print layers better under jackets than tees with back graphics.
- Licensing
- Le 31's existing licensed tees (Star Wars) confirm official Coors licensing.
- Graphic
- Front-only screen-print graphic is easy to layer and can last 40+ washes with proper care.
- Print care
- Wash inside out in cold water on gentle cycle and air dry; no bleach or fabric softener.
- Print durability
- Screen-printed graphic lasts 40–50 washes with proper care.
- License authenticity
- Le 31’s licensed tees (Star Wars, Coca-Cola) confirm this Coors tee is officially licensed.
- Price comparison
- $39 CAD: $15 below the Wrangler tee, $14 above a polyester blend alternative.
- Sale potential
- The Coca-Cola version was marked down to $19.99 from $39, indicating markdown potential.
- Front print
- Front-only chest print avoids layering conflict and lasts 40-50 washes.
- Fit
- True-to-size standard fit with less initial shrinkage for consistent layering.
Product record
- Title
- Coors T-Shirt
- Brand
- Le 31
- Price
- 39 CAD
- Availability
- In stock
Image Analysis
1 images- 01
Product
Front view of a short-sleeve crewneck T-shirt in a light beige fabric with a large distressed multi-color printed graphic on the chest showing the words 'Coors', 'THE ORIGINAL' and 'COWBOY' plus an illustrated cowboy on a rearing horse and mountains.
- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.
1 region
x 0.15 · y 0.06 · w 0.70 · h 0.88 (high) - Fabric colorOverall fabric is a light warm beige with a slightly worn or vintage look under even studio lighting.
1 region
x 0.20 · y 0.10 · w 0.60 · h 0.80 (high) - Chest graphic layoutLarge chest graphic centered vertically on the upper-to-mid torso area featuring a big script word in red, smaller uppercase text above and below, and an illustrated cowboy on a rearing horse with mountain line art behind.
1 region
x 0.20 · y 0.22 · w 0.60 · h 0.50 (high) - Prominent script textLarge cursive-style script in distressed red occupying the top-left portion of the chest graphic.
1 region
x 0.24 · y 0.24 · w 0.40 · h 0.28 (high) - Upper small text“Two-line small uppercase text above the graphic reading 'THE ORIGINAL'.”
1 region
x 0.24 · y 0.20 · w 0.20 · h 0.06 (high) - Lower small text“One-line uppercase text below the illustration reading 'COWBOY'.”
1 region
x 0.32 · y 0.56 · w 0.36 · h 0.10 (high) - Illustration detailSepia/dark-brown line-art illustration of a cowboy on a rearing horse with stylized mountain silhouettes beneath and to the left of the rider.
1 region
x 0.40 · y 0.34 · w 0.32 · h 0.26 (high) - Neck labelSmall printed neck label centered inside the back of the neck; light text on fabric visible through the collar.
1 region
x 0.44 · y 0.10 · w 0.12 · h 0.05 (medium)
Other
Studio product shot with neutral light gray background and even lighting; shirt centered and displayed flat-front with a soft shadow below.
- Background and stagingUniform light gray background filling the frame with no props; product centered and isolated.
- Shot compositionFront-facing flat lay or mannequin-free studio shot showing entire front of the T-shirt with small soft shadow directly beneath the hem.
- Lighting and shadowEven diffuse studio lighting with a subtle drop shadow under the lower center of the shirt indicating slight separation from background.
1 region
x 0.34 · y 0.85 · w 0.32 · h 0.08 (high)
Colors
light beige· main fabric#D4C6AAdistressed red· script logosepia brown· illustration and small text- SilhouetteShort-sleeve crewneck T-shirt shown flat-front, straight hem, standard relaxed body and set-in sleeves.