Ami de Cœur pure merino wool cardigan product image (primary)
Front view of a light grey fine-knit V-neck cardigan worn on a model; visible button placket, ribbed hem and cuffs, and a small dark embroidered chest motif on the left wearer side.

Ami

Ami De Cœur Pure Merino Wool Cardigan

CA$149.95CAD
Out of Stock

This is a regular-fit V-neck cardigan from Ami's De Cœur line, knitted in Portugal from 100% extrafine merino wool. It has a button placket, ribbed edging, and an embroidered heart-logo motif on the left chest. It is designed as a lightweight layering piece suitable for a variety of casual and smart-casual outfits.

Material
100% extrafine merino wool
Gender
unisex
Style
casual, smart-casual, classic, parisian, trendy
Category
Apparel & Accessories > Clothing > Outerwear

Size

SMALLMEDIUMLARGEX-LARGE

Specifications

Luxurious extrafine merino wool cardigan with embroidered heart logo, regular fit, and V neck, embodying Parisian casual-chic.

100% extrafine merino wool, regular fit, V neck, embroidered logo, ribbed edging, made in Portugal.

Material
100% extrafine merino wool
Style
casual, smart-casual, classic, parisian, trendy
Occasion
everyday, casual, work, date-night
Gender
unisex
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Outerwear

Additional Attributes

  • extrafine merino wool knit
  • regular fit
  • V neck
  • embroidered heart logo on chest
  • ribbed edging
  • made in Portugal
  • Parisian casual-chic style
  • effortless sophistication
  • easy layering piece
  • sleek silhouette
  • luxurious fabric

Product Insights

Ami's De Cœur cardigan uses Italian-mill extrafine merino (≤19.5 microns) manufactured in Portugal under ethical EU labor, offering thermoregulating, odour- and pilling-resistant three-season wear in a relaxed V-neck silhouette that flatters any build. The non-stretchy knit maintains shape with a ribbed hem, while the raised embroidered logo—replicating founder Alexandre Mattiussi's childhood signature—serves as an instantly recognizable outfit anchor, a style credential earned after winning the 2013 ANDAM Grand Prize and being worn by celebrities like Virat Kohli. At its 650 CAD full price the logo commands a premium as a status symbol; at 279.95 CAD sale it delivers accessible luxury, undercutting unbranded alternatives while preserving the brand's ethos of democratizing luxury through inclusive fit and transparent production.

Verified claims

Industry award
Won the ANDAM Grand Prize in 2013, the top French fashion award.
Logo story
Logo transitioned from a childhood signature to an iconic symbol through a Jean-Paul Goude campaign.
Brand mission
Mattiussi founded Ami to produce affordable luxury knits with an inclusive fit, using Italian mills and Portuguese manufacturing.
Sizing
Size M: chest 49.5in, sleeve 32.75in, length 24.8in — roomy
Knit structure
Non-stretchy knit holds shape; ribbed hem maintains crisp silhouette
Size information
Chest widths not given; use official size guide or try in-store
Performance
Naturally thermoregulating, odour-resistant, and pilling-resistant for lasting three-season wear.
Value
279.95 CAD sale price for Italian-mill merino made in Portugal—undercuts unbranded ethically.
Brand heritage
Ami de Cœur logo is designer's signed childhood initial; brand awarded ANDAM Grand Prize and followed by celebrities.
Layering
Relaxed fit flatters any build; long sleeves and V-neck enable clean layering over shirts.
Made in Portugal
Manufactured in Portugal from Italian-mill merino, under EU labor law, at a price below luxury atelier knits.
Centerpiece styling
Wear unbuttoned over a plain tee or in all-black to make the logo the outfit's focal point.
Silhouette and drape
Extrafine merino drapes softly; long sleeves allow a casual roll for a relaxed silhouette.
Care
Hand wash in cold or lukewarm water with wool detergent and dry flat.
Wash reduction
Soft, odour-resistant merino wool reduces washing frequency and allows direct skin wear.
Embroidery technique
Tight raised embroidery gives the logo a dimensional profile, unlike intarsia-knit logos.
Logo origin
The logo replicates Alexandre Mattiussi's childhood signature.
Style anchor
The embroidered logo acts as an instantly recognizable outfit anchor.
Logo premium
At 650 CAD full price, the embroidered logo can justify a premium; at 279.95 CAD sale, it makes the brand accessible.
Industry validation
ANDAM Grand Prize 2013; logo campaign by Jean-Paul Goude.
Celebrity status
Logo (founder's childhood signature) worn by Virat Kohli, recognized status symbol.
Brand ethos
Founded to democratize luxury; uses Italian mills, ethical Portuguese production.
Material
100% extrafine merino wool (≤19.5 microns) in a relaxed V-neck knit with non-stretchy structure.

Product record

Title
Ami De Cœur Pure Merino Wool Cardigan
Brand
Ami
Price
650 CAD
Availability
Out of stock

Image Analysis

3 images
Ami de Cœur pure merino wool cardigan product image (primary)
01

Product

Front view of a light grey fine-knit V-neck cardigan worn on a model; visible button placket, ribbed hem and cuffs, and a small dark embroidered chest motif on the left wearer side.

  • SilhouetteRelaxed-fit V-neck cardigan with a deep front opening and long set-in sleeves visible from the front.
    1 regionx 0.08 · y 0.06 · w 0.84 · h 0.72 (high)
  • Knit textureFine, smooth knit fabric with a subtle horizontal stitch appearance and slight sheen across the body and sleeves.
    1 regionx 0.12 · y 0.16 · w 0.76 · h 0.56 (high)
  • Button placketVertical central placket with a row of round tonal buttons; placket has visible stitching along both edges.
    1 regionx 0.42 · y 0.20 · w 0.16 · h 0.60 (high)
  • Hem and cuffsRibbed lower hem band and narrow ribbed sleeve cuffs finished in the same knit but with tighter stitch density.
    2 regionsx 0.10 · y 0.64 · w 0.80 · h 0.14 (high); x 0.72 · y 0.62 · w 0.16 · h 0.22 (high)
  • Chest motifSmall dark embroidered motif on the left wearer chest that visually resembles a heart-shaped icon with a small upright element beneath.
    1 regionx 0.66 · y 0.12 · w 0.06 · h 0.08 (high)
  • Placket buttons appearanceButtons are slightly darker than the knit, round with a glossy finish and visible thread or shank centers.
    1 regionx 0.44 · y 0.24 · w 0.12 · h 0.48 (high)

Other

Studio product shot showing a torso-front crop of a model wearing the cardigan against a plain light grey background with soft diffuse lighting and minimal shadowing.

  • Shot compositionCentered frontal crop showing model from upper chest to hips with both hands partially visible; image framed vertically.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Background and lightingUniform light grey background with soft, even studio lighting producing gentle shadows and minimal specular highlights on the fabric.
  • Model presenceMale model visible wearing the garment; face cropped above the mouth and lower body cropped below the waist, right hand resting near the hip.
    1 regionx 0.26 · y 0.00 · w 0.48 · h 0.98 (high)
  • Image qualitySharp, high-resolution product photograph without visible compression artifacts.

Colors

light cool grey· main body#A5A4AAdark grey· buttons#6E7176black· embroidered chest motif
Ami de Cœur pure merino wool cardigan product image 2
02

Product

Close-up of the cardigan front and upper chest on a model showing V-neck ribbed trim, single visible button, shoulder seam, and a small embroidered black heart-and-letter motif on the left chest.

  • V-neck openingDeep V-neck front with a wide ribbed trim that folds inward along the button placket and continues around the neckline.
    1 regionx 0.08 · y 0.36 · w 0.68 · h 0.50 (high)
  • Visible buttonOne round grey button sewn on the right-side placket (viewer left) with two visible holes and a stitched buttonhole in the opposite placket.
    1 regionx 0.11 · y 0.78 · w 0.16 · h 0.12 (high)
  • Shoulder seam and stitch detailDiagonal shoulder seam visible on the right shoulder (viewer right) with a narrow decorative stitch line running parallel to the neckline trim.
    1 regionx 0.56 · y 0.20 · w 0.40 · h 0.36 (high)
  • Embroidered chest motifSmall black embroidered motif on the left chest consisting of a solid heart shape with a short vertical element below that resembles the letter A.
    1 regionx 0.69 · y 0.58 · w 0.12 · h 0.12 (high)
  • Fabric textureFine, uniform knit texture consistent across the visible panels with a smooth, slightly heathered appearance.
  • Placket edge stitchingVisible topstitching along the inner edge of the placket that creates a subtle raised seam line parallel to the V-neck.
    1 regionx 0.08 · y 0.40 · w 0.46 · h 0.38 (high)

Other

Studio detail shot cropped at the model's lower face and upper torso, neutral light grey background, soft directional lighting producing gentle shadows and a small specular highlight on the model's lips.

  • Crop and framingImage cropped to show model from lower nose to upper chest, centering the cardigan V-neck and left chest area.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • BackgroundEven, neutral light grey studio background with no visible props.
  • Model visibilityLower half of model face, jawline, neck, and upper chest visible; skin texture and short facial stubble visible on jaw and chin.
    1 regionx 0.02 · y 0.02 · w 0.62 · h 0.48 (high)
  • LightingSoft, diffused frontal lighting with mild shadowing under the jaw and slight sheen on the lower lip.

Colors

medium heather grey· main body fabric#A2A1A6solid black· embroidered motif#15141A
Ami de Cœur pure merino wool cardigan product image 3
03

Product

Rear view of a light heather gray fine-knit long-sleeve sweater on a male model, showing the back panel, raglan-style shoulder seams, ribbed neckline, cuffs, and hem.

  • Back panelFlat back panel of a fine, smooth knit with a subtle heathered texture and even horizontal knit lines visible across the surface.
    1 regionx 0.15 · y 0.12 · w 0.70 · h 0.60 (high)
  • Shoulder seamAngled raglan-style shoulder seam running from neckline toward underarm on both sides, visible as a slightly raised stitch line.
    1 regionx 0.28 · y 0.04 · w 0.44 · h 0.18 (high)
  • NecklineShallow ribbed crew neckline band sitting against the base of the neck, finished with a narrow rib stitch.
    1 regionx 0.32 · y 0.02 · w 0.36 · h 0.12 (high)
  • Sleeve shape and drapeLong sleeves with a relaxed fit and gentle vertical drape; slight gathering at the cuffs and lower sleeve where fabric falls onto the wrist and hand.
    2 regionsx 0.02 · y 0.14 · w 0.20 · h 0.68 (medium); x 0.78 · y 0.28 · w 0.18 · h 0.56 (medium)
  • CuffsNarrow ribbed cuffs visible at sleeve ends, matching the neckline ribbing and slightly contracted compared with the sleeve body.
    2 regionsx 0.78 · y 0.72 · w 0.14 · h 0.10 (high); x 0.04 · y 0.72 · w 0.12 · h 0.10 (high)
  • HemWide ribbed waistband hem that sits over the top of the pants, creating a slight blousing of the body fabric above it.
    1 regionx 0.15 · y 0.72 · w 0.70 · h 0.20 (high)
  • Fabric color and finishEven light heather gray knit with a soft, matte finish and slight tonal variation from the heathering.
    1 regionx 0.08 · y 0.04 · w 0.84 · h 0.86 (high)
  • No visible brandingNo printed or sewn logo, label, or visible text on the back panel, neckline, cuffs, or hem in this view.

Other

Studio-style rear product shot showing the model from mid-neck to mid-thigh against a plain light gray background with soft, even lighting and minimal shadowing.

  • Model and poseMale model shown from the rear with head turned slightly to the right, right hand visible at hip and left hand partially visible at left side.
    2 regionsx 0.58 · y 0.00 · w 0.42 · h 0.30 (high); x 0.70 · y 0.78 · w 0.26 · h 0.20 (high)
  • BackgroundNeutral light gray seamless background with no props or patterns.
  • Lighting and shadowSoft, diffuse lighting producing minimal harsh shadows and gentle highlights on the knit texture, with a faint shadow along the lower right hem area.
  • Image crop and framingFramed to show the full back of the sweater from neckline to just below the hem; lower part of the model's trousers visible.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (low)

Colors

light heather gray· main body#B2B1B6

Provenance

Merchant Link
https://www.simons.ca/en/men-clothing/sweaters/shawls-cardigans/ami-de-coeur-pure-merino-wool-cardigan--11032-159039?colourId=0
Updated