
Soul of London
Floral Medallion Shirt Regular Fit
This product is a short-sleeve button-up shirt for men from the Canadian brand Soul of London. It has a regular fit and is made from ultra-comfortable stretch cotton fabric. Key features include a spread collar, full-length button placket with contrast trim, and short sleeves with sewn cuffs, finished with an all-over medallion print.
- Material
- stretch cotton fabric
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Regular fit short sleeve shirt with floral medallion pattern in ultra comfortable stretch cotton fabric.
Regular fit, short sleeves with sewn cuffs, ultra comfortable stretch cotton fabric.
- Material
- stretch cotton fabric
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- regular fit
- short sleeves
- sewn cuffs
- ultra comfortable stretch cotton fabric
Product Insights
The Floral Medallion Shirt regular fit by Soul of London, priced at 69 CAD and in stock, offers cotton-spandex 4-way stretch for a full golf swing, backed by accessible-luxury positioning and Le 31 curation that sets a quality floor above fast fashion, available at Simons and five independent Canadian retailers, with care requiring cold water and hang drying to prevent shrinkage.
Verified claims
- Stretch
- Cotton-spandex 4-way stretch enables a full golf swing.
- Brand positioning
- Accessible luxury positioning implies higher stretch fabric standard.
- Brand quality
- Le 31 curation imposes a quality floor above fast-fashion standards.
- Retailer distribution
- Present in Simons' Le 31 label and at least five independent Canadian menswear retailers.
- Value proposition
- Curation and accessible-luxury aim for value over $30 fast fashion.
- Retail distribution
- Sold at five independent Canadian retailers.
- Care
- 97% cotton, 3% spandex; cold water, hang dry to prevent shrinkage.
Product record
- Title
- Floral Medallion Shirt Regular Fit
- Brand
- Soul of London
- Price
- 69 CAD
- Availability
- In stock
Deep Research
Brand quality and value for the price
- This shirt is sold under Simons' Le 31 label — the department store's own fashion-forward private label — which means it's been edited for trend relevance and a quality floor that separates it from unbranded department-store basics receiving less style oversight.
- Soul of London appears on the shelves of at least five independent Canadian menswear retailers — including Rex Cox, Conway's, Collins Clothiers, Gentleman B-Lifestyle, and Maximus XL — a breadth of wholesale distribution that generally indicates consistent sizing, reliable construction, and after-purchase support, reducing the risk of an online misfire.
- Retailer copy frames the brand as delivering 'high-end quality at an accessible price point' with 'durable materials' — a positioning that sets expectations of a shirt that will outlast typical $30 fast-fashion options and maintain its colour and shape through repeated wears.
Image Analysis
2 images- 01

Product
Short-sleeve button-up shirt shown front-on; spread collar, full-length button placket with visible contrast trim, all-over small circular medallion print, worn open over a white undershirt.
- SilhouetteShort-sleeve, straight-hem button-up shirt with a relaxed regular fit visible across chest and torso.
1 region
x 0.12 · y 0.18 · w 0.76 · h 0.60 (high) - CollarClassic spread collar with visible inner collar band patterned like the shirt body.
1 region
x 0.38 · y 0.09 · w 0.24 · h 0.10 (high) - Placket and buttonsCenter front button placket with dark navy buttons and a narrow bright blue trim running along the inner edge of the placket.
1 region
x 0.43 · y 0.17 · w 0.14 · h 0.60 (high) - Print patternDense repeating small circular medallion motif covering the entire visible shirt surface; motifs appear as dark navy rings with red centers on a white ground.
1 region
x 0.14 · y 0.18 · w 0.72 · h 0.56 (high) - SleevesShort sleeves ending above the elbow with the same all-over medallion print and a straight hem.
2 regions
x 0.14 · y 0.26 · w 0.30 · h 0.18 (high); x 0.56 · y 0.26 · w 0.30 · h 0.18 (high) - Worn stylingShirt is worn open over a white sleeveless undershirt; left front hem is tucked slightly into trousers while right front hangs loose.
1 region
x 0.38 · y 0.44 · w 0.40 · h 0.36 (high) - Buttons detailButtons are circular and dark navy, spaced along the placket; one button visible near mid-torso is clearly navy.
1 region
x 0.49 · y 0.34 · w 0.04 · h 0.06 (high)
Other
Studio product shot showing a male model against a plain light background with soft shadow; three-quarter front pose with right hand in pocket and left hand relaxed showing part of the forearm tattoo.
- Background and lightingEven light neutral backdrop with a soft shadow cast to the model's right, suggesting a directional studio light from the left-front.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - PoseModel stands facing slightly left of camera with torso visible from head to mid-thigh; right hand in trouser pocket, left hand down at side.
1 region
x 0.10 · y 0.06 · w 0.80 · h 0.88 (high) - Visible tattooPartial black linework tattoo visible on the inner side of the model's right upper forearm where the sleeve ends.
1 region
x 0.66 · y 0.42 · w 0.08 · h 0.14 (high) - Image crop and qualityFull-color, well-focused image with the top of the model's head and hands fully within frame; no visible compression artifacts.
Colors
white· shirt base ground#F2F1FAnavy blue· medallion ringsdeep red· medallion centersbright royal blue· placket trimdark navy· buttons- SilhouetteShort-sleeve, straight-hem button-up shirt with a relaxed regular fit visible across chest and torso.
- 02

Product
Rear three-quarter view of a short-sleeve button-up shirt showing the back panel, collar, short sleeves, and hem with an all-over small medallion geometric print.
- View and fitBack of a short-sleeve shirt worn by a model shown at a slight three-quarter angle to the right; shirt hangs straight from the shoulders with a regular, relaxed fit.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.82 (high) - CollarFolded classic point collar seen from the back, lying flat against the upper back yoke.
1 region
x 0.34 · y 0.06 · w 0.32 · h 0.11 (high) - Back yoke seamHorizontal yoke seam across the upper back, visible as a straight stitched line where the collar meets the back panel.
1 region
x 0.14 · y 0.14 · w 0.72 · h 0.06 (high) - SleevesShort sleeves with a straight hem falling above the elbow; sleeve edges show the same print and a narrow seam.
2 regions
x 0.14 · y 0.28 · w 0.22 · h 0.20 (high); x 0.64 · y 0.28 · w 0.26 · h 0.22 (high) - Hem shapeStraight hem at the bottom of the shirt with a slight curve at the side seams, ending near the top of the model's hips.
1 region
x 0.18 · y 0.72 · w 0.64 · h 0.18 (high) - All-over patternDense repeating small circular medallion motif printed across the entire visible shirt surface, forming a grid-like pattern.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.82 (high)
Other
Studio shot of a model against a plain light background with soft, even lighting and a subtle shadow on the right; image cropped to show torso and head from the rear three-quarter angle.
- Model and poseMale model standing with arms relaxed at sides, head turned to the right showing profile; full upper body visible down to hips.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.96 (high) - BackgroundPlain light neutral backdrop with a slight gradient and a soft shadow cast to the right of the model.
- Lighting and shadowEven studio lighting with soft shadows; minor specular highlight on right shoulder area indicating directional light from left-front.
1 region
x 0.56 · y 0.18 · w 0.18 · h 0.18 (medium) - Image qualityHigh-resolution, well-focused image with clear texture and pattern detail on the shirt.
Colors
off-white· shirt background#F1F1F9navy blue· medallion circlesmuted red· medallion centers- View and fitBack of a short-sleeve shirt worn by a model shown at a slight three-quarter angle to the right; shirt hangs straight from the shoulders with a regular, relaxed fit.
Documents & Data
Q&A
2 answered- Is this shirt machine washable? Does the stretch cotton shrink or lose shape after washing?
- Yes, this shirt is machine washable. For best results, wash in cold water on a gentle cycle and hang to dry. Stretch cotton can shrink slightly if exposed to high heat, so avoid the dryer.
- How much stretch does the fabric have? Is it suitable for activities like golf or casual wear that require range of motion?
- The stretch cotton fabric offers comfortable 4-way stretch, making it well-suited for activities like golf or casual wear that require range of motion. The 'ultra comfortable' description from the product details backs this up.