Ash-grey soft jean London fit - Slim straight product image (primary)
Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.

Le 31

Ash-Grey Soft Jean London Fit - Slim Straight

CA$125.00CAD
Out of Stock

This is a pair of London fit slim-straight jeans from Le 31 by Simons, crafted in Canada from lightweight stretch denim made of cotton, polyester, and lyocell. The mid-rise, five-pocket jeans feature a straight leg that is slightly slim from thigh to ankle. It has a Jeanologia EIM score of 22, indicating low environmental impact from its washing processes.

Color
Ash-Grey
Material
Lightweight stretch denim in a blend of cotton, polyester and lyocell
Style
casual, slim-fit, straight-leg
Category
Apparel & Accessories > Clothing > Pants

Specifications

Lightweight stretch denim jeans in ash-grey with a slim straight fit, designed in Canada with low environmental impact.

EIM score 22 for reduced environmental impact, 5-pocket design, stretch denim

Color
Ash-Grey · gray
Material
Lightweight stretch denim in a blend of cotton, polyester and lyocell
Secondary
polyester, lyocell
Style
casual, slim-fit, straight-leg
Gender
male
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Pants

Additional Attributes

  • exclusive designed in Canada
  • Jeanologia EIM score of 22 for low environmental impact
  • London fit - slim straight from thigh to ankle
  • 5-pocket design
  • lightweight stretch denim
  • cotton, polyester and lyocell blend

Product Insights

Le 31's Ash-Grey Soft Jean in London Fit is a slim-straight jean with a regular rise, crafted from a lyocell blend that ensures exceptional softness, breathability, and a tailored drape with minimal stacking. Its 10 oz stretch denim resists permanent bagging better than spandex-heavy options, though shape may relax and is restored by cold washing and hang drying. With an EIM score of 22, it offers a verified low-impact finish, but at $125 CAD it costs $65–$66 more than competitors. The main tradeoff is paying a premium for third-party verified sustainability and family-owned heritage over cheaper, self-reported alternatives.

Verified claims

Softness
Lyocell's smooth fibers eliminate the scratchy feel of cotton, so the jeans are soft from the first wear.
Drape
The lyocell blend gives these jeans a clean, tailored drape with minimal fabric stacking.
Breathability
Lyocell's porous fibers keep the jeans cool and dry by improving air circulation.
EIM score
Jeanologia EIM score 22 places these jeans in the low-impact band (0–33) on the 0–100 EIM scale, covering water, energy, chemicals, and worker health.
Sustainability
Le 31 publishes a concrete Jeanologia EIM score of 22 verified by a third-party finishing technology firm, and Simons' family-owned ownership makes eco-conscious material and finish choices more likely to survive cost reviews.
Price comparison
At $125 CAD, it costs $65–$66 more than competitors but includes verified low-impact finish.
Fit
Slim-straight fit like Levi's 513 with a regular rise at the natural waist.
Care
Order true to size; lightweight denim can relax at knees – cold wash and hang dry restores shape.
Stretch recovery
The 10 oz stretch denim resists permanent bagging better than spandex-heavy denim; shape may relax but is restored by washing and air drying.
Shape retention
Washing and air drying restores shape and minimizes knee sag.
Heritage
London fit refined over 60 years for Canadian customers: slim straight with regular rise.
Organic cotton blend
The denim blend includes organic cotton as part of its eco-conscious material mix.
Design origin
Le 31 jeans are designed in Canada, anchored to Simons' Quebec City headquarters.
Washing instructions
Machine wash cold with like colors and tumble dry low or hang dry; avoid bleach and wash every 8–10 wears to preserve the soft feel.

Product record

Title
Ash-Grey Soft Jean London Fit - Slim Straight
Brand
Le 31
Price
125 CAD
Availability
Out of stock

Buying Guide

1 comparison · 10 sources

Product comparison

Compared within this brand.

Why and when to choose each product
Same brand

Muted-Blue Jean Stockholm Fit - Slim

Le 31

simons.ca

Ash-Grey Soft Jean London Fit - Slim Straight: Choose this if you want a straight-leg jean that is slightly slim from thigh to ankle, in an ash-grey wash with subtle fading and whiskering at the thighs and knees. It is made of lightweight stretch denim (70% organic cotton, 14% polyester, 14% lyocell, 2% elastane) with a mid-rise waistband, five-pocket styling, buttoned fly, and a Jeanologia EIM score of 22, which the retailer considers low environmental impact. It comes in 14 waist-and-length combinations from 29-32 to 38-36, though whether all sizes are currently in stock is not established.[1,2,3]Minimalist Black Jean Stockholm Fit - Slim: Choose this if you want a deep-black slim jean with the Stockholm fit, slim from thigh to ankle with a mid-rise waist and full-length legs. It is made of a stretch blend of 90 percent organic cotton, 6 percent polyester, and 4 percent elastane in a smooth matte finish with tonal stitching and no visible fading, plus a classic five-pocket design with button and zipper fly. Sizes run from 29-32 to 38-36 with 32 or 36 inch inseams, though the ankle-length look may depend on your height and how the jeans are worn.[4,5,6,7]Muted-Blue Jean Stockholm Fit - Slim: Choose this if you prefer a slimmer look: Le 31's Stockholm fit is a slim cut from thigh to ankle, shown with a mid-rise waistband and a slight taper toward the ankle. It's made of stretch organic cotton denim (69% organic cotton, 30% cotton, 1% elastane) in a minimalist faded, muted-blue wash with five-pocket styling. It's offered in a wide range of waist and inseam sizes (28 to 38, in 32- and 36-inch lengths), all in Blue.[8,9,10]

Image Analysis

3 images
Ash-grey soft jean London fit - Slim straight product image (primary)
01

Product

Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.

  • Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
    1 regionx 0.28 · y 0.37 · w 0.44 · h 0.51 (high)
  • Waistband and belt loopsMid-rise waistband with visible belt loops and a woven black belt threaded through; waistband sits at the model's natural waistline.
    1 regionx 0.38 · y 0.43 · w 0.24 · h 0.07 (high)
  • Front pockets and coin pocketTwo front pockets with a partially visible small coin pocket inset at the right front pocket opening.
    2 regionsx 0.33 · y 0.49 · w 0.18 · h 0.14 (high); x 0.49 · y 0.49 · w 0.13 · h 0.14 (high)
  • Fly and seam detailVisible stitched fly seam running down the center front and contrast topstitching along the pocket edges and inner leg seams.
    1 regionx 0.43 · y 0.48 · w 0.14 · h 0.32 (high)
  • Denim finishAsh-grey denim with subtle vertical fading and whiskering concentrated on the upper thigh and knee areas, presenting a worn soft finish.
    1 regionx 0.30 · y 0.52 · w 0.40 · h 0.36 (high)
  • Hem and fit at anklesBottom hems fall to the top of the shoes with slight fabric bunching over the shoe tongues.
    1 regionx 0.32 · y 0.80 · w 0.36 · h 0.15 (high)

Other

Studio portrait of a standing model against a plain white background with even soft lighting and minimal shadows; full-body crop centered vertically.

  • Model and poseMale model standing facing forward with arms relaxed at sides and weight evenly distributed; clothing styled untucked over the waistband on the left front.
    1 regionx 0.20 · y 0.03 · w 0.60 · h 0.97 (high)
  • Background and lightingUniform white studio background with soft, even lighting and faint shadowing beneath the model's feet.
  • Visible styling itemsModel is wearing a long-sleeve two-tone raglan shirt and black sneakers; these items are present as styling but are not part of the photographed product.
    2 regionsx 0.22 · y 0.03 · w 0.56 · h 0.36 (high); x 0.30 · y 0.86 · w 0.40 · h 0.12 (high)
  • Image qualityHigh resolution, well focused with no visible motion blur or compression artifacts.

Colors

ash grey· jeans fabric#8B8C93
Ash-grey soft jean London fit - Slim straight product image 2
02

Product

Front view of a pair of ash-grey denim jeans shown on a model from waist to shoes. Visible features include a mid-rise waistband with belt loops, five-pocket construction, a buttoned fly, and straight full-length legs with subtle faded whiskering at the thighs and knees.

  • Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
    1 regionx 0.15 · y 0.14 · w 0.70 · h 0.78 (high)
  • Waistband and closureMid-rise waistband with visible belt loops and a single metal button closure above a stitched fly seam; waistband sits just below the model's tucked shirt.
    1 regionx 0.25 · y 0.08 · w 0.50 · h 0.16 (high)
  • Pocket constructionClassic five-pocket styling with two front scoop pockets and a small coin pocket partially visible inside the right front pocket opening; pocket openings outlined by topstitching.
    2 regionsx 0.20 · y 0.14 · w 0.25 · h 0.18 (high); x 0.55 · y 0.14 · w 0.20 · h 0.18 (high)
  • Seams and topstitchingVisible vertical inseam stitching along inner legs and outer side seams with contrasting lighter topstitching that outlines pockets, fly, and side seams.
    1 regionx 0.30 · y 0.22 · w 0.40 · h 0.60 (high)
  • Surface finishDenim shows even ash-grey wash with subtle horizontal faded whiskering across the upper thighs and slight vertical fade lines on the front of the legs.
    2 regionsx 0.30 · y 0.20 · w 0.40 · h 0.24 (high); x 0.28 · y 0.40 · w 0.44 · h 0.40 (high)
  • Hem and fit at shoesBottom hems rest over the tops of the shoes with slight stacking and minimal break at the front, showing natural creasing where fabric meets footwear.
    1 regionx 0.18 · y 0.74 · w 0.64 · h 0.20 (high)

Other

Studio product shot showing the model wearing the jeans against a plain white background; partial styling elements include a tucked white shirt and black sneakers. Even soft lighting with subtle floor shadowing and no visible packaging.

  • Shot compositionCentered frontal crop from waist to floor showing the garment on a model; top of image includes part of a tucked white shirt and sleeves.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Background and lightingUniform white studio background with soft, even lighting and faint shadow beneath the model's feet.
  • Styling propsModel is wearing black low-top sneakers with gum-colored soles and a white top; these items are visible but are styling, not the photographed product.
    2 regionsx 0.18 · y 0.82 · w 0.64 · h 0.16 (high); x 0.35 · y 0.00 · w 0.30 · h 0.14 (high)

Colors

ash grey· denim fabric#717176light grey· topstitching#93949B
Ash-grey soft jean London fit - Slim straight product image 3
03

Product

Rear view of a pair of ash-grey denim jeans on a model showing waistband, belt loops, rear yoke, two patch back pockets with visible topstitching, and full-length straight legs extending to the hem.

  • View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.
    1 regionx 0.16 · y 0.08 · w 0.68 · h 0.88 (high)
  • Waistband and belt loopsVisible waistband with a center back seam and evenly spaced belt loops across the top of the back; waistband sits at a medium rise on the model.
    1 regionx 0.21 · y 0.08 · w 0.58 · h 0.10 (high)
  • Back pocketsTwo symmetrical rectangular patch back pockets with angled bottom corners and visible topstitching outlining each pocket.
    2 regionsx 0.28 · y 0.17 · w 0.18 · h 0.18 (high); x 0.54 · y 0.17 · w 0.18 · h 0.18 (high)
  • Rear yoke seamSlightly curved horizontal rear yoke seam visible above the pockets connecting the waistband area to the seat.
    1 regionx 0.28 · y 0.15 · w 0.44 · h 0.06 (high)
  • Denim texture and fadingMedium ash-grey denim with vertical weave texture and subtle lighter fading and whiskering concentrated on the seat and upper thighs.
    1 regionx 0.20 · y 0.18 · w 0.60 · h 0.55 (high)
  • Hem and leg openingStraight hems that fall over the tops of the model's shoes, showing a standard stitched hem finish.
    1 regionx 0.20 · y 0.73 · w 0.60 · h 0.20 (high)
  • Pocket topstitch colorContrast topstitching along pocket edges and seams in a lighter grey tone than the denim.
    1 regionx 0.26 · y 0.16 · w 0.46 · h 0.20 (high)

Other

Studio shot with a plain light background showing part of the model's white shirt and black long sleeves; model stands on a white floor wearing black sneakers with gum soles. Even diffuse lighting with soft shadow under the shoes.

  • Background and stagingPlain light grey to white seamless studio background and floor with even diffuse lighting and minimal shadow.
  • Visible garments and propsPartial view of a white shirt tucked into the waistband and black long sleeves visible at the sides; model wearing black sneakers with tan gum soles that are partially covered by the pant hems.
    2 regionsx 0.36 · y 0.02 · w 0.28 · h 0.10 (high); x 0.30 · y 0.82 · w 0.40 · h 0.16 (high)
  • Model postureModel stands straight with weight evenly distributed and hands placed forward out of frame resulting in slight inward rotation of the thighs.Partial
  • Image qualityHigh-resolution, well-lit photograph with clear detail and accurate focus on the jeans; no visible compression artifacts.

Colors

ash grey· main fabric#73747Blight grey· topstitching#8B8C94

Variants

14 SKUs
All variants of Ash-Grey Soft Jean London Fit - Slim Straight
SKUTitlePriceAvail
4696010Ash-Grey Soft Jean London Fit - Slim Straight - 29-32CA$125.00Out of Stock
4696011Ash-Grey Soft Jean London Fit - Slim Straight - 30-32CA$125.00Out of Stock
4696012Ash-Grey Soft Jean London Fit - Slim Straight - 30-36CA$125.00Out of Stock
4696013Ash-Grey Soft Jean London Fit - Slim Straight - 31-32CA$125.00Out of Stock
4696014Ash-Grey Soft Jean London Fit - Slim Straight - 32-32CA$125.00Out of Stock
4696015Ash-Grey Soft Jean London Fit - Slim Straight - 32-36CA$125.00Out of Stock
4696016Ash-Grey Soft Jean London Fit - Slim Straight - 33-32CA$125.00Out of Stock
4696017Ash-Grey Soft Jean London Fit - Slim Straight - 33-36CA$125.00Out of Stock
4696018Ash-Grey Soft Jean London Fit - Slim Straight - 34-32CA$125.00Out of Stock
4696019Ash-Grey Soft Jean London Fit - Slim Straight - 34-36CA$125.00Out of Stock
4696020Ash-Grey Soft Jean London Fit - Slim Straight - 36-32CA$125.00Out of Stock
4696021Ash-Grey Soft Jean London Fit - Slim Straight - 36-36CA$125.00Out of Stock
4696022Ash-Grey Soft Jean London Fit - Slim Straight - 38-32CA$125.00Out of Stock
4696023Ash-Grey Soft Jean London Fit - Slim Straight - 38-36CA$125.00Out of Stock

Documents & Data

Provenance

Merchant Link
https://www.simons.ca/en/men-clothing/jeans/skinny-slim/ash-grey-soft-jean-london-fit-slim-straight--15921-233163?colourId=0
Updated