Le 31
Ash-Grey Soft Jean London Fit - Slim Straight
This is a pair of London fit slim-straight jeans from Le 31 by Simons, crafted in Canada from lightweight stretch denim made of cotton, polyester, and lyocell. The mid-rise, five-pocket jeans feature a straight leg that is slightly slim from thigh to ankle. It has a Jeanologia EIM score of 22, indicating low environmental impact from its washing processes.
- Color
- Ash-Grey
- Material
- Lightweight stretch denim in a blend of cotton, polyester and lyocell
- Style
- casual, slim-fit, straight-leg
- Category
- Apparel & Accessories > Clothing > Pants
Specifications
Lightweight stretch denim jeans in ash-grey with a slim straight fit, designed in Canada with low environmental impact.
EIM score 22 for reduced environmental impact, 5-pocket design, stretch denim
- Color
- Ash-Grey · gray
- Material
- Lightweight stretch denim in a blend of cotton, polyester and lyocell
- Secondary
- polyester, lyocell
- Style
- casual, slim-fit, straight-leg
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Pants
Additional Attributes
- exclusive designed in Canada
- Jeanologia EIM score of 22 for low environmental impact
- London fit - slim straight from thigh to ankle
- 5-pocket design
- lightweight stretch denim
- cotton, polyester and lyocell blend
Product Insights
The Le 31 Ash-Grey Soft Jean London Fit is a CAD 125 regular-rise slim-straight jean, slightly slim from thigh to ankle rather than a true skinny taper, built on a 70% organic cotton, 14% polyester, 14% lyocell, 2% elastane blend in which the solvent-spun lyocell — made in a closed loop recovering almost 99% of its solvent — is the controlling variable: it removes cotton's scratchy hand, gives a clean tailored drape with minimal fabric stacking, adds lyocell's 13% moisture regain so the leg stays cooler and drier than all-cotton, deepens dye so the ash-grey wash carries a faint luminous sheen rather than flat dusty grey, and, with strength close to polyester, lets lightweight denim be cut slim without tearing at stress points. The core tradeoff is that at 14% of the blend the lyocell drives hand feel and drape far more than wear resistance, so durability is not what the fabric is engineered for; sizing is equally bounded — 14 waist-and-inseam combinations from 29-32 to 38-36 all at the same CAD 125 with no big-and-tall upcharge, but only 32- or 36-inch inseams, the 36 spanning six waists while waists 29 and 31 come only in 32, and the product is out of stock. Its sustainability signal is deliberately narrow in scope: a Jeanologia EIM score of 22 sits in the 0–33 low-impact band across water, energy, chemicals and worker health, yet covers the laundry finishing stage only, not cotton growing or fabric production, and is a brand-entered self-assessment on a benchmark that rises every two years. It is a Simons in-house label designed in Canada at the family-owned retailer's Quebec headquarters, with the London fit refined over 60 years for Canadian customers.
Verified claims
- Fit
- Regular-rise slim-straight cut, slightly slim from thigh to ankle rather than a true skinny taper.
- Drape
- The lyocell blend gives these jeans a clean, tailored drape with minimal fabric stacking.
- Softness
- Lyocell's smooth fibers eliminate the scratchy feel of cotton, so the jeans are soft from the first wear.
- Breathability
- Lyocell's 13% moisture regain keeps the leg cooler and drier than an all-cotton jean.
- Material
- 70% organic cotton, 14% polyester, 14% lyocell, 2% elastane; the lyocell adds softness and drape, not durability.
- Size range
- 14 waist-and-inseam combinations from 29-32 to 38-36, in only 32- or 36-inch inseams
- Size pricing
- Every waist and inseam combination costs the same CAD 125, with no big-and-tall upcharge
- Colour depth
- Lyocell's dye depth gives the ash-grey wash a faint sheen rather than a flat dusty grey.
- Durability
- Lyocell's strength, close to polyester, lets this lightweight denim be cut slim without tearing at stress points.
- Blend ratio
- At 14% of the blend, the lyocell drives hand feel and drape more than wear resistance.
- Fiber sourcing
- The lyocell is made in a closed loop that recovers almost 99% of its solvent.
- EIM score
- Jeanologia EIM score 22 is a low-impact finishing rating — the 0–33 band — across water, energy, chemicals and worker health.
- EIM scope
- The EIM 22 covers the laundry finishing stage only, not cotton growing or fabric production.
- EIM methodology
- The 22 is a brand-entered self-assessment on a benchmark that rises every two years.
- Lyocell blend
- The blend's 14% lyocell is solvent-spun (99% solvent recovery) and supplies hand-feel and drape rather than wear resistance.
- Color sheen
- The 14% lyocell gives the ash-grey a faint luminous sheen in direct light
- Sizing
- Sizes span waists 29–38 in 32- or 36-inch inseams — 14 combinations with no size surcharge.
- Design origin
- Le 31 is Simons' in-house label, designed in Canada at the family-owned retailer's Quebec headquarters.
- Heritage
- London fit refined over 60 years for Canadian customers: slim straight with regular rise.
- Size gaps
- 36-inch inseam spans six waists; waists 29 and 31 come only in 32-inch.
Product record
- Title
- Ash-Grey Soft Jean London Fit - Slim Straight
- Brand
- Le 31
- Price
- 125 CAD
- Availability
- Out of stock
Buying Guide
1 comparison · 10 sourcesProduct comparison
Compared within this brand.
| Ash-Grey Soft Jean London Fit - Slim Straight: Choose this if you want a straight-leg jean that is slightly slim from thigh to ankle, in an ash-grey wash with subtle fading and whiskering at the thighs and knees. It is made of lightweight stretch denim (70% organic cotton, 14% polyester, 14% lyocell, 2% elastane) with a mid-rise waistband, five-pocket styling, buttoned fly, and a Jeanologia EIM score of 22, which the retailer considers low environmental impact. It comes in 14 waist-and-length combinations from 29-32 to 38-36, though whether all sizes are currently in stock is not established.[1,2,3] | Minimalist Black Jean Stockholm Fit - Slim: Choose this if you want a deep-black slim jean with the Stockholm fit, slim from thigh to ankle with a mid-rise waist and full-length legs. It is made of a stretch blend of 90 percent organic cotton, 6 percent polyester, and 4 percent elastane in a smooth matte finish with tonal stitching and no visible fading, plus a classic five-pocket design with button and zipper fly. Sizes run from 29-32 to 38-36 with 32 or 36 inch inseams, though the ankle-length look may depend on your height and how the jeans are worn.[4,5,6,7] | Muted-Blue Jean Stockholm Fit - Slim: Choose this if you prefer a slimmer look: Le 31's Stockholm fit is a slim cut from thigh to ankle, shown with a mid-rise waistband and a slight taper toward the ankle. It's made of stretch organic cotton denim (69% organic cotton, 30% cotton, 1% elastane) in a minimalist faded, muted-blue wash with five-pocket styling. It's offered in a wide range of waist and inseam sizes (28 to 38, in 32- and 36-inch lengths), all in Blue.[8,9,10] |
Image Analysis
3 images- 01
Product
Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.
- Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
1 region
x 0.28 · y 0.37 · w 0.44 · h 0.51 (high) - Waistband and belt loopsMid-rise waistband with visible belt loops and a woven black belt threaded through; waistband sits at the model's natural waistline.
1 region
x 0.38 · y 0.43 · w 0.24 · h 0.07 (high) - Front pockets and coin pocketTwo front pockets with a partially visible small coin pocket inset at the right front pocket opening.
2 regions
x 0.33 · y 0.49 · w 0.18 · h 0.14 (high); x 0.49 · y 0.49 · w 0.13 · h 0.14 (high) - Fly and seam detailVisible stitched fly seam running down the center front and contrast topstitching along the pocket edges and inner leg seams.
1 region
x 0.43 · y 0.48 · w 0.14 · h 0.32 (high) - Denim finishAsh-grey denim with subtle vertical fading and whiskering concentrated on the upper thigh and knee areas, presenting a worn soft finish.
1 region
x 0.30 · y 0.52 · w 0.40 · h 0.36 (high) - Hem and fit at anklesBottom hems fall to the top of the shoes with slight fabric bunching over the shoe tongues.
1 region
x 0.32 · y 0.80 · w 0.36 · h 0.15 (high)
Other
Studio portrait of a standing model against a plain white background with even soft lighting and minimal shadows; full-body crop centered vertically.
- Model and poseMale model standing facing forward with arms relaxed at sides and weight evenly distributed; clothing styled untucked over the waistband on the left front.
1 region
x 0.20 · y 0.03 · w 0.60 · h 0.97 (high) - Background and lightingUniform white studio background with soft, even lighting and faint shadowing beneath the model's feet.
- Visible styling itemsModel is wearing a long-sleeve two-tone raglan shirt and black sneakers; these items are present as styling but are not part of the photographed product.
2 regions
x 0.22 · y 0.03 · w 0.56 · h 0.36 (high); x 0.30 · y 0.86 · w 0.40 · h 0.12 (high) - Image qualityHigh resolution, well focused with no visible motion blur or compression artifacts.
Colors
ash grey· jeans fabric#8B8C93- Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
- 02
Product
Front view of a pair of ash-grey denim jeans shown on a model from waist to shoes. Visible features include a mid-rise waistband with belt loops, five-pocket construction, a buttoned fly, and straight full-length legs with subtle faded whiskering at the thighs and knees.
- Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
1 region
x 0.15 · y 0.14 · w 0.70 · h 0.78 (high) - Waistband and closureMid-rise waistband with visible belt loops and a single metal button closure above a stitched fly seam; waistband sits just below the model's tucked shirt.
1 region
x 0.25 · y 0.08 · w 0.50 · h 0.16 (high) - Pocket constructionClassic five-pocket styling with two front scoop pockets and a small coin pocket partially visible inside the right front pocket opening; pocket openings outlined by topstitching.
2 regions
x 0.20 · y 0.14 · w 0.25 · h 0.18 (high); x 0.55 · y 0.14 · w 0.20 · h 0.18 (high) - Seams and topstitchingVisible vertical inseam stitching along inner legs and outer side seams with contrasting lighter topstitching that outlines pockets, fly, and side seams.
1 region
x 0.30 · y 0.22 · w 0.40 · h 0.60 (high) - Surface finishDenim shows even ash-grey wash with subtle horizontal faded whiskering across the upper thighs and slight vertical fade lines on the front of the legs.
2 regions
x 0.30 · y 0.20 · w 0.40 · h 0.24 (high); x 0.28 · y 0.40 · w 0.44 · h 0.40 (high) - Hem and fit at shoesBottom hems rest over the tops of the shoes with slight stacking and minimal break at the front, showing natural creasing where fabric meets footwear.
1 region
x 0.18 · y 0.74 · w 0.64 · h 0.20 (high)
Other
Studio product shot showing the model wearing the jeans against a plain white background; partial styling elements include a tucked white shirt and black sneakers. Even soft lighting with subtle floor shadowing and no visible packaging.
- Shot compositionCentered frontal crop from waist to floor showing the garment on a model; top of image includes part of a tucked white shirt and sleeves.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background and lightingUniform white studio background with soft, even lighting and faint shadow beneath the model's feet.
- Styling propsModel is wearing black low-top sneakers with gum-colored soles and a white top; these items are visible but are styling, not the photographed product.
2 regions
x 0.18 · y 0.82 · w 0.64 · h 0.16 (high); x 0.35 · y 0.00 · w 0.30 · h 0.14 (high)
Colors
ash grey· denim fabric#717176light grey· topstitching#93949B- Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
- 03
Product
Rear view of a pair of ash-grey denim jeans on a model showing waistband, belt loops, rear yoke, two patch back pockets with visible topstitching, and full-length straight legs extending to the hem.
- View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.
1 region
x 0.16 · y 0.08 · w 0.68 · h 0.88 (high) - Waistband and belt loopsVisible waistband with a center back seam and evenly spaced belt loops across the top of the back; waistband sits at a medium rise on the model.
1 region
x 0.21 · y 0.08 · w 0.58 · h 0.10 (high) - Back pocketsTwo symmetrical rectangular patch back pockets with angled bottom corners and visible topstitching outlining each pocket.
2 regions
x 0.28 · y 0.17 · w 0.18 · h 0.18 (high); x 0.54 · y 0.17 · w 0.18 · h 0.18 (high) - Rear yoke seamSlightly curved horizontal rear yoke seam visible above the pockets connecting the waistband area to the seat.
1 region
x 0.28 · y 0.15 · w 0.44 · h 0.06 (high) - Denim texture and fadingMedium ash-grey denim with vertical weave texture and subtle lighter fading and whiskering concentrated on the seat and upper thighs.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.55 (high) - Hem and leg openingStraight hems that fall over the tops of the model's shoes, showing a standard stitched hem finish.
1 region
x 0.20 · y 0.73 · w 0.60 · h 0.20 (high) - Pocket topstitch colorContrast topstitching along pocket edges and seams in a lighter grey tone than the denim.
1 region
x 0.26 · y 0.16 · w 0.46 · h 0.20 (high)
Other
Studio shot with a plain light background showing part of the model's white shirt and black long sleeves; model stands on a white floor wearing black sneakers with gum soles. Even diffuse lighting with soft shadow under the shoes.
- Background and stagingPlain light grey to white seamless studio background and floor with even diffuse lighting and minimal shadow.
- Visible garments and propsPartial view of a white shirt tucked into the waistband and black long sleeves visible at the sides; model wearing black sneakers with tan gum soles that are partially covered by the pant hems.
2 regions
x 0.36 · y 0.02 · w 0.28 · h 0.10 (high); x 0.30 · y 0.82 · w 0.40 · h 0.16 (high) - Model postureModel stands straight with weight evenly distributed and hands placed forward out of frame resulting in slight inward rotation of the thighs.Partial
- Image qualityHigh-resolution, well-lit photograph with clear detail and accurate focus on the jeans; no visible compression artifacts.
Colors
ash grey· main fabric#73747Blight grey· topstitching#8B8C94- View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.
Variants
14 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4696010 | Ash-Grey Soft Jean London Fit - Slim Straight - 29-32 | CA$125.00 | Out of Stock |
| 4696011 | Ash-Grey Soft Jean London Fit - Slim Straight - 30-32 | CA$125.00 | Out of Stock |
| 4696012 | Ash-Grey Soft Jean London Fit - Slim Straight - 30-36 | CA$125.00 | Out of Stock |
| 4696013 | Ash-Grey Soft Jean London Fit - Slim Straight - 31-32 | CA$125.00 | Out of Stock |
| 4696014 | Ash-Grey Soft Jean London Fit - Slim Straight - 32-32 | CA$125.00 | Out of Stock |
| 4696015 | Ash-Grey Soft Jean London Fit - Slim Straight - 32-36 | CA$125.00 | Out of Stock |
| 4696016 | Ash-Grey Soft Jean London Fit - Slim Straight - 33-32 | CA$125.00 | Out of Stock |
| 4696017 | Ash-Grey Soft Jean London Fit - Slim Straight - 33-36 | CA$125.00 | Out of Stock |
| 4696018 | Ash-Grey Soft Jean London Fit - Slim Straight - 34-32 | CA$125.00 | Out of Stock |
| 4696019 | Ash-Grey Soft Jean London Fit - Slim Straight - 34-36 | CA$125.00 | Out of Stock |
| 4696020 | Ash-Grey Soft Jean London Fit - Slim Straight - 36-32 | CA$125.00 | Out of Stock |
| 4696021 | Ash-Grey Soft Jean London Fit - Slim Straight - 36-36 | CA$125.00 | Out of Stock |
| 4696022 | Ash-Grey Soft Jean London Fit - Slim Straight - 38-32 | CA$125.00 | Out of Stock |
| 4696023 | Ash-Grey Soft Jean London Fit - Slim Straight - 38-36 | CA$125.00 | Out of Stock |