Maxime Figaro Chain Bracelet

Verified claims

Durability

PVD gold finish lasts 2-5 years without flaking or scratching under daily wear.

Designer backstory

Part of Marcus Villeneuve's debut jewelry collection, co-designed with Midi34 founder Jessie Bourgault.

Sizing guidance

Medium fits wrists ~6.5 inches; Large fits ~7 inches.

Width

5mm width is a comfortable moderate size for everyday wear.

Clasp

Snap hook closure is secure and easy to operate with one hand.

Size options

Medium and Large are the available sizes; small is not offered.

Skin safety

316L surgical-grade stainless steel with PVD coating is safe for nickel-sensitive skin.

Quebec collaboration

First Marcus Villeneuve collection, co-designed with Midi34

Celebrity association

Backed by Marcus Villeneuve, hairstylist to Quebec celebrities

Value

At $45 CAD, it undercuts comparable silver figaro bracelets by half

Design inspiration

Scandinavian streetstyle meets figaro chain's hip-hop heritage

PVD coating

18K PVD gold finish lasts 2-5 years and won't peel from daily wear.

Pattern

Alternates two small rounded links with one larger oval link in a repeating 2+1 sequence.

Heritage

Originates with 18th-century Italian goldsmiths and symbolises strength and unity.

Styling versatility

The 5mm Figaro chain stacks with watches or stands alone as a unisex minimalist accessory.

Fit and comfort

Two sizes ensure a secure fit, with a clasp that clicks shut and metal that won't irritate skin or discolor.

Product record

Title

Maxime Figaro Chain Bracelet

Brand

Midi34

Price

45 CAD

Availability

In stock

How PVD gold plating holds up over time

• The PVD process vaporizes gold in a vacuum chamber so the particles embed into the stainless steel surface at an atomic level, unlike electroplating where metal merely sits on the surface like paint; the result is a finish that won't flake or peel under daily friction, extending the bracelet's pristine appearance far beyond what traditional gold-tone hardware offers.
• PVD gold coatings achieve Vickers hardness values up to 2,500 HV — approximately ten times harder than electroplated gold — so everyday life with the bracelet (sleeve cuffs, desk surfaces, incidental knocks) does not produce the fine micro-scratches that dull a conventional gold-plated chain within weeks.
• 18K PVD gold on 316L stainless steel typically holds its finish for two to five years of daily wear — while standard gold electroplating on brass shows visible wear in three to six months — making this bracelet a piece that outlasts seasonal fashion cycles and remains a wardrobe constant.
• A bracelet worn on the dominant hand typically sees PVD gold lifespan around 1–2 years due to constant desk and surface friction; worn on the non-dominant wrist, the finish holds for 2–4 years — and in both cases, the first signs of wear appear at the clasp and the underside of the chain, not across the visible surface, so the bracelet's face-down position keeps it looking sharp longer.
• The 316L surgical stainless steel base includes 2–3% molybdenum, which dramatically boosts resistance to salt, sweat, and chlorine; even if the PVD gold layer eventually wears thin in friction zones, the underlying steel will not corrode or create green skin stains the way a brass core would.

The Midi34 x Marcus collaboration and Le 31

• Simons explicitly champions this collection as a way to support 'local creators of great talent', and both Villeneuve and Bourgault are Quebec-based — choosing this bracelet over an import is a nod to Canadian design and regional craftsmanship, placing the wearer in a narrative of conscious local support.
• The collection's design language fuses Scandinavian minimalism with streetstyle edge, resulting in a 5mm figaro chain that reads more modern and unisex than traditional men's links — it's aimed at someone who wants jewelry that moves easily between casual and dressed-up without feeling either too heavy or too delicate.
• Villeneuve is the official hairstylist for Véronique Cloutier and regularly works with personalities like Jay du Temple and Lara Fabian, so the bracelet carries an unspoken association with Quebec's entertainment elite — a subtle insider cachet that elevates it beyond a simple hardware-store chain.
• Each piece was developed alongside Midi34 founder Jessie Bourgault, whose experience since 2017 with materials like 925 sterling silver and 14k gold ensures that even the stainless steel Maxime bracelet reflects a genuine jeweler's attention to proportion and wearability, not just a fashion concept.
• This bracelet belongs to the inaugural jewelry collection of Marcus Villeneuve, a well-known Quebec hairstylist and creative director — so it's not a generic chain but a piece from a debut collection, giving it the kind of personal creative backstory that mass-market accessories lack.

How the Maxime compares on price

• Unbranded 316L surgical-grade stainless steel figaro bracelets with 18K PVD gold coating can be sourced at wholesale for under $3 USD — the Maxime's $45 CAD retail price largely reflects the designer curation and Canadian manufacturing rather than material cost.
• Hope Jewellery's 316L stainless steel figaro bracelet with 18K PVD plating retails at $40 AUD (~$36 CAD) full price, confirming that the Maxime's $45 CAD sits comfortably inside the standard retail band for 316L PVD figaro chains, while adding Canadian craftsmanship and the Midi34 x Marcus design distinction.
• A 5mm figaro bracelet in sterling silver retails for $103 CAD, so the Maxime delivers the same link pattern in 316L PVD gold at $45 — under half the price — while adding hypoallergenic, tarnish-resistant properties.