Lucky Clover Brooch

Le 31's Lucky Clover Brooch, offered exclusively at Simons for $39 CAD with no third-party markup, draws on 180+ years of retail heritage. It suits thin to medium fabrics like blazers and shirt lapels; its color coating may fade over time, requiring gentle cleaning and dry storage in a soft pouch away from other jewelry, and it is not designed for heavy wool or thick bags.

Brand heritage

Le 31 is Simons' in-house brand, reflecting 180+ years of retail history and curated design.

Why this is supported

Le 31 is

an in-house brand of Canadian department store Simons (founded 1840)Le 31 brand and designed-in-Canada ethos — simons_private_label

The exclusive design tag

signals that the brooch's aesthetic was shaped by Simons' internal design studio — rather than being a generic importLe 31 brand and designed-in-Canada ethos — canadian_design_narrative

As an in-house creation, it

carries a modern, versatile point-of-view that aligns with the store's curated fashion identityLe 31 brand and designed-in-Canada ethos — canadian_design_narrative

and

connects the buyer directly to the retailer's own design and service standardsLe 31 brand and designed-in-Canada ethos — simons_private_label

Thus, the brooch represents the legacy of Canada's oldest family-owned department store.

Catalog verified that the Le 31 brand

removes third-party markups and connects the buyer directly to the retailer's own design and service standardsLe 31 brand and designed-in-Canada ethos — simons_private_label

, and the 'designed in Canada' label confirms

the brooch's aesthetic was shaped by Simons' internal design studio — rather than being a generic import, it carries a modern, versatile point-of-viewLe 31 brand and designed-in-Canada ethos — canadian_design_narrative

.

Exclusivity

Only available at Simons' stores and simons.ca.

Why this is supported

The brooch is

sold exclusively through Simons' stores and simons.caLe 31 brand and designed-in-Canada ethos — simons_private_label

Pricing

$39 CAD price has no third-party markup.

Why this is supported

Because it is sold directly by Simons without wholesalers, the $39 CAD price

removes third-party markupsLe 31 brand and designed-in-Canada ethos — simons_private_label

making it a more affordable branded, designed-in-Canada piece.

Closure suitability

Closure is designed for thin to medium fabrics (blazers, shirt lapels).

Why this is supported

Catalog verified that the

post-and-hook closure is designed for thin to medium-weight fabrics like shirt lapels, blazers, and light jacketsIs the post-and-hook closure suitable for thin fabrics like shirt lapels, or can it also secure to thicker materials like wool coats or bags?

.

Color treatment

Color method not specified; treat as surface coating to avoid fading.

Why this is supported

Cubic zirconia is naturally colorless; the Red and Golden Yellow colors are achieved through surface coating or by adding metal oxides during the crystal growth process.Are the Red and Golden Yellow colors achieved through a coating on the cubic zirconia or is the stone itself naturally colored?

clean the brooch with a soft cloth and mild soapy water, then rinse and dry thoroughly. Avoid harsh chemicals and ultrasonic cleaners.How should the brooch be cleaned and stored to maintain the cubic zirconia's shine?

helps preserve any potential color coating.

Fabric compatibility

Designed for thin to medium-weight fabrics; not for heavy wool or thick bags.

Why this is supported

The post-and-hook closure is designed for thin to medium-weight fabrics. According to the product Q&A, it is

designed for thin to medium-weight fabrics like shirt lapels, blazers, and light jackets.Is the post-and-hook closure suitable for thin fabrics like shirt lapels, or can it also secure to thicker materials like wool coats or bags?

However, it may not hold on very thick materials:

It may not hold securely on very thick materials like heavy wool coats or thick bagsIs the post-and-hook closure suitable for thin fabrics like shirt lapels, or can it also secure to thicker materials like wool coats or bags?

Simons recommends testing on the intended fabric:

We recommend testing on the intended fabric to ensure a secure fit.Is the post-and-hook closure suitable for thin fabrics like shirt lapels, or can it also secure to thicker materials like wool coats or bags?

And for thick materials, they note that

for those, a brooch with a safety-pin style or larger clasp is typically better.Is the post-and-hook closure suitable for thin fabrics like shirt lapels, or can it also secure to thicker materials like wool coats or bags?

Cleaning

Gentle cleaning with mild soap protects the CZ's color coating and sparkle.

Why this is supported

The care guidance instructs to

clean the brooch with a soft cloth and mild soapy water, then rinse and dry thoroughly.How should the brooch be cleaned and stored to maintain the cubic zirconia's shine?

and warns to

Avoid harsh chemicals and ultrasonic cleaners.How should the brooch be cleaned and stored to maintain the cubic zirconia's shine?

. For the red and golden yellow variants, the stones are surface-coated, as the brand explains:

Cubic zirconia is naturally colorless; the Red and Golden Yellow colors are achieved through surface coating or by adding metal oxides during the crystal growth process.Are the Red and Golden Yellow colors achieved through a coating on the cubic zirconia or is the stone itself naturally colored?

, so gentle cleaning is required to preserve the colored coating.

Storage

Store in a dry place in a soft pouch, separate from other jewelry.

Why this is supported

The storage guidance recommends to

Store it in a dry place, preferably in a soft pouch or jewelry box separate from other pieces to prevent scratching.How should the brooch be cleaned and stored to maintain the cubic zirconia's shine?

.