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Switch tes fripes, fashion straight from your TV

12 Oct 2016

This fall season brings with it lots of new and exciting things to add to your wardrobe and to your TV line-up. We’re thrilled that now, the two have come together and we’ve had the great pleasure of being a part of it. 

On September 12, Vrak launched Switch tes fripes, a dynamic new fashion show that has quickly become the guilty (or not so guilty) pleasure of all girls, and therefore, all of your friends.

Known for her flawless fashion sense, the show’s host is the bubbly Vanessa Pilon, who was also the face of our 2016 back-to-school campaign at Twik.  Each week, Vanessa and stylist Roosa-Karoliina Maunula welcome a new group of friends, all of whom own lots of clothes that they no longer wear. Participants exchange items and learn tips for creating a style that’s 100% functional and 100% their own. They also discuss important subjects, such as self-confidence, diversity, cultural appropriation, buying habits and feminism. 

If you haven’t yet seen this spectacular new show, you can catch it every Monday at 5 p.m. Be sure to also check out its interactive online fashion magazine that contains cool content, awesome articles, and inspiring fashion videos. At the same time, you can participate in Simons’ weekly fashion survey. All you have to do is click here.

So, should we get the popcorn?