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Claude A. Simard: painter of colour

9 Sep 2016

He was a renowned painter, an experienced graphic artist and a beloved teacher. Throughout his career, Claude A. Simard made a lasting impression in each of these roles—including leaving La Maison Simons with an important legacy along the way: its brand image. Meet the very man behind the iconic green leaf!


Claude A. Simard’s full body of work is a vast fresco of various hues.

First, there Claude A. Simard the painter, an artist who sought to capture the beauty of life and who would become renowned for vibrant canvases showcasing flower gardens, landscapes, still lifes and figures.

Next, there is Claude A. Simard the communicator, the man who developed the Simons brand image while working as the company’s head of advertising and store design in the seventies.

And then there is Claude A. Simard the graphic designer, winner of numerous prizes and awards, who spread his passion for this discipline during several years as a professor at Université Laval.


This fall, while Quebec City organizes a retrospective in the artist’s honour, Simons has put together a tribute of its own, designing an elegant silk scarf that features a Simard painting entitled Pois de senteur (“sweet pea”). The scarf is available for purchase here.

We learn to draw before learning to write. We make up our own stories through the images we create, half truth and half invention. As children do, we tell of our surroundings, of friends and of romance. We share who we are, those we have loved, where we have been; moments of joy and painful sadness. We tell of hope, anticipation and desire. Life—so precious and so fragile.

Claude A. Simard

To learn more about the painter’s work, visit the exhibition “Peindre le bonheur” (“painting happiness”), which will be held in Quebec City from September 20, 2016, to September 3, 2017. It includes some fifty works, as well as a number of travel journals and important graphic design projects.