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Designers Women - Women's collections


After gaining experience at Roberto Cavalli, Vivetta Ponti created her eponymous label in 2009. Poetic, romantic and original, she is most certainly a talent to watch. "In the end, my pieces become more than just garments. I express my feelings in them." Elegance is poetic for the Italian designer, who boasts the likes of Alexa Chung and Chiara Ferragni among her admirers. Vivetta Ponti loves cats, antique toys and the 1960s. She personally designs the almost child-like embroidery in all of her collections, using unique cuts and surrealist details. Vivetta Ponti: the leading label in the world of boho chic.